ACTIAM

What ACTIAM does

ACTIAM is a Netherlands-based, privately held financial services firm headquartered in Rotterdam, founded in 1997. According to its stated firmographic description, the company offers solutions to insurance companies, pension funds, banks, and distribution partners, as well as to private investors. With 101-250 employees, ACTIAM operates at the small-to-mid end of Dutch institutional financial services providers, serving a mix of institutional and retail-facing counterparties.

The company's core business model centers on delivering solutions — likely in the form of investment products, advisory services, or distribution support — to institutional and private clients across the Dutch market. Its stated customer mix spans institutional investors (insurers, pension funds, banks), intermediary distribution partners, and retail investors, indicating a multi-channel approach. The firm is private and does not disclose revenue, pricing, or product architecture in the available input data; no specific product catalog, technology stack, or platform details are provided for ACTIAM in the source material.

It is important to note that a substantial portion of the supplied source data — including technology platforms, revenue streams, partnerships, trademarks (e.g., MercerInsight®), and competitive positioning — pertains to Mercer, a separate global professional services firm now part of Marsh McLennan. That material has been excluded from this description to avoid attributing Mercer's profile to ACTIAM. Leadership data for ACTIAM is limited to two named executives: an Acting Chief Commercial Officer and a Chief Transformation Officer, suggesting the firm is in a period of commercial and operational transition. No further detail on products, geographic footprint, headcount trends, or financials is available.

Name

ACTIAM

Website

https://actiam.com

Company type

Private

Founded year

1997

Headcount range

101–250 employees

Short description

ACTIAM is a Netherlands-based, private financial services firm founded in 1997 and headquartered in Rotterdam, offering solutions to insurance companies, pension funds, banks, distribution partners, and private investors across the Dutch market.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Insurance General Accounts (Institutional Asset Owners) (FSAAAGAG)

Keywords

• Asset management
• Investment management
• Pension fund solutions
• Insurance investment
• Wealth management

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Consulting Services: Advisory services for institutional investors including alternatives and private markets, fiduciary management/OCIO, investment consulting, and sustainable investment.
2. Pension Scheme Services: Defined benefit and defined contribution pension scheme advisory and management services.
3. Health and Benefits Services: Benefits broking, consulting, global benefits management, and employee benefits technology platforms.
4. Workforce and Careers Services: HR transformation, talent services, DEI consulting, employee rewards, and workforce transformation advisory.
5. M&A Advisory: Mergers and acquisitions advisory services for people and organizational aspects of transactions.
6. Private Wealth Management: Financial planning and wealth management services for high net worth individuals and families.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

ACTIAM offers investment solutions to insurance companies, pension funds, banks, and distribution partners, as well as to private investors. The firm is a Netherlands-based asset manager with multiple client segments across institutional and retail channels. ACTIAM is headquartered in Rotterdam and has been operating in the investment management industry since 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Investment Solutions
• Distribution Partner Solutions
• Private Investor Solutions

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Marsh (part of Marsh McLennan)coreStrategic or Co-development PartnerMercer is part of the new, expanded Marsh brand under Marsh McLennan (MMC). Marsh McLennan is a Fortune 500 global professional services firm bringing together capabilities across risk, reinsurance and capital, people and investments (Mercer), and management consulting (Oliver Wyman). The partnership enables integrated service offerings across multiple domains.
• Formula 1®flagshipGTM or Marketing PartnerMarsh is an Official Partner of Formula 1® (with Mercer being part of the broader Marsh brand). This partnership provides brand visibility and marketing opportunities for the Marsh/Mercer brand globally.

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Cardano: Dutch-headquartered investment and pension advisory firm with UK operations. Comparable specialist serving pension funds and insurers with investment advisory, fiduciary, and risk management services.
• PGGM: Major Dutch pension asset manager (PFZW), Zeist-based. Closely comparable institutional asset manager serving Dutch pension funds with investment management, fiduciary, and advisory services.
• MN (MN Services): Dutch pension administrator and asset manager. Directly comparable as a Netherlands-based pension investment/administration specialist serving institutional clients with similar scale and scope.
• APG Group: Largest Dutch pension asset manager (ABP), headquartered in Heerlen/Amsterdam. Directly comparable as a Netherlands-based institutional asset manager serving pension funds and insurers with similar fiduciary and investment mandates.
• Kempen Capital Management: Amsterdam-based asset manager specializing in fiduciary management, investment solutions, and sustainable mandates for pension funds, insurers, and wealth managers. Mid-sized peer with overlapping Dutch institutional client base.
• BlueSky Group: Dutch asset manager providing investment and administration services to pension funds (e.g., KLM, Royal Dutch Shell schemes). Mid-sized peer serving institutional pension clients in the Netherlands.
• Achmea Investment Management: Dutch asset manager (part of Achmea) serving pension funds, insurers, and institutional clients. Directly comparable Netherlands-based institutional asset manager with overlapping client segments.
• Robeco: Rotterdam-based global asset manager with strong institutional and sustainable investment focus. Comparable Dutch heritage, institutional client base, and emphasis on sustainable investment capabilities.

Broad incumbents

• Mercer Investments: ACTIAM's own parent organization—the people and investments arm of Marsh McLennan offering global investment consulting, OCIO, and alternatives. Comparable as the broader institutional investment platform within which ACTIAM operates.
• Willis Towers Watson (WTW): Global advisory firm offering investment consulting, OCIO, and pension administration services. Comparable as a large-scale incumbent in institutional investment advisory and pension services alongside ACTIAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ACTIAM

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTIAM