Willenbrock Fördertechnik

What Willenbrock Fördertechnik does

Willenbrock Fördertechnik GmbH & Co. KG is a German intralogistics equipment dealer and service provider headquartered in Bremen (Senator-Bömers-Straße 1, 28197 Bremen) with a second major location in Burgwedel. Founded in 1992 and operating as a subsidiary of KION Group, the company is an authorized dealer ('Vertragshändler') for Linde Material Handling, distributing and servicing the full Linde MH portfolio across Germany with a workforce of approximately 600 employees. The company also distributes complementary partner brands including Konecranes (heavy trucks), Terberg (terminal tractors), Dulevo (industrial sweepers), and Kemaro (autonomous cleaning robots).

The company's product portfolio spans electric, diesel, and gas-powered forklifts in the 1.4–20 ton capacity range, reach trucks, order pickers, narrow-aisle trucks, pallet trucks, tow tractors, explosion-protected trucks, and an expanding automation portfolio built on the Linde platform: L-MATIC, I-MATIC (including the 2026 I-MATIC Core series for specialized industry applications), and S-MATIC cube automated storage systems. The Linde RoCaP represents an advanced AI-enabled robotic picking system built on NVIDIA AI chips and 3D cameras, deployed for retail customer ROSSMANN. Supporting technologies include the myLinde cloud fleet management platform with an integrated natural-language AI chat function, RTLS+ real-time localization for hybrid manual/autonomous fleets, the MATIC:move low-code automation software, and 3D LiDAR scanning for digital twin warehouse planning, with integration into NVIDIA Omniverse for simulation.

Willenbrock's business model combines one-time equipment sales (new and certified pre-owned), recurring service revenue from maintenance contracts, equipment rentals, original spare parts, financing solutions, and the WillenbrockShop e-commerce channel for parts and accessories. The go-to-market combines enterprise field sales with digital self-service (online product finder, service request forms) and event-driven demand generation (LogiMAT, Linde Automation Summit, the annual StaplerCup forklift driving competition). The company serves industrial and manufacturing firms as its primary customer base, with logistics and distribution centers, retail/trade, and food/beverage/chemical industry segments as additional verticals. Recent strategic emphasis is on automation (RoCaP, AGV/AMR), the energy transition (Li-ion forklifts, fuel cells, battery recycling partnership with Li-Cycle), and ESG positioning (three consecutive EcoVadis Platinum certifications).

Name

Willenbrock Fördertechnik

Legal name

Willenbrock Fördertechnik GmbH

Website

https://willenbrock.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Willenbrock Fördertechnik is a German intralogistics equipment dealer and service provider, distributing and servicing the Linde Material Handling product portfolio across Germany from Bremen and Burgwedel for industrial, manufacturing, logistics, and retail customers.

Ownership category

akta.pro rank

Product category

Material handling equipment and intralogistics services

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Material handling equipment
• Forklift dealer services
• Warehouse automation solutions
• IntrALOGistics fleet management
• Automated guided vehicles

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Industrial Truck Sales: Sale of new Linde forklifts and material handling equipment including electric, diesel, and gas forklifts, reach trucks, order pickers, and automated vehicles.
2. Used Equipment Sales: Sale of certified pre-owned forklifts that have passed an eight-stage inspection and refurbishment process.
3. Equipment Rental: Short-term and long-term rental of forklifts to manage capacity bottlenecks and temporary demand, providing flexible access to Linde equipment.
4. Maintenance and Repair Services: Comprehensive service for maintenance and repair of Linde forklifts and driverless transport systems to maximize fleet availability and efficiency.
5. Original Spare Parts: Supply of genuine Linde replacement parts for maintenance and repair of material handling equipment.
6. Financing Solutions: Equipment financing including investment booster programs to help customers acquire equipment.
7. E-commerce Parts and Accessories: WillenbrockShop online store for accessories, equipment, and parts for intralogistics.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Willenbrock Fördertechnik is an authorized Linde Material Handling dealer that sells, rents, finances and services new and used forklifts, automated guided vehicles, autonomous mobile robots, and warehouse automation solutions for business customers in Germany. The company also delivers maintenance and repair services, original spare parts, operator training, fleet management via the myLinde platform, and energy systems including lithium-ion batteries and hydrogen fuel cells.

Product overview

Willenbrock Fördertechnik is a Linde Material Handling dealer offering a comprehensive portfolio of forklift trucks and intralogistics solutions. The core product range includes electric, diesel, and gas forklifts (1.4-2.0 ton capacity), reach trucks (Ri14-Ri18 series), order pickers, narrow aisle trucks, heavy-duty trucks, and automated vehicles (L-MATIC, I-MATIC, S-MATIC cube). The growing automation portfolio includes autonomous guided vehicles (AGVs), the innovative Linde RoCaP robotic picking system, and humanoid robotics research. Supporting services include maintenance and repair, original spare parts, financing, operator training, safety consulting, fleet management via myLinde platform, energy solutions (lithium-ion, fuel cells), and custom-built solutions. Additional products from partner brands include Konecranes heavy trucks, Terberg tractors, Dulevo sweepers, and Kemaro cleaning robots.

Differentiator

Problem solved

Functional benefit

Products and services

• Linde Electric Forklifts (Elektrostapler) Electric-powered forklift trucks for indoor warehouse operations, available across Linde counterbalance platforms including the Roadster (without A-pillars) and the Ei series with integrated lithium-ion battery; sold and serviced by Willenbrock for German business customers.
• Linde Diesel Forklifts (Dieselstapler) Diesel-powered forklift trucks for heavier-duty and outdoor applications, distributed and serviced by Willenbrock as an authorized Linde MH dealer.
• Linde LPG Gas Forklifts (Gasstapler) LPG-powered forklift trucks offering flexibility for mixed indoor and outdoor operations, sold and serviced by Willenbrock.
• Linde Heavy-Duty Forklifts (Schwerlaststapler) High-capacity forklift trucks designed for heavy loads and demanding industrial applications, supplied and serviced by Willenbrock.
• Linde Reach Trucks (Schubmaststapler) Reach trucks for high-rise storage operations, including the new Ri14–Ri18 series with integrated lithium-ion battery, compact narrow-aisle design and PowerDrive/PowerLift options.
• Linde Order Pickers (Kommissionierer) Order picker trucks for picking goods at various heights in warehouse environments, distributed and serviced by Willenbrock.
• Linde Narrow Aisle Trucks (Schmalganggeräte) Trucks designed for operation in narrow warehouse aisles to maximise storage density, distributed by Willenbrock.
• Linde Pallet Trucks (Niederhubwagen / Hochhubwagen / Handhubwagen) Electric low-lift pallet trucks, high-lift pallet trucks and manual pallet trucks for horizontal and stacking transport of pallets.
• Linde Tow Tractors and Tractors (Routenzüge / Schlepper) Industrial tow tractors and tractors for efficient material transport along predetermined routes in manufacturing and logistics environments.
• Linde Explosion-Protected Trucks (Ex-Schutz-Stapler) ATEX-certified forklift trucks for use in potentially explosive atmospheres, sold and serviced by Willenbrock.
• Linde Automated Vehicles (AGV/AMR portfolio) Autonomous guided vehicles including the L-MATIC and I-MATIC AGV series plus the S-MATIC cube 4-way pallet shuttle system, sold and integrated by Willenbrock for warehouse automation customers.
• Linde RoCaP (Robotic Case Picker) Autonomous robotic picking vehicle with 4-axis intelligent vacuum gripper, NVIDIA AI processing and 3D camera recognition for case-picking up to 25 kg, designed for brownfield mixed manual/autonomous operations.
• Konecranes Heavy-Duty Forklifts Heavy-duty forklift trucks from Konecranes for extreme heavy lifting applications, distributed by Willenbrock as a partner brand.
• Terberg Terminal Tractors Terminal tractors from Terberg for logistics and distribution yard operations, distributed by Willenbrock.
• Dulevo Industrial Sweepers Industrial sweeping machines from Dulevo for warehouse and facility floor cleaning, distributed by Willenbrock.
• Kemaro Cleaning Robots Autonomous cleaning robots from Kemaro for industrial floor scrubbing and sweeping, distributed by Willenbrock.
• Linde Maintenance and Repair Services Comprehensive maintenance and repair services for Linde forklift trucks and driverless transport systems delivered by Willenbrock service technicians across Germany to maximise fleet availability.
• Original Linde Spare Parts Genuine Linde replacement parts supplied by Willenbrock for maintenance and repair of material handling equipment, available through direct sales and the WillenbrockShop online store.
• Willenbrock Forklift Rental Short-term and long-term forklift rental services managed through Willenbrock's website and direct sales to manage capacity bottlenecks and temporary equipment demand.
• Certified Used Forklifts Certified pre-owned forklifts that have passed Willenbrock's 8-step inspection and refurbishment process, resold to business customers.
• Equipment Financing and Investment Booster Flexible financing options for new and used Linde equipment including an investment booster program to help customers acquire material handling assets.
• Technical and Safety Services Technical retrofit solutions, safety consulting, light and warning systems and assistance systems for forklift and warehouse operations.
• Willenbrock Academy Training Training programs including forklift operator licences, product training and continuing education delivered to customer employees by Willenbrock Academy.
• Automated Warehouse Solutions Turnkey automated warehouse projects combining Linde hardware (AGVs, shuttle systems, RoCaP) and software (MATIC:move, Warehouse Manager, myLinde) for complete logistics automation.
• Warehouse Management System Integration WMS integration and management using Linde Warehouse Manager for orchestrating autonomous vehicle fleets and coordinating order processing across customer IT systems.
• Driverless Transport Systems (FTS / AGV) Driverless transport systems integrating Linde AGVs such as L-MATIC and I-MATIC for automated material flow in warehouses and production facilities.
• Autonomous Mobile Robots (AMR) Autonomous mobile robots for flexible, collaborative material transport in mixed-use warehouse and production environments.
• Material Flow Consulting Consulting services for analysing and optimising material flow processes, supporting automation and intralogistics decision-making.
• Energy Consulting and Energy Systems Energy consulting plus deployment of Linde lithium-ion batteries, S-Series battery systems and hydrogen fuel cell technology for forklift energy transition.
• myLinde Fleet Management Cloud-based fleet management platform bundling fleet, safety and energy data with an AI-powered natural-language chat interface for querying vehicle telemetry across the fleet.
• Custom-Built Solutions (Sonderbau) Custom-engineered forklift and intralogistics builds for special customer applications beyond the standard Linde MH catalogue.
• Warehouse Safety Solutions Warehouse safety solutions including light and warning systems, driver assistance systems and safety consulting built on the Zero Accident philosophy.
• Industrial Racking Systems (Regalsysteme) Pallet racking and shelving systems for industrial and warehouse storage applications, supplied and installed by Willenbrock.

Quantifiable outcome

• Linde RoCaP helps address skilled labor shortages in warehouses and reduces physical strain on workers lifting packages up to 25 kg
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• Linde Material Handling (Linde MH)coreChannel Partner/ Reseller/ DistributorWillenbrock Fördertechnik GmbH is a certified authorized dealer ('Vertragshändler') of Linde Material Handling. Willenbrock sells, rents, services, and maintains the full Linde MH product portfolio including forklifts, automated vehicles, warehouse management systems, and energy solutions. The company is listed as a Linde MH dealer on the main website and represents the premium brand in Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crown Equipment Corporation: US-based global forklift and warehouse equipment manufacturer with established European distributor network. Competes in lift trucks, reach trucks and operator-assist technologies at the same industrial and logistics customer base as Willenbrock.
• Jungheinrich AG: Hamburg-headquartered intralogistics provider manufacturing forklifts and warehouse equipment and operating its own German dealer network. Directly competes with Willenbrock/Linde across electric forklifts, reach trucks and warehouse automation in Germany.
• STILL GmbH: STILL is KION Group's other core material handling brand and direct rival to Linde MH in Germany. Both brands sell forklifts, AGVs and intralogistics solutions through parallel dealer networks, so STILL competes head-to-head with Willenbrock in every bidding situation across Germany.
• Hyster-Yale Materials Handling, Inc. Global lift truck and warehouse equipment manufacturer (Hyster and Yale brands) with European dealer footprint competing for industrial and logistics customers that Willenbrock serves in Germany.
• Manitou Group: French manufacturer of material handling and aerial work platforms serving industrial, construction and logistics end markets. Overlaps with Willenbrock in warehouse-relevant lift/handling equipment categories across Europe.
• Toyota Material Handling Deutschland GmbH: Toyota's German material handling subsidiary sells forklifts, reach trucks and automation (including Toyota Autopilot AGVs) through its dealer network. Comparable dealer-distribution model and target customer base as Willenbrock in Germany.

Others

• KION Group AG: Parent company of Willenbrock and owner of the Linde MH and STILL brands. Not a direct competitor but the corporate parent that defines strategy, R&D investment and dealer economics for Willenbrock.

Broad incumbents

• Konecranes Plc: Finland-based industrial lifting specialist with a broad material handling and port solutions portfolio. Overlaps with Willenbrock at the heavy-lift end and through its Konecranes forklifts line, but serves a wider customer set including ports and heavy industry.

Emerging players

• EP Equipment Co., Ltd. Chinese specialist in lithium-ion forklifts, pallet trucks and warehouse equipment with growing European presence. Targets overlap with Willenbrock's lower-capacity product lines with low-cost, electrified alternatives.
• Hangcha Group Co., Ltd. Chinese forklift manufacturer with growing European distribution. Competes with Willenbrock at the value end of the German market, especially on Li-ion forklifts, gradually reshaping competitive pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/willenbrft

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willenbrock Fördertechnik