Cox Farms
Cox Farms is the largest greenhouse operator in North America, producing 450M+ pounds of fresh fruits and vegetables annually across 700+ acres under glass. Through its BrightFarms and Mucci Farms brands, it supplies 12,000+ stores via 50+ retailer partners with 230+ SKUs.
- Company typePrivate
- Founded2024
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cox Farms does
Cox Farms is a controlled environment agriculture (CEA) operator that, through its wholly owned subsidiaries BrightFarms and Mucci Farms, produces greenhouse-grown fruits and vegetables for sale to retail grocery chains and food service operators across North America. Founded in 2024 as a unified brand under Cox Enterprises, Cox Farms consolidates BrightFarms (the #1 brand in US indoor salad kits per Nielsen, specializing in leafy greens and Crunch Kits salad kits) and Mucci Farms (an award-winning producer of tomatoes, cucumbers, strawberries, peppers, and specialty produce including Smuccies indoor strawberries and Veggies-to-Go snacking items). The company operates the largest greenhouse network in North America with 700+ acres under glass, producing 450M+ pounds of fresh produce annually, and reaching 12,000+ stores through 50+ retailer partners via 230+ SKUs.
The underlying technology is built on Kubo's ultra-clima greenhouse systems, deployed across facilities in Macon (Georgia), Lorena (Texas), Yorkville (Illinois), and additional sites in Canada and Mexico, with thousands of sensors monitoring humidity, CO2, and temperature to maintain optimal year-round growing conditions. The company runs 400+ proprietary R&D trials annually across seed partners and variety development, and has built rainwater capture and recirculation systems to reduce water inputs versus field-grown methods. A network of nearly 50 external grower licensees extends effective reach without full ownership of underlying infrastructure.
Cox Farms makes money through B2B sales of fresh produce to major retail grocery chains and food service operators, with products delivered direct-to-store from regional greenhouse hubs in as few as 24 hours from harvest. Revenue is generated through a transaction-fee model on produce volume sold under the BrightFarms and Mucci Farms brands, complemented by a strategic Feeding America partnership for food donation and a grower licensing program for external greenhouse operators. The company is privately held by Cox Enterprises (a $23B revenue family-owned conglomerate) with no external institutional investors disclosed, and is led by President Steve Bradley alongside a senior team including a CFO (Lee Quackenbush, ex-Mars/Kellanova), CCO (Abby Prior), CTO (Chris Meyerpeter, ex-Monsanto), COO (Josh McClung, ex-Morgan Stanley/PE), and CPO (Tina May).
Cox Farms firmographics
Firmographics- Name
- Cox Farms
- Legal name
- Cox Farms, Inc.
- Website
- https://coxfarms.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cox Farms is the largest greenhouse operator in North America, producing 450M+ pounds of fresh fruits and vegetables annually across 700+ acres under glass. Through its BrightFarms and Mucci Farms brands, it supplies 12,000+ stores via 50+ retailer partners with 230+ SKUs.
- Ownership category
- akta.pro rank
Cox Farms industry classification
Industry- Product category
- Greenhouse-grown fresh produce
- NAICS
- Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industries
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)
Keywords
Where Cox Farms is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Cox Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Sales to Retailers: Revenue generated from selling greenhouse-grown fruits and vegetables directly to major retailers and food service companies. Products include leafy greens, vine crops, tomatoes, cucumbers, strawberries, peppers, and specialty produce under BrightFarms and Mucci Farms brands.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Cox Farms product offering
Product offeringCore offering
Cox Farms operates as the largest owner and operator of greenhouses in North America, growing fresh fruits and vegetables under controlled environment agriculture (CEA) and selling them directly to major grocery retailers and food service operators. Through its BrightFarms sub-brand it delivers greenhouse-grown leafy greens and salad kits, and through its Mucci Farms sub-brand it delivers tomatoes, cucumbers, strawberries, peppers, and specialty produce, distributing 230+ SKUs to 12,000+ stores across 50+ retailer partners.
Product overview
Cox Farms operates as a portfolio of two powerhouse consumer brands: BrightFarms (specializing in greenhouse-grown leafy greens and salad kits) and Mucci Farms (offering award-winning fruits and vegetables including tomatoes, cucumbers, strawberries, and peppers). Together they form a comprehensive greenhouse-grown produce platform delivering fresh, clean produce year-round across North America to over 12,000 stores through more than 50 retailer partners. The company offers over 230 SKUs including leafy greens, vine crops, specialty produce, and ready-to-eat salad kits.
Differentiator
Problem solved
Functional benefit
Brands
- BrightFarms: Innovator in greenhouse-grown leafy greens and salad kits. The #1 brand in US indoor salad kits, providing fresh, pesticide-free produce delivered to stores in as few as 24 hours. Products include leafy greens and Crunch Kits restaurant-quality salads.
- Mucci Farms
Products and services
- BrightFarms Leafy Greens
Quantifiable outcome
- 10% increase in sales for greenhouse-grown produce sections vs conventional sections
- +2 more outcomes
Companies that use Cox Farms
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Cox Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cox Farms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Feeding AmericacoreCox Farms partners with Feeding America to provide consistent, reliable fresh produce from greenhouse network to support local food banks across the US. 2025 commitment includes donating fresh produce to families facing hunger, improving access across 200 local food banks and 60,000 partner agencies, and long-term partnership to help millions experiencing food insecurity and reduce food waste.
- Seurat GroupsupportingCox Farms partnered with CPG-focused consulting and research firm Seurat Group on quantitative study 'Greenhouse-Grown Shopper Trends, Engagement and Segmentation' sampling over 2,400 produce shoppers to identify consumer barriers and preferences.
- H&A Mastronardi FarmssupportingCanadian grower partner of Mucci Farms, bringing premium produce to market through strong retail network and commitment to quality. Co-owned by Albert & Rudy Mastronardi.
- FinkasupportingGrower partner of Mucci Farms located in Querétaro, Mexico. Partners with high-quality, flavorful tomatoes and expanded reach across North America through alignment in excellence and innovation.
- Kubo GreenhousescoreTechnology provider for ultra-clima greenhouse systems used in Macon, Georgia, Texas, and Illinois facilities. Kubo's technology enables optimal weather conditions with thousands of sensors measuring humidity, CO2 levels, and temperature.
- BrightFarmscoreCox Farms subsidiary and brand focusing on greenhouse-grown leafy greens. Founded 2011, built to largest network of leafy green greenhouses in US. Growing footprint includes three regional greenhouse hubs delivering 20+ million pounds annually. #1 brand in US indoor salad kits reaching two-thirds of US households.
- Mucci FarmscoreCox Farms subsidiary and award-winning fruit and vegetable grower. Started mid-1970s as family farm, transitioned to greenhouse farming with 6.5-acre glass structure. Today has 600+ acres under glass, 2,000+ employees, cutting-edge technology delivering full assortment from coast-to-coast. Preferred grower for global seed suppliers.
Scale indicators15 records
Recent moves10 records
Expansion highlights7 records
Cox Farms competitors and assessment
Company assessmentDirect peers
- Mastronardi Produce (Sunset): One of North America's largest greenhouse-grown produce operators (Sunset brand) with a national retailer footprint in tomatoes, peppers, cucumbers, and leafy greens. Most direct comparability on greenhouse scale, retail relationships, and product mix.
- NatureSweet: Largest grower of greenhouse tomatoes in North America, selling branded fresh tomatoes to major retailers. Comparable on greenhouse production, branded retail model, and emphasis on premium quality and sustainability.
- Gotham Greens: CEA leafy greens and herbs operator with multiple greenhouses across the US supplying major grocery chains. Direct competitor in greenhouse-grown leafy greens and salad kits (the same category where BrightFarms is #1).
- Local Bounti: US-based CEA operator building a national network of indoor farms focused on leafy greens and herbs sold through major retailers. Comparable in greenhouse technology adoption and retailer-channel distribution model.
- Windset Farms: Major North American greenhouse grower of tomatoes, peppers, cucumbers, and leafy greens with operations in Canada, the US, and Mexico. Direct overlap in greenhouse produce mix and multi-country footprint.
- Revol Greens: US greenhouse-grown leafy greens producer supplying major grocery retailers. Direct overlap with BrightFarms in greenhouse lettuce and salad kits category with similar retail channel strategy.
Emerging players
- AeroFarms: Indoor vertical farming company specializing in leafy greens using aeroponics. Overlaps with Cox Farms in CEA-grown leafy greens sold to retailers, but uses indoor vertical farming (LED towers) rather than glass greenhouses.
- Plenty: Indoor vertical farm operator with proprietary growing technology pursuing retailer leafy greens programs. Adjacent CEA competitor with overlapping customer base and similar sustainability-driven positioning.
Broad incumbents
- Driscoll's: Market-leading branded fresh berry producer (strawberries, raspberries, blueberries) with extensive North American retail distribution. Comparable in branded fresh produce scale, retail relationships, and indoor strawberry cultivation (Mucci's Smuccies competes in same category).
Regional players
- H&A Mastronardi Farms: Cox Farms' own Canadian grower partner for Mucci Farms, but is itself one of the largest independent greenhouse operators in North America. Listed here as a peer given its scale and direct overlap in greenhouse tomatoes, peppers, and cucumbers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cox Farms social profiles
Digital presenceCox Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cox Farms leadership team
Management profileNumber of profiles
Profiles6 records
Cox Farms subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cox Farms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cox Farms M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cox Farms
What does Cox Farms do?
Cox Farms operates as the largest owner and operator of greenhouses in North America, growing fresh fruits and vegetables under controlled environment agriculture (CEA) and selling them directly to major grocery retailers and food service operators. Through its BrightFarms sub-brand it delivers greenhouse-grown leafy greens and salad kits, and through its Mucci Farms sub-brand it delivers tomatoes, cucumbers, strawberries, peppers, and specialty produce, distributing 230+ SKUs to 12,000+ stores across 50+ retailer partners.
Is Cox Farms a public or private company?
Cox Farms is a private company. It is classified as corporate owned and is currently operating.
When was Cox Farms founded?
Cox Farms was founded in 2024. It employs 1,001 to 5,000 people.
Where is Cox Farms based?
Cox Farms is headquartered in Atlanta, United States, in the North America region.
How does Cox Farms make money?
One revenue line is on record: fresh Produce Sales to Retailers.
Who are Cox Farms's main competitors?
Direct peers on record are Mastronardi Produce (Sunset), NatureSweet, Gotham Greens, Local Bounti, Windset Farms and Revol Greens. Emerging players are AeroFarms and Plenty. Driscoll's is listed as a broad incumbent. H&A Mastronardi Farms is listed as a regional player.
Does Cox Farms have an API?
No public API is recorded for Cox Farms.
What industry is Cox Farms in?
Cox Farms's product category is Greenhouse-grown fresh produce. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 11141 and its SIC code is 100.