Mooncup

What Mooncup does

Mooncup Ltd. is a UK-based, privately held period care company founded in 2001, operating as a pioneer in the silicone menstrual cup category. Its core offering is the medical-grade silicone menstrual cup, available in Original and Beginner variants at £23.50 with up to 12 hours of protection, alongside an expanded portfolio of leakproof period pants, organic cotton pads with wings, panty liners, organic tampons, Pocket Packs, and branded accessories.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce (Shopify storefront with international shipping to the UK, France, Australia, and the USA) with broad UK retail distribution through Sainsbury's, Boots, Ocado, Holland & Barrett, Look Fantastic, and Whole Foods. A B2B channel, 'Periods for Business,' supplies period care to workplaces and shared spaces, and a community-led 'Ambadassor' program supports brand advocacy. Pricing spans £2.50 for panty liners to £25 for branded accessories, with free UK delivery above £30 and a 90-day satisfaction guarantee on reusable products.

Mooncup positions itself on science-backed, irritant-free formulation and 20+ years of category authority, generating earned media coverage in BBC News, The Guardian, The Times, The Independent, Glamour, and Stylist. The firm is founder-led with no disclosed institutional investors, funding rounds, or parent entity.

Name

Mooncup

Legal name

Mooncup Ltd.

Website

https://mooncup.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Mooncup Ltd. is a UK-based, privately held period care company founded in 2001 that sells medical-grade silicone menstrual cups and a complementary range of organic period care products directly to consumers and through major UK retailers, with a B2B channel for workplaces.

Ownership category

akta.pro rank

Product category

Menstrual Care / Feminine Hygiene

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Menstrual Pads (Disposable) (CRABAIAA), Tampons (CRABAIAC), Menstrual Pads (Reusable/Cloth) (CRABAIAB), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Reusable menstrual cups
• Organic period care
• Leakproof period pants
• Medical-grade silicone products
• Feminine hygiene supplies

Headquarters

HQ city

New Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of menstrual cups, period pants, pads, tampons, and accessories through e-commerce and retail partners. The menstrual cup is a one-time purchase product with long lifespan.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Mooncup designs, manufactures, and sells reusable and organic menstrual care products including silicone menstrual cups (Original and Beginner variants), leakproof period pants, organic cotton pads with wings, panty liners, organic cotton tampons, and curated bundles. The company sells direct-to-consumer through its own e-commerce store and through UK retail partners such as Sainsbury's, Boots, Ocado, Holland & Barrett, Look Fantastic, and Whole Foods, with a smaller B2B channel (Periods for Business) supplying period care for workplaces and shared spaces.

Product overview

Mooncup is a menstrual health and period care company offering a portfolio of reusable and organic period products. The core offering centers on silicone menstrual cups (Original and Beginner variants), supplemented by leakproof period pants, organic cotton pads with wings, panty liners, tampons, and pocket-sized convenience packs. Products are available in both direct-to-consumer bundles and B2B formats for workplaces. The company positions itself as offering science-backed, irritation-free period care backed by a 90-day satisfaction guarantee, with products designed for active lifestyles including swimming, running, and summer activities. Pricing ranges from £2.50 for panty liners to £25 for accessories, with menstrual cups priced at £23.50.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mooncup Original Menstrual Cup The original silicone menstrual cup made from medical-grade silicone, providing up to 12 hours of protection and available in Size A and Size B. Designed for active use including swimming, running, fitness, and long days; a reusable one-time purchase replacing disposable tampons and pads.
• The Mooncup Beginner Menstrual Cup

Quantifiable outcome

• Up to 12 hours protection from menstrual cup
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sainsbury'scoreChannel Partner/ Reseller/ DistributorMajor UK supermarket chain offering Mooncup products in select stores. Products include menstrual cups and period care. Currently running a promotional 'Find a Blood Drop' giveaway in Pocket Packs at selected stores.
• BootscoreChannel Partner/ Reseller/ DistributorUK pharmacy and health retailer distributing Mooncup period care products through their network of stores and online platform.
• OcadominorChannel Partner/ Reseller/ DistributorUK online supermarket platform offering Mooncup products for home delivery.
• Holland & BarrettminorChannel Partner/ Reseller/ DistributorUK health and wellness retailer distributing Mooncup's organic period care products.
• Look FantasticminorChannel Partner/ Reseller/ DistributorUK online beauty and wellness retailer offering Mooncup products.
• Whole FoodsminorChannel Partner/ Reseller/ DistributorHealth-focused supermarket chain offering Mooncup's organic and sustainable period care products.
• Somerset HouseminorStrategic or Co-development PartnerCultural partnership for the Summer Series event, providing free period care at Somerset House venue to support visitors during events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tampax / Always (P&G): Global feminine care giants from Procter & Gamble with massive retail distribution and recent moves into reusable/clean period care. Sets the competitive ceiling for category spend and shelf access.
• Bodyform / Libresse: Established CPG feminine hygiene brand from Essity with broad UK retail distribution. Represents the incumbent competitor Mooncup is positioning against on sustainability and clean ingredients.

Direct peers

• Thinx: Period underwear pioneer with reusable and clean-period positioning. Overlaps with Mooncup's period pants line and shares the reusable/sustainable consumer target.
• Saalt: US-based reusable period care brand selling menstrual cups, period underwear, and pads. Direct competitor with overlapping product portfolio and a strong sustainability and B2B (Saalt for Good) channel paralleling Mooncup's offering.
• DivaCup: Long-standing menstrual cup brand offering reusable silicone cups globally. Direct competitor to Mooncup in the core menstrual cup category with similar reusable, sustainable positioning.
• Cora: Organic tampons, pads, and period care subscription brand. Overlaps with Mooncup's organic cotton tampon and pad range and similar values-led positioning.
• Lola: DTC organic feminine care brand selling tampons, pads, and liners via subscription. Comparable consumer base, organic positioning, and direct-to-consumer model.
• OrganiCup (OrganiWear): Medical-grade silicone menstrual cup brand with European roots. Closely comparable reusable cup positioning and DTC-led distribution model.
• Knix: Leakproof underwear brand expanding into period care. Direct overlap on period pants with comparable reusable, body-positive, female-focused brand building.

Others

• Heyday (Target brand): Private-label period care brand sold through Target, illustrating how retailers are building own-brand reusable period care that competes with specialist brands like Mooncup on price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mooncupltd
• LinkedInlinkedin.com/company/mooncup-ltd
• Instagraminstagram.com/mooncupltd
• Pinterestpinterest.co.uk/mooncupltd
• TikToktiktok.com/@mooncupltd
• Xx.com/mooncupltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooncup