Quality Marine

What Quality Marine does

Quality Marine is a privately held, full-service marine dealership established in 2003 and headquartered at 10 Farrell Crescent, Winnellie, Darwin, in the Northern Territory of Australia. The company sells new and used boats, outboard motors, trailers, marine electronics, and a broad catalogue of parts and accessories, and operates a workshop offering engine rebuilds, outboard and gearbox servicing, electronics installation, custom boat fit-outs, and trailer repairs. Its authorized-dealer brand portfolio spans Suzuki outboards (2.5HP–350HP), Formosa Marine aluminium plate boats, Polycraft polyethylene boats, Sea Jay aluminium boats, Suzumar inflatables, Dunbier/Mackay/Stonegate trailers, Garmin/Humminbird/MinnKota electronics, Amptron LiFePO4 lithium batteries, and Savwinch anchor winches.

The business operates on a direct-to-consumer retail model: customers transact via the Winnellie showroom, phone, or website (Mon–Fri 8am–5pm), with pricing provided on a quote basis rather than published. Revenue is generated through one-time product sales (boats, motors, trailers, parts/accessories) and workshop service work, with no disclosed subscription, financing, or recurring-contract lines. The customer base is split between individual recreational boaters and fishing enthusiasts (primary) and small commercial operators (secondary), all within the Northern Territory market. There is no evidence of institutional ownership, external funding, M&A activity, or leadership transitions, and no financial metrics (revenue, headcount, transaction volume) are publicly disclosed.

Name

Quality Marine

Legal name

Quality Marine

Website

https://qualitymarine.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Quality Marine is a privately held, full-service marine dealership in Darwin, Northern Territory, founded in 2003, selling boats, outboard motors, trailers, electronics, and parts, and providing engine servicing and custom installation to recreational boaters, fishers, and small commercial operators in the NT.

Ownership category

akta.pro rank

Headquarters

HQ city

Darwin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Sale of new and used boats including Formosa Marine, Polycraft Boats, and Sea Jay Aluminium Boats.
2. Outboard Motor Sales: Sale of Suzuki outboard motors ranging from 2.5HP to 350HP.
3. Trailer Sales: Sale of boat trailers including Dunbier, Mackay, Stonegate, and Formosa Tow-Catch.
4. Parts and Accessories: Sale of marine parts, accessories, electronics (Garmin, Fusion, Humminbird, MinnKota), batteries (Amptron Lithium), and consumables.
5. Service and Repair: Workshop services including engine rebuilds, outboard servicing, gearbox servicing, boat fit-outs, electronics installation, and trailer repairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Quality Marine is a full-service marine dealership in Darwin, NT that sells new and used boats, Suzuki outboard motors (2.5HP-350HP), boat trailers, marine electronics, parts and accessories from a single retail showroom. The company also operates a workshop providing engine rebuilds, outboard servicing, gearbox servicing, complete boat fit-outs, electronics installation, and trailer repairs. Its product portfolio spans authorized dealership relationships with Suzuki, Formosa Marine, Polycraft, Sea Jay, Dunbier, Mackay, Stonegate, Garmin, Amptron, and Savwinch.

Product overview

Quality Marine is a marine dealership established in 2003 in Darwin, Northern Territory, offering a comprehensive portfolio of boats, motors, trailers, marine electronics, and parts/accessories. The core product lines include Suzuki outboard motors (ranging from 2.5HP to 350HP across four power categories), Formosa Marine aluminium plate boats, Sea Jay aluminium boats, and Polycraft polyethylene boats. The company also offers Dunbier, Mackay, Stonegate, and Formosa Tow-Catch trailers. Marine electronics sold include Garmin (chartplotters, trolling motors, digital switching, audio), Humminbird, and Minnkota. Add-on products include Amptron LiFePO4 smart lithium batteries and chargers, Savwinch electric anchor winches, and Tonic Eyewear sunglasses. The company provides workshop services for engine rebuilds, outboard servicing, gearbox servicing, boat fit-outs, electronics installation, and trailer repairs. They serve fishing, commercial, and leisure boating markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Suzuki Outboard Motors Authorized dealership of Suzuki outboard motors ranging from 2.5HP to 350HP, including the DF140B, DF75A, and high-powered 350-200HP range marketed as 'The Ultimate Outboard Motor.' Suitable for tenders, mid-sized boats, and large recreational and commercial vessels.
• Formosa Marine Boats Authorized dealer for Formosa Marine aluminium boats with aluminium-plate hull construction. Available in Side Consoles, Vision Cab, Centre Consoles, Territorys, X Bowriders, Centre Cabins, and Hardtop models ranging 4.95m-7.55m, designed for offshore boating with stability, dry ride, and handling characteristics.
• Polycraft Boats Authorized dealer for Polycraft polyethylene boats featuring dual skin hull, UV stabilized materials, reverse chines for stability, soft ride, quiet operation, natural flotation, 5x fiberglass impact resistance, and low maintenance with no corrosion or electrolysis. Backed by 4-year hull warranty.
• Sea Jay Aluminium Boats Authorized dealer for Sea Jay Aluminium Boats available in the Pressed Range and Plate Xtreme Range, recognized for strength, workmanship, and customisation options.
• Suzuki Inflatables (Suzumar) Suzuki inflatable boats (Suzumar) for recreational and tender use, marketed as the 'Ultimate Tender Set-Up' when paired with a Suzuki outboard motor.
• Dunbier Boat Trailers Authorized dealer for Dunbier boat trailers, an Australian family-owned manufacturer since 1969, known for quality, strength, and reliability.
• Mackay Trailers Authorized dealer for Mackay Multi-Link boat trailers, Australian owned and operated for over 40 years, building trailers for aluminium, fibreglass, ski boats, yachts, personal watercraft, and custom applications.
• Stonegate Trailers Boat trailers for various boat types and applications, sold as part of Quality Marine's trailer lineup.
• Marine Parts & Accessories Comprehensive range of marine parts and accessories including marine radios, flares, ice boxes, boat care products, anchors, trailer parts, sounders, GPS, fenders, oils, lubricants, fuel systems, ropes, hydrofoils, safety gear, spotlights, seats, rod holders, fittings, and Suzuki Marine Genuine parts.
• Garmin Marine Electronics Marine electronics offering including Garmin chartplotters, sonars, Kraken trolling motors, digital switching, inReach devices, GPS handhelds, and Fusion audio entertainment systems.
• Amptron Lithium Batteries LiFePO4 smart lithium battery products for marine applications, including smart lithium batteries, smart chargers, smart power monitors, smart power packs, and smart solar power solutions, designed to withstand wave pounding, engine vibration, and trailer transport conditions.
• Savwinch Electric Anchor Winches Electric drum style boat anchor winches manufactured in Australia, featuring world-first electronic fast fall system, clutch-free operation, and a Signature Series with stainless steel motor and gearbox. Winner of International Design Awards.
• Tonic Eyewear Sunglasses Marine sunglasses with four-colour lens technology and anti-reflective coating, available in shiny black or tortoiseshell frames with glass (grey or photochromic) or polycarbonate lens options, sold with a 12-month new-for-old warranty.
• Marine Service & Repair Workshop services including engine rebuilds, outboard servicing, gearbox servicing and rebuilds, complete boat fit-outs, fishfinder and GPS fitting, accessory installation (rod holders, baitboards), and trailer repairs, modifications, and maintenance.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Suzuki Marine AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki Marine dealer in Darwin, NT. Sells full range of Suzuki outboard motors from 2.5HP to 350HP. Motors are fitted with Suzuki Micro-Plastic Collecting Device. Provides outboard servicing and warranty support.
• Formosa MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Formosa Marine aluminium boats featuring aluminium-plate hull construction. Products include Side Consoles, Vision Cab, Centre Consoles, Territorys, X Bowriders, Centre Cabins, and Hardtop models ranging 4.95m-7.55m.
• Polycraft BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Polycraft polyethylene boats. Boats feature dual skin hull, UV stabilized materials, and come with 4-year hull warranty for recreational use.
• Sea Jay Aluminium BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea Jay Aluminium Boats including Pressed Range and Plate Xtreme Range. Known for strength, workmanship and customisation.
• Dunbier Marine ProductscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dunbier boat trailers. Australian family-owned manufacturer since 1969, known for quality, strength and reliability.
• Mackay TrailerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mackay Multi-Link boat trailers. Australian owned and operated for over 40 years, building trailers for aluminium, fibreglass, ski boats, yachts, and custom applications.
• Garmin MarineminorChannel Partner/ Reseller/ DistributorOffers Garmin marine electronics including chartplotters, sonars, kraken trolling motors, digital switching, inreach devices, and Fusion audio entertainment systems.
• Amptron LithiumminorChannel Partner/ Reseller/ DistributorOffers Amptron LiFePO4 lithium batteries and smart power solutions designed for marine applications, including resistance to wave pounding and engine vibration.
• SavwinchminorChannel Partner/ Reseller/ DistributorAustralian manufacturer of electric drum style boat anchor winches. Known for quality, performance, and award-winning design including International Design Awards and world-first electronic fast fall system.
• Redco TrailersminorStrategic or Co-development PartnerCollaborated with Redco Trailers to design the Formosa Tow-Catch trailer system, allowing single-handed boat launch and retrieval. Feature is exclusive to Formosa Marine.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Anaconda Stores: Australian big-box outdoor and marine retailer carrying boats, motors, marine electronics, and accessories across a national store network. Comparable as a competing channel for recreational boaters and fishers, though more general outdoor focused.

Others

• Honda Marine Australia: Australian arm of a major global outboard manufacturer that distributes through authorized dealer channels similar to Suzuki. Comparable as a competing OEM ecosystem that competes with Suzuki for outboard and dealer mind-share in Darwin.
• Mercury Marine Australia: Australian operations of a leading global outboard and marine propulsion manufacturer with an authorized dealer network across Australia. Comparable as a competing supplier-principal relationship for marine dealers similar to Quality Marine.
• Yamaha Motor Australia — Marine Division: Australian distribution and dealer-support arm of one of the world's largest outboard manufacturers. Comparable as a competing OEM relationship that competing Darwin-area boat dealerships typically carry instead of (or alongside) Suzuki.

Direct peers

• BCF (Boating, Camping, Fishing): Australia's largest omni-channel boating, camping, and fishing retailer with broad product assortment (boats, motors, electronics, parts/accessories) and national footprint. Comparable because it sells into the same recreational angler and boater customer base that Quality Marine serves in Darwin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qualitymarinent
• LinkedInlinkedin.com/company/quality-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Marine