Element22
Element22 is a private, founder-owned consulting and technology firm founded in 2014 that delivers data management, governance, and AI advisory services alongside three proprietary SaaS platforms (Pellustro, Benzaiten, ESGi) to enterprise financial-services clients including Tier 1 banks, global asset managers, insurance firms, and PE/VC investors.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Element22 does
Element22 is a private, founder-owned consulting and technology firm founded in 2014 and headquartered in New York, with a UK office opened in London in 2018. The firm provides expert advisory services and proprietary software to enterprise financial-services clients — primarily Tier 1 banks, global asset and wealth managers, insurance firms, and PE/VC investors — focused on data management, data governance, regulatory compliance (BCBS-239, RDARR, DORA, SFDR, EU Taxonomy), and AI-enabled data initiatives. Its services span data maturity assessments (DCAM, CDMC), data technology architecture design, data science and AI consulting, regulation and reporting, data sourcing and cost optimization, growth strategy and M&A advisory.
The firm has built three proprietary cloud-based SaaS platforms: Pellustro (a risk, maturity, and compliance assessment and benchmarking platform, selected as the tool of choice for the 2017 EDM Council Industry Benchmark), Benzaiten (a data sourcing management and cost optimization platform for index and vendor data), and ESGi (an ESG impact management platform). It also offers proprietary frameworks including a Reference Architecture for cloud-based data platforms, the Analytics Power Index for asset management benchmarking (covering 59 asset managers representing $15.6 trillion AUM), and an AI-Enabled Data Catalog Acceleration Framework that integrates OpenAI API and Microsoft Co-Pilot. Element22 is the only vendor to hold Diamond Status in the EDM Council Data Excellence Program.
Element22 monetizes through a hybrid model: professional services engagements (data strategy, architecture, governance, regulatory compliance, M&A advisory), SaaS subscriptions for its three platforms, and managed services for ongoing regulatory and sustainability reporting. Go-to-market is enterprise field sales driven by content marketing (monthly intelligence briefings, research reports, use cases) and a network of 200+ data executives. Pricing is quote-based and customized, with multi-year contracts. The firm has delivered 400+ projects across 100+ clients and has received industry recognition including Best North American Consulting Management Firm (2024) and Best AI Consultancy for Capital Markets (2025).
Element22 firmographics
Firmographics- Name
- Element22
- Legal name
- Element22 Group LLC
- Website
- https://element-22.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Element22 is a private, founder-owned consulting and technology firm founded in 2014 that delivers data management, governance, and AI advisory services alongside three proprietary SaaS platforms (Pellustro, Benzaiten, ESGi) to enterprise financial-services clients including Tier 1 banks, global asset managers, insurance firms, and PE/VC investors.
- Ownership category
- akta.pro rank
Where Element22 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Element22 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Expert advisory services including data strategy, data governance, data architecture design, regulatory compliance, and AI/data science consulting. Delivered through experienced professionals with hands-on engagement tailored to client needs.
- Software Solutions (Pellustro, Benzaiten, ESGi): SaaS-based software platforms offered as cloud-based assessment, benchmarking, and data management tools. Revenue from platform licensing and subscriptions.
- Strategic Advisory (M&A, Growth): M&A advisory services for financial data management investments, including due diligence, strategic recommendations, and investment insights for VC/PE clients.
- Managed Services: Managed services support to help clients close critical data gaps, particularly in regulatory reporting and sustainability metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Consulting Engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Element22 product offering
Product offeringCore offering
Element22 operates as a consulting and technology firm that combines expert advisory services with proprietary software solutions focused on enterprise data management. The firm delivers data management consulting, regulatory compliance support, ESG reporting, and data governance through its three proprietary software platforms — Pellustro, Benzaiten, and ESGi — alongside strategic advisory, managed services, and software subscription offerings primarily for financial services clients.
Product overview
Element22 is a consulting, technology and solutions provider focused on modernizing data management and AI use. The offering consists of three proprietary software products—Pellustro (cloud-based assessment and benchmarking platform for risk, maturity, and compliance), Benzaiten (data sourcing management and optimization platform for cost optimization and vendor management), and ESGi (ESG impact management platform for collecting metrics and reporting)—complemented by expert advisory consulting services covering data maturity assessments, data science and AI, technology architecture and implementation, regulation and reporting, data sourcing optimization, and growth strategy and M&A advisory.
Differentiator
Problem solved
Functional benefit
Brands
- Pellustro: Cloud-based assessment and benchmarking platform optimized to assess risk, maturity and compliance. Assessments include: DCAM, CDMC, BCBS239, RDARR.
- Benzaiten
- ESGi
Products and services
- Pellustro Pellustro is Element22's proprietary data management software platform designed for enterprise data sourcing, governance, and quality workflows in financial services.
- Benzaiten Benzaiten is a proprietary Element22 software platform supporting regulatory and compliance data workflows for financial institutions.
- ESGi ESGi is Element22's proprietary ESG reporting and analytics software, supporting sustainability and ESG data initiatives for financial services firms.
- Data Management Consulting Expert advisory consulting services focused on enterprise data management, governance, and quality for financial institutions.
- Strategic Advisory Services Senior-level strategic advisory engagements supporting data strategy, regulatory readiness, and ESG programs for enterprise clients.
- Managed Services Ongoing managed services for data operations, regulatory reporting, and ESG data functions delivered by Element22 teams.
Quantifiable outcome
- Reduced metadata onboarding from weeks/months to days/hours using GenAI-accelerated framework
- +4 more outcomes
Companies that use Element22
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles1 record
Element22 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature6 records
Element22 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Leading Global Consulting and Outsourcing PartnercoreElement22 partnered with a global consulting and outsourcing firm to execute a joint venture initiative for two leading financial information providers. Element22 remained deeply involved in the initiative, co-developing the governance, financial, and technology model for a new standalone entity.
- Leading Global Market Research FirmminorElement22 partnered with a leading global market research firm to design and execute the Analytics Power benchmarking study, surveying 59 asset managers across North America and Europe.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Element22 competitors and assessment
Company assessmentBroad incumbents
- Capco: Global financial services consulting and technology firm, and the former employer of multiple Element22 partners (Dizdarevic, Tep, Hawthorne). Capco competes directly for the same Tier 1 bank, asset manager, and insurance data transformation mandates that Element22 serves.
- Informatica: Enterprise data integration, quality, and governance platform serving financial services at scale. Informatica competes with Element22 across data management, quality, and governance pillars, particularly in the BCBS-239 and risk data aggregation use cases.
- Accenture: Global professional services firm with a dedicated financial services data and analytics practice. Ed Hawthorne, Element22 partner, was previously a Strategy Consultant at Accenture; the firm competes for large multi-tower data transformation mandates.
- Genpact: Global professional services and digital transformation firm with deep financial services relationships. Genpact competes with Element22 on large-scale data management, regulatory reporting, and managed services engagements in banking and capital markets.
Direct peers
- Collibra: Enterprise data intelligence and governance platform focused on data cataloging, lineage, and stewardship. Collibra is the most direct product-side peer to Element22's Pellustro and AI-Enabled Data Catalog framework, targeting the same financial services data governance buyer.
- Alation: Data catalog and metadata management platform with strong financial services adoption. Alation competes with Element22's Pellustro and Data Catalog Acceleration Framework for AI-driven metadata discovery and governance budgets at large banks and asset managers.
- Slalom: Technology and business consulting firm with a strong financial services and data practice. Slalom competes with Element22 on enterprise data strategy, governance, and AI consulting engagements in banking and capital markets.
- Thoughtworks: Global technology consultancy specializing in data, AI, and platform engineering for financial services. Thoughtworks competes with Element22 on cloud data platform design, implementation, and modern data architecture projects.
Emerging players
- Atlan: AI-native data catalog and metadata platform with active metadata, auto-documentation, and column-level lineage. Atlan is a direct emerging competitor to Element22's AI-Enabled Data Catalog framework, particularly with AI-first positioning.
Regional players
- Workday Adaptive Planning (Workday): Enterprise cloud applications provider with data governance and analytics modules. Workday serves an overlapping buyer (CFO, CDO) at large enterprises and represents a broad incumbent that financial services CIOs may select for unified data and planning platforms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Element22 social profiles
Digital presenceElement22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element22 leadership team
Management profileNumber of profiles
Profiles6 records
Element22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element22
What does Element22 do?
Element22 operates as a consulting and technology firm that combines expert advisory services with proprietary software solutions focused on enterprise data management. The firm delivers data management consulting, regulatory compliance support, ESG reporting, and data governance through its three proprietary software platforms — Pellustro, Benzaiten, and ESGi — alongside strategic advisory, managed services, and software subscription offerings primarily for financial services clients.
Is Element22 a public or private company?
Element22 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element22 founded?
Element22 was founded in 2014. It employs 11 to 50 people.
Where is Element22 based?
Element22 is headquartered in New York, United States, in the North America region.
How does Element22 make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are software Solutions (Pellustro, Benzaiten, ESGi), strategic Advisory (M&A, Growth) and managed Services.
Who are Element22's main competitors?
Broad incumbents on record are Capco, Informatica, Accenture and Genpact. Direct peers are Collibra, Alation, Slalom and Thoughtworks. Atlan is listed as an emerging player. Workday Adaptive Planning (Workday) is listed as a regional player.
Does Element22 have an API?
No public API is recorded for Element22.