The Sync Project
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
The Sync Project firmographics
Firmographics- Name
- The Sync Project
- Legal name
- The Sync Project
- Website
- https://syncproject.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Sync Project industry classification
Industry- Product category
- Digital Wellness and Music Therapeutics
- NAICS
- Other Sound Recording Industries (512290), Sound Recording Industries (5122)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)
- akta.pro secondary industries
- Music Therapy (Educational/Developmental Programs) (EDAMANAK), Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)
Keywords
Where The Sync Project is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Sync Project business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Consumer Music Platform: Free-to-use consumer app generating user data for research and potentially supporting future monetization through premium features or clinical applications.
- Research Partnerships: Large-scale clinical studies measuring how music impacts biometrics (heart rate, brain activity, sleep patterns) to validate music as precision medicine for potential pharmaceutical/clinical applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Sync Project product offering
Product offeringCore offering
The Sync Project builds consumer-facing music applications that use biometric data and machine learning to deliver personalized music for sleep, relaxation, and focus. Its flagship UNWIND product generates responsive music experiences that adapt to the listener's heart rate, while Sync Music Bot recommends curated playlists inside Slack and Spotify for productivity and focus. The company pairs its technology with clinical research partnerships aimed at developing music as a non-pharmacological therapeutic for sleep, stress, and pain.
Product overview
The Sync Project developed a portfolio of music-based health and wellness products centered on two main offerings: UNWIND/Unwind.ai (a personalized music platform for sleep and relaxation that uses biometric data and AI to generate responsive music experiences) and Sync Music Bot (a Slack-integrated music recommendation service for productivity). The products leverage machine learning, physiological data processing, and collaborations with musicians like Marconi Union to create music designed to impact health outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- UNWIND: Personalized music product designed to help users relax before sleep, featuring music from Marconi Union that responds to biometric data
- Unwind.ai
- Sync Music Bot
- Adrift
Products and services
- UNWIND A personalized music experience designed to improve relaxation before sleep. Uses heart rate and other biometric data combined with AI to generate music that responds to the listener's natural physiological rhythms. Free to use on smartphone.
- Unwind.ai Web-based personalized music platform for sleep and relaxation. Features exclusive compositions from Marconi Union (including 'Adrift') and uses AI to manipulate music based on the listener's heart rate data.
- Sync Music Bot A Slack-integrated music recommendation bot that delivers fresh, personalized music for work and other activities. Works with Spotify to provide curated playlists based on user preferences and feedback for focus and productivity.
Quantifiable outcome
- Relaxing music increases parasympathetic nervous system activity and helps lower blood pressure and heart rate
- +2 more outcomes
Companies that use The Sync Project
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Sync Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
The Sync Project partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Bose CorporationflagshipSync Project was acquired by Bose Corporation in February 2018. Company continues mission as part of Bose, an innovative group passionate about improving lives through personalized audio. Public services like UNWIND remain open and free to use.
- Marconi UnioncoreCritically acclaimed ambient band collaborated with Sync Project to create 'Adrift', the first composition available through UNWIND.ai. The partnership combined machine learning with human musicianship to create personalized music experiences responsive to listener biometrics. Previously collaborated on 'Weightless', described as the world's most relaxing song with 20M+ streams.
- Open Music InitiativeminorSync Project joined the Open Music Initiative, a consortium including YouTube, Spotify, major labels working to develop distributed-ledger system for music rights identification and compensation.
- Peter GabrielcoreMusic legend joined as advisor, stating Sync Project is at forefront of putting music health findings into practical, usable forms.
- St. Vincent (Annie Clark)coreGrammy-winning musician joined as advisor to help scientists make playlists tuned to bodies for medical conditions.
- Jon HopkinscoreElectronic musician and producer joined as advisor to Sync Project's music medicine initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Sync Project competitors and assessment
Company assessmentDirect peers
- Brain.fm: Brain.fm produces AI-composed music engineered to modulate brain activity for focus, relaxation, and sleep — a direct functional peer to Sync Project's biometric-responsive music therapeutics.
- Endel: Endel builds AI-generated, personalized soundscapes for sleep, focus, and relaxation, directly comparable to Sync Project's UNWIND biometric-driven generative music engine and consumer wellness use case.
Broad incumbents
- Calm: Calm is a leading consumer wellness and sleep app with original audio content, directly competing for the same health-conscious consumer segment Sync Project targets with UNWIND.
- Spotify: Spotify is both an integration partner (via Sync Music Bot) and a broad incumbent that is actively expanding into sleep, focus, and wellness content and personalization — overlapping directly with Sync Project's recommendation and personalization capabilities.
- Bose Corporation: Parent company and audio hardware incumbent; Bose's sleepbuds and noise-masking sleep products target the same sleep use case and provide the hardware distribution platform Sync Project now operates within.
- Headspace: Headspace is a scaled meditation, sleep, and focus platform with audio content, comparable to Sync Project's consumer wellness product positioning and B2B partnerships with employers and health plans.
- Apple (Apple Music / Health): Apple integrates music, HealthKit biometrics, and wellness features across its ecosystem, and competes for the same biometric-driven personalized audio vision Sync Project was pursuing.
Emerging players
- Aiva: Aiva is an AI music composition platform that creates personalized soundtracks across moods and use cases, technically comparable to Sync Project's generative music engine in approach if not in therapeutic focus.
- Hatch (by Hatch Baby): Hatch sells sleep/rest machines and a subscription audio content library for adults and babies, overlapping with Sync Project's sleep-music offering and representing an alternative distribution model (hardware + content).
Others
- Marconi Union: Ambient/electronic music group and Sync Project's flagship content partner (creators of 'Weightless' and 'Adrift'); comparable as a creator of music specifically composed for relaxation and therapeutic use.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sync Project social profiles
Digital presenceThe Sync Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sync Project leadership team
Management profileNumber of profiles
Profiles12 records
The Sync Project funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sync Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sync Project
What does The Sync Project do?
The Sync Project builds consumer-facing music applications that use biometric data and machine learning to deliver personalized music for sleep, relaxation, and focus. Its flagship UNWIND product generates responsive music experiences that adapt to the listener's heart rate, while Sync Music Bot recommends curated playlists inside Slack and Spotify for productivity and focus. The company pairs its technology with clinical research partnerships aimed at developing music as a non-pharmacological therapeutic for sleep, stress, and pain.
Is The Sync Project a public or private company?
The Sync Project is a private company. It is classified as corporate owned and is currently acquired.
When was The Sync Project founded?
The Sync Project was founded in 2015. It employs 1 to 10 people.
Where is The Sync Project based?
The Sync Project is headquartered in Boston, United States, in the North America region.
How does The Sync Project make money?
Two revenue lines are on record. Consumer Music Platform is the primary driver. The others are research Partnerships.
Who are The Sync Project's main competitors?
Direct peers on record are Brain.fm and Endel. Broad incumbents are Calm, Spotify, Bose Corporation, Headspace and Apple (Apple Music / Health). Emerging players are Aiva and Hatch (by Hatch Baby). Marconi Union is listed as an others.
Does The Sync Project have an API?
No public API is recorded for The Sync Project.
What industry is The Sync Project in?
The Sync Project's product category is Digital Wellness and Music Therapeutics. Its primary akta.pro industry code is MPAIAIAC, Mobile Music Creation Apps (Beatmaking, Songwriting, Practice), with a secondary code of EDAMANAK, Music Therapy (Educational/Developmental Programs). Its NAICS code is 512290 and its SIC code is 7370.