Mooncup
Mooncup Ltd. is a UK-based, privately held period care company founded in 2001 that sells medical-grade silicone menstrual cups and a complementary range of organic period care products directly to consumers and through major UK retailers, with a B2B channel for workplaces.
- Company typePrivate
- Founded2001
- HeadquartersNew Brighton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mooncup does
Mooncup Ltd. is a UK-based, privately held period care company founded in 2001, operating as a pioneer in the silicone menstrual cup category. Its core offering is the medical-grade silicone menstrual cup, available in Original and Beginner variants at £23.50 with up to 12 hours of protection, alongside an expanded portfolio of leakproof period pants, organic cotton pads with wings, panty liners, organic tampons, Pocket Packs, and branded accessories.
The company runs a hybrid go-to-market combining direct-to-consumer e-commerce (Shopify storefront with international shipping to the UK, France, Australia, and the USA) with broad UK retail distribution through Sainsbury's, Boots, Ocado, Holland & Barrett, Look Fantastic, and Whole Foods. A B2B channel, 'Periods for Business,' supplies period care to workplaces and shared spaces, and a community-led 'Ambadassor' program supports brand advocacy. Pricing spans £2.50 for panty liners to £25 for branded accessories, with free UK delivery above £30 and a 90-day satisfaction guarantee on reusable products.
Mooncup positions itself on science-backed, irritant-free formulation and 20+ years of category authority, generating earned media coverage in BBC News, The Guardian, The Times, The Independent, Glamour, and Stylist. The firm is founder-led with no disclosed institutional investors, funding rounds, or parent entity.
Mooncup firmographics
Firmographics- Name
- Mooncup
- Legal name
- Mooncup Ltd.
- Website
- https://mooncup.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mooncup Ltd. is a UK-based, privately held period care company founded in 2001 that sells medical-grade silicone menstrual cups and a complementary range of organic period care products directly to consumers and through major UK retailers, with a B2B channel for workplaces.
- Ownership category
- akta.pro rank
Mooncup industry classification
Industry- Product category
- Menstrual Care / Feminine Hygiene
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Menstrual Cups (CRABAIAE)
- akta.pro secondary industries
- Menstrual Pads (Disposable) (CRABAIAA), Tampons (CRABAIAC), Menstrual Pads (Reusable/Cloth) (CRABAIAB), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)
Keywords
Where Mooncup is headquartered
LocationHeadquarters
- HQ city
- New Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Mooncup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct-to-consumer sales of menstrual cups, period pants, pads, tampons, and accessories through e-commerce and retail partners. The menstrual cup is a one-time purchase product with long lifespan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mooncup Original Menstrual Cup at £23.50 |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Mooncup product offering
Product offeringCore offering
Mooncup designs, manufactures, and sells reusable and organic menstrual care products including silicone menstrual cups (Original and Beginner variants), leakproof period pants, organic cotton pads with wings, panty liners, organic cotton tampons, and curated bundles. The company sells direct-to-consumer through its own e-commerce store and through UK retail partners such as Sainsbury's, Boots, Ocado, Holland & Barrett, Look Fantastic, and Whole Foods, with a smaller B2B channel (Periods for Business) supplying period care for workplaces and shared spaces.
Product overview
Mooncup is a menstrual health and period care company offering a portfolio of reusable and organic period products. The core offering centers on silicone menstrual cups (Original and Beginner variants), supplemented by leakproof period pants, organic cotton pads with wings, panty liners, tampons, and pocket-sized convenience packs. Products are available in both direct-to-consumer bundles and B2B formats for workplaces. The company positions itself as offering science-backed, irritation-free period care backed by a 90-day satisfaction guarantee, with products designed for active lifestyles including swimming, running, and summer activities. Pricing ranges from £2.50 for panty liners to £25 for accessories, with menstrual cups priced at £23.50.
Differentiator
Problem solved
Functional benefit
Products and services
- The Mooncup Original Menstrual Cup The original silicone menstrual cup made from medical-grade silicone, providing up to 12 hours of protection and available in Size A and Size B. Designed for active use including swimming, running, fitness, and long days; a reusable one-time purchase replacing disposable tampons and pads.
- The Mooncup Beginner Menstrual Cup
Quantifiable outcome
- Up to 12 hours protection from menstrual cup
- +2 more outcomes
Companies that use Mooncup
Customer profileSegments2 records
Ideal customer profiles2 records
Mooncup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mooncup partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sainsbury'scoreMajor UK supermarket chain offering Mooncup products in select stores. Products include menstrual cups and period care. Currently running a promotional 'Find a Blood Drop' giveaway in Pocket Packs at selected stores.
- BootscoreUK pharmacy and health retailer distributing Mooncup period care products through their network of stores and online platform.
- OcadominorUK online supermarket platform offering Mooncup products for home delivery.
- Holland & BarrettminorUK health and wellness retailer distributing Mooncup's organic period care products.
- Look FantasticminorUK online beauty and wellness retailer offering Mooncup products.
- Whole FoodsminorHealth-focused supermarket chain offering Mooncup's organic and sustainable period care products.
- Somerset HouseminorCultural partnership for the Summer Series event, providing free period care at Somerset House venue to support visitors during events.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mooncup competitors and assessment
Company assessmentBroad incumbents
- Tampax / Always (P&G): Global feminine care giants from Procter & Gamble with massive retail distribution and recent moves into reusable/clean period care. Sets the competitive ceiling for category spend and shelf access.
- Bodyform / Libresse: Established CPG feminine hygiene brand from Essity with broad UK retail distribution. Represents the incumbent competitor Mooncup is positioning against on sustainability and clean ingredients.
Direct peers
- Thinx: Period underwear pioneer with reusable and clean-period positioning. Overlaps with Mooncup's period pants line and shares the reusable/sustainable consumer target.
- Saalt: US-based reusable period care brand selling menstrual cups, period underwear, and pads. Direct competitor with overlapping product portfolio and a strong sustainability and B2B (Saalt for Good) channel paralleling Mooncup's offering.
- DivaCup: Long-standing menstrual cup brand offering reusable silicone cups globally. Direct competitor to Mooncup in the core menstrual cup category with similar reusable, sustainable positioning.
- Cora: Organic tampons, pads, and period care subscription brand. Overlaps with Mooncup's organic cotton tampon and pad range and similar values-led positioning.
- Lola: DTC organic feminine care brand selling tampons, pads, and liners via subscription. Comparable consumer base, organic positioning, and direct-to-consumer model.
- OrganiCup (OrganiWear): Medical-grade silicone menstrual cup brand with European roots. Closely comparable reusable cup positioning and DTC-led distribution model.
- Knix: Leakproof underwear brand expanding into period care. Direct overlap on period pants with comparable reusable, body-positive, female-focused brand building.
Others
- Heyday (Target brand): Private-label period care brand sold through Target, illustrating how retailers are building own-brand reusable period care that competes with specialist brands like Mooncup on price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mooncup social profiles
Digital presenceMooncup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mooncup leadership team
Management profileNumber of profiles
Mooncup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mooncup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mooncup
What does Mooncup do?
Mooncup designs, manufactures, and sells reusable and organic menstrual care products including silicone menstrual cups (Original and Beginner variants), leakproof period pants, organic cotton pads with wings, panty liners, organic cotton tampons, and curated bundles. The company sells direct-to-consumer through its own e-commerce store and through UK retail partners such as Sainsbury's, Boots, Ocado, Holland & Barrett, Look Fantastic, and Whole Foods, with a smaller B2B channel (Periods for Business) supplying period care for workplaces and shared spaces.
Is Mooncup a public or private company?
Mooncup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mooncup founded?
Mooncup was founded in 2001. It employs 11 to 50 people.
Where is Mooncup based?
Mooncup is headquartered in New Brighton, United Kingdom, in the Europe region.
How does Mooncup make money?
One revenue line is on record: product Sales.
Who are Mooncup's main competitors?
Broad incumbents on record are Tampax / Always (P&G) and Bodyform / Libresse. Direct peers are Thinx, Saalt, DivaCup, Cora, Lola, OrganiCup (OrganiWear) and Knix. Heyday (Target brand) is listed as an others.
Does Mooncup have an API?
No public API is recorded for Mooncup.
What industry is Mooncup in?
Mooncup's product category is Menstrual Care / Feminine Hygiene. Its primary akta.pro industry code is CRABAIAE, Menstrual Cups, with a secondary code of CRABAIAA, Menstrual Pads (Disposable). Its NAICS code is 456 and its SIC code is 2844.