What Tervis Tumbler does

Tervis is a family-owned, privately held drinkware manufacturer founded in 1946 and headquartered in the Tampa Bay area of Florida, with manufacturing operations at its Bradenton facility through subsidiary TMF Plastics. The company designs and produces reusable insulated tumblers, water bottles, and mugs using double-wall insulated construction to maintain beverage temperature, and offers customization services including laser engraving and an online design tool. Its product portfolio spans Classic Insulated Tumblers (10oz-24oz), Tervis Travelers stainless steel tumblers (20oz-30oz), Venture Water Bottles, insulated mugs, the recently acquired Tervis Symglass crystal-clear drinkware line, and the TervisHome dinnerware sub-brand.

Tervis generates revenue through direct-to-consumer e-commerce on tervis.com, wholesale distribution, corporate accounts, an affiliate program, and licensing royalties from a broad portfolio of licensed entertainment and sports brands (Disney, Star Wars, Marvel, Harry Potter, DC Comics, Peanuts, NFL, MLB, NBA, NHL, Margaritaville, and Guy Harvey). Products are sold at unit price points of roughly $15-$75 with promotional structures including free shipping above $99, bulk discounts of 15-25%, email signup incentives, and ID.me-verified discounts for first responders, healthcare workers, military, government employees, teachers, and students. The company employs 501-1,000 people, operates exclusively in the U.S. market, and recently marked 80 years in business.

In early 2026 Tervis installed a new executive team including President and Chief Revenue Officer Roger Parsons and Chief Marketing Officer Linn Jordan, and completed its first major expansion through the April 2026 acquisition of Nashville-based Symglass, extending the company into crystal-clear drinkware and broadening its product roadmap with new designs and licensed offerings.

Name

Tervis Tumbler

Legal name

Tervis LLC

Website

https://tervis.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tervis is a family-owned Florida drinkware manufacturer founded in 1946 that produces reusable insulated tumblers, water bottles, mugs, and crystal-clear drinkware, selling through DTC e-commerce, wholesale, and licensing partnerships with major sports and entertainment brands.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

NAICS

Glass Container Manufacturing (327213)

SIC

Glass Containers (3221)

akta.pro primary industry

Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)

Keywords

• Insulated drinkware
• Reusable tumblers
• Stainless steel bottles
• Licensed drinkware
• Custom promotional drinkware

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Tervis generates revenue through direct-to-consumer sales of insulated tumblers, water bottles, mugs, and accessories via e-commerce. Products are sold at various price points from $15-$75 depending on size, material, and customization options.
2. Wholesale and Corporate Sales: B2B revenue stream through wholesale accounts and corporate partnership programs for bulk orders and branded merchandise.
3. Licensing Royalties: Revenue generated through licensed brand partnerships including Disney, Harry Potter, Star Wars, Marvel, Peanuts, DC Comics, NFL, MLB, NBA, NHL, Margaritaville, and Guy Harvey.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Tervis manufactures and sells reusable insulated drinkware including classic double-wall tumblers (10oz-24oz), stainless steel Travelers (20oz-30oz), Venture water bottles, and Classic Insulated Mugs. The lineup extends into Tervis Symglass crystal-clear drinkware, TervisHome dinnerware, and a Fan Shop offering licensed designs from Disney, Star Wars, Marvel, Harry Potter, NFL, MLB, NBA, and NHL. Products are sold direct-to-consumer via tervis.com and through wholesale and corporate channels.

Product overview

Tervis is a family-owned drinkware company founded in 1946 that offers reusable insulated stainless steel tumblers, water bottles, and mugs. The product portfolio centers on Classic Insulated Tumblers (in 10oz, 12oz, 16oz, and 24oz sizes) and Tervis Travelers stainless steel tumblers (20oz and 30oz), supplemented by Venture Water Bottles and Classic Insulated Mugs. The company recently expanded its offerings through the acquisition of Symglass, bringing crystal-clear glass drinkware under the Tervis Symglass sub-brand, and introduced TervisHome dinnerware products. Tervis provides customization services through custom engraving and an online design tool, while the Fan Shop offers licensed products featuring Disney, Star Wars, Marvel, Harry Potter, Peanuts, and major sports leagues. The company celebrates its 80th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Tervis Symglass: Crystal clear drinkware product line acquired from Symglass, manufactured at Tervis's Bradenton, Florida facility
• TervisHome
• Tervis Travelers

Products and services

• Classic Insulated Tumblers Tervis's flagship reusable insulated tumblers with double-wall construction, available in 10oz, 12oz, 16oz, and 24oz sizes, designed to keep beverages hot or cold for everyday consumers.
• Tervis Travelers Stainless Steel Tumblers Stainless steel insulated tumblers in 20oz and 30oz sizes with slider lids, designed for on-the-go use by individual consumers.
• Venture Water Bottles Insulated water bottles in multiple sizes (24oz, 26oz, 36oz) with VersaLid interchangeable lid technology, targeted at active lifestyle and hydration use.
• Classic Insulated Mugs Insulated 16oz mugs with travel lids, designed for hot-beverage consumption by everyday consumers.
• Tervis Symglass Drinkware Crystal-clear glass drinkware line acquired from Symglass, manufactured at Tervis's Bradenton, Florida facility, targeting consumers seeking durable, clear drinkware.
• TervisHome Dinnerware Home dining and dinnerware products under the TervisHome sub-brand that extend the Tervis brand into home kitchen and dining categories.
• Fan Shop Licensed Drinkware Officially licensed drinkware line featuring major entertainment (Disney, Star Wars, Marvel, Harry Potter, Peanuts, DC Comics) and sports (NFL, MLB, NBA, NHL, Collegiate) brands for fans and gift buyers.
• Guy Harvey Collection Marine-life themed drinkware collection featuring artwork by marine wildlife artist Guy Harvey on tumblers and drinkware, including Marlin and Mahi, Neon Bass, and Scribble designs.
• Gift Sets Pre-packaged drinkware gift sets available across themes including Clear & Colorful, Lifestyle, Movies & TV, Patterns & Florals, and Sports, positioned for gifting occasions.
• Drinkware Accessories and Replacement Lids Complementary drinkware accessories including replacement lids (such as straw lids) and other parts compatible with Tervis core tumblers and water bottles.

Quantifiable outcome

• Products manufactured in Bradenton, Florida at TMF Plastics facility

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SymglasscoreStrategic or Co-development Partner · 8 April 2026Tervis acquired Nashville-based Symglass to expand its product portfolio and market footprint in the drinkware market. The acquisition brings Symglass's line of durable, crystal-clear drinkware into Tervis's portfolio, with products to be manufactured at Tervis's Bradenton, Florida facility through TMF Plastics. This is the first major expansion under recently appointed president and chief revenue officer Roger Parsons. Tervis plans to expand the Symglass product line with new designs and licensed products as part of its broader growth strategy.
• ID.meminorGTM or Marketing PartnerIdentity verification partner enabling exclusive 15% discounts for first responders, healthcare workers, military, government employees, teachers, and students.
• TMF PlasticscoreOthersManufacturing partner operating the Bradenton, Florida facility where Tervis Symglass products are produced.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YETI Holdings: YETI is a leading premium insulated drinkware and outdoor brand. It directly competes with Tervis in tumblers, mugs, and bottles, and has redefined the premium positioning of the category that Tervis also serves.
• Stanley (PMI Worldwide): Stanley is a heritage drinkware brand (founded 1913) best known for its Quencher tumbler. It competes directly with Tervis in insulated stainless steel and plastic tumblers at overlapping price points.
• Hydro Flask (Helen of Troy): Hydro Flask is a major insulated water bottle and tumbler brand owned by Helen of Troy. It competes with Tervis in reusable insulated drinkware for active lifestyle and everyday consumers.
• Simple Modern: Simple Modern is a fast-growing DTC insulated drinkware brand offering tumblers, water bottles, and kids' products. It competes with Tervis on price, customization, and licensed designs.
• Klean Kanteen: Klean Kanteen is a B-Corp certified reusable drinkware brand specializing in insulated stainless steel bottles and tumblers. It competes with Tervis on sustainability positioning and everyday drinkware.
• S'well (Solo Brands): S'well is a design-forward reusable bottle and tumbler brand, part of Solo Brands. It overlaps with Tervis in premium lifestyle drinkware and gift-giving use cases.
• RTIC (Real Tree Insulated Cups): RTIC is a value-oriented outdoor and drinkware brand offering tumblers, water bottles, and coolers at lower price points. It competes with Tervis on price-sensitive segments of the insulated drinkware market.

Emerging players

• BruMate: BruMate is an emerging insulated drinkware brand with a strong focus on lifestyle, novelty designs, and 2-in-1 functionality. It targets a similar young, lifestyle-driven consumer as Tervis's gift and sports fan segments.
• CamelBak: CamelBak is a leading hydration brand specializing in outdoor and active lifestyle bottles and hydration packs. It overlaps with Tervis's outdoor/on-the-go use cases and stainless steel Venture line.
• Owala: Owala is an emerging water bottle brand known for its FreeSip lid innovation and strong social media presence. It targets a younger, lifestyle-oriented consumer base with overlap to Tervis's on-the-go segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tervis
• Xx.com/tervistumbler
• Facebookfacebook.com/tervistumblerco
• LinkedInlinkedin.com/company/tervis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tervis Tumbler