Hex Innovate
Hex Innovate designs and sells the HEX ezCAN and HEX ezCAN PURE electronic accessory managers, enabling motorcyclists to add and control electronic accessories via CAN-bus without cutting wires, distributed globally through DTC, regional distributors, and dealers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hex Innovate does
Hex Innovate (UK) Ltd, trading as HEX Innovate and HEX ezCAN, is a privately held UK company that designs, manufactures, and distributes electronic accessory management hardware and supporting software for motorcycles and other vehicles. Its core product, the HEX ezCAN, is a compact electronic accessory manager that connects to a motorcycle's CAN-bus (or, via the HEX ezCAN PURE variant, reads 12-volt control inputs on vehicles without CAN-bus), enabling riders to add and control electronic accessories such as auxiliary lights, air horns, heated gear, brake lights, and power outlets without cutting the bike's wiring harness or voiding its factory warranty. The device exposes four independently fused power circuits (red, blue, yellow, white), with the white circuit implementing the proprietary ezBUS protocol — a LIN-bus channel enabling two-way digital communication with up to 15 certified smart accessories per device. Model-specific firmware variants cover nine motorcycle brands (Aprilia, BMW, Ducati, Harley-Davidson, Honda, Husqvarna, KTM, Triumph, Yamaha), and configuration is performed via the HEX ezCAN Configuration Software over USB (Micro-USB for model-specific units, USB-C for PURE).
The company's commercial model is hardware-led and product-led: revenue is generated primarily through one-time hardware sales of the HEX ezCAN and HEX ezCAN PURE devices, plus accessories (ezSWITCH handlebar controllers, extension kits, cables, adaptors), distributed via a direct-to-consumer online store (hexinnovate.com), regional distributors, and local motorcycle dealers worldwide. Pricing is not publicly disclosed; customers are directed to the online store or local distributors. Marketing is content-driven, relying on model-specific installation and configuration guides, social media across Facebook, X, YouTube, Instagram, and TikTok, and a six-language localized website (English, German, French, Spanish, Italian, Dutch). A certified accessory ecosystem (DENALI, AdMore, Lone Rider) is built around the ezBUS protocol, and the company continues to extend model coverage into 2025-2026 model years, including BMW R1300/R12, Honda NT1100, Yamaha Ténéré 700 (2025+), and new PURE harnesses for Kove, CFMoto, KTM 390, and Royal Enfield Himalayan 450. No external funding, headcount, management, or revenue disclosures are available; the company appears founder- or privately owned.
Hex Innovate firmographics
Firmographics- Name
- Hex Innovate
- Legal name
- Hex Innovate (UK) Ltd
- Website
- https://hexezcan.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Hex Innovate designs and sells the HEX ezCAN and HEX ezCAN PURE electronic accessory managers, enabling motorcyclists to add and control electronic accessories via CAN-bus without cutting wires, distributed globally through DTC, regional distributors, and dealers.
- Ownership category
- akta.pro rank
Hex Innovate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- HEX ezCAN Hardware Sales: Hex Innovate generates revenue primarily through the sale of physical hardware products — the HEX ezCAN and HEX ezCAN PURE accessory managers, along with associated accessories (ezSWITCH, cables, adaptors, splitters, extension kits). Products are sold as one-time purchases through the company's online store, regional distributors, and local dealers worldwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hex Innovate product offering
Product offeringCore offering
Hex Innovate designs, manufactures, and sells the HEX ezCAN, an electronic accessory management device that connects to a motorcycle's CAN-bus to enable plug-and-play installation and control of electronic accessories (auxiliary lights, horns, heated gear, brake lights, cameras) without cutting the bike's wiring harness. The product line includes model-specific HEX ezCAN variants for major motorcycle brands (BMW, Ducati, Harley-Davidson, Honda, KTM, Triumph, Yamaha, etc.) and a universal HEX ezCAN PURE for vehicles without CAN-bus systems. The HEX ezSWITCH handlebar controller and proprietary ezBUS technology platform extend the system to a certified ecosystem of third-party smart accessories.
Product overview
Hex Innovate (trading as HEX ezCAN) offers the HEX ezCAN and HEX ezCAN PURE accessory managers for motorcycles and other vehicles. The HEX ezCAN connects to a motorcycle's CAN-bus to enable plug-and-play control of electronic accessories without cutting wires, while the HEX ezCAN PURE is a universal version for vehicles without CAN-bus systems. The product line includes model-specific versions for Aprilia, BMW, Ducati, Harley-Davidson, Honda, Husqvarna, KTM, Triumph, and Yamaha motorcycles. The ecosystem includes the ezBUS technology platform for smart accessory control, the HEX ezSWITCH handlebar controller, and certified ezBUS-Ready accessories from DENALI, AdMore, and Lone Rider. Configuration is performed via desktop software (USB-C for PURE, Micro-USB for model-specific).
Differentiator
Problem solved
Functional benefit
Products and services
- HEX ezCAN (Model-Specific Accessory Manager) Electronic accessory manager that connects to a motorcycle's CAN-bus via the diagnostic (or IMU) connector, allowing riders to add and control electronic accessories (auxiliary lights, horns, heated gear, brake lights, cameras, GPS power) without cutting the factory wiring harness. Available in model-specific variants for Aprilia, BMW, Ducati, Harley-Davidson, Honda, Husqvarna, KTM, Triumph, and Yamaha models. Features four independently fused 12V power circuits, ezBUS LIN-bus technology, and is configurable via proprietary ezCAN software over USB.
- HEX ezCAN PURE (Universal Accessory Manager) Compact, universal-fit electronic accessory manager designed for vehicles without CAN-bus systems. Reads 12-volt control inputs from electrical cables supplying power to the bike's lights, horn, and ignition power, enabling plug-and-play access to factory handlebar switches for accessory control. Compatible with motorcycles, e-bikes, cars, SUVs, pickups, 4x4s, and agricultural vehicles.
- HEX ezSWITCH Compact, ezBUS-certified handlebar-mounted smart switch with built-in LED indicator that connects directly to the HEX ezCAN's ezBUS circuit, allowing riders to control auxiliary lights, fog lights, and accessory horns via a customizable button. Supports brightness adjustment, mode switching, and Beast Mode activation for Lone Rider MotoLights. Up to four ezSWITCH units can be connected to a single ezCAN.
- HEX ezCAN Extension Kit Kit containing extension cables and connectors for easier installation of front auxiliary lights, rear accessory lights, horn, and other accessories to the HEX ezCAN.
- HEX ezCAN PURE Plug & Play Input Harnesses Optional model-specific plug-and-play input harnesses for the HEX ezCAN PURE, enabling easier installation for specific motorcycle models including CFMoto 450 MT, Honda CRF300L/Rally, Honda XL750 Transalp, Kove 800X series, KTM 390 Adventure/Enduro, Royal Enfield Himalayan 450, and Yamaha Ténéré 700 (2025 onward).
Companies that use Hex Innovate
Customer profileSegments1 record
Ideal customer profiles1 record
Hex Innovate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Hex Innovate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DENALI (DENALI Electronics)coreDENALI is a leading motorcycle lighting and accessory manufacturer. Its T3-S Smart Rear Switchback LED Turn Signal Light Pods are certified as HEX ezBUS-Ready accessories, meaning they work seamlessly with HEX ezCAN devices through the ezBUS protocol. The T3-S combines running light, brake light, and turn signals in one sleek package and can be configured through the HEX ezCAN Configuration Software.
- Lone RidercoreLone Rider is a motorcycle lighting accessory manufacturer. Its Motorcycle Lights (MotoLights) feature four separate, individually customisable lights within each light pod. Lone Rider products are certified as HEX ezBUS-Ready and integrate with the HEX ezCAN through the ezBUS protocol, supporting features like Beast Mode controlled via the ezSWITCH.
- AdMore (AdMore ezLINK)coreAdMore is a manufacturer of motorcycle rear lighting products. The AdMore ezLINK enables seamless control of AdMore rear light bars through the HEX ezCAN's ezBUS circuit. The ezLINK is officially certified as a HEX ezBUS-Ready accessory.
Recent moves6 records
Expansion highlights5 records
Hex Innovate competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hex Innovate social profiles
Digital presenceHex Innovate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hex Innovate leadership team
Management profileNumber of profiles
Hex Innovate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hex Innovate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hex Innovate
What does Hex Innovate do?
Hex Innovate designs, manufactures, and sells the HEX ezCAN, an electronic accessory management device that connects to a motorcycle's CAN-bus to enable plug-and-play installation and control of electronic accessories (auxiliary lights, horns, heated gear, brake lights, cameras) without cutting the bike's wiring harness. The product line includes model-specific HEX ezCAN variants for major motorcycle brands (BMW, Ducati, Harley-Davidson, Honda, KTM, Triumph, Yamaha, etc.) and a universal HEX ezCAN PURE for vehicles without CAN-bus systems. The HEX ezSWITCH handlebar controller and proprietary ezBUS technology platform extend the system to a certified ecosystem of third-party smart accessories.
Is Hex Innovate a public or private company?
Hex Innovate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hex Innovate founded?
Hex Innovate was founded in -1.
How does Hex Innovate make money?
One revenue line is on record: HEX ezCAN Hardware Sales.
Does Hex Innovate have an API?
No public API is recorded for Hex Innovate.