ProfitKeeper
ProfitKeeper is a cloud-based franchise analytics platform that helps franchisors and franchisees collect, standardize, and benchmark financial and operational data across multi-location networks. It serves 150+ franchisor brands across 29 countries via its Royalty Reporter and Financial & KPI Reporter modules, operating as a product of parent company PrimePay.
- Company typePrivate
- Founded2004
- HeadquartersMesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ProfitKeeper does
ProfitKeeper is a cloud-based franchise analytics platform that helps franchisors and their franchisees collect, normalize, and benchmark financial and operational data across multi-location networks. The product is built on a multi-tenant, enterprise-ready cloud architecture with SOC 2 Type II and SOC 3 compliance, elastic scalability, and open APIs; it is organized into three productized modules — a core Platform, a Royalty Reporter for calculation and ACH-based collection of franchise fees (with flexible support for complex rate structures and NACHA file generation), and a Financial & KPI Reporter that consolidates statements for FDD Item 19 disclosure and provides dashboards, peer benchmarking, and rankings. Data ingestion is supported through native integrations with QuickBooks Online/Desktop, Xero, point-of-sale systems, and CSV/ETL pipelines, with automated data validation, chart-of-accounts standardization, and delinquent-submission workflows.
The company serves primarily franchisor brands and their franchisees, targeting CFO-level decision makers and franchise operations leaders. ProfitKeeper reports 150+ franchisor customers across 29 countries, with named customers including Little Caesars, Great Clips, Papa John's, Snap-on, Honey Baked Ham, Stratus Building Solutions, CarePatrol, and Teriyaki Madness, spanning restaurants, retail, services, senior care, and wellness verticals. The platform markets a 92% average brand-wide financial statement submission rate and quantifiable time savings (e.g., P&L creation reduced from 15 minutes to under 3 minutes at Verlo Mattress; 80–90% administrative time reallocation at Verlo).
ProfitKeeper operates as a product brand under PrimePay (a PEO owned alongside CoAdvantage, led by CEO John Cumbee) and is distributed through both a direct enterprise sales motion targeting franchisor leadership and a PrimePay channel that cross-sells into PrimePay's existing payroll/HR client base. Revenue is generated via annual SaaS subscriptions priced on a quote basis by network size and complexity, supplemented by implementation, training, and integration services. Pricing is not publicly disclosed; the primary demand generation mechanisms are franchise industry events (IFA, Multi-Unit Franchise Convention), content marketing, and a consultative demo-request funnel. The company is privately held with no disclosed external funding rounds and reports no public revenue figures.
ProfitKeeper firmographics
Firmographics- Name
- ProfitKeeper
- Legal name
- ProfitKeeper
- Website
- https://www.profitkeeper.com/
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProfitKeeper is a cloud-based franchise analytics platform that helps franchisors and franchisees collect, standardize, and benchmark financial and operational data across multi-location networks. It serves 150+ franchisor brands across 29 countries via its Royalty Reporter and Financial & KPI Reporter modules, operating as a product of parent company PrimePay.
- Ownership category
- akta.pro rank
Where ProfitKeeper is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProfitKeeper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Franchise Analytics Platform Subscription: SaaS-based franchise analytics platform providing royalty reporting, financial and KPI reporting, and franchisee benchmarking capabilities. Revenue generated through subscription fees for access to the multi-tenant cloud platform with various tiers of service.
- Implementation and Training Services: Onboarding support including chart of accounts mapping, integration setup, and franchisee training. Provided as part of implementation to ensure successful adoption.
- Data Integration Connectors: Integration capabilities with QuickBooks, Xero, POS systems, and ERP platforms. Integration support for third-party payments solutions and NACHA file generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Franchise Analytics |
| Subscription | Annual | Multi-location Franchise Support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ProfitKeeper product offering
Product offeringCore offering
ProfitKeeper provides a cloud-based, multi-tenant franchise analytics platform that enables franchisors and franchisees to automate royalty calculations, consolidate financial statements, benchmark franchisee performance, and track KPIs. The platform integrates with QuickBooks, Xero, and point-of-sale systems to normalize financial and operational data across franchise networks, supporting SOC 2 Type II compliant reporting for FDD Item 19 and automated ACH royalty collection.
Product overview
ProfitKeeper is a unified franchise analytics platform consisting of three core components: the Platform (multi-tenant infrastructure with SOC 2 Type II compliance, elastic scalability, and automated maintenance), Royalty Reporter (royalty calculation, collection, and compliance management), and Financial & KPI Reporter (financial statement consolidation, benchmarking, and KPI tracking). The platform aggregates financial, point-of-sale, and operational data from multiple sources into a single source of truth, enabling franchisors and franchisees to benchmark performance, identify best practices, and optimize profitability across their franchise networks.
Differentiator
Problem solved
Functional benefit
Products and services
- ProfitKeeper Platform A multi-tenant, enterprise-ready franchise analytics platform that powers all ProfitKeeper solutions. Supports virtually unlimited concurrent users and workloads with elastic scalability, SOC 2 Type II compliance, single sign-on, and fully automated operations. Designed from the ground up for the cloud rather than legacy software ported to cloud.
- Royalty Reporter
- Financial & KPI Reporter A franchise business reporting solution that delivers key performance indicators, franchisee rankings, consolidated financial statements for Item 19 of FDD, and one-click visualizations, dashboards, and ad hoc analysis tools for actionable business intelligence across franchise networks.
Quantifiable outcome
- 92% average franchisee financial statement submission rate
- +5 more outcomes
Companies that use ProfitKeeper
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
ProfitKeeper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
ProfitKeeper partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- QuickBookscorePre-built integration with QuickBooks Online and QuickBooks Desktop. Enables franchisees to automatically sync financial data into ProfitKeeper platform for standardized reporting and benchmarking.
- XerocoreSecure API-based communication enabling franchise data exchange between Xero accounting software and ProfitKeeper platform.
- NACHAcoreACH payment file generation capability allowing franchisors to automate royalty fee collection through bank transfers directly from franchisee accounts.
- PrimePaycoreProfitKeeper is a product of PrimePay, integrated with PrimePay's HCM, payroll, and HR technology solutions. Joint go-to-market through PrimePay's existing franchise client base.
- International Franchise Association (IFA)minorSupplier member and active participant in IFA franchise events. Marketing presence at IFA Annual Convention and other franchise industry conferences.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ProfitKeeper competitors and assessment
Company assessmentDirect peers
- FranConnect: FranConnect is a leading franchise management software platform offering CRM, operations, performance analytics, and royalty management for franchisors. It is the most direct head-to-head competitor to ProfitKeeper in the franchise analytics and performance management category.
- Item 19: Item 19 is a franchise financial reporting and benchmarking platform specifically focused on FDD Item 19 financial performance representation preparation. It overlaps directly with ProfitKeeper's Financial & KPI Reporter in franchise disclosure reporting and peer benchmarking.
- SparkPlug: SparkPlug is a franchise performance analytics platform providing franchisee KPI tracking, rankings, and operational dashboards for franchisors. It competes with ProfitKeeper's franchisee benchmarking and KPI reporting capabilities.
- Axia Software: Axia Software provides franchise financial reporting, royalty management, and benchmarking tools to franchisors. It targets a similar buyer (franchisor finance teams) with overlapping financial reporting and royalty calculation features.
Broad incumbents
- Restaurant365: Restaurant365 is a cloud-based accounting, inventory, and operations platform built for restaurants, including franchise operators. While broader in scope than ProfitKeeper, its financial reporting and multi-location consolidation capabilities compete for the same franchise customer wallet.
- Crunchtime: Crunchtime is a restaurant operations platform offering inventory, food cost, scheduling, and analytics for multi-unit restaurant operators. Its multi-location financial and operational analytics overlap with ProfitKeeper's restaurant franchise customers.
- Oracle NetSuite: NetSuite is a broad cloud ERP and financial management platform used by many franchisors for consolidation, financial reporting, and royalty management. It is a generic substitute a franchisor could choose instead of ProfitKeeper for consolidated franchisee reporting.
- SpotOn: SpotOn provides restaurant POS, payments, and back-office software with multi-location reporting capabilities. Its restaurant franchise analytics and reporting features overlap with ProfitKeeper's POS-integrated KPI reporting for restaurant franchisors.
- Toast: Toast is a restaurant technology platform with POS, payroll, and multi-location reporting features increasingly used by restaurant franchise operators. Its franchise reporting modules compete for the same restaurant franchise analytics budget as ProfitKeeper.
Others
- Tableau: Tableau is a broad enterprise BI and data visualization platform that some franchisors use as a substitute or complement to ProfitKeeper for franchisee performance dashboards. It represents the generic BI alternative that could be deployed instead of a specialized franchise analytics platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ProfitKeeper social profiles
Digital presenceProfitKeeper compliance and trust
Trust signalCompliance2 records
ProfitKeeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProfitKeeper leadership team
Management profileNumber of profiles
Profiles7 records
ProfitKeeper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProfitKeeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProfitKeeper
What does ProfitKeeper do?
ProfitKeeper provides a cloud-based, multi-tenant franchise analytics platform that enables franchisors and franchisees to automate royalty calculations, consolidate financial statements, benchmark franchisee performance, and track KPIs. The platform integrates with QuickBooks, Xero, and point-of-sale systems to normalize financial and operational data across franchise networks, supporting SOC 2 Type II compliant reporting for FDD Item 19 and automated ACH royalty collection.
Is ProfitKeeper a public or private company?
ProfitKeeper is a private company. It is classified as corporate owned and is currently operating.
When was ProfitKeeper founded?
ProfitKeeper was founded in 2004. It employs 1 to 10 people.
Where is ProfitKeeper based?
ProfitKeeper is headquartered in Mesa, United States, in the North America region.
How does ProfitKeeper make money?
Three revenue lines are on record. Franchise Analytics Platform Subscription is the primary driver. The others are implementation and Training Services and data Integration Connectors.
Who are ProfitKeeper's main competitors?
Direct peers on record are FranConnect, Item 19, SparkPlug and Axia Software. Broad incumbents are Restaurant365, Crunchtime, Oracle NetSuite, SpotOn and Toast. Tableau is listed as an others.
Does ProfitKeeper have an API?
Yes. Open APIs and web services available for connecting ProfitKeeper to other systems. The platform enables secure communication with external systems through web services/open APIs. Integration capabilities include connecting to accounting systems like QuickBooks and Xero, and automating point-of-sale data collection.