FAIR Consulting Group

What FAIR Consulting Group does

FAIR Consulting Group is a privately-held Australian SAP consultancy, founded in Sydney in 2012 and operating as FAIR Consulting Group Pty Ltd. The firm delivers end-to-end digital transformation services to 40-plus enterprise customers across Australia and New Zealand, spanning the full SAP Business Suite: SAP Cloud ERP, SAP Business Technology Platform (BTP), SAP Customer Experience (CX), SAP SuccessFactors (HCM) and SAP Business Data Cloud. Its portfolio combines core implementation and managed-services engagements with business transformation consulting (experience design, enterprise architecture via LeanIX, business process management), SAP licensing advisory, and twelve proprietary accelerators such as the SAP PI/PO Migration Accelerator, SAP-to-Any Integration Accelerator, Integration Generator, Pricing Tool, BOM Tool, Stock Check, 3PL Booker, Employee Check, Document Scan Automation and DevOps for SAP DI.

Revenue is generated almost entirely through project-based and multi-year professional services contracts (implementation, managed services, project delivery, digital adoption via WalkMe and HR Path) priced on a quote basis per engagement. Go-to-market is direct enterprise field sales augmented by the SAP Gold Partner channel and co-delivery partnerships with HR Path and WalkMe. The customer base is dominated by large, well-known ANZ brands including Coles, Zespri, Aurizon, CSR, Lactalis Australia, Mitsubishi Electric Australia, McGrathNicol, Spicers, Nutrien Ag Solutions, Metcash, Golding, Essity Australasia and Ventora, with a recent SAP ANZ 2026 Partner Award for AI & Innovation validating FAIR's positioning as a regional specialist in SAP automation and AI-enabled delivery.

Name

FAIR Consulting Group

Legal name

FAIR Consulting Group Pty Ltd

Website

https://faircg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

FAIR Consulting Group is a Sydney-based, privately-held SAP consultancy delivering end-to-end digital transformation, SAP Cloud ERP, BTP, CX, HCM and managed services, plus twelve proprietary accelerators, to 40-plus large enterprise customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

SAP Consulting and Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Integration, API & Middleware Consulting (BPAHAEAJ), Core HR & HRIS (BPACAPAA)

Keywords

• SAP consulting services
• Digital transformation consulting
• Enterprise ERP implementation
• SAP Cloud ERP
• Business transformation advisory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SAP Consulting and Implementation Services: Professional services including SAP implementation, digital transformation consulting, project delivery, and managed services. Project-based and retainer engagements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FAIR Consulting Group is a Sydney-based SAP Gold Partner consultancy that implements and manages the SAP Business Suite (SAP Cloud ERP, SAP BTP, SAP CX, SAP HCM/SuccessFactors, SAP Business Data Cloud) for enterprise clients across Australia and New Zealand. Its offering combines end-to-end SAP implementation and managed services with proprietary accelerators (e.g., SAP PI/PO Migration Accelerator, SAP-to-Any Integration Accelerator, Pricing Tool, BOM Tool, Integration Generator), WalkMe digital adoption, and SAP licensing advisory to de-risk digital transformation programs.

Product overview

FAIR Consulting Group is an award-winning SAP consultancy headquartered in Sydney, Australia, offering a comprehensive portfolio of digital transformation solutions organized around SAP's enterprise platform. The portfolio consists of core SAP implementation services (SAP Cloud ERP, SAP BTP, SAP CX, SAP HCM/SuccessFactors, SAP Business Data Cloud) complemented by business transformation consulting (experience design, business process management, enterprise architecture via LeanIX), and a suite of proprietary accelerators (SAP PI/PO Migration Accelerator, SAP-to-Any Integration Accelerator, Pricing Tool, BOM Tool, Stock Check, Integration Generator, 3PL Booker, Employee Check, Document Scan Automation, DevOps for SAP DI). The offering also includes delivery excellence services (Project Delivery, Adopt & Operate, SAP Cloud ALM, Support Services), partner solutions (WalkMe digital adoption), and license management advisory. The accelerators are designed to accelerate and de-risk SAP implementations, while the core services span the full SAP Business Suite including ERP, CX, HCM, BTP, and cloud solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Cloud ERP Solutions SAP Cloud ERP (formerly SAP S/4HANA Public Cloud Edition) implementation and consulting services, providing intelligent ERP capabilities with embedded AI, real-time analytics, and cloud-native architecture for enterprise clients.
• SAP BTP Solutions SAP Business Technology Platform solutions including app development, automation, integration, data & analytics, and AI capabilities for building extensions and custom applications on BTP.
• SAP Customer Experience Solutions (CX) SAP CX solutions including SAP Commerce Cloud for B2B and B2C e-commerce, SAP Sales Cloud, and SAP Service Cloud implementations for seamless customer experiences.
• SAP HCM Solutions (SuccessFactors) SAP SuccessFactors human capital management solutions for workforce modernization, including core HR, talent management, and employee experience management.
• SAP Business Data Cloud Solutions SAP Business Data Cloud solutions for turning enterprise data into actionable decisions, leveraging SAP Datasphere and data management capabilities.
• Cloud Solutions Custom cloud application development that integrates with existing solutions, including cloud-native development and migration services.
• Business Transformation Management End-to-end digital transformation consulting including experience design and value engineering, enterprise architecture, business process management, and digital adoption.
• Digital Adoption via WalkMe WalkMe digital adoption platform implementation to reduce transformation risk and boost productivity through guided experiences and automation, closing the gap between technology and end users.
• SAP License Management Expert guidance on SAP license management, advisory services, and audit preparation.
• Project Delivery Expert planning, execution, and management services to ensure successful project delivery and efficient meeting of client goals.
• Adopt and Operate Personalized training and change management, end-to-end support, and continuous improvement services tailored to client needs.
• SAP Cloud ALM SAP Cloud Application Lifecycle Management for managing the lifecycle of SAP implementations including planning, execution, and operations.
• SAP Joule Implementation Services Generative AI implementation service built on SAP Joule (SAP's AI copilot inside SAP Cloud ERP) and Joule Studio, delivering natural language interactions, AI agents for accrual provisioning, invoice generation, financial forecasting, project management automation, and recruitment process automation for enterprise clients.
• SAP PI/PO Migration Accelerator Pre-built accelerator for migrating from SAP PI/PO (Process Integration/Process Orchestration) to modern integration platforms, reducing migration complexity and time.
• SAP-to-Any Integration Accelerator Integration accelerator enabling SAP systems to connect with non-SAP systems and third-party platforms for seamless data flow.
• Pricing Tool Tool for managing pricing configurations and quotes within SAP environments.
• Portals on BTP Portal solutions built on SAP BTP for creating custom business portals and user interfaces.
• BOM Tool Bill of Materials management tool for SAP environments.
• Stock Check Inventory and stock checking tool for SAP systems.
• Integration Generator Tool for generating integration logic and connections within SAP BTP environments.
• 3PL Booker Third-party logistics booking tool for managing logistics and shipping operations.
• Employee Check Employee verification and management tool for HR processes.
• Document Scan Automation Automation tool for scanning and processing documents within SAP environments.
• DevOps for SAP DI DevOps practices and automation for SAP Data Intelligence environments.

Quantifiable outcome

• Zespri achieved multi-claim creation in just 28 seconds and bulk processing of 1,000+ deliveries in under 2 minutes
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature12 records

Partnerships

Five partnerships are on record, tiered minor, flagship, core and notable.

• Shawn Fair's Leadership Experience TourminorStrategic or Co-development Partner · 6 August 2026FAIR Consulting Group organizes the Leadership Experience Tour, a recurring platform that gathers speakers, entrepreneurs, and managers for leadership and professional growth sessions. The August 2026 event was held in Troy, Michigan.
• SAPflagshipTechnology or Integration · 1 January 2025SAP Gold Partner status with deep expertise across the entire SAP suite including SAP ERP, SAP CX, SAP BTP, SAP SuccessFactors, SAP Business Data Cloud, and cloud solutions. FAIR is recognized by SAP as a top partner delivering end-to-end SAP implementations in Australia and New Zealand.
• HR PathcoreStrategic or Co-development PartnerFAIR partners with HR Path to help organisations modernise workforce management through SAP SuccessFactors, combining FAIR's SAP implementation expertise with HR Path's HR technology capabilities.
• WalkMecoreTechnology or IntegrationFAIR is a trusted WalkMe partner, helping clients close the gap between technology and the people who use it every day through guided experiences and automation, reducing transformation risk and boosting productivity.
• McGrathNicolnotableImplementation/ SI/ Consulting PartnerStrategic partnership on SAP implementation projects, including the award-winning SAP BTP and Joule implementation for AI-powered process automation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture (SAP practice): Global SI and one of SAP's largest global system integrator partners, running large-scale S/4HANA, BTP and industry transformations worldwide including ANZ. Competes with FAIR on the largest enterprise SAP programs and pulls mid-market work down-market.
• Infosys (SAP practice): Global IT services major with a large SAP practice and active ANZ presence, offering offshore-led SAP implementation and managed services. Competes with FAIR on cost-sensitive enterprise SAP programs in the region.
• NTT DATA Business Solutions: Global SAP-focused SI (formerly itelligence) with strong SAP S/4HANA and industry template credentials and ANZ coverage. Comparable to FAIR in SAP-centric delivery model, but materially larger and more international.
• TCS (SAP practice): Tata Consultancy Services operates a global SAP practice including ANZ delivery, with deep S/4HANA and industry reference work. Comparable to FAIR on enterprise SAP transformations, but with global scale and offshore delivery economics.
• IBM Consulting (SAP practice): IBM's consulting arm, a global SAP partner with extensive ANZ enterprise footprint and Red Hat-enabled hybrid cloud offerings. Competes with FAIR on large-scale SAP and platform-modernization deals, especially where RISE with SAP is involved.
• Slalom Consulting: Global consulting firm with a strong SAP and cloud transformation practice including an ANZ presence. Overlaps with FAIR on enterprise digital transformation and SAP implementations, but operates at much larger scale and broader portfolio.
• Deloitte (SAP practice): Big Four with a major SAP-enabled transformation practice serving ANZ enterprise customers across finance, supply chain and HR. Directly competes with FAIR on enterprise SAP ERP, CX and SuccessFactors mandates at the upper end.
• Capgemini Invent / SAP practice: Global SI with deep SAP credentials and a long-standing SAP partner relationship, active across ANZ. Overlaps with FAIR on enterprise S/4HANA and CX transformations, but at significantly greater scale and with global delivery capability.

Direct peers

• Mindset Consulting: Australian SAP boutique consultancy focused on SAP S/4HANA, SuccessFactors and cloud implementations for enterprise and mid-market clients. Directly comparable to FAIR as an ANZ SAP Gold Partner competing for similar transformation deals.
• Absoft: Long-established SAP consultancy with operations in the UK and Australia delivering S/4HANA, BTP, SuccessFactors and analytics projects. Comparable mid-sized SAP partner model serving enterprise customers in similar verticals to FAIR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fair-consulting-group-pty-ltd
• Xx.com/tweetfaircg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAIR Consulting Group