What Keeley Properties does

Keeley Properties is a fully integrated commercial real estate investment, development, and management firm headquartered in St. Louis, Missouri, operating as part of Keeley Companies, a family-owned enterprise founded by CEO Rusty Keeley. The company traces its origins to Koman Group (rebranded around 2012) and owns, develops, and manages a diversified portfolio spanning multifamily residential, mixed-use, Class A office, retail, student housing, and self-storage. Core owned products include the Marlowe (205 units, Spring 2022) and The Clover (181 units, Fall 2023) multifamily communities, with The Clover earning a 2024 Interior Design Magazine Best of Year Finalist distinction. The commercial portfolio is anchored by the $170 million Centene Plaza (485,250 SF Class A office, Gold LEED certified) and the Spire-tenanted 700 Market building, alongside historic rehabilitation projects such as Cupples 9 and The Euclid.

The firm operates a proprietary integrated platform that combines development, asset management, and property management under one roof, supplemented by a sister-company general contractor (Keeley Construction) and Keeley Restoration Services. Technology-enabled resident services include a mobile app for payments, work orders, and community engagement, alongside modern building access systems (LATCH, Butterfly MX, key fobs). The BestBox Storage sub-brand provides a self-storage growth platform with 14 operating facilities, 40 under development, and an 80-facility nationwide pipeline.

Revenue is generated through four primary streams: rental income from owned properties (multifamily, office, retail, self-storage), third-party property management fees (delivered with institutional-grade reporting via investor portals), development fees and equity returns from ground-up, adaptive reuse, and historic rehabilitation projects, and investor/asset management services for accredited and institutional investors. The customer base spans multifamily renters (professionals, families, students), commercial office tenants (Centene, Spire, Armstrong Teasdale, Cushman & Wakefield, Stinson Leonard Street, Osborn Barr), retail tenants (Shake Shack, Commerce Bank), third-party property owners, and university partners (Washington University, Maryville University). Pricing is quote-based with monthly residential rent, while lease-up performance metrics include 100% historical occupancy at Centene Plaza and Cupples 9, 95% at The Euclid, and 72% resident retention at Chroma.

Name

Keeley Properties

Legal name

Keeley Properties, LLC

Website

https://keeleyproperties.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Keeley Properties is a St. Louis-based, fully integrated commercial real estate firm that develops, owns, and manages multifamily, mixed-use, office, and self-storage properties, serving renters, commercial tenants, third-party owners, and investors across the U.S.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

NAICS

Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Lessors of Miniwarehouses and Self-Storage Units (53113), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510), Real Estate (6500)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industries

Mixed-Use Property Management (BPAJAGAE), Multifamily Apartment Property Management (BPAJAFAA), Self-Storage Property Management (BPAJAGAM)

Keywords

• Commercial real estate development
• Multifamily property management
• Mixed-use real estate
• Self-storage facilities
• Real estate investment

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income from Owned Properties: Revenue generated from leasing multifamily residential units, office space, retail space, and self-storage units in properties owned and developed by Keeley Properties
2. Third-Party Property Management Fees: Fee-based property management services provided to third-party owner-clients, including asset management, leasing, marketing, maintenance, and reporting services
3. Real Estate Development Services: Development fees and equity returns from ground-up development, adaptive reuse, historic rehabilitation, and build-to-suit projects across multifamily, mixed use, office, retail, and self-storage sectors
4. Investor Reporting and Asset Management: Institutional reporting through investor portals with quarterly financials and asset updates on operations, leasing, and market comps for property investors

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Keeley Properties develops, owns, and manages a diversified portfolio of commercial real estate including multifamily residential communities, Class A office buildings, mixed-use developments, retail space, and self-storage facilities. The company also provides third-party property management and asset management services to outside owners, plus real estate development services including ground-up construction, adaptive reuse, historic rehabilitation, and build-to-suit projects.

Product overview

Keeley Properties is a fully integrated commercial real estate company that develops, owns, and manages a diversified portfolio of multifamily residential, self-storage, and mixed-use properties. The core offering consists of its owned-and-operated multifamily residential communities (Marlowe and The Clover), its self-storage sub-brand (BestBox Storage), and various managed office and mixed-use properties. The company serves residents and tenants through its property management platform, which includes a resident app for maintenance requests, lease management, and communication. Keeley Properties' portfolio spans over 6.5 million square feet of managed real estate, with over 5.1 million square feet of mixed-use development in the pipeline.

Differentiator

Problem solved

Functional benefit

Brands

• BestBox Storage: A fast-growing self-storage brand powered by the integrated real estate platform of Keeley Properties. Offers ground-up new construction and value-add existing storage facilities in high-density growth markets and secondary/tertiary markets.

Products and services

• The Clover
• Marlowe
• BestBox Storage
• Third-Party Property Management
• Real Estate Development Services
• Investor Reporting and Asset Management

Quantifiable outcome

• 72% resident retention rate at Chroma property
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered key and core.

• HOKkeyStrategic or Co-development Partner · 12 December 2024HOK served as design partner for The Clover luxury multifamily development. The global design, architecture, engineering, and planning firm brought expertise and knowledge to create the award-winning residential lobby and amenity spaces.
• Maryville UniversitycoreStrategic or Co-development PartnerMaryville University, KEAT Properties, and Keeley Properties are partnering to pursue a potential redevelopment of Woods Mill Center at 141 and Highway 64 in Town & Country, Missouri. The project is in the conceptual phase and contemplates a mixed-use development featuring a 3,000-seat multipurpose athletic venue, 400-bed student residence hall, structured parking garage, and multiple commercial retail spaces.
• KEAT PropertiescoreStrategic or Co-development PartnerKEAT Properties joins Maryville University and Keeley Properties as development partner for the potential Maryville Arena redevelopment project at Woods Mill Center in Town & Country, Missouri.
• Clayco Realty GroupcoreStrategic or Co-development PartnerKeeley Properties and Clayco Realty Group co-developed the 14-story Everly on the Loop student housing complex in the Delmar Loop neighborhood of St. Louis, near Washington University in St. Louis.
• Centene CorporationcoreStrategic or Co-development PartnerCentene Corporation, the nation's leading Medicaid insurer, partnered on and anchored the $170 million Centene Plaza development. Keeley Properties served as lead developer with 75% of non-land contribution equity and arranged permanent financing.
• Keeley ConstructioncoreStrategic or Co-development PartnerKeeley Properties partners with sister company Keeley Construction to build owned properties from the ground up, enabling control over quality during construction and ensuring vision is brought to life.
• Keeley Restoration ServiceskeyStrategic or Co-development PartnerKeeley Properties is part of Keeley Companies, which includes Keeley Restoration Services, offering unified solutions within construction, real estate development and management, and concrete restoration.
• Local Employers and Universities (Preferred Employer & Scholar Program)keyGTM or Marketing PartnerKeeley Properties maintains relationships with top employers and universities across the St. Louis metro area through its Preferred Employer & Scholar Program, allowing residents to receive select benefits when showing proof of employment or enrollment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The NRP Group: The NRP Group is a vertically integrated developer, owner, and operator of multifamily, student housing, and mixed-use properties. Highly comparable given its integrated development + property management platform, focus on mixed-use and live-work-play environments, and partnerships with universities for student housing.
• RangeWater Real Estate: RangeWater is a fully integrated multifamily development, investment, and property management platform focused on the Sun Belt and select growth markets. Directly comparable as a similarly structured vertically integrated residential real estate firm pursuing ground-up development, third-party management, and institutional capital partnerships.
• McCormack Baron Salazar: McCormack Baron Salazar is a nationally recognized developer and asset manager of mixed-income, mixed-use, and multifamily developments. Comparable in its focus on mixed-use urban redevelopment, institutional-quality reporting, and integration of development with long-term property management.
• Wood Partners: Wood Partners is one of the largest multifamily developers in the U.S., with a vertically integrated platform spanning development, construction, and property management. Comparable as a national-scale multifamily developer-operator that builds, owns, and manages Class A apartment communities.

Broad incumbents

• JLL (Jones Lang LaSalle): JLL is a global real estate services firm offering investment management, development, property management, and brokerage. Comparable as a broad incumbent providing institutional-grade real estate services across commercial and residential assets, though much larger and more diversified.
• National Storage Affiliates: National Storage Affiliates is a publicly traded self-storage REIT with a diversified nationwide portfolio. Comparable as a broad incumbent self-storage platform that BestBox Storage's growth trajectory could ultimately converge with through sale, joint venture, or REIT IPO.
• Greystar Real Estate Partners: Greystar is the largest apartment manager and a leading multifamily developer globally, with vertically integrated investment, development, and management operations. Comparable as a broad incumbent providing multifamily property management and third-party services at a much larger national scale.
• Lincoln Property Company: Lincoln Property Company is a national real estate services firm offering multifamily development, property management, and investment services. Comparable as a broad incumbent operating across multifamily, office, and mixed-use with an integrated platform spanning development through property management.
• CubeSmart: CubeSmart is a publicly traded self-storage REIT owning and operating over 1,300 facilities nationwide. Comparable as a broad incumbent self-storage operator that BestBox Storage competes against and could eventually partner with or sell stabilized assets to.

Regional players

• Gateway Conventional Living: Gateway Conventional Living (formerly Fogelman Properties) is a regional multifamily owner-operator with deep St. Louis/Midwest roots and a vertically integrated platform. Comparable as a direct regional competitor operating in the same Midwest multifamily and mixed-use markets as Keeley Properties.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeeleyProperties
• LinkedInlinkedin.com/company/keeley-properties

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keeley Properties