Avento MT

What Avento MT does

Avento MT Limited is a Malta-based private iGaming company that operates direct-to-consumer online casino brands Frank Casino and SlotsV in regulated European markets. Founded in 2016 originally under a Curacao license, the company transitioned into strictly regulated jurisdictions by obtaining a Malta Gaming Authority (MGA) license in 2018 and a Swedish Gaming Authority (SGA) license in 2019. Headquartered in Ta' Xbiex, Malta with 51-100 employees, the company consolidates all core functions — HR, Operations, Commercial, Finance, Fraud, and Customer Support — alongside C-level management in a single office.

The company runs an integrated online gaming platform that includes payment processing, fraud detection systems, and an in-house Responsible Gaming Tools Suite covering self-exclusion, deposit/betting/loss limits, session controls, reality checks, and transaction-history monitoring. Revenue is earned on a transaction basis: the company takes the house edge on player wagers across slots and table games, with no explicit per-transaction pricing or B2B distribution. Go-to-market is direct-to-consumer, targeting individual players in Malta and Sweden through digital channels including paid social/display advertising, organic search optimization, Google Analytics, and HotJar. The company is GDPR-compliant and markets exclusively through its own digital properties.

Name

Avento MT

Legal name

Avento MT Limited

Website

https://aventogroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Avento MT is a Malta-licensed iGaming operator running the Frank Casino and SlotsV online casino brands. Founded in 2016, the company serves individual consumers in regulated European markets under MGA and Swedish Gaming Authority licenses via a direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online casino gaming
• Igaming operations
• Casino brand management
• Regulated gaming markets
• Slots and table games

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Online Casino Gaming: Revenue generated from casino gaming operations including slots and table games through owned casino brands Frank Casino and SlotsV. Revenue comes from player wagers, house edge, and game margins.
2. Gaming Platform Operations: Operating regulated online gaming platforms serving players in European markets under Malta Gaming Authority and Swedish Gaming Authority licenses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Avento MT operates two online casino brands — Frank Casino and SlotsV — offering slots, table games, and live casino content to players in regulated European markets (Malta and Sweden). The company holds MGA and SGA licenses and runs its portfolio under a player-centric model with responsible gaming tools and fraud detection.

Product overview

Avento MT operates as an igaming company with a portfolio of online casino brands. The company offers two core brands: Frank Casino and SlotsV. Both brands are built on a unified platform that provides player-focused gaming experiences, incorporating responsible gaming tools, customer support, and various control features for players. The platform operates under multiple regulatory licenses including MGA (Malta Gaming Authority) and SGA (Swedish Gaming Authority), serving regulated markets in Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Frank Casino: Online casino brand operated by Avento MT, launched in 2018 under MGA license.
• SlotsV

Products and services

• Frank Casino Frank Casino is an online casino brand operated by Avento MT under MGA and SGA licenses, offering slots, table games, and live casino content to players in regulated European markets such as Malta and Sweden.
• SlotsV SlotsV is an online casino brand operated by Avento MT under MGA and SGA licenses, delivering slot-focused casino content to players in regulated European markets including Malta and Sweden.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• LeoVegas: Nordic-rooted online casino operator (MGA-licensed) with multi-brand strategy serving European regulated markets. Highly comparable in product offering (slots and table games), regulatory footprint, and player base, but operates at significantly larger scale.
• Casumo: Malta-based online casino operator licensed by MGA with strong responsible gaming positioning. Closely comparable in geographic focus, regulated-market licensing approach, and player-experience-led differentiation strategy.
• Videoslots: Malta-headquartered online casino operator with MGA license, focused on slot-led gaming experience. Comparable in regulatory positioning, Malta operating base, and slot-centric product mix.
• ComeOn!: Malta-licensed multi-brand online casino and sportsbook operator serving Nordic and European regulated markets. Comparable in operating geography, MGA licensing, and multi-brand portfolio approach.
• Bethard Group: Swedish-licensed (SGA) and Malta-licensed online gambling operator offering casino and sports betting in regulated Nordic markets. Closely comparable in dual MGA/SGA licensing footprint.
• Rizk: MGA-licensed online casino brand operating in regulated European markets with player-experience-led positioning. Comparable in MGA licensing, Malta operating base, and player-centric brand strategy.

Broad incumbents

• Betsson Group: Stockholm-listed iGaming group operating multiple online casino and sportsbook brands across regulated European markets including Sweden. Comparable in MGA/SGA licensing and Nordic market exposure, but at substantially larger scale and vertical breadth.
• Kindred Group: Large multi-brand European online gambling operator (Unibet, Maria Casino) with MGA license and significant Swedish market presence post-trough. Comparable in regulated-market strategy and brand portfolio model, but with vastly deeper capital base.
• Gaming Innovation Group (GiG): Malta-based iGaming operator and platform provider with MGA license operating multiple casino brands in regulated markets. Comparable in Malta operating base and regulated-market focus, with broader platform-services arm.
• Mr Green (Evoke plc): MGA-licensed online casino brand within the Evoke plc (formerly William Hill International) group, focused on responsible gaming in European markets. Comparable in responsible gaming positioning and MGA licensing, now part of a larger listed group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avento MT