What Great Country Farms does

Great Country Farms is a multi-generational, family-owned agritourism destination farm established in 1993 and located in Bluemont, Loudoun County, Virginia, approximately one hour from Washington DC. It operates a 15-acre farm play area alongside U-pick produce fields, an on-site market, the Knead It Bakery, and the Roosteraunt Concession stand, and is supplemented by sister properties Bluemont Vineyard and Dirt Farm Brewing under shared ownership. The core product is a destination experience combining outdoor recreation (slides, ropes courses, animal interactions), seasonal harvest activities (strawberries, blueberries, apples, pumpkins, sunflowers), and value-added food and beverage production, most notably Henway Hard Cider, made from estate fruit.

The business model is diversified across multiple revenue streams. Consumer access is gated by per-person admission ($10-$18), festival and ticketed event pricing (for example, the Sunflower and Cider Dinner at approximately $79 per person), and U-pick produce sales. Recurring revenue is generated through a CSA/Season Pass membership program with three quarterly tiers starting at $119 plus tax per quarter, which bundles produce, admission, and event access. Wholesale and event-side revenue is provided by group bookings (schools, corporate outings, weddings) and by Henway Hard Cider distribution through partner venues and the LoCo Cider Fest.

The company employs 11-50 staff and is privately held. Brand equity is anchored by multiple Best of Loudoun awards (including for Apple Cider Donuts), a nonprofit-partnership program with organizations such as Tucker WRLD and the Sweet Julia Grace Foundation, and a depth of seasonal programming (Hard Cider Festival, Apple Harvest, Dinos and Donuts, Sunflower and Cider Dinner) that drives destination traffic throughout the year. The 2024-2025 launch of an Indoor Winter Play Area and a Chick Raising Program indicates deliberate calendar extension beyond the traditional spring-through-fall agritourism window.

Name

Great Country Farms

Legal name

Great Country Farms

Website

https://greatcountryfarms.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Country Farms is a family-owned agritourism destination farm in Bluemont, Virginia operating a 15-acre play area, U-pick produce fields, on-site bakery, hard cider production, and CSA memberships serving families, schools, and groups in the greater Washington DC region.

Ownership category

akta.pro rank

Product category

Agritourism and U-Pick Farm Services

NAICS

Fruit and Tree Nut Farming (1113), Other Crop Farming (1119), Strawberry Farming (111333), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Agritourism destination
• U-pick produce
• Farm market bakery
• Hard cider production
• Seasonal festivals

Headquarters

HQ city

Bluemont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Agritourism Admission: Day admission fees for farm play area and attractions. Regular general admission ranges from $12-$18/person depending on weekday/weekend and festival periods. Children 2 and under admitted free. Military families receive complimentary admission on weekdays.
2. U-Pick Produce Sales: Revenue from pick-your-own produce including strawberries, peaches, apples, sunflowers, pumpkins, potatoes sold by weight or per stem. Prices vary by crop (e.g., peaches $5.99/lb, sunflowers $1/bloom, pie pumpkins $5.99 each).
3. Farm Market & Bakery: Retail sales of fresh produce, cider donuts ($9.99/half dozen, $16.99/dozen), pies, coffee, ice cream, jams, honey, local meats, and gift items. Holiday gift boxes also available.
4. Henway Hard Cider: Hard cider tasting room and sales at Henway Cider Barn (open Fri-Mon 11am-6pm). Serves light fare, fresh ciders, sparkling ciders, and full line of hard ciders. Fan of Farm members receive 10% discount.
5. Memberships (Fan of the Farm Season Pass): Quarterly and annual season pass memberships offering unlimited visits, 25% off produce, complimentary Little Farmer's Education Classes, and other member benefits. Quarterly family pass approximately $119+tax.
6. Special Events & Festivals: Ticketed events including Strawberry Jubilee, Sunflower Festival, Peach Fuzztival, Big Dig, Doxie Derby, Watermelon Bash, Corn Maze Nights, Pumpkin Chunkin, LoCo Cider Fest, Baby Dino Days, Easter activities, and Breakfast with Santa. Event-specific pricing ranging from $5-$79 per person.
7. Group Events: Corporate picnics, team building events, school field trips, birthday parties, and barn weddings. Group rates available with separate booking process.
8. CSA Produce Membership: Community-supported agriculture program with 3 membership options offering quarterly produce deliveries, with Fan of Farm Season Pass benefits included.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Great Country Farms is an agritourism destination farm that sells daily admission tickets to a 15-acre farm play area with attractions, seasonal pick-your-own produce (strawberries, sunflowers, peaches, apples, pumpkins), on-site retail farm market and Knead It Bakery products (cider donuts, baked goods, coffee), and Henway Hard Cider made from farm-grown apples. The farm also hosts a year-round calendar of ticketed seasonal festivals and events, sells group bookings for corporate picnics, school field trips, and weddings, and offers Fan of the Farm Season Pass memberships and CSA produce memberships.

Product overview

Great Country Farms is an agritourism destination farm offering a diverse portfolio of experiences and products. The core offering centers on farm admission to a 15-acre play area and seasonal pick-your-own produce (strawberries, sunflowers, peaches, apples, pumpkins). Complementary products include the Farm Market & Knead It Bakery (selling award-winning cider donuts, coffee, and fresh produce), the Henway Hard Cider tasting room, and farm attractions (jumping pillows, slides, putt-putt golf, gem mining). The business monetizes through seasonal festivals (Strawberry Jubilee, Peach Fuzztival, Sunflower Festival, Fall Harvest), Fan of the Farm Season Pass memberships, field trips, corporate events, birthday parties, and specialty experiences like the Chick Raising Program and Indoor Winter Play Area. The portfolio is unified around family-focused farm entertainment with multiple entry points (daily admission, memberships, private events) and strong seasonal themes driving repeat visitation.

Differentiator

Problem solved

Functional benefit

Brands

• Henway Hard Cider: Hard cider production facility and tasting room located by the pond at Great Country Farms, producing ciders from farm-grown apples. Open Fridays through Mondays.

Products and services

• Farm Admission & Play Area Day passes granting access to the 15-acre farm play area with attractions including jumping pillows, giant slides, farm ninja obstacle course, Cow Pie Putt-Putt golf, fishing pond, barnyard animals, and wagon rides. For families and groups visiting the farm.
• Pick Your Own Produce Seasonal U-pick experiences for strawberries, sunflowers, peaches, blackberries, apples, and pumpkins, accessed via wagon rides from the farm market. For visitors seeking fresh, locally grown produce to harvest themselves.
• Farm Market & Knead It Bakery On-site market selling fresh produce, award-winning apple cider donuts (voted Best of Loudoun), craft coffee, espresso, hand-dipped ice cream, pies, and seasonal treats. For walk-in visitors and CSA members.
• Henway Hard Cider Hard cider tasting room and production facility producing ciders from farm-grown apples. Open Fridays through Mondays 11am-6pm. For adult visitors seeking craft cider tastings and light fare.
• Fan of the Farm Season Pass Membership Quarterly and annual membership offering unlimited farm visits for immediate family, 25% off produce and sunflowers, complimentary Little Farmer's Education Classes, and access to indoor play. Three membership options available. For local families seeking recurring farm experiences.
• CSA Produce Membership Community-supported agriculture program with three membership options offering quarterly produce deliveries combined with Fan of Farm Season Pass benefits. For consumers seeking regular farm-fresh produce.
• Field Trips & School Tours Educational tours for schools and groups including garden tours, apple tours, pumpkin tours, strawberry tours, and gem mining experiences aligned with educational curricula. For teachers, schools, and homeschool coordinators.
• Group Events & Corporate Picnics Customizable corporate event packages including company picnics, team building activities, meetings, and retreats. Also includes barn wedding venue rentals. For businesses, organizations, and event planners.
• Birthday Parties Farm-themed birthday party packages including access to play areas, attractions, and optional add-ons for food and activities. For families hosting children's birthday parties.
• Chick Raising Program Seasonal program allowing families to raise baby chicks at home without long-term commitment. Includes chicks, starter food, optional care kits, and educational classes. For families and educators interested in chicken husbandry.
• Indoor Winter Play Area Climate-controlled indoor play space open December through winter featuring 'ice' skating in socks, giant sandbox, farm slides, and bouncy animals. Reservations required. For families seeking winter farm play experiences.
• Seasonal Festivals & Events Year-round ticketed festivals including Strawberry Jubilee, Summer of Sunflowers, Peach Fuzztival, Big Dig Potato Harvest, Fall Corn Maze & Apple Harvest, Pumpkin Harvest Festival, Pumpkin Chunkin, LoCo Cider Fest, Breakfast with Santa, Easter Egg Hunt, Baby Dino Days, and Tulip Days. For families and adults seeking themed seasonal experiences.
• Sunflower & Cider Dinner Experience Farm-to-table dinner event held in the sunflower field featuring a four-course meal paired with Henway Hard Ciders, wagon ride, and scenic views. Priced at $79 per guest plus tax and 20% service charge. For adults seeking premium dining experiences.

Quantifiable outcome

• 15-acre dedicated farm play area with multiple unique attractions
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• LoCo Cider Fest Partner CidermarkersminorGTM or Marketing Partner · 14 November 2026Various cider producers participate in LoCo Cider Fest including Henway Hard Cider (Bluemont), Mt. Defiance (Middleburg), Loudoun Cider House (Leesburg), Fabbioli Cellars (Leesburg), Cider Lab (Spotsylvania), West Oaks Farm Market (Winchester), Son of a Bear (Rapidan), and Blue Bee Cider (Richmond).
• LoCo Cider Fest Local VendorsminorGTM or Marketing Partner · 14 November 2026Local artisan vendors at LoCo Cider Fest include Willow Moon Farm, Dogmoore Creations, and Honeysuckle Farm Art Studio. The event features a curated vendor market with artisan goods, apple-forward products, and fall crafts.
• Tucker WRLDminorOthers · 29 August 2026Loudoun County-based nonprofit dedicated to rescuing dogs from high-kill shelters, providing medical care, and helping them find loving forever homes. A portion of Doxie Derby event proceeds will be donated to support dog rescue efforts.
• The Sweet Julia Grace FoundationminorOthers · 22 August 2026Northern Virginia nonprofit dedicated to serving children facing serious illnesses, complex special needs, and medical crises. Provides life-changing gifts, adaptive equipment, emergency support, therapeutic programs, and inclusive family events to children known as 'Raindancers.' Benefits from Top Gun Construction Rodeo fundraising.
• Land Improvement Contractors of America (LICA)coreStrategic or Co-development Partner · 22 August 2026Land Improvement Contractors of America partnered with Great Country Farms to host the Top Gun Construction Rodeo, a two-day heavy equipment competition event. LICA brings contractors and operators together in timed challenges for precision, speed, and skill competitions.
• Big Rigs SponsorsminorGTM or Marketing Partner · 15 August 2026Sponsors for Big Rigs Touch-a-Truck event include Round Hill Volunteer Fire Department, FedEX Freight, Road Runner Wrecker Service, Loudoun County Public Schools, Loudoun County Public Library Reading Machine, Extreme Steel Crane & Rigging, Loudoun County Sheriff's Department, and WincRiders Unleashed.
• Henway Hard CidercoreStrategic or Co-development PartnerHenway Hard Cider is an extension of Bluemont Vineyard producing hard ciders from Great Country Farms grown apples. The cider barn is located pond-side at GCF and serves light fare along with fresh and hard ciders. Fan of the Farm Season Pass holders receive 10% off all Henway Ciders. The name derives from an old family joke by Great-Grandfather Graham Horlander.
• Bluemont VineyardcoreStrategic or Co-development PartnerSister property to Great Country Farms. Bluemont Vineyard is located across the street from GCF and offers wine tastings with mountain views. Fan of the Farm Season Pass holders receive 10% off wine bottles. Farm wristband provides discounts at both properties. Cross-promotional events including Sunflower Brunch and Dinner at The Stable.
• Dirt Farm BrewingminorStrategic or Co-development PartnerSister property located up the mountain from GCF. Offers craft beer with farm views. Open daily with extended hours Friday-Saturday. Collaborates on joint events like Peach Fuzztival. Farm wristband provides access to discounts.
• Meyer HatcheryminorOthersReferenced as a resource for chick program customers to identify breed varieties of day-old chicks. Provides educational support materials on raising chickens.
• Round Hill Volunteer Fire and RescueminorOthersLocal volunteer fire department that receives donations from events like the First Responders Days. During the event, $1 from each Fireman's Favorite Flight at Henway Hard Cider Barn is donated to support the fire department.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wegmeyer Farms: Hamilton, Virginia U-Pick strawberry, blueberry, and pumpkin farm with on-farm playground and seasonal events. Comparable Loudoun County-area agritourism operator with similar family-entertainment positioning.
• Butler's Orchard: Germantown, Maryland family farm offering U-Pick fruits and vegetables, seasonal festivals, a farm market, and educational programs. Closely comparable family-owned pick-your-own model in the broader DC metro region.
• Homestead Farm: Poolesville, Maryland family farm with U-Pick fruits and vegetables, farm animals, and seasonal events. Closely comparable family-owned pick-your-own destination in the DC metro area.
• Cox Farms: Centreville, Virginia agritourism destination offering seasonal festivals (Fall Festival), U-Pick produce, play areas, and field trips. Most direct Northern Virginia competitor to Great Country Farms with overlapping family-entertainment positioning.

Broad incumbents

• Bold Rock Hard Cider: Largest independently-owned hard cider producer in the US, with taprooms in Virginia and North Carolina. Comparable hard cider production and on-premise tasting room model, though at significantly larger scale and distribution.
• Silver Dollar City / Dollywood (agritourism-adjacent): Large-scale themed attractions combining entertainment with regional/craft food and beverage. Useful upper-bound benchmark for what a fully-scaled entertainment-plus-agritourism destination could become, though with vastly different capital base and operating model.

Regional players

• Carter Mountain Orchard: Charlottesville, Virginia apple and peach orchard with pick-your-own, bakery, hard cider, and seasonal events. Similar agritourism + bakery + cider combination in a different Virginia region.
• Hollin Farms: Delaplane, Virginia family farm offering pick-your-own produce (berries, apples, pumpkins) and mountain views. Comparable Northern Virginia pick-your-own operator.
• Stribling Orchard: Markham, Virginia pick-your-own orchard in the foothills of the Blue Ridge. Comparable Virginia U-Pick model but more seasonal and less entertainment-driven than GCF.

Others

• Bluemont Vineyard: Sister property to Great Country Farms located across the street. While not a direct competitor, it shares the family ownership, customer base, and cross-promotion model — useful operational benchmark for the wine and events vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreatCountryFarms
• Instagraminstagram.com/greatcountryfarms
• Xx.com/thefarmersays
• LinkedInlinkedin.com/company/great-country-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Country Farms