Tampax

Name

Tampax

Legal name

Tampax (brand of Procter & Gamble)

Website

https://tampax.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Feminine Hygiene / Menstrual Care Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Tampons (CRABAIAC)

Keywords

• Feminine hygiene products
• Menstrual care tampons
• Period protection products
• Applicator tampons
• Absorbency feminine care

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Consumer Tampon Sales: Tampax generates revenue through the sale of tampon products across multiple product lines (Pearl, Radiant, Compact, Cardboard) through retail and e-commerce channels. Products are sold as one-time purchases at various absorbency levels and package sizes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tampax manufactures and sells a portfolio of tampon products under multiple sub-brands including Tampax Pearl, Tampax Radiant, Tampax Compact Pearl, Tampax Compact Radiant, Tampax Cardboard, and the Tampax Starter Kit. Products are offered in multiple absorbency levels (Light, Regular, Super, Super Plus, Ultra) and sold through retail stores, e-commerce, and international distribution in over 60 countries.

Product overview

Tampax is a Procter & Gamble brand offering a diversified portfolio of feminine care products centered around tampons. The core product lines include Tampax Pearl (the flagship line with five absorbencies featuring LeakGuard Braid and FormFit protection), Tampax Radiant (with CleanSeal wrapper for easy disposal), Tampax Compact Pearl and Compact Radiant (pocket-sized versions with extendable applicators), and Tampax Cardboard (value option with cardboard applicator). All products offer multiple absorbency levels (Light, Regular, Super, Super Plus, Ultra) to accommodate varying flow throughout the menstrual cycle. The Tampax Starter Kit targets first-time users with simplified instructions. Key technology features include LeakGuard Braid/Skirt for leak prevention, FormFit protection for comfort, and OEKO-TEX Standard 100 certification for ingredient safety.

Differentiator

Problem solved

Functional benefit

Brands

• Tampax Pearl: Tampons with plastic applicator, FormFit expansion, and LeakGuard braid. Available in five absorbencies (Light, Regular, Super, Super Plus, Ultra).
• Tampax Radiant
• Tampax Compact Pearl
• Tampax Compact Radiant
• Tampax Cardboard
• Tampax Starter Kit

Products and services

• Tampax Pearl Flagship tampon product line with plastic applicator and rounded tip. Available in five absorbencies (Light, Regular, Super, Super Plus, Ultra) featuring LeakGuard Braid, FormFit protection, and a smooth comfort layer for easy removal. Provides up to 8 hours of all-day comfort and protection.
• Tampax Radiant Tampon line with CleanSeal resealable wrapper for easy disposal, Comfort Grip for precise insertion, and LeakGuard Braid. Available in four absorbencies. Provides up to 100% leak and odor-free protection.
• Tampax Compact Pearl Full-size tampon protection in a compact, pocket-sized applicator with extendable design (Pull, Click to Lock, Push to insert). Features LeakGuard Braid protection for on-the-go use.
• Tampax Compact Radiant Compact version of Tampax Radiant that fits in pocket with extendable applicator, providing the same LeakGuard Braid and CleanSeal wrapper features in a pocket-sized format.
• Tampax Cardboard Value-oriented tampon with cardboard applicator featuring LeakGuard Skirt protection, Anti-Slip Grip, and FormFit expansion. Available in Regular, Super, and Super Plus absorbencies.
• Tampax Starter Kit Beginner-friendly kit for first-time tampon users with 12 unscented tampons in two absorbencies, step-by-step visual instructions on wrapper, and trusted Tampax protection with LeakGuard Braid.

Quantifiable outcome

• 72% of teens who do not use tampons report nervousness about trying them
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Youth Sports OrganizationsminorGTM or Marketing Partner · 28 May 2026Partnership with youth sports organizations to distribute Tampax Starter Kits and menstrual health education through youth sports tournaments, recreation centers, and dance studios.
• WNBAcoreStrategic or Co-development Partner · 20 April 2026Official partnership with the WNBA making Tampax an official partner of women's basketball. The partnership aims to normalize conversations around periods in sports and provide trusted period protection for female athletes.
• Toronto TempominorStrategic or Co-development Partner · 20 April 2026Partnership with Toronto Tempo as part of Tampax's expanded women's basketball sponsorship portfolio.
• Olivia Miles (WNBA)coreGTM or Marketing Partner · 20 April 2026WNBA draftee and leading athlete ambassador for Tampax. Olivia Miles leads the athlete partnership lineup and represents the brand in women's basketball events including the 'Queen's Court' fan experience activations.
• Maia Shibutani (Olympic Medalist)majorGTM or Marketing Partner · 20 April 2026Olympic medalist joining the athlete partnership lineup to bring the 'Queen's Court' fan experience to women's basketball's biggest moments.
• OEKO-TEXcoreTechnology or IntegrationIndependent testing and certification association that provides OEKO-TEX Standard 100 certification for Tampax tampons, testing for up to 1,000 harmful substances including heavy metals.
• Always (P&G Brand)majorOthersSame-parent company partnership within Procter & Gamble. In 2012, Tampax and Always teamed up to create the Radiant product line. Brands share P&G's distribution, marketing resources, and retail partnerships.
• BeingGirl (YouTube)minorOthersBeingGirl YouTube channel is referenced as a resource for girls and young women about puberty and period education, aligned with Tampax's educational mission.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Procter & Gamble (Parent): P&G is the publicly-traded parent company of Tampax (NYSE: PG) and provides the manufacturing, R&D, distribution, and marketing infrastructure underlying Tampax's operations. Owns Tampax, Always, and other Fem Care brands within its broader $84B+ revenue portfolio.
• Kimberly-Clark: Kimberly-Clark is a major CPG conglomerate and parent of Kotex, Tampax's primary competitor in feminine care. Operates across personal care, tissue, and consumer tissue categories with global scale comparable to P&G's broader portfolio.

Emerging players

• Lola: Lola is a subscription-based DTC feminine care brand offering 100% organic tampons, period products, and reproductive health services. Competes with Tampax in the digitally-native, ingredient-conscious segment and has expanded into retail channels.
• Rael: Rael is a DTC-focused feminine care brand offering organic cotton tampons and pads. Competes directly with Tampax for younger millennial and Gen Z consumers seeking cleaner ingredient profiles, primarily through e-commerce and selective retail partnerships.
• Cora: Cora is a women's wellness brand offering organic tampons, pads, and menstrual cups. Targets the same young, environmentally-conscious consumer as Tampax's Starter Kit program while expanding Tampax's competition into reusable product categories.
• Veeda: Veeda is an emerging natural and organic tampon brand competing in the same premium tier as Tampax, emphasizing chemical-free, plant-based materials. Targets health-conscious menstruators and is gaining shelf space in natural and conventional retailers.

Direct peers

• Playtex: Playtex is one of Tampax's largest direct competitors in the U.S. tampon market, offering plastic and Sport applicator tampons with comparable absorbency tiers. Both brands target mainstream menstruating consumers through mass retail channels and compete on applicator comfort and leak protection.
• o.b. o.b. is a long-standing tampon brand owned by Edgewell Personal Care, known for non-applicator tampon formats. Competes with Tampax Cardboard and other Tampax lines for users preferring minimal applicator designs.
• Always (P&G sister brand): Always is P&G's menstrual pads brand and Tampax's sister brand within the Fem Care portfolio. Co-developed the Radiant product line with Tampax in 2012. While pads, not tampons, Always competes for the same menstrual care wallet share and shelf space.
• Kotex (U by Kotex): Kimberly-Clark's Kotex brand is a direct tampon competitor with comparable product portfolio including applicator and non-applicator variants. Kotex competes head-to-head with Tampax Pearl and Tampax Radiant across drug, grocery, and mass channels in the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/tampax
• Instagraminstagram.com/tampax
• TikToktiktok.com/@tampaxofficial?lang=en
• Xx.com/tampax
• Facebookfacebook.com/tampax
• LinkedInlinkedin.com/company/tampax

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tampax