Southerncare

What Southerncare does

SouthernCare Hospice Services is a hospice care provider delivering in-home end-of-life care to patients with life-limiting illnesses across six U.S. states: Alabama, Indiana, Louisiana, Michigan, Mississippi, and Ohio. The company was founded in 1995 and is headquartered in Mooresville, United States, and operates with a headcount in the 1,001–5,000 range. SouthernCare is a brand within the Gentiva family of hospice, palliative, and home health care providers, alongside related brands such as Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, Hospice Plus, Empatia Palliative Care, and Heartland Home Health. Care is delivered by multidisciplinary teams composed of physicians, nurses, social workers, hospice aides, chaplains, and trained volunteers, and includes pain and symptom management, emotional and spiritual support, respite care, and bereavement services extending up to 13 months after a patient's death.

The company's core offering is a service-based hospice care product rather than a technology platform; no proprietary technology, AI/ML capability, or software product is disclosed. Specialty programs cover cancer, cardiac, dementia, and veterans' care, and SouthernCare participates in the We Honor Veterans program through the National Alliance for Care at Home. The vast majority of Gentiva's hospice providers hold ACHC (Accreditation Commission for Health Care) accreditation, supporting compliance with federal hospice standards. Patient acquisition is referral-driven, with physicians, healthcare providers, and community channels feeding patient intake, supplemented by phone (1-888-GENTIVA), online callback, live chat, and online referral form touchpoints.

SouthernCare's revenue model is recurring service revenue funded primarily through the Medicare Hospice Benefit, most Medicaid plans, and many private insurance plans, with coverage extending to medications, medical supplies, and medical equipment related to hospice care. The company is privately held as part of Gentiva, with no public ticker, no disclosed revenue, no recent funding rounds (the only listed round is a 2003 event with Morgan Stanley Expansion Capital), and no recent M&A or leadership changes disclosed in the source material.

Name

Southerncare

Legal name

Gentiva

Website

https://southerncarehospice.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SouthernCare Hospice Services provides in-home end-of-life hospice care to patients with life-limiting illnesses across six U.S. states (Alabama, Indiana, Louisiana, Michigan, Mississippi, and Ohio). It operates as a brand within the Gentiva family of hospice, palliative, and home health care providers.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Hospice care services
• End-of-life care
• Palliative care
• Home health care
• Bereavement support

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hospice Care Services: Recurring revenue from hospice care services covered primarily through government insurance programs (Medicare Hospice Benefit, Medicaid) and private insurance plans. Coverage includes hospice care as well as medications, medical supplies, and medical equipment related to hospice care.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SouthernCare Hospice Services provides hospice care to patients with life-limiting illnesses (such as end-stage heart disease, COPD, Alzheimer's, ALS, and cancer) with a prognosis of six months or less. Care is delivered wherever the patient calls home — private residences, family homes, assisted living facilities, nursing homes, or hospitals — through a team of physicians, nurses, social workers, hospice aides, chaplains, and trained volunteers. Services include pain and symptom management, emotional and spiritual support, respite care for caregivers, and bereavement counseling for up to 13 months after a loved one's passing.

Product overview

SouthernCare Hospice Services is part of the Gentiva family of hospice, palliative, and home health care providers. The company operates multiple hospice care sub-brands including SouthernCare Hospice Services, Gentiva Hospice, Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, and Hospice Plus. Palliative care services are offered through Empatia Palliative Care and Emerald Coast Palliative Care. Home health care is provided via Heartland Home Health, and advanced illness management through Illumia Health. Specialty programs include Cancer Comfort Care, Cardiac Comfort Care, Dementia Comfort Care, and Veterans Care. The portfolio enables comprehensive in-home care across multiple states including Alabama, Indiana, Louisiana, Michigan, Mississippi, and Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• SouthernCare New Beacon: Hospice care brand operating under the Gentiva family of providers.
• Regency SouthernCare

Products and services

• SouthernCare Hospice Services

Quantifiable outcome

• Bereavement support available for up to 13 months beyond a loved one's passing

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• National Alliance for Care at HomecoreStrategic or Co-development PartnerSouthernCare participates in the We Honor Veterans program, a collaborative initiative of the National Alliance for Care at Home focusing on respectful inquiry, compassionate listening, and grateful acknowledgment for veterans. The program includes specialized veteran admission processes, veteran-centered care plans, service recognition ceremonies, and veteran-to-veteran volunteer programs.
• Gentiva Family of CompaniescoreOthersSouthernCare is a member of the Gentiva family of hospice, palliative, and home health care providers. This network enables support for people across the country with in-home care, clinicians, and resources they need in local communities. Related brands include Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, Hospice Plus, Empatia Palliative Care, Heartland Home Health, and Illumia Health.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gentiva Hospice: Flagship hospice brand under the same Gentiva parent as SouthernCare, offering nearly identical home-based hospice services nationally. Direct sibling comparable in service model, payer mix, and clinical approach.
• Heartland Hospice: Sister hospice brand under Gentiva, delivering the same home-based hospice services under a different regional brand. Operationally and clinically identical to SouthernCare with the same parent backing.
• Compassus: National hospice, palliative, and home health provider with a multi-state delivery model similar to SouthernCare. Competes for the same referral-based patient pipeline and Medicare Hospice Benefit revenue.
• BrightSpring Health Services: Diversified home and community health services provider including hospice and home health. Comparable in patient mix, referral-based GTM, and reliance on Medicare/Medicaid reimbursement.
• Addus HomeCare: Personal care, home health, and hospice services provider serving Medicaid and Medicare populations across multiple states, with a comparable in-home care delivery model.
• Bristol Hospice: Multi-state hospice provider delivering home-based end-of-life care services with referral-driven patient acquisition, directly overlapping SouthernCare's geographic and service profile.

Broad incumbents

• Vitas Healthcare (Chemed Corp): Largest hospice provider in the United States, operated by Chemed Corporation (which also owns Roto-Rooter). Operates a national hospice network directly comparable to SouthernCare's home hospice core service line.
• Amedisys: National home health and hospice operator with a multi-state footprint comparable to SouthernCare's six-state presence, offering similar home hospice, palliative, and skilled nursing services through referral-driven delivery.
• Encompass Health: Large post-acute and home health/hospice operator with hospice delivery in numerous states, providing comparable in-home end-of-life care services alongside home health and inpatient rehabilitation.
• LHC Group: Home health, hospice, and home-based care provider with a multi-state footprint and referral-driven model directly overlapping SouthernCare's hospice delivery approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jYVhrlVlUGAB7H56WwnuQ
• Facebookfacebook.com/Gentivahs
• LinkedInlinkedin.com/company/Gentiva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southerncare