Medallion Cabinetry

What Medallion Cabinetry does

Medallion Cabinetry is a U.S. manufacturer of near-custom kitchen and bath cabinetry, operating as a division of privately-held Cabinetworks Group, headquartered at 20000 Victor Pkwy, Livonia, Michigan. The company organizes its catalog into three product tiers — Silver (entry-level full and half-overlay framed), Gold (mid-tier with hand-applied finishes and enhanced construction), and Platinum (premium inset construction) — spanning over 100 door styles, 8 wood species (Cherry, Hickory, Knotty Alder, Maple, Oak, Quartersawn Oak, Rustic Maple, and Paint Grade), and a finish portfolio that includes oven-cured stains and hand-applied specialty finishes.

Medallion sells exclusively through a third-party U.S. dealer network of showrooms that handle quoting, measurement, installation, and after-sales service; there is no direct-to-consumer channel and pricing is dealer-set and not publicly disclosed. End-customers are individual homeowners undertaking kitchen and bath renovations, with interior and kitchen design professionals serving as both specifying influencers and a structured feedback loop into product development; builders and contractors represent a secondary, non-primary segment. Marketing is concentrated in organic social (Facebook, Instagram, Pinterest, YouTube), the Houzz professional directory, a dealer-locator tool on the website, a 'Design Refined' blog, and room-gallery content.

The company's January 2026 brand refresh — 'Capturing the art of living well' — anchors a Product Premiere featuring the Harlan flat panel door, expanded quartersawn oak, Onyx and Matte Gold metal door finishes, and the Gossamer mid-taupe stain, alongside functional storage solutions (pet food station, vanity mirror with pull-out storage, tall pocket door cabinet, built-in microwave cabinet). As a non-reporting division of a private parent, Medallion has no independent capital structure, fundraising history, or standalone financials in the public record.

Name

Medallion Cabinetry

Legal name

Cabinetworks Group

Website

https://medallioncabinetry.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Medallion Cabinetry is a U.S. manufacturer of near-custom kitchen and bath cabinetry, operating as a division of Cabinetworks Group. It sells three product tiers — Silver, Gold, and Platinum — exclusively through a nationwide dealer network serving homeowners, builders, and design professionals.

Ownership category

akta.pro rank

Product category

Kitchen Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Miscellaneous Furniture & Fixtures (2590), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Kitchen cabinetry manufacturing
• Bath cabinetry products
• Custom cabinet design
• Wood cabinet finishes
• Residential cabinetry lines

Headquarters

HQ city

Waconia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cabinet Sales: Medallion Cabinetry generates revenue through the sale of kitchen and bath cabinets across three product tiers: Silver (entry-level), Gold (mid-range), and Platinum (premium inset). Products are sold through a dealer network to homeowners, builders, and design professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Medallion Cabinetry manufactures near-custom residential kitchen and bath cabinetry organized into three tiered product lines: Silver (entry-level), Gold (mid-range), and Platinum (premium inset). The company offers over 100 door styles, multiple wood species including maple, cherry, oak, hickory, knotty alder, quartersawn oak, and rustic maple, and extensive paint, stain, and hand-applied specialty finish options. Products are sold exclusively through an authorized dealer network that handles sales, measurement, installation, and service.

Product overview

Medallion Cabinetry is a cabinet manufacturer offering near-custom cabinetry organized into three product lines: Silver (entry-level), Gold (mid-tier), and Platinum (premium). The company provides over 100 door styles, extensive finish options (paints, stains, and hand-applied specialty finishes), and various wood species including Maple, Cherry, Oak, Hickory, Knotty Alder, Quartersawn Oak, and Rustic Maple. Product construction options include full overlay, half overlay, and inset. The 2026 Product Premiere introduced new products including the Harlan flat panel door, expanded quartersawn oak options, new Onyx and Matte Gold metal finishes, Gossamer mid-taupe stain, and functional storage solutions. Additional offerings include bath collections (Portico, Solare, Galleria, Mezza), decorative hardware, range exhaust hoods, kitchen islands, and specialized storage solutions for baking, pantry, cleaning, and office organization. The company is a division of Cabinetworks Group headquartered in Livonia, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Product Line Entry-level cabinetry line offering full-overlay and half-overlay framed construction with sought-after door styles, popular finishes, and curated customization options targeted at homeowners seeking quality and affordability.
• Gold Product Line Mid-tier cabinetry line with a broad palette of finishes and hand-applied techniques, enhanced construction, and innovative customization capabilities for more demanding design applications.
• Platinum Product Line Premium cabinetry line featuring distinctive, timeless inset construction, personalized modifications, specialty finishes, and artistic enhancements uniting premium style with enduring classic looks.
• Silverline and Forte Collection Accessible cabinetry line within the Silver tier featuring half overlay construction, Shaker-style doors, and budget-conscious options such as the Scranton door and various white finishes, with the Forte Collection adding on-trend furniture-style decorative legs and corbels.
• Bath Collection Bathroom cabinet collections offering coordinated silhouettes (Portico, Solare, Galleria, Mezza) for residential bath design ranging from classic architectural to contemporary styling.
• Kitchen Islands Customizable kitchen island solutions tailored to unique spaces and specific homeowner needs, available through the product line configuration tools.
• Range Exhaust Hoods Decorative range hoods in plain and shiplap styles, complemented by transitional corbels and furniture-style legs for cohesive kitchen design.
• Decorative Hardware Cabinet knobs, pulls, and decorative hardware accessories for finishing kitchen and bath installations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KraftMaid: KraftMaid is one of the largest semi-custom kitchen cabinet brands in the U.S., sold through independent dealers and home center channels with a multi-tier portfolio that overlaps directly with Medallion's Silver/Gold/Platinum positioning.
• Fabuwood: Fabuwood is a fast-growing semi-custom cabinet brand that has rapidly expanded dealer showrooms in the U.S., competing directly with Medallion on mid-tier semi-custom kitchen and bath cabinetry.
• Diamond Cabinetry: Diamond (MasterBrand) is a U.S. semi-custom cabinetry brand distributed through dealers with overlapping kitchen and bath offerings across multiple price points, directly competitive with Medallion's dealer-channel model.
• Wellborn Cabinet: Wellborn is a U.S. semi-custom cabinet manufacturer with multiple product tiers and a strong dealer showroom model, serving the same homeowner and builder segments as Medallion.
• Omega Cabinetry: Omega is a premium semi-custom cabinetry brand focused on full-overlay and inset construction with designer-driven finishes — closely comparable to Medallion's Platinum tier in construction philosophy and dealer distribution.
• Kemper: Kemper, a MasterBrand Cabinets brand, sells semi-custom kitchen and bath cabinetry through independent dealers with comparable door style and finish breadth to Medallion's portfolio.
• Wood-Mode: Wood-Mode is a premium custom and semi-custom cabinetry brand sold through designers and dealers, with comparable emphasis on inset construction, hand-applied finishes, and design professional relationships.
• Showplace Cabinetry: Showplace is a semi-custom kitchen and bath cabinetry manufacturer selling through independent dealers with comparable door style variety, finish options, and premium construction types including inset.

Broad incumbents

• MasterBrand Cabinets: MasterBrand is the largest U.S. residential cabinet manufacturer, housing KraftMaid, Kemper, Diamond, and Decora. It is the dominant scaled incumbent in Medallion's space and the most relevant parent-level peer to Cabinetworks Group.

Emerging players

• CliqStudios: CliqStudios is a direct-to-consumer semi-custom kitchen cabinet brand that bypasses traditional dealers with online ordering, representing an emerging distribution model that competes for Medallion's mid-tier customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MedallionCabinetry
• Facebookfacebook.com/medallioncabinet
• Instagraminstagram.com/medallioncabinetry
• Pinterestpinterest.com/MedallionCabinet
• Xx.com/medallioncab
• LinkedInlinkedin.com/company/medallion-cabinetry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medallion Cabinetry