WalkMe
WalkMe is a Digital Adoption Platform that overlays enterprise applications with AI-powered contextual guidance, workflow automation, and analytics to accelerate software adoption for large organizations using SAP, Salesforce, Workday, ServiceNow, and other enterprise systems.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What WalkMe does
WalkMe is a Digital Adoption Platform (DAP) provider founded in 2011 in Israel that overlays enterprise applications with AI-powered contextual guidance, workflow automation, and analytics to accelerate software adoption. The platform addresses the technology friction that costs enterprises significant productivity, helping large organizations realize ROI on technology investments across SAP, Salesforce, Workday, Microsoft Dynamics 365, ServiceNow, and SuccessFactors environments. The product architecture consists of a core WalkMe Digital Adoption Platform and WalkMe AI layer, supplemented by modules including WalkMe Insights (workflow analytics), WalkMe Editor (no-code content creation), WalkMe Learning Arc (digital learning), and WalkMe(X) (AI copilot). Notable proprietary components include DeepUI technology, which auto-adapts guidance when enterprise applications update, and a conversational AI interface that uses natural language for in-app assistance.
WalkMe operates on a subscription-based SaaS model with annual licensing priced per user (Permitted Number), supplemented by professional services for implementation, training, and content creation. Pricing is quote-based and starts at approximately $10,000+/year for enterprise deployments, with multi-year contracts available and no free trial offered. The company goes to market primarily through enterprise field sales targeting large organizations, supplemented by a robust partner ecosystem of 100+ certified systems integrators and consulting firms (including BPX, ABeam Consulting, and Zalaris). Quantified customer outcomes include 494% 3-year ROI per an IDC study, 30% fewer support tickets, and 1.5 million hours of productivity returned annually. WalkMe was acquired by SAP SE in September 2024 for approximately $1.5 billion, operating as a wholly-owned subsidiary with its DAP technology embedded across SAP's product portfolio. The company maintains a global footprint with offices in San Francisco, Tel Aviv (founding location), London, Frankfurt, Sydney, Singapore, Tokyo, and Toronto.
WalkMe firmographics
Firmographics- Name
- WalkMe
- Legal name
- WalkMe Ltd.
- Website
- https://walkme.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- WalkMe is a Digital Adoption Platform that overlays enterprise applications with AI-powered contextual guidance, workflow automation, and analytics to accelerate software adoption for large organizations using SAP, Salesforce, Workday, ServiceNow, and other enterprise systems.
- Ownership category
- akta.pro rank
WalkMe industry classification
Industry- Product category
- Digital Adoption Platform
- NAICS
- Custom Computer Programming Services (541511), All Other Travel Arrangement and Reservation Services (561599), Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industry
- Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)
Keywords
Where WalkMe is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
WalkMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Licenses: WalkMe generates revenue primarily through annual subscription licenses for its Digital Adoption Platform. Pricing is based on the number of users (Permitted Number) and the specific products licensed (WalkMe for Employees, WalkMe for Customers, WalkMe Learning Arc). Fees are non-refundable and non-cancelable for the commitment term specified in ordering documents.
- Professional Services: Implementation, training, and assistance in creating content are provided as professional services, typically delivered remotely. These services complement the software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier - full platform access |
| Subscription | Annual | WalkMe for Employees |
| Subscription | Annual | WalkMe for Customers |
| Subscription | Annual | WalkMe Learning Arc |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
WalkMe product offering
Product offeringCore offering
WalkMe sells a cloud-based Digital Adoption Platform (DAP) that overlays enterprise applications (SAP, Salesforce, Workday, Microsoft Dynamics 365, ServiceNow) to deliver AI-powered in-app guidance, workflow automation, and usage analytics. The platform is sold as annual SaaS subscriptions to large organizations to drive software adoption, reduce support tickets, and realize ROI on technology investments. WalkMe also offers adjacent products WalkMe Learning Arc, WalkMe(X) AI copilot, and Haiku by WalkMe.
Product overview
WalkMe is a Digital Adoption Platform (DAP) that operates as a critical overlay layer across enterprise applications, providing AI-powered guidance, workflow automation, and real-time in-app assistance. The platform uses a modular architecture consisting of the core WalkMe Digital Adoption Platform and WalkMe AI as the foundational layer, supplemented by specialized modules including WalkMe Insights (workflow analytics), WalkMe Editor (content creation), WalkMe Learning Arc (digital learning), and WalkMe(X) (AI copilot). WalkMe serves both employee-facing (WalkMe for Employees) and customer-facing (WalkMe for Customers) use cases, with specialized solutions for SAP, Salesforce, Workday, Microsoft Dynamics 365, ServiceNow, and SuccessFactors. The platform delivers measurable outcomes including 494% 3-year ROI (per IDC study), 30% fewer support tickets, and 1.5M hours of productivity returned. WalkMe was acquired by SAP for approximately $1.5 billion in September 2024.
Differentiator
Problem solved
Functional benefit
Brands
- WalkMe Digital Adoption Platform: Core digital adoption platform providing in-app guidance, analytics, and workflow automation for enterprise software
- WalkMe AI
- WalkMe Learning Arc
- Haiku by WalkMe
- DeepUI technology
- WalkMe(X)
Products and services
- WalkMe Digital Adoption Platform The core cloud-based DAP that overlays enterprise applications to provide AI-driven in-app guidance, workflow automation, and analytics. Sold to enterprise IT and digital transformation leaders to accelerate software adoption, reduce support tickets, and measure ROI on technology investments.
- WalkMe AI Omnipresent contextual AI assistance that reads screen context, follows work across applications, and executes workflows in real time. Delivers AI-driven guidance, conversational support, and cross-application workflow automation for enterprise users.
- WalkMe Learning Arc Modern digital learning platform featuring AI-assisted content creation and in-flow contextual learning including microlearning, quizzes, and simulations. Initially targeted at SAP Enable Now customers with broader market expansion planned.
- DeepUI Technology Proprietary AI technology that auto-adapts WalkMe guidance content when underlying enterprise applications update, maintaining a consistent user experience across application changes without manual reconstruction.
- WalkMe(X) AI Copilot Award-winning AI copilot providing contextual assistance and automation across enterprise applications, helping users complete tasks and navigate complex software workflows.
- Haiku by WalkMe AI-powered productivity tool offered as a distinct product in the WalkMe portfolio, sold separately at gethaiku.ai.
- WalkMe for Employees Digital adoption solution licensed for internal enterprise users (employees and contract workers), providing in-app guidance, workflow automation, and analytics for employee-facing enterprise applications. Sold as an annual per-user subscription.
- WalkMe for Customers Digital adoption solution licensed for external customer-facing applications and websites, enabling organizations to guide their customers through software products, customer portals, and self-service applications. Sold as an annual per-user subscription.
- WalkMe Professional Services Implementation, training, and content-creation assistance delivered remotely to help enterprises deploy the WalkMe platform and realize adoption outcomes. Provided as a complement to the software subscription.
Quantifiable outcome
- 30% fewer support tickets
- +6 more outcomes
Companies that use WalkMe
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
WalkMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature9 records
WalkMe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- YRC (Your Retail Coach)minorRetail consulting firm partnership announced to offer unified omnichannel transformation solution combining Signavio, LeanIX, and WalkMe. YRC is based in Pune, India.
- BPX (Business Process Xperts)flagshipBPX integrates WalkMe's digital adoption platform to provide guided workflows and real-time in-app assistance. Partnership enables end-to-end workflow visibility and data-driven operational improvements. BPX operates across 12 countries and has used WalkMe to help clients cut software costs and improve adoption.
- Signavio (SAP)coreIntegration with SAP Signavio for process mapping and WalkMe for user adoption. BPX framework combining both tools reduces SAP S/4HANA transformation costs by 25%.
- LeanIXcoreIntegration with LeanIX for SaaS IT stack management alongside WalkMe for user adoption. Combined framework improves process visibility and alignment between IT and business teams.
- ABeam ConsultingflagshipStrategic partnership to enhance enterprise management services in Southeast Asia. ABeam integrates WalkMe's DAP into consulting offerings to improve ERP implementation and workforce efficiency for clients in Singapore, Thailand, Indonesia, and Malaysia.
- ZalariscoreStrategic partnership to boost workflow efficiency. Zalaris provides HR and finance transformation services incorporating WalkMe's digital adoption capabilities.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
WalkMe competitors and assessment
Company assessmentDirect peers
- Whatfix: Whatfix is a leading direct competitor in the digital adoption platform category, providing in-app guidance, simulations, and analytics overlays for enterprise applications. Both WalkMe and Whatfix serve enterprise IT, HR, and sales enablement use cases with similar SaaS subscription models and partner-led GTM.
- Apty: Apty is a digital adoption platform competitor focused on enterprise software guidance and process compliance. It directly competes with WalkMe on in-app guidance, workflow analytics, and adoption metrics for SAP, Salesforce, and other enterprise applications.
- Chameleon: Chameleon is a digital adoption platform providing in-app guides, tooltips, and product tours for SaaS applications. It is a direct competitor in the DAP category, particularly focused on product-led growth and self-serve deployment, competing with WalkMe's external customer-facing products.
- Userpilot: Userpilot is a digital adoption platform serving SaaS product teams and enterprise customers with in-app onboarding, guidance, and product analytics. It competes with WalkMe on user onboarding and product-led growth use cases, though with a slightly more product-led GTM focus.
- Pendo: Pendo is the most direct competitor to WalkMe, offering a digital adoption platform with in-app guidance, product analytics, and user feedback. Both target enterprise software adoption with overlay guidance, analytics, and AI-driven recommendations; Pendo competes head-to-head with WalkMe for the same enterprise IT and product team buyers.
- Appcues: Appcues provides no-code in-app guidance, onboarding flows, and product analytics, competing directly with WalkMe for Customers and external adoption use cases. Both target SaaS product teams with similar no-code editor and segmentation capabilities.
Broad incumbents
- ServiceNow Employee Experience: ServiceNow's Employee Experience and Now Assist products provide native AI-driven in-app guidance and workflow automation within the ServiceNow platform. As a broad incumbent, ServiceNow overlaps with WalkMe's ServiceNow-specific deployments and competes for IT and HR workflow tooling budgets.
- SAP Enable Now: SAP Enable Now is SAP's native digital adoption and learning content authoring solution for SAP applications. It is WalkMe's closest sibling within the SAP portfolio and directly overlaps with WalkMe Learning Arc for SAP-specific change management and user training.
- Microsoft Viva Learning: Microsoft Viva Learning is a Microsoft 365 employee learning and digital adoption offering bundled with the broader Viva employee experience platform. As a hyperscaler incumbent with native Microsoft 365 distribution, it competes with WalkMe Learning Arc and enterprise adoption use cases for Microsoft-shop customers.
Emerging players
- Mindtickle: Mindtickle is a sales readiness and enablement platform with in-app guidance and AI-driven coaching for sales teams. It overlaps with WalkMe's sales organization use case, particularly around CRM adoption and sales productivity, though with a more narrow sales-enablement focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WalkMe social profiles
Digital presenceWalkMe compliance and trust
Trust signalCompliance5 records
WalkMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
WalkMe leadership team
Management profileNumber of profiles
Profiles19 records
WalkMe funding detail
Funding detailFunding overview
Funding rounds10 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WalkMe M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WalkMe
What does WalkMe do?
WalkMe sells a cloud-based Digital Adoption Platform (DAP) that overlays enterprise applications (SAP, Salesforce, Workday, Microsoft Dynamics 365, ServiceNow) to deliver AI-powered in-app guidance, workflow automation, and usage analytics. The platform is sold as annual SaaS subscriptions to large organizations to drive software adoption, reduce support tickets, and realize ROI on technology investments. WalkMe also offers adjacent products WalkMe Learning Arc, WalkMe(X) AI copilot, and Haiku by WalkMe.
Is WalkMe a public or private company?
WalkMe is a private company. It is classified as corporate owned and is currently acquired.
When was WalkMe founded?
WalkMe was founded in 2011. It employs 1,001 to 5,000 people.
Where is WalkMe based?
WalkMe is headquartered in San Francisco, United States, in the North America region.
How does WalkMe make money?
Two revenue lines are on record. Subscription-based SaaS Licenses are the primary driver. The others are professional Services.
Who are WalkMe's main competitors?
Direct peers on record are Whatfix, Apty, Chameleon, Userpilot, Pendo and Appcues. Broad incumbents are ServiceNow Employee Experience, SAP Enable Now and Microsoft Viva Learning. Mindtickle is listed as an emerging player.
Does WalkMe have an API?
Yes. WalkMe offers a Developer Hub with API access and integration capabilities. The Developer Hub at developer.walkme.com provides reference documentation for developers building with or integrating WalkMe. Specific API types, authentication methods, rate limits, and versioning details are not explicitly stated in the available source material. Developer documentation is at developer.walkme.com/reference/overview.
What industry is WalkMe in?
WalkMe's product category is Digital Adoption Platform. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of THALAMAN, Integrations, APIs & Automation (Middleware/iPaaS). Its NAICS code is 541511 and its SIC code is 7372.