Conecta

What Conecta does

Conecta (legally CONECTA RESEARCH AND CONSULTING, S.L.) is a privately held market research and consumer insights firm founded in 2001 and headquartered in Madrid, Spain. The firm operates as part of the Minerva Insights Group and delivers qualitative and quantitative research services to enterprise clients across FMCG, insurance, telecommunications, financial services, media, retail, and consumer-electronics verticals, with disclosed relationships including Coca-Cola, CCEP, Vodafone, Nokia, Orange, Sony, HBO, Repsol, Caixabank, Sanitas, and Aegon. Its geographic reach spans Spain, the United Kingdom, France, and Germany, executed via a 11-50 employee team supported by an international network of collaborators and partners.

The company's product surface is organized around two pillars. The qualitative pillar includes online qualitative research (a capability it has operated since 2006), ethnographic research, design thinking, usability and UX research, and agile/express research delivered through the proprietary ZOCO (ZOna COnecta) platform for managing online insights communities. The quantitative pillar spans online and mobile quantitative research, quantitative concept testing, conjoint analysis and choice modelling, pricing research, point-of-sale research, and an Advanced Analytics toolkit (TURF, Max-Diff, CHAID, Agent-Based Modelling, Partial Least Square Path Modelling). A machine-learning capability branded SmartCoding automates coding of open-ended survey responses, and an Xlab methodology supports client-centric service design research. The firm holds UNE-EN ISO 9001:2015, UNE-EN ISO 20252:2006, and ISO 27001:2022 certifications, and complies with ESOMAR, ANEIMO/ECIM, and GDPR/LOPDGDD requirements.

Conecta's business model is professional services, sold through direct sales engagement on a project-by-project basis to enterprise clients, with pricing customized to scope, methodology, sample size, and geographic coverage rather than disclosed in standard tiers. Revenue mechanics depend on repeat enterprise contracts and ongoing advisory relationships rather than subscription or self-serve products. Go-to-market is supported by content marketing via the firm's website, blog, case studies, and SlideShare publications, with no public productized or channel-partner distribution. Ownership appears to be founder/management-held with no disclosed institutional investors, external funding rounds, or recapitalizations, and no subsidiaries, mergers, or leadership transitions are documented in the available data.

Name

Conecta

Legal name

CONECTA RESEARCH AND CONSULTING, S.L.

Website

https://conectarc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Conecta is a Madrid-based market research firm founded in 2001, delivering qualitative and quantitative research plus advanced analytics through its proprietary ZOCO platform to enterprise clients across FMCG, insurance, telecom, financial services, and media across Spain, the UK, France, and Germany.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Market, Shopper & Category Insights / Research Services (CRAOAOAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights
• Qualitative research
• Quantitative research
• Brand strategy research

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Market Research Services: Conecta provides comprehensive market research services including qualitative research (focus groups, ethnographic research, online communities), quantitative research (surveys, conjoint analysis), and advanced analytics. Revenue is generated through project-based engagements with enterprise clients seeking consumer insights, brand strategy research, and product development guidance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conecta provides project-based market research and consulting services to enterprise clients, delivering consumer insights through qualitative and quantitative methodologies. Offerings include online qual research, ethnographic research, design thinking, UX research, surveys, conjoint analysis, choice modelling, pricing research, advanced analytics, brand strategy research, and proprietary platforms such as the ZOCO online insights community platform and SmartCoding machine-learning text analytics.

Product overview

Conecta is a market research company offering a comprehensive suite of research services organized around two core pillars: qualitative research (Online Qual Research, Ethnographic Research, Design Thinking, Usability & UX Research, Agile Research) and quantitative research (Online and Mobile Quant Research, Quantitative Concept Testing, Conjoint Analysis, Pricing Research, Advanced Analytics). The company also provides specialized platforms and tools including ZOCO (ZOna COnecta), a proprietary online insights communities platform for managing qualitative research with tools like express questions, forums, diaries, and surveys; SmartCoding, a machine learning text analytics tool for coding open-ended survey responses; and Xlab, an innovative service design methodology. Their research services span Market Intelligence, Brand Strategy, POS Strategies, Consumer Insights, Communication & Advertising, and Pricing Strategy. The Hybrid Concept Product Lab integrates qualitative and quantitative approaches for product development. All offerings are delivered through a multidisciplinary team combining quantitative and qualitative researchers, data scientists, and behavioral economists.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Qual Research Digital qualitative research methods enabling iterative, agile research with online communities, live focus groups, ethnographic immersion, bulletin boards, and online UX research, providing iterative and agile consumer insights for enterprise clients.
• Online and Mobile Quantitative Research Quantitative research conducted via internet and mobile platforms with shorter, adaptive questionnaires that reformulate in real time based on respondent answers, for enterprise clients needing agile quant evidence.
• Market Intelligence Research to understand markets in their current and evolving states, including U&A research, segmentation, competitor analysis, business intelligence, market gap analysis, and business opportunity identification for enterprise clients.
• Brand Strategy Research Research to design, build, develop, evolve, or repair brands through image and positioning research, brand equity, brand tracking, rational and emotional choice drivers, and social media and brand research.
• Consumer Insights Research on how consumers think, feel, decide and behave, covering values, expectations, habits and attitudes, segmentation, ethnographic research, consumer decision journeys, and trends.
• Communication and Advertising Research Research to develop effective and impactful communication, including insight research, concept testing, advertising pre-testing, post-testing and tracking, packaging tests, communication strategy development, and emotional response tests.
• Pricing Strategy Research Pricing strategy research using Van Westerndorp, Conjoint Analysis, Menu-Based Choice, Choice Modelling, and What-if simulations to determine optimal pricing strategies for clients.
• Point-of-Sale Strategies Research for optimizing point-of-sale strategies including store check research, shopping trip analysis, retailer shelf analysis, eye tracking, stoppability, and findability tests.
• ZOCO (ZOna COnecta) Proprietary platform for managing short- and long-term online insights communities with tools including express questions, open forums, Delphi forums, scouting tasks, diaries, surveys, blogging, and focus chats.
• Xlab Service Design Research Innovative and flexible client-centric service design research methodology involving different research stages in short timeframes with active client participation to detect insights and generate ideas in an agile way.

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Minerva Insights Groupparent_companyOthersConecta is part of the Minerva Insights Group, a network of market research and insights companies. The parent company provides corporate governance including compliance policies and data protection oversight.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NielsenIQ: Global consumer intelligence and market research firm combining syndicated retail measurement with custom research. Overlaps with Conecta's FMCG, point-of-sale, and category insights offerings.
• Toluna: Online panel and consumer insights technology firm. Competes with Conecta's online quant/qual offerings and shares the SmartCoding-style automation thesis via its platform.
• Ipsos: Paris-headquartered global market research and consumer insights firm offering qualitative, quantitative, and advanced analytics across all major verticals. Direct competitor for enterprise research budgets across the same client industries Conecta serves.
• Dynata: Global first-party data and insights platform with online sample and research operations. Direct peer for online quant research and managed survey services Conecta provides.
• Kantar: Global insights firm operating the Worldpanel, BrandZ, and broader consumer research practices. Competes head-to-head with Conecta for FMCG, telco, and brand strategy research engagements with multinational clients.
• GfK (now part of NIQ): Consumer goods and durables research firm whose Spanish operations and methodologies directly overlap with Conecta's product development and category research practice.

Regional players

• Sigma Dos: Spain-based market research and public opinion polling firm. Direct regional competitor for Spanish enterprise and institutional research engagements.
• Metroscopia: Madrid-based research and polling firm with overlap in social research and brand/communications studies for Spanish enterprise clients.
• Netquest: Iberia-LATAM-focused online panel and digital research provider. Regional competitor in online quant methodologies and panel access.
• BVA Group: European insights and consulting group with operations in France, UK, and Iberia. Overlaps with Conecta's European FMCG, telco, and brand research footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/conectarc
• Facebookfacebook.com/Conecta-Research-Consulting-100068662067998

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conecta