Lone Rider
Lone Rider is a privately held DTC e-commerce company that designs and sells premium, motorcycle-specific adventure touring gear (luggage, lights, protection, and tents) directly to individual adventure riders worldwide via Shopify.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lone Rider does
Lone Rider is a privately held direct-to-consumer e-commerce company specializing in premium adventure motorcycle touring and camping gear. The company designs, sources, and sells model-specific hardware products across four primary categories: auxiliary lighting (MTL9 motorcycle lights, MotoCAN accessories manager), luggage systems (MotoBags, ADVBags 70/45/16, MotoPanniers aluminum hard cases, MotoCase top cases, Overlander adventure bags, plus utility and tank bags), protection equipment (Crash Bar Systems, Headlight Guards with Makrolon polycarbonate, Radiator Guards, patent-pending MotoPegs rotating foot pegs), and motorcycle-integrated camping tents (MotoTent with integrated garage area, ADVTent). Products are engineered for specific motorcycle platforms including BMW GS series (R1200, R1250, R1300), Honda Africa Twin, KTM 1290 Super Adventure, Yamaha Tenere, and Triumph Tiger, using premium materials such as aircraft-grade aluminum 7001-T6, electropolished stainless steel, and 10,000mm-rated waterproof ripstop polyester.
The company operates exclusively through its Shopify-powered online storefront, with localized versions across 13 languages and 5+ currencies, fulfilling orders through regional warehouses in the United States, European Union, United Kingdom, Canada, and Australia. Pricing is positioned in the premium tier with unit prices ranging from $299 (Overlander, MotoPegs) to $3,088 (MotoPanniers Large with MotoCase), supplemented by curated bundles such as Complete Luggage Set and Full Gear Combo. The primary customer segments are adventure motorcycle riders undertaking long-distance touring, BMW GS series owners, and moto-campers; all sales are to individual consumers (SMB) with no enterprise or B2B channels disclosed. The company reports 9,500+ verified five-star customer reviews and product ratings consistently between 4.7 and 5.0.
Revenue is generated through one-time hardware purchases plus bundled accessories, with no disclosed subscription, recurring, or service revenue streams. Marketing is conducted through organic social channels (Instagram, Facebook, YouTube), content marketing (blog), email newsletters, and customer reviews as social proof. The company has filed patent-pending claims for the MotoPegs rotating foot peg system and the Headlight Guard Kit design. No public funding rounds, institutional investors, parent entity, or founding date are disclosed, and headcount is reported at 8 employees, consistent with an owner-operated specialty DTC brand.
Lone Rider firmographics
Firmographics- Name
- Lone Rider
- Legal name
- Lone Rider
- Website
- https://lonerider.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lone Rider is a privately held DTC e-commerce company that designs and sells premium, motorcycle-specific adventure touring gear (luggage, lights, protection, and tents) directly to individual adventure riders worldwide via Shopify.
- Ownership category
- akta.pro rank
Lone Rider industry classification
Industry- Product category
- Adventure Motorcycle Gear
- NAICS
- Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Lone Rider is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Lone Rider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Lone Rider generates revenue through direct sales of adventure motorcycle gear including luggage, lights, MotoArmor, tents, and spare parts. Products are sold as one-time purchases with various pricing tiers based on features and motorcycle compatibility. The company offers free shipping on orders over certain thresholds and accepts multiple payment methods including Klarna installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MotoTent adventure tent |
| Unit Pricing | Pay-as-you-go | MotoBags semi-rigid motorcycle bags |
| Unit Pricing | Pay-as-you-go | MotoPanniers hard cases |
| Unit Pricing | Pay-as-you-go | ADVBags rackless saddle bags |
| Unit Pricing | Pay-as-you-go | MotoCase top case |
| Unit Pricing | Pay-as-you-go | MTL9 motorcycle lights |
| Unit Pricing | Pay-as-you-go | Crash Bar System |
| Unit Pricing | Pay-as-you-go | Headlight Guard Kit |
| Unit Pricing | Pay-as-you-go | MotoPegs foot pegs |
| Unit Pricing | Pay-as-you-go | Overlander motorcycle bag |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lone Rider product offering
Product offeringCore offering
Lone Rider designs, manufactures, and sells adventure motorcycle touring and camping gear, including protective crash systems, hard and soft luggage solutions, motorcycle-integrated camping tents, and auxiliary lighting. Products are sold directly to riders worldwide through a Shopify-powered online storefront with regional warehouses in the US, EU, UK, Canada, and Australia. The portfolio is engineered for motorcycle-specific fitment, with deep specialization in BMW GS series models and other major adventure bikes.
Product overview
Lone Rider is an adventure motorcycle touring and camping gear company offering a comprehensive ecosystem of products organized into four main categories: Lights (MTL9 Motorcycle Lights, MotoCAN Accessories Manager), Luggage (MotoBags semi-rigid bags, ADVBags rackless saddle bags in 70L/45L/16L capacities, MotoPanniers aluminum hard cases, MotoCase top cases, Overlander adventure bags, plus utility bags including Tail Pack, MiniBag, TallBag, MicroBag, Ranger Tank Bags, Handlebar Bag, Dry Bags, Hydration Bladder, and Frame Bags), MotoArmor (Crash Bar System, Headlight Guard Kits, Radiator Guards, MotoPegs advanced foot pegs, Side Stand Foot Extensions, Exhaust Pipe Protection), and Tents (MotoTent with integrated motorcycle garage area, ADVTent two-person adventure tent, plus accessories like Awning Kit and Groundsheet). The portfolio also includes combination products/bundles, spare parts, and accessories. Products are designed for adventure motorcycle riders with specific fitments for BMW GS series (R1200, R1250, R1300), Honda Africa Twin, KTM 1290 Super Adventure, Yamaha Tenere 700, Triumph Tiger, and Husqvarna Norden 901 models. The company ships from warehouses across the US, EU, UK, Canada, and Australia, and reports over 9500 five-star reviews.
Differentiator
Problem solved
Functional benefit
Brands
- MotoPegs: The World's Most Advanced Motorcycle Foot Peg - Patent Pending product line
- MotoCAN
- MotoTent
- ADVTent
- MotoBags
- ADVBags
- MotoCase
- MotoPanniers
- MotoArmor
- LR Coins
Products and services
- MTL9 Motorcycle Lights Premium motorcycle auxiliary LED lights with Daytime Running Light (DRL) functionality for enhanced visibility during on-road and off-road riding. Currently rated 4.9 stars (1053 reviews) and priced from $799.
- MotoCAN Motorcycle Accessories Manager Centralized CAN-bus system for managing and controlling motorcycle accessories on compatible adventure motorcycles.
- MotoBags Semi-Rigid Motorcycle Bags Semi-rigid motorcycle luggage designed for adventure touring, combining durability with practical storage capacity. Rated 4.9 stars (1193 reviews).
- ADVBags 70 Rackless Saddle Bags Large 70L capacity rackless saddle bags for adventure motorcycles, providing waterproof storage without dedicated pannier racks.
- ADVBags 45 Rackless Saddle Bags Medium 45L capacity rackless saddle bags designed for adventure motorcycles, offering waterproof storage with modular attachment options.
- ADVBags 16 Rackless Saddle Bags Compact 16L capacity rackless saddle bags for shorter trips or minimalist adventure riding setups.
- Rackless MotoBags Semi-rigid motorcycle bag set (38L) engineered to mount without dedicated pannier racks, offering flexible storage options for adventure riding.
- Overlander Adventure Motorcycle Bag Adventure motorcycle bag system available in 48L and 30L configurations designed for extended overland expeditions. Rated 4.9 stars (990 reviews).
- MotoPanniers Aluminum Hard Cases Premium aluminum hard cases (34L and 37L set) engineered for serious adventure motorcycle travel, featuring quick-release mounts, MOLLE panels, integrated LED lighting, codeable stainless steel locks (BMW GS OEM key compatible), and waterproof inner dry bags.
- MotoCase Top Case Top case motorcycle luggage system available in Small 42L and Large 57L configurations designed for secure over-the-seat storage.
- Headlight Guard Kit Patent pending headlight protection system for BMW motorcycles featuring a Makrolon polycarbonate lens with amber DRL, quick-release mounting, and durable impact resistance. Compatible with BMW R1300GS and R1200/1250 GS Adventure LC models.
- Crash Bar System Premium crash protection system for BMW R1300GS and R1300GS Adventure featuring electropolished stainless steel bars with replaceable impact pucks and a powder-coated aluminum skid plate.
- MotoPegs Rotating Motorcycle Foot Pegs Advanced patent pending motorcycle foot pegs featuring a rotating mechanism designed to improve rider comfort and control during on-road and off-road riding.
- MotoTent Adventure Motorcycle Tent Adventure motorcycle tent designed to shelter two riders, all gear, luggage, and the motorcycle itself. Built from ultralight 210T Rip-Stop polyester with 10,000mm waterproof rating, UV and fire-retardant treatments, aircraft-grade 7001-T6 aluminum poles, and an integrated motorcycle garage area. Backed by a 5-year warranty.
- ADVTent Two-Person Adventure Motorcycle Tent Two-person adventure motorcycle tent featuring waterproof construction designed for motorcycle camping expeditions and overnight stops during touring.
- Combo 1 - Travel the World Bundle Curated bundle of Lone Rider motorcycle gear essentials designed for extended world travel adventures.
- Combo 2 - Complete Luggage Set Complete luggage bundle combining multiple Lone Rider products to provide a comprehensive adventure motorcycle setup.
- Full Gear Combo for BMW R1200/1250GS/Adventure Complete gear package combining Lone Rider protection, luggage, and accessory products specifically for BMW R1200 and R1250GS Adventure motorcycles.
- MotoArmor Combo for BMW R1300GS Protection bundle for BMW R1300GS combining crash bars, headlight guard, and other Lone Rider protection accessories into a single upfit package.
Quantifiable outcome
- Products consistently rated 4.7-5.0 stars with thousands of verified customer reviews
- +2 more outcomes
Companies that use Lone Rider
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Lone Rider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Lone Rider partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lone Rider competitors and assessment
Company assessmentDirect peers
- Touratech: German-founded global specialist in adventure motorcycle luggage, protection, lighting, and navigation gear. Directly comparable to Lone Rider in target customer (adventure/overland riders), product breadth (panniers, crash bars, lights, tents), and premium positioning.
- Mosko Moto: US-based adventure motorcycle luggage brand offering rackless and soft luggage systems (Backcountry, Reckless, Wild Roots). Directly comparable on product type, target rider, and DTC go-to-market approach.
- Kriega: UK-based adventure motorcycle luggage specialist known for high-quality drypacks, US-Drypacks, and Overlander-style systems. Direct competitor in the motorcycle-specific soft luggage category with similar premium positioning and rider-community focus.
- Enduristan: Swiss manufacturer of waterproof adventure motorcycle luggage and tank bags. Competes with Lone Rider's ADVBags, Overlander, and Explorer Duffel lines on waterproofing, durability, and adventure touring use cases.
- SW-MOTECH: German manufacturer of motorcycle luggage, protection, and accessories with strong adventure and touring focus. Competes head-on with Lone Rider across panniers, crash bars, and model-specific fitments for BMW GS and other adventure platforms.
- Hepco & Becker: German maker of motorcycle luggage, side carriers, and engine protection with deep BMW fitment expertise. Closely comparable to Lone Rider on target platform (BMW GS) and product types (panniers, crash bars, top cases).
- Wolfman Luggage: US maker of adventure and dual-sport motorcycle luggage including rackless bags and tank/cone packs. Comparable niche positioning and DTC model targeting the same adventure riding community.
Broad incumbents
- Acerbis: Italian motorcycle accessories manufacturer with broad coverage in plastics, protection, and aftermarket parts. Comparable to Lone Rider's MotoArmor line (radiator guards, hand guards, exhaust protection) but at larger scale and across more motorcycle segments.
- GIVI: Large Italian motorcycle accessories manufacturer with a broad catalog spanning luggage, protection, and lighting across many motorcycle categories. Comparable to Lone Rider in core product areas but at much greater scale and with a wider (commuter, sport, touring) customer base.
Emerging players
- B&B Off-Road Engineering: US-based manufacturer of high-end crash protection and skid plates for adventure motorcycles. Comparable to Lone Rider's Crash Bar System and skid plate offerings, with overlap on BMW GS fitments and premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lone Rider social profiles
Digital presenceLone Rider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lone Rider leadership team
Management profileNumber of profiles
Profiles1 record
Lone Rider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lone Rider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lone Rider
What does Lone Rider do?
Lone Rider designs, manufactures, and sells adventure motorcycle touring and camping gear, including protective crash systems, hard and soft luggage solutions, motorcycle-integrated camping tents, and auxiliary lighting. Products are sold directly to riders worldwide through a Shopify-powered online storefront with regional warehouses in the US, EU, UK, Canada, and Australia. The portfolio is engineered for motorcycle-specific fitment, with deep specialization in BMW GS series models and other major adventure bikes.
Is Lone Rider a public or private company?
Lone Rider is a private company. It is classified as unknown and is currently operating.
When was Lone Rider founded?
Lone Rider was founded in -1. It employs 1 to 10 people.
Where is Lone Rider based?
Lone Rider is headquartered in Not specified, United States, in the North America region.
How does Lone Rider make money?
One revenue line is on record: hardware Product Sales.
Who are Lone Rider's main competitors?
Direct peers on record are Touratech, Mosko Moto, Kriega, Enduristan, SW-MOTECH, Hepco & Becker and Wolfman Luggage. Broad incumbents are Acerbis and GIVI. B&B Off-Road Engineering is listed as an emerging player.
Does Lone Rider have an API?
No public API is recorded for Lone Rider.
What industry is Lone Rider in?
Lone Rider's product category is Adventure Motorcycle Gear. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441330 and its SIC code is 3714.