ACTIAM
ACTIAM is a Netherlands-based, private financial services firm founded in 1997 and headquartered in Rotterdam, offering solutions to insurance companies, pension funds, banks, distribution partners, and private investors across the Dutch market.
- Company typePrivate
- Founded1997
- HeadquartersRotterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ACTIAM does
ACTIAM is a Netherlands-based, privately held financial services firm headquartered in Rotterdam, founded in 1997. According to its stated firmographic description, the company offers solutions to insurance companies, pension funds, banks, and distribution partners, as well as to private investors. With 101-250 employees, ACTIAM operates at the small-to-mid end of Dutch institutional financial services providers, serving a mix of institutional and retail-facing counterparties.
The company's core business model centers on delivering solutions — likely in the form of investment products, advisory services, or distribution support — to institutional and private clients across the Dutch market. Its stated customer mix spans institutional investors (insurers, pension funds, banks), intermediary distribution partners, and retail investors, indicating a multi-channel approach. The firm is private and does not disclose revenue, pricing, or product architecture in the available input data; no specific product catalog, technology stack, or platform details are provided for ACTIAM in the source material.
It is important to note that a substantial portion of the supplied source data — including technology platforms, revenue streams, partnerships, trademarks (e.g., MercerInsight®), and competitive positioning — pertains to Mercer, a separate global professional services firm now part of Marsh McLennan. That material has been excluded from this description to avoid attributing Mercer's profile to ACTIAM. Leadership data for ACTIAM is limited to two named executives: an Acting Chief Commercial Officer and a Chief Transformation Officer, suggesting the firm is in a period of commercial and operational transition. No further detail on products, geographic footprint, headcount trends, or financials is available.
ACTIAM firmographics
Firmographics- Name
- ACTIAM
- Website
- https://actiam.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 101–250 employees
- Short description
- ACTIAM is a Netherlands-based, private financial services firm founded in 1997 and headquartered in Rotterdam, offering solutions to insurance companies, pension funds, banks, distribution partners, and private investors across the Dutch market.
- Ownership category
- akta.pro rank
ACTIAM industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industry
- Insurance General Accounts (Institutional Asset Owners) (FSAAAGAG)
Keywords
Where ACTIAM is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ACTIAM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Consulting Services: Advisory services for institutional investors including alternatives and private markets, fiduciary management/OCIO, investment consulting, and sustainable investment.
- Pension Scheme Services: Defined benefit and defined contribution pension scheme advisory and management services.
- Health and Benefits Services: Benefits broking, consulting, global benefits management, and employee benefits technology platforms.
- Workforce and Careers Services: HR transformation, talent services, DEI consulting, employee rewards, and workforce transformation advisory.
- M&A Advisory: Mergers and acquisitions advisory services for people and organizational aspects of transactions.
- Private Wealth Management: Financial planning and wealth management services for high net worth individuals and families.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ACTIAM product offering
Product offeringCore offering
ACTIAM offers investment solutions to insurance companies, pension funds, banks, and distribution partners, as well as to private investors. The firm is a Netherlands-based asset manager with multiple client segments across institutional and retail channels. ACTIAM is headquartered in Rotterdam and has been operating in the investment management industry since 1997.
Differentiator
Problem solved
Functional benefit
Products and services
- Institutional Investment Solutions
- Distribution Partner Solutions
- Private Investor Solutions
Companies that use ACTIAM
Customer profileSegments6 records
Ideal customer profiles4 records
ACTIAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ACTIAM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Marsh (part of Marsh McLennan)coreMercer is part of the new, expanded Marsh brand under Marsh McLennan (MMC). Marsh McLennan is a Fortune 500 global professional services firm bringing together capabilities across risk, reinsurance and capital, people and investments (Mercer), and management consulting (Oliver Wyman). The partnership enables integrated service offerings across multiple domains.
- Formula 1®flagshipMarsh is an Official Partner of Formula 1® (with Mercer being part of the broader Marsh brand). This partnership provides brand visibility and marketing opportunities for the Marsh/Mercer brand globally.
Scale indicators2 records
Recent moves2 records
Expansion highlights2 records
ACTIAM competitors and assessment
Company assessmentDirect peers
- Cardano: Dutch-headquartered investment and pension advisory firm with UK operations. Comparable specialist serving pension funds and insurers with investment advisory, fiduciary, and risk management services.
- PGGM: Major Dutch pension asset manager (PFZW), Zeist-based. Closely comparable institutional asset manager serving Dutch pension funds with investment management, fiduciary, and advisory services.
- MN (MN Services): Dutch pension administrator and asset manager. Directly comparable as a Netherlands-based pension investment/administration specialist serving institutional clients with similar scale and scope.
- APG Group: Largest Dutch pension asset manager (ABP), headquartered in Heerlen/Amsterdam. Directly comparable as a Netherlands-based institutional asset manager serving pension funds and insurers with similar fiduciary and investment mandates.
- Kempen Capital Management: Amsterdam-based asset manager specializing in fiduciary management, investment solutions, and sustainable mandates for pension funds, insurers, and wealth managers. Mid-sized peer with overlapping Dutch institutional client base.
- BlueSky Group: Dutch asset manager providing investment and administration services to pension funds (e.g., KLM, Royal Dutch Shell schemes). Mid-sized peer serving institutional pension clients in the Netherlands.
- Achmea Investment Management: Dutch asset manager (part of Achmea) serving pension funds, insurers, and institutional clients. Directly comparable Netherlands-based institutional asset manager with overlapping client segments.
- Robeco: Rotterdam-based global asset manager with strong institutional and sustainable investment focus. Comparable Dutch heritage, institutional client base, and emphasis on sustainable investment capabilities.
Broad incumbents
- Mercer Investments: ACTIAM's own parent organization—the people and investments arm of Marsh McLennan offering global investment consulting, OCIO, and alternatives. Comparable as the broader institutional investment platform within which ACTIAM operates.
- Willis Towers Watson (WTW): Global advisory firm offering investment consulting, OCIO, and pension administration services. Comparable as a large-scale incumbent in institutional investment advisory and pension services alongside ACTIAM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
ACTIAM social profiles
Digital presenceACTIAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACTIAM leadership team
Management profileNumber of profiles
Profiles2 records
ACTIAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACTIAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACTIAM
What does ACTIAM do?
ACTIAM offers investment solutions to insurance companies, pension funds, banks, and distribution partners, as well as to private investors. The firm is a Netherlands-based asset manager with multiple client segments across institutional and retail channels. ACTIAM is headquartered in Rotterdam and has been operating in the investment management industry since 1997.
When was ACTIAM founded?
ACTIAM was founded in 1997. It employs 101 to 250 people.
Where is ACTIAM based?
ACTIAM is headquartered in Rotterdam, Netherlands, in the Europe region.
How does ACTIAM make money?
Six revenue lines are on record. Investment Consulting Services are the primary driver. The others are pension Scheme Services, health and Benefits Services, workforce and Careers Services, M&A Advisory and private Wealth Management.
Who are ACTIAM's main competitors?
Direct peers on record are Cardano, PGGM, MN (MN Services), APG Group, Kempen Capital Management, BlueSky Group, Achmea Investment Management and Robeco. Broad incumbents are Mercer Investments and Willis Towers Watson (WTW).
Does ACTIAM have an API?
No public API is recorded for ACTIAM.
What industry is ACTIAM in?
ACTIAM's product category is Asset Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAAAGAG, Insurance General Accounts (Institutional Asset Owners). Its NAICS code is 523940 and its SIC code is 6282.