Softlanders

What Softlanders does

Softlanders (legal entity: Soft Landers Inc.) operates a global B2B workforce mobility platform that consolidates corporate expatriate relocation services and cross-border payments into a single integrated system. The platform connects multinational corporations with a verified network of Alliance service providers across eight service categories — visa, moving, housing, vehicle, insurance, education, consulting, and flights — in more than 50 countries. Its core technical differentiator is a Consolidated Settlement System that aggregates all expatriate-related expenses into a single monthly invoice, eliminating the need for assignees to make upfront out-of-pocket payments and integrating automated tax reporting. The company was founded in 2019 by CEO Man-Ju Han, who brought 25 years of global HR experience including leadership on expatriate programs at Samsung Electronics, Hyundai Motor, SK, and LG. The company is headquartered in Seongnam, South Korea, with an R&D office in Seoul and a wholly-owned US subsidiary established in Silicon Valley in 2023 that achieved profitability within two years.

The company monetizes through a multi-stream transaction-based revenue model: per-service fees (₩132,000–₩385,000 per engagement), percentage-based fees on consolidated monthly settlement (2.8% standard, 3.3% card, 5.7% cash), a 15% marketplace commission on Alliance partner transactions, and an Early Pay financing fee of 0.05% per day. Go-to-market combines direct enterprise sales, self-serve platform onboarding, and channel partnerships — most recently a Deel Korea distribution partnership signed in 2026. The platform serves 250+ corporate clients including NAVER, Samsung C&T, HYBE, LG Energy Solution, and SK hynix. Emerging AI-driven subscription products — Expatriate Compensation Data Benchmarking and AI-Driven Expense Optimization — are being layered on top of the accumulated settlement data to convert historical transactions into recurring data-revenue streams. The company has raised seed capital from SparkLabs (2022) and bridge investment from Y&Archer (2025), plus a 2024 government R&D grant for payment infrastructure advancement, and obtained ISO 14001 environmental management certification in 2026.

Name

Softlanders

Legal name

Soft Landers Inc.

Website

https://softlanders.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Softlanders operates a global B2B workforce mobility platform that consolidates corporate expatriate relocation services and cross-border payments into a single system, serving 250+ enterprise clients including NAVER, Samsung C&T, and HYBE across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Pay-per-Service Fees: Per-service transaction fees ranging from ₩132,000 per service (1-2 services) to up to ₩385,000 split across first 3 services. Companies pay before or during service delivery.
2. Monthly Consolidated Settlement Fees: Percentage-based transaction fees applied to each line item on the consolidated monthly invoice: Standard 2.8%, Card 3.3%, Cash 5.7%. Different rates apply within a single invoice depending on each item's settlement method.
3. Alliance Platform Commission: Platform fee of 15% charged to Alliance partners (service providers) for using the Softlanders platform for quote-to-contract workflows and settlement services. Settlements are made monthly around the 15th and last day of the month.
4. Early Pay Fee: Alliance partners can receive up to 80% of quote amount during service delivery. Fee of 0.05% per day applied from disbursement date to service end date, deducted at final settlement after service completion.
5. AI Subscription Services: Future revenue stream from AI-based subscription services including Expatriate Compensation Data Benchmarking and AI-Driven Expense Optimization services, leveraging accumulated settlement data.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Softlanders operates a global relocation and cross-border payment platform that consolidates all expatriate-related expenses — visa, moving, housing, vehicle, insurance, education, consulting, and flights — into a single quote-to-settlement workflow for multinational corporations. The platform connects corporate clients with verified Alliance partner service providers through competitive quoting and delivers consolidated monthly settlement with cross-border payment processing across 50+ countries. Additional services include AI-driven expense optimization and expatriate compensation benchmarking subscriptions.

Product overview

Softlanders operates as a unified global relocation and settlement platform with two integrated pricing models—Pay-per-Service for case-by-case usage and Monthly Consolidated Settlement for consolidated monthly management of expatriate expenses. The core platform connects corporate clients with verified Alliance partners to handle all expatriate services (Visa, Moving, Housing, Vehicle, Insurance, Education, Consulting, Flights) through a single system. Additional modules include the Early Pay Service for Alliance cash flow support and two AI-based services (Expatriate Compensation Data Benchmarking and AI-Driven Expense Optimization) developed leveraging accumulated settlement data. The platform processes operations across more than 50 countries for over 250 corporate clients including major enterprises like NAVER, Samsung C&T, and SK hynix.

Differentiator

Problem solved

Functional benefit

Products and services

• Relocation Platform A global relocation platform connecting quotes, contracts, payments, and settlement for expatriates' international moves in one place. Covers Visa, Moving, Insurance, Housing, Vehicle, Education, Consulting, and Flights services for multinational corporations and individual assignees.
• Consolidated Settlement (Monthly) A consolidated monthly settlement service that allows companies to use services first and settle all expatriate-related costs on a single consolidated invoice at their preferred time. Available in Standard (2.8%), Card (3.3%), and Cash (5.7%) transaction types.
• Early Pay Service An Alliance Early Payment System that enables verified service providers to receive up to 80% of their settlement amount during service delivery, improving cash flow. Fee of 0.05% per day from disbursement to service end date.
• Alliance Partner Platform A quote-based service matching platform connecting verified professional service providers (Alliances) with corporate and individual customers for relocation services. Features real-time alerts, quote form templates, live service room, and secure monthly settlement with a 15% platform commission.
• AI-Driven Expense Optimization Service

Quantifiable outcome

• Assignment preparation time reduced from 3 months to 3 days
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Deel KoreacoreChannel Partner/ Reseller/ Distributor · 1 January 2026Partnership signed for expanded global HR and employer of record service capabilities. Deel Korea partnership enables Softlanders to leverage Deel's existing enterprise client base and global HR infrastructure for mutual growth in the international workforce mobility market.
• SelectUSAminorGTM or Marketing Partner · 1 January 2026Participation in SelectUSA 2026 pitching event for US market entry and global expansion visibility, leveraging the trade event for networking with potential enterprise clients and partners.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Deel: Global HR, payroll, and Employer-of-Record platform serving companies hiring internationally. Softlanders is a formal channel partner with Deel Korea and the two are converging on global workforce mobility, with Deel covering payroll/EOR and Softlanders covering relocation/settlement for the same expatriate population.
• Remote: Global Employer-of-Record and HR platform enabling companies to hire and pay employees anywhere. Directly comparable to Softlanders' cross-border workforce use case; competes for the same enterprise HR budget with adjacent relocation and international-assignment capabilities.
• Oyster HR: Global employment platform offering Employer-of-Record, payroll, and contractor management for companies hiring internationally. Competes with Softlanders for the same multinational HR-tech budget and is increasingly expanding into relocation/assignment support.
• Velocity Global: Global Employer-of-Record and international talent solutions provider with assignment management and immigration support. Comparable to Softlanders in serving multinational corporations relocating employees across borders.

Broad incumbents

• Cartus: One of the largest global corporate relocation management companies, serving multinational corporations with end-to-end move management, destination services, and cross-border assignment support. Overlaps directly with Softlanders' corporate relocation value proposition at much larger scale.
• BGRS (Brookfield Global Relocation Services): Major global mobility and relocation management firm serving enterprise clients with end-to-end assignment management, policy consulting, and destination services. Direct incumbent competitor to Softlanders in the multinational-corporate relocation space.
• SIRVA Worldwide Relocation & Moving: Global relocation and moving services provider covering household goods, corporate relocation, and international move management. Comparable in scope to Softlanders' alliance-supplied moving, housing, and visa services delivered through a managed-network model.
• Weichert Workforce Mobility: US-headquartered corporate relocation and workforce mobility provider serving enterprise clients with global assignment management, policy consulting, and destination services. Comparable in enterprise client profile and relocation scope.

Emerging players

• Airwallex: Cross-border payments and financial infrastructure platform for businesses, with multi-currency accounts, FX, and mass-payout capabilities. Adjacent to Softlanders' consolidated cross-border settlement engine and a potential substitute or integration partner for its payment rails.
• Wise Business: Cross-border payments and multi-currency account platform widely used by businesses for international payouts and contractor payments. Adjacent infrastructure competitor to Softlanders' settlement and cross-border payout layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/softlandersrelocation
• LinkedInlinkedin.com/company/softlanders

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softlanders