What Sigma Dos does

Sigma Dos (legal entity SIGMADOS Análisis e Investigación, S.L.) is a Madrid-headquartered market research and demoscopic firm founded in 1982, positioning itself as the oldest continuously operating Spanish research and polling house. The company serves government institutions, political entities, media and publishers, private corporations, NGOs, and academic clients through a portfolio that includes custom market studies, sociological and electoral polling, communication consulting, and an academic diploma in political communication research delivered with Universidad de Salamanca and El Mundo. Its flagship contractual assets include the monthly El Mundo electoral barometer, the Forbes España Best Dircom ranking, and recurring engagements with CEIM, Banco de España, and Fundación IDIS.

The underlying technology stack combines classical demoscopic methodology (ISO 9001:2015 and ISO 20252 certified) with a proprietary TrustSurvey online panel that applies NLP and deep learning to open-ended responses and uses microsegmentation and geolocation for survey recommendation. The firm operates a CATI infrastructure exceeding 200 stations plus CAPI field deployment with 100 tablets, and runs the Sigma Dos 30' joint venture with Dos30' for monthly and quarterly streaming audience analytics covering Prime Video, Netflix, Disney+, HBO Max, and RTVE Play. An internal R&D department collaborates with universities and sector experts, while the IT department handles programming, statistical analysis, and system architecture.

The business model is primarily project-based B2B professional services (custom research, polling, communication consulting), supplemented by subscription revenue from Sigma Dos 30' VOD analytics and TrustSurvey panel monetization. Sigma Dos is a subsidiary of Eurostar Mediagroup, the Spanish member of Gallup International, and a founding member of CIMA with additional affiliations to Insights Analytics and Euroskopia. Pricing for professional services is quote-based and not publicly disclosed; the academic diploma is listed at EUR 3,465 for 38.5 ECTS credits, while panelist participation is free with Sigcoins-based rewards. GTM is sales-led and direct, with a complementary self-serve panel onboarding via web, iOS, and Android.

Name

Sigma Dos

Legal name

SIGMADOS Análisis e Investigación, S.L.

Website

https://sigmados.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Sigma Dos is a Madrid-based market research and public opinion firm founded in 1982, offering custom studies, electoral polling, AI-enhanced TrustSurvey panel research, VOD streaming analytics, and communication consulting to government, media, corporate, and NGO clients across Spain and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Market Research Studies: Custom market research studies for private companies and public institutions covering trends, consumer preferences, brand perception, and competitive analysis. Revenue is generated on a project-by-project basis, often as recurring contracts with major clients.
2. Public Opinion Polling: Sociological and electoral opinion studies for governments, political parties, and media outlets. Includes pre- and post-electoral studies, barometers (e.g., monthly El Mundo barometer), and ad-hoc polls. Typically project-based with recurring editorial contracts.
3. TrustSurvey Panel Platform: Online survey panel monetized through B2B clients who pay for access to panel respondents and survey administration services. Individual panelists are incentivized with sigcoins (loyalty points) redeemable for gift cards (Amazon, Netflix, etc.) and exclusive products.
4. VOD Audience Analytics: Sigma Dos 30' joint venture providing monthly and quarterly streaming audience measurement reports to media companies, streaming platforms, and advertisers. Revenue from subscription-based analytics reports.
5. Communication Consulting: Press office consulting, media relations, social media management, event organization, and strategic communication services for institutions and corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sigma Dos is a Spanish market research and public opinion polling firm that designs and executes custom market studies, political and electoral polling, and communication consulting. Its proprietary TrustSurvey panel, Sigma Dos 30' VOD analytics platform, and integrated CATI/CAPI interview infrastructure deliver quantitative research, brand and audience measurement, social listening, and strategic communication support for governments, media outlets, and private-sector brands.

Product overview

Sigma Dos is a Spanish market research and public opinion company (founded 1982) offering a portfolio of research services and technology platforms. Its primary product line centers on Sigma Dos by TrustSurvey, an AI-enhanced online survey panel using NLP and deep learning for data analysis, complemented by Sigma Dos 30', a VOD analytics tool for streaming audience measurement developed with Dos30'. The company also provides field-based CATI (80 stations) and CAPI (100 tablets) interviewing systems, an IVR platform, and various communication services. TrustSurvey panelists earn Sigcoins virtual currency redeemable for rewards. The portfolio operates as a platform (TrustSurvey) with integrated modules and add-on services across research and communication domains.

Differentiator

Problem solved

Functional benefit

Brands

• TrustSurvey: Online survey panel that combines classical methodology knowledge with innovative AI-based technology for data analysis.
• Sigma Dos 30'

Products and services

• Market Studies Custom quantitative and qualitative market research engagements covering consumer behavior, brand perception, product testing, and audience segmentation for corporate and institutional clients.
• Public Opinion Studies Polling and public opinion research on political, social, and cultural topics, including electoral surveys and recurring institutional barometers for media, governments, and political actors.
• TrustSurvey Panel Proprietary online survey panel that recruits, incentivizes, and surveys individual respondents in Spain for B2B clients, with interactive dashboards, mobile participation, and AI-assisted data processing.
• Sigma Dos 30' VOD Analytics Video-on-demand audience measurement service built on the Forbes 30 Under 30 framework, providing analytics on video content consumption and engagement for media clients.
• Press Office & Strategic Communication Strategic communications service including press office management, media relations, and message development for organizations and individuals needing coordinated public communication.
• Social Media Management and Social Listening Social media monitoring, social listening, and community management service providing clients with structured insight into online conversation and brand reputation across platforms.
• Event Organization End-to-end corporate and institutional event design and execution, including the Forbes 30 Under 30 Spain program, supporting brand activation and stakeholder engagement.
• Diploma de Especialización en Investigación Social y de Mercados Postgraduate specialization diploma delivered with the Universidad de Salamanca that trains professionals in social and market research methodology, with pricing of €90 per credit.

Quantifiable outcome

• Monthly electoral barometer for El Mundo with 3,690 interviews and ±2.3% sampling error at 95.5% confidence level
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Eurostar MediagroupcoreStrategic or Co-development PartnerSigma Dos is part of Eurostar Mediagroup, which enables the company to stay current across all areas of innovation — in technology, methodology, and research fields — and apply this innovation to its studies to increase their added value for clients.
• Gallup InternationalcoreStrategic or Co-development PartnerSigma Dos serves as the exclusive Spanish representative of Gallup International, a global polling and research network with presence in over 60 countries. This membership provides cross-border research capabilities and international methodology benchmarking.
• CIMA (Consorcio Iberoamericano de Marketing)minorStrategic or Co-development PartnerSigma Dos is a founding member of CIMA, the Ibero-American Consortium of Marketing Companies, providing regional market research network access across Spanish- and Portuguese-speaking markets.
• Insights AnalyticsminorStrategic or Co-development PartnerSigma Dos is a member of Insights Analytics, an international research and analytics alliance that provides methodology sharing and cross-border project coordination.
• EuroskopiaminorStrategic or Co-development PartnerSigma Dos is a member of Euroskopia, the European alliance of leading social research and media companies, enabling coordinated EU-wide research projects and methodology standards.
• Dos30' (Sigma Dos 30')coreStrategic or Co-development PartnerJoint venture co-developing Sigma Dos 30', the VOD audience measurement tool for video-on-demand platforms in Spain. Produces monthly and quarterly reports on streaming audience behavior, with versions for Prime Video, Netflix, Disney+, HBO Max, and RTVE Play.
• Universidad de SalamancacoreStrategic or Co-development PartnerCo-developed and co-delivers the 'Diploma de Especialización en Investigación Social y Comunicación Política' (38.5 ECTS, October 2026 – March 2027, hybrid format) along with Escuela Unidad Editorial and El Mundo. Félix Ortega Mohedano serves as program director.
• Escuela Unidad Editorial / El MundocoreStrategic or Co-development PartnerCo-develops the 'Diploma de Especialización en Investigación Social y Comunicación Política' alongside Universidad de Salamanca. El Mundo also provides ongoing barometer publication and editorial collaboration, cementing a long-standing media partnership with Sigma Dos.
• Forbes EspañacoreGTM or Marketing PartnerSigma Dos collaborates with Forbes España as the exclusive research partner for Forbes Summit events (Forbes Ceuta Tech Summit, Forbes Summit Catalonia), producing high-profile studies on regional innovation and economic perception. Also commissioned by Forbes to compile the annual '75 Mejores Dircom de España' ranking.
• BONET ConsultingminorImplementation/ SI/ Consulting PartnerExternal partner providing management and oversight of Sigma Dos's Internal Information System (SIIF / whistleblowing channel), ensuring compliance with Spain's Law 2/2023 on whistleblower protection, with professionalism, independence, and confidentiality.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YouGov: Global online panel-based research and polling company whose proprietary panel model closely mirrors Sigma Dos's TrustSurvey approach and competes for the same media and brand clients in Spain.
• Metroscopia: Spanish public opinion and market research firm publishing electoral polls for major outlets (e.g., El País), competing with Sigma Dos for media polling contracts and institutional studies in Spain.
• GAD3: Madrid-based Spanish polling and market research firm with a comparable focus on political barometers, electoral studies and corporate research, making it the closest domestic competitor to Sigma Dos.

Broad incumbents

• Ipsos: One of the world's largest market research and public opinion firms; competes with Sigma Dos in Spain for multinational client studies and political polling while offering broader global capabilities.
• Kantar: Global market research and insights group with significant operations in Spain, competing with Sigma Dos in brand tracking, consumer research and audience measurement via its Worldpanel and Insights divisions.
• NielsenIQ: Global consumer intelligence and audience measurement company; overlaps with Sigma Dos in media/audience analytics and FMCG market research, including VOD-related measurement initiatives.
• GfK (NIQ): International market research provider (now part of NIQ) with consumer and media research offerings in Spain, competing with Sigma Dos in syndicated and custom corporate studies.

Emerging players

• Toluna: Global online panel and research technology company offering automated, real-time consumer insights that overlaps with TrustSurvey's online panel proposition for agile research buyers.
• Netquest / Dynata: Iberian/LatAm-rooted online panel and survey technology provider (now part of Dynata) that competes with TrustSurvey for B2B online-sample supply and digital-first research buyers in Spain.

Others

• Gallup (US): Parent brand of the Gallup International network of which Sigma Dos is the Spanish member; related through the global polling affiliation and shared methodology, even though it is not a direct competitor in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sigmados
• Facebookfacebook.com/Sigmados
• LinkedInlinkedin.com/company/15195240
• Instagraminstagram.com/sigma_dos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sigma Dos