Trendency

What Trendency does

Trendency is a private, for-profit audience research consulting firm founded in 2013 and headquartered in Washington, United States. The firm focuses on helping businesses interact with and understand their key audiences, operating as a boutique consultancy with an employee headcount in the 11-50 range. The company's service positioning centers on audience insight generation for client organizations that need a deeper understanding of the stakeholders, customers, or communities they engage with.

The firm's go-to-market appears to combine bespoke consulting engagements with panel-based research offerings, as suggested by the existence of a "Vice President of Product and Panels" role within its leadership team. This dual structure implies a mix of custom research projects and more standardized panel-driven products. Co-founder and president Stefan Hankin leads the organization, with Bennett Lipscomb responsible for product and panel strategy. No pricing model, client list, revenue figures, or detailed technology stack is publicly disclosed, and third-party data sources for the firm currently return only verification screens with no substantive company information.

Given the limited public footprint, the firm should be characterized as a small, specialized audience research consultancy whose primary assets are its leadership, its audience panels, and its accumulated research expertise. The absence of disclosed customers, funding history, or productized software offerings limits external visibility into revenue scale, churn exposure, and competitive positioning within the broader market research industry.

Name

Trendency

Website

https://trendency.com

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

Trendency is a Washington-based audience research consulting firm founded in 2013 that helps businesses understand and interact with their key audiences through bespoke research and proprietary panel offerings.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Audience research
• Market research
• Survey panels
• Public opinion polling
• Consumer insights

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Trendency is an audience research consulting firm that designs and conducts audience research engagements for organizations that need to better understand and interact with their key audiences. The firm also operates panel-based research capabilities (indicated by a dedicated VP of Product and Panels), supporting ongoing insight collection from defined audience segments. Its work spans public opinion, audience understanding, and stakeholder research delivered to organizational clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience Research Consulting Custom audience research engagements for organizations seeking to understand and interact with their key audiences. The offering encompasses primary research design, audience insight generation, and stakeholder understanding work for organizational clients.
• Panel Research Programs Recurring, panel-based research services that allow clients to track audience attitudes, opinions, and behaviors over time through managed research panels staffed by Trendency's product and panel operations team.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Gallup: Gallup is a global analytics and advisory firm best known for public opinion polling and workplace/audience research. It is a comparable incumbent in audience measurement and survey-based insights, with significantly broader scale.
• GfK: GfK is a global market and consumer research firm offering audience insights and panel-based studies. It is comparable as an established audience research provider with international reach and broader service lines.
• Pew Research Center: Pew Research Center conducts large-scale public opinion polling and demographic research. It is comparable to Trendency in audience and opinion research methodology, though it operates as a non-profit and at much larger scale.
• Kantar: Kantar is one of the largest insights and consulting firms, offering audience research, panel operations, and brand measurement. It is a direct comparability anchor for panel-based audience research services.
• Ipsos: Ipsos is a global market research firm offering audience, brand, and public opinion research. It is a comparable provider of audience insights and panel-based studies, with broader geographic and service coverage.
• Nielsen: Nielsen provides audience measurement, consumer insights, and panel-based research across media and consumer products. It is comparable as a panel-driven audience measurement specialist operating at much larger scale.

Direct peers

• Toluna: Toluna operates global consumer panels and an insights platform for audience research. It is a directly comparable panel-based audience insights provider competing for similar research buyers.
• Dynata: Dynata runs one of the world's largest first-party data and panel networks for audience research. It is a direct peer in panel-driven audience measurement and custom research delivery.

Emerging players

• SurveyMonkey: SurveyMonkey provides DIY survey software, audience panels, and market research services through its Poll Everywhere and Audience products. It is comparable in panel-based audience research distribution and methodology.
• Qualtrics: Qualtrics offers an experience management platform with survey, panel, and audience research capabilities. It overlaps with Trendency's panel-driven audience insights work via a technology-led, self-serve model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/trendency
• LinkedInlinkedin.com/company/trendency-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendency