ID Insight

What ID Insight does

Kevari (legally ID Insight, Inc., headquartered in Minneapolis, MN) is a privately held provider of AI-enabled identity fraud prevention software for financial institutions and adjacent verticals. Founded in 2003 by Adam Elliott as an address verification vendor, the company has evolved into a Fraud Intelligence Platform that combines machine learning with the Velocity Network (signals from 6,500+ financial institutions), the Fraud Investigation Network (a consortium of frontline investigators sharing fraud dispositions in real time), and proprietary identity graphs to detect account takeover and new-account fraud. The platform is delivered as Safe2Open (new-account fraud), Safe2Change (account takeover), and the Kevari Data Network, accessed via RESTful, SOAP, and Batch APIs, a cloud-based Alert Management System, or through reseller partners FIS Global and Fiserv. SOC 2 compliance and patented SEEKSM encrypted-search technology underpin the security and IP positioning.

Kevari generates revenue primarily through subscription-based API access and platform licenses sold directly to enterprises or via reseller channels, with usage-based pricing on segmented data and intelligence services layered on top. Go-to-market combines enterprise field sales (Schedule a Demo motion), thought leadership content (podcasts, blog, analyst partnerships such as Javelin), and event presence across LEND360, Money20/20, and BAI. The customer base of nearly 4,000 spans banks, credit unions, credit issuers, retailers, healthcare companies, and alternative lenders, with no disclosed funding rounds, M&A activity, or institutional investor ownership, indicating a founder-led, organically grown operating model with 11-50 employees.

Name

ID Insight

Legal name

ID Insight, Inc.

Website

https://kevari.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Kevari (formerly ID Insight) provides an AI-enabled Fraud Intelligence Platform that detects account takeover and new-account fraud for nearly 4,000 banks, credit unions, credit issuers, retailers, healthcare companies, and alternative lenders, delivered via API or through FIS and Fiserv resellers.

Ownership category

akta.pro rank

Product category

Identity Fraud Detection Software

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Fraud Detection & Transaction Monitoring (FSAMALAA)

akta.pro secondary industries

Risk Scoring, Fraud & Anomaly Detection (HDAAAHAD), Fraud Risk & Financial Crime Controls Advisory (BPAKADAL), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN)

Keywords

• Identity fraud prevention
• Account takeover protection
• Fraud intelligence platform
• Synthetic identity detection
• New account fraud

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Access and Platform Solutions: Revenue generated from providing API access (RESTful, SOAP, Batch) to the Fraud Intelligence Platform for account takeover prevention (Safe2Change) and new-account fraud detection (Safe2Open). Solutions offered through direct access or reseller partners.
2. Data and Intelligence Services: Access to segmented data fields and fraud signals including Velocity Network data, Fraud Investigation Network insights, identity elements, and machine learning scores through API integration.
3. Complete Solutions via Resellers: Solutions marketed and sold through reseller partners including FIS Global and Fiserv.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kevari (formerly ID Insight) provides an AI-enabled Fraud Intelligence Platform that combines machine learning with massive consortium, velocity, and identity networks to detect account takeover and new-account fraud signals in real time. The platform serves thousands of banks, credit unions, credit issuers, retailers, and healthcare companies via RESTful/SOAP/Batch APIs, a cloud-based Alert Management System, and reseller partnerships with FIS Global and Fiserv. Core offerings include Safe2Open (new-account fraud prevention), Safe2Change (account takeover protection), the Fraud Investigation Network (investigator consortium), the Velocity Network (cross-institution credential reuse detection across 6,500+ institutions), and the Kevari Data Network (segmented fraud signals and identity data).

Product overview

Kevari (formerly ID Insight) offers a unified Fraud Intelligence Platform that provides fraud prevention solutions for account takeover and new-account fraud. The platform combines machine learning with consortium, velocity, and identity networks. The core product portfolio includes: Safe2Open (for new-account fraud detection), Safe2Change (for account takeover protection), the Fraud Investigation Network (consortium of fraud investigators sharing insights), the Velocity Network (tracking credential reuse across 6,500+ financial institutions), and the Kevari Data Network (fraud signals and identity elements). Solutions are accessible via RESTful APIs, SOAP API, Batch API, or the cloud-based Alert Management System.

Differentiator

Problem solved

Functional benefit

Brands

• Safe2Open: Platform-based solution for detecting and preventing new-account fraud, analyzing application data in real time and alerting users to cases representing high fraud likelihood.
• Safe2Change
• Fraud Investigation Network
• Velocity Network
• Kevari Data Network

Products and services

• Fraud Intelligence Platform

Quantifiable outcome

• Increase fraud-detection catch-rate by 300% or more by integrating the Kevari Data Network into existing fraud controls
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Javelin Strategy & ResearchminorStrategic or Co-development Partner · 23 March 2020Kevari sponsored Javelin's 2021 Identity Fraud Study, which highlighted scams that let criminals capitalize on stolen information. The study showed $43 billion in fraud losses in 2020.
• FIS GlobalcoreChannel Partner/ Reseller/ DistributorMajor reseller partner offering Kevari solutions through FIS Global's ID and fraud decision solutions portfolio. Solutions accessible through FIS Global's distribution channels for financial institutions worldwide.
• FiservcoreChannel Partner/ Reseller/ DistributorReseller partner making Kevari solutions available through Fiserv's Notifi Real-Time Engagement/Notifi Detect platform. Provides alternative channel access for financial institution customers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Early Warning Services: Bank-owned consortium (now part of the Zelle/PNC-aligned network) that aggregates identity, deposit, and payments data across thousands of U.S. financial institutions for account-opening and payments fraud prevention — directly comparable to Kevari's Velocity Network and Fraud Investigation Network consortium model.
• Socure: AI-driven identity verification and fraud-risk-scoring platform used by banks, fintechs, and lenders for account opening and KYC — competes head-to-head with Kevari in digital onboarding and synthetic-identity detection, particularly among challenger banks and alternative lenders.
• DataVisor: ML-based fraud and AML platform specializing in account-opening fraud, account takeover, and organized-fraud-ring detection for financial institutions — closely mirrors Kevari's AI-driven approach and primary buyer persona (FIs and fintechs).
• Feedzai: AI-native fraud and financial-crime risk platform serving Tier-1 banks and payment processors for transaction fraud, account takeover, and AML — comparable AI/ML stack and customer base to Kevari, particularly across retail banking and payments.
• BioCatch: Behavioral-biometrics fraud-detection platform used by major banks to identify account takeover, social-engineering, and new-account fraud — competes with Kevari in the same ATO/new-account-fraud use cases but differentiates via session-behavior signals rather than consortium identity data.

Broad incumbents

• LexisNexis Risk Solutions: Large incumbent offering identity verification, fraud detection, and risk analytics (including ThreatMetrix device intelligence) across financial services, insurance, and government — overlapping directly with Kevari's fraud-intelligence use cases but with materially larger datasets and enterprise footprint.
• TransUnion (Fraud & Identity Solutions): Credit bureau with a dedicated fraud and identity solutions portfolio (TruValidate, IDVision, TLO) covering identity verification, synthetic-identity detection, and account-takeover — comparable to Kevari but bundled with broader consumer credit data and global scale.
• Equifax (Kount): Equifax's Kount unit provides AI-driven fraud prevention and identity verification for account opening and digital transactions, targeting the same financial-services and ecommerce customers as Kevari, but with Equifax's credit-bureau data and global enterprise distribution.
• Experian (CrossCore / Hunter): Experian offers CrossCore fraud-and-identity platform and Hunter fraud-detection analytics used by banks and lenders for new-account fraud and identity verification — closely overlapping with Kevari's Safe2Open/Safe2Change use cases and supported by Experian's global consumer credit database.
• FICO (Falcon Platform): FICO Falcon is one of the most widely deployed card and payments fraud-detection systems globally, serving many of the same Tier-1 banks and card issuers that Kevari targets — comparable fraud-prevention category but with deeper card-network integration and decades of transaction data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Kevari/100064881420623
• LinkedInlinkedin.com/company/kevari

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID Insight