Tjek

What Tjek does

Tjek is a Copenhagen-based B2B2C platform operating Scandinavia's leading portfolio of grocery and retail shopping apps — eTilbudsavis (Denmark), Mattilbud (Norway), eReklamblad and Matpris (Sweden) — which collectively serve 1.9-2 million consumers with digital catalogs, deals, and price comparison. The company has evolved from a single consumer app (launched 2010) into a multi-product platform after the 2018 acquisition of Mattilbud and the launch of Incito, a white-label automated digital catalog SaaS built around proprietary catalog-generation technology that converts product feeds into responsive branded catalogs with contextual personalization.

The platform's core technology stack comprises a high-throughput API and SDK layer (handling 7.7B+ publication pages annually, with fair-use limits of 8M calls/month/country), the Incito automated catalog engine, and a CMS for retailer and brand content management. Tjek monetizes across five streams: CPM-based brand advertising in its apps, performance-based retail catalog publishing, Incito subscriptions (setup, hosting, licensing), Insights analytics (Power BI-based, co-delivered with CatMan Solution), and API/SDK integration agreements. Enterprise customers include REMA 1000, Salling Group, Coop, Netto, Lidl, Nemlig, Nestlé, Arla Foods, Orkla, and Haribo. Tjek is privately held, with Karsten Ree (Ree Group) identified as principal shareholder, and operates through three legal entities in Denmark, Norway, and Sweden with 42-50 employees.

Name

Tjek

Legal name

Tjek A/S

Website

https://tjek.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tjek operates Scandinavia's leading grocery and retail shopping apps (eTilbudsavis, Mattilbud, eReklamblad, Matpris), serving 1.9-2M+ consumers and powering digital catalog publishing, brand advertising, and market analytics for retailers and CPG suppliers.

Ownership category

akta.pro rank

Product category

Retail Marketing Software

NAICS

Advertising Material Distribution Services (541870), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

akta.pro secondary industry

Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)

Keywords

• Digital catalog platform
• Shopping deal apps
• Retail marketing software
• Price comparison apps
• Brand advertising platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Advertising / CPM Model: Brands advertise directly in Scandinavia's leading shopping apps using a transparent CPM (Cost Per Mille) structure. No startup fees or hidden costs. Brands pay to reach relevant target audiences with full transparency and measurable results.
2. Retail Catalog Publishing: Retailers pay for publishing catalogs and deals in the shopping apps. Invoicing is based on actual marketing results achieved during the invoicing period, with pricing based on publications opened or offers viewed.
3. Incito Digital Catalog Automation: Automated digital catalog production using Incito technology. Customers are invoiced for setup, hosting, license fees, and additional custom functionality beyond the agreed solution.
4. Insights Analytics: Power BI-based analytics service delivered in collaboration with CatMan Solution. Provides market analysis, competitive intelligence, and performance data for retailers and suppliers.
5. API and SDK Integration: Integration services for retailers embedding Tjek content in their own apps and websites. Subject to fair use limits of 8,000,000 API calls per month per country.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Tjek operates a Scandinavian shopping platform that connects retailers, brands and consumers through country-specific shopping apps (eTilbudsavis in Denmark, Mattilbud in Norway, eReklamblad and Matpris in Sweden). It monetizes retailers and brands via performance-based catalog publishing, transparent CPM brand advertising inside the apps, automated digital catalog production through Incito, market analytics through Insights (Power BI), and developer APIs/SDKs that embed Tjek catalog and deal content into retailer-owned apps and websites.

Product overview

Tjek operates a multi-product platform centered on Scandinavian shopping apps for deals and digital catalogs. The core portfolio includes three country-specific shopping apps — eTilbudsavis (Denmark), Mattilbud (Norway), and eReklamblad (Sweden) — plus the newer Matpris price-comparison app in Sweden. These apps reach over 2 million users across Scandinavia and are complemented by two SaaS modules: Incito (AI-powered automated digital catalog builder) and Insights (Power BI-based market analytics). A customer-facing API and SDK enables third-party integration of Tjek's publication and deal data. Brand advertising closes the loop by enabling brands to reach shoppers near the point of purchase within Tjek's apps.

Differentiator

Problem solved

Functional benefit

Brands

• Incito: The world's first fully automated, digital catalog platform for marketing automation.

Products and services

• eTilbudsavis Denmark's leading digital shopping app, allowing users to browse catalogs and deals from supermarkets, DIY, electronics, and cross-border retailers. Most downloaded shopping app in Scandinavia within its category, with a 4.62 rating and over 75K reviews.
• Mattilbud Norway's primary digital grocery deal app, acquired by Tjek in 2018. Enables users to find and compare food deals across Norwegian grocery retailers, with a 4.71 rating and over 19K reviews.
• eReklamblad Sweden's leading digital catalog and deal app, helping Swedish shoppers find the best offers across grocery, DIY, and other retail categories.
• Matpris A price comparison shopping app launched in Sweden in 2024, enabling Swedish consumers to compare grocery prices and find the best deals across retailers.
• Incito The world's first fully automated digital catalog platform. Incito uses AI to generate responsive, branded digital catalogs from product feed data, with features including personalization based on time/weather/device, video support, hotspot-enabled PDF offers, automated layout optimization, and PDF export. Available as white-label for retailers and brands.
• Insights by Tjek A Power BI-based analytics service for retailers and suppliers, providing competitive market intelligence including catalog/deal overviews, pricing analytics, brand/supplier segmentation, user search behavior data, and performance reporting across Denmark, Norway, and Sweden. Delivered in partnership with CatMan Solution.
• Tjek API & SDK Tjek's developer-facing API and SDK suite, enabling customers to integrate Tjek's publication reader, catalog viewer, and deal data into their own apps and websites. The SDK exposes offers as interactive hotspots in PDFs. API access is limited to customers and handles over 7.7 billion publication pages annually, with a fair-use limit of 8M API calls per month per country.
• Brand Advertising Brand advertising within Tjek's shopping apps, enabling brands to place targeted ads close to the point of purchase. Approximately 20% of users engage with the app while physically in-store, creating proximity to the buying decision. Offered on a transparent CPM model with no start-up fees.

Quantifiable outcome

• 61% average conversion rate for Groceries category on shopping apps
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CatMan Solution A/ScoreTechnology or IntegrationCatMan is Tjek's partner for delivering the Insights by Tjek Power BI solution. They co-deliver market analytics and insights to retailers and suppliers in the Nordics. An Insights Agreement must be signed by Tjek, CatMan Solution A/S, and the Customer.
• EmaptaminorOthersEmapta is Tjek's outsourcing partner providing a dedicated team in the Philippines for backoffice operations, technical support, and other services.
• Netto DenmarkcoreTechnology or IntegrationNetto in Denmark built its own customized catalogue solution on top of Tjek's APIs with its own shopping list. This demonstrates how retailers can integrate Tjek's technology into their own digital platforms.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Kevel: Kevel is a US-based ad serving and retail media API platform that powers retailer-branded ad networks. Comparable as enabling technology for retailer-operated media networks that overlap with Tjek's brand advertising and Insights analytics offerings.

Direct peers

• Ofertia: Ofertia operates digital catalog and shopping deal apps in Spain and Latin America with a similar publisher/advertiser monetisation model. Directly comparable to Tjek's eTilbudsavis and Mattilbud shopping app business on a regional basis.
• Bonial: Bonial (formerly Bonial International Group, operator of kaufDA and MeinProspekt) is the leading European digital shopping flyer and catalog platform with a near-identical business model to Tjek — serving consumers, retailers, and brands through shopping apps, digital catalogs, and brand advertising. Comparable across all of Tjek's product lines at a larger European scale.
• Pepper Media Group: Pepper Media Group (part of Azerion) is a European retail media and digital advertising technology company connecting retailers, brands, and shoppers. Directly comparable to Tjek's brand advertising, catalog publishing, and Insights analytics offerings.

Others

• CatMan Solution: CatMan Solution is Tjek's strategic partner for delivering the Insights by Tjek Power BI analytics service in the Nordics. Adjacent category management and trade promotion analytics provider with deep overlap in the Insights customer base.

Emerging players

• Shopmium: Shopmium operates a digital coupon and cashback app focused on grocery and consumer goods promotions across Europe. Comparable as an emerging consumer-facing deal discovery platform adjacent to Tjek's shopping apps.
• CitrusAd: CitrusAd is a retail media monetization platform that enables retailers to monetize their digital channels via sponsored ads and brand placements. Directly comparable to Tjek's brand advertising CPM model and Insights analytics capabilities.
• Aisle: Aisle (formerly Flipster) is a Canadian digital flyer and shopping deals platform. Closely comparable to Tjek's eTilbudsavis, Mattilbud, and eReklamblad apps in product scope, though focused on the North American market.

Broad incumbents

• Quotient Technology (Neptune Retail Solutions): Neptune Retail Solutions (formerly Quotient Technology) is a larger US-based digital coupon, trade promotion, and retailer media platform. Operates at greater scale with overlapping capabilities in digital coupons, trade promotion management, and retailer-branded media networks.
• Catalina Marketing: Catalina is a long-established US shopper marketing and digital coupon company serving major CPG brands and retailers. Operates as a broader incumbent in the trade promotion and shopper marketing category where Tjek competes at a Nordic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tjek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tjek