AERO Marketing Group

What AERO Marketing Group does

AERO Marketing Group is a private, founder-owned experiential marketing agency headquartered in Phoenix, Arizona, with additional offices in Los Angeles, Monterey, Charlotte, and Frankfurt, Germany. Founded in 2009 by Tim Mayer (former CART Senior VP and IMSA COO, and son of McLaren founder Teddy Mayer) and Jason Altzman (former international open-wheel racing competitor with three decades in premium experiential marketing), the firm delivers end-to-end brand experiences for enterprise clients across automotive, motorsports, lifestyle, luxury, spirits, energy, and retail sectors. Its service portfolio spans consulting, design and creative, event staffing, fabrication, incentive programs, culinary and private catering, travel coordination, hospitality, activations, and signature Ride & Drive programs led by professional racing drivers.

The company's most differentiated proprietary asset is AirClad, a branded mobile event structure system ('Fast Architecture') built around twin-walled flexible membrane wrapped around lightweight aluminum extruded frames that create tensile, weather-proof, acoustically and thermally enhanced structures that are 100% reusable. AERO's flagship programs include multi-year 24 Hours of Le Mans hospitality activations (over a decade of continuous presence), the Tequila Patrón Express luxury rail experience running across Amtrak's 21,000 miles of track, Monterey Car Week coordination spanning 30+ exclusive events, and Kentucky Derby experiences. The firm operates a B2B, project-based sales motion with bespoke quoting per engagement, targeting enterprise brand marketers via email inquiry and direct relationship building, and is supported by an EcoVadis Platinum sustainability rating.

Its customer base includes 50+ named Fortune 500 logos such as Audi, McLaren, Porsche, Ferrari, Mercedes-Benz, Michelin, Pirelli, Tequila Patrón, Bacardi, Coca-Cola, Pepsi, Exxon, Shell, Costco, JP Morgan Chase, ServiceNow, Sony, and Red Bull, as well as motorsports sanctioning bodies (IMSA, NHRA) and racing series (Porsche Carrera Cup North America, Miami International Autodrome F1). The firm has executed at least one acquisition (721 Solutions, 2020) and maintains an in-house network of celebrity driver hosts and an executive culinary team, positioning it as a vertically integrated experiential partner for premium brand experiences.

Name

AERO Marketing Group

Legal name

AERO Marketing Group, INC.

Website

https://aeromkg.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AERO Marketing Group is a private, founder-owned experiential marketing agency that designs and executes premium events, activations, and brand experiences for Fortune 500 enterprise clients in automotive, motorsports, spirits, luxury, and energy sectors. It leverages proprietary AirClad mobile structures and a network of professional racing drivers.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Experiential Marketing Services: AERO generates revenue by providing comprehensive experiential marketing services including event production, hospitality, travel coordination, design and creative, fabrication, and incentive programs. Services are custom-quoted based on project scope and requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AERO Marketing Group is an experiential marketing agency that designs, produces, and executes events, product launches, hospitality programs, and brand campaigns for enterprise clients in the automotive, motorsports, luxury lifestyle, and sports sectors. Service offerings span consulting, design and creative, event staffing, incentive programs, culinary and private catering, travel coordination, fabrication, and activation delivery, complemented by AirClad, a proprietary mobile and reusable event structure system.

Product overview

AERO Marketing Group is an experiential marketing company that produces events, product launches, and campaigns on a global scale. The company's offering is a unified suite of marketing services organized around core capabilities: Consulting, Design & Creative, Event Staffing, Structures, Incentive Programs, Culinary & Private Catering, Travel Coordination, and Fabrication. These services are delivered through specialized areas of expertise including Activations, Events, Hospitality, Experiential, Ride & Drive, and Fulfillment. The company also offers AirClad, a proprietary mobile and reusable event structure system branded as 'Fast Architecture'. The portfolio is complemented by client story showcases including The 24 Hours of LeMans, Monterey Car Week, In the Vineyard, Tequila Patrón Express, The Kentucky Derby, and ESM Hospitality programs.

Differentiator

Problem solved

Functional benefit

Brands

• AirClad: A uniquely designed system for producing mobile and reusable event structures, referred to as 'Fast Architecture'. Features twin walled flexible membrane wrapped around a lightweight aluminum extruded frame system that creates tension when pressurized, producing lightweight, weather-proof structures with enhanced acoustic and thermo-insulating properties that are 100% reusable.

Products and services

• AirClad Mobile Event Structures
• Consulting
• Design and Creative
• Event Staffing
• Incentive Programs
• Culinary and Private Catering
• Travel Coordination
• Fabrication
• Hospitality
• Ride and Drive Programs

Named customers58 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: MKG is an experience-marketing and creative agency producing events and activations for consumer and enterprise brands; a direct peer operating in the same boutique-agency segment with similar full-service capabilities.
• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency producing brand experiences, events, and activations for enterprise clients across automotive, technology, and consumer sectors — the closest functional direct peer to AERO's end-to-end event production model.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency with deep automotive, technology, and consumer client relationships; it is a direct peer through the same consultative-sale, experiential-services model and operates at materially larger scale.
• Sparks: Sparks is a brand-experience and event-production agency serving enterprise clients with custom experiential campaigns; directly comparable in service mix, B2B enterprise GTM, and project-based bespoke delivery.
• GES (Global Experience Specialists): GES provides event experiences, exhibits, and experiential programs for trade shows and corporate events globally; directly comparable as a large-scale event-production peer but with greater trade-show focus.

Broad incumbents

• Wasserman: Wasserman is a broad sports and entertainment marketing agency representing athletes and brands across sponsorships, experiential, and consulting; broad incumbent that overlaps with AERO on motorsports and lifestyle brand activations.
• Octagon: Octagon is a large sports marketing agency producing events, sponsorships, and brand experiences across major sports; broad incumbent with motorsports and automotive activation capabilities comparable to AERO's motorsports focus.
• Live Nation Special Events: Live Nation's special-events division produces large-scale brand activations, corporate events, and hospitality experiences; broad incumbent with overlap on premium hospitality and live-event production.
• ASM Global: ASM Global is a major venue-management and event-services company that designs, produces, and executes live experiences across arenas, stadiums, and convention centers; adjacent comparable on large-scale event production and hospitality delivery.

Emerging players

• Legends Hospitality: Legends is a premium hospitality, sponsorship, and experiential agency (joint venture of the Yankees, Cowboys, and Goldman Sachs) that operates sports-venue hospitality and brand activations; emerging peer with comparable motorsports and premium-brand activation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AERO Marketing Group