MoneyHero.com.hk

What MoneyHero.com.hk does

MoneyHero.com.hk is a Hong Kong-headquartered, Nasdaq-listed (ticker: MNY) personal finance comparison platform that operates a multi-brand portfolio across Greater Southeast Asia, including SingSaver (Singapore), Money101 (Taiwan), Moneymax (Philippines), Seedly, and the B2B Creatory platform. Its core Hong Kong marketplace aggregates over 330 financial products from 70+ financial institutions across credit cards, personal loans, insurance (travel, car, home, domestic helper, pet), investment accounts, and banking services; supporting tools include a TransUnion-powered credit score service (Credit Hero Club), loan calculators, and a reward redemption system.

The platform operates as a B2C affiliate/referral marketplace with a self-serve, product-led growth model that consumes no user fees; revenue is generated through performance-based affiliate commissions paid by financial institution partners when users complete applications or purchases, plus B2B marketing services routed through Creatory. Distribution is digital-first and SEO-driven, with bottom-of-funnel demand captured through exclusive co-marketing rewards (Dyson, Apple Gift Cards, supermarket vouchers) and dedicated iOS/Android mobile apps. In Q1 2026, MoneyHero reported revenue of US$16.5 million (up 15% year-over-year) and a debt-free balance sheet holding US$28.0 million in cash; the higher-margin Wealth and Insurance segment grew 31% YoY to US$4.7 million.

The company is building AI capabilities through Project Odyssey, an explicit transformation initiative that includes a conversational Car Insurance SaverBot (in beta in Singapore as of late 2025) and AI-driven cost automation; reach is approximately 4.2 million Monthly Unique Users, with 820,000+ product applications processed in 2023. MoneyHero Insurance Brokers Limited, a wholly-owned subsidiary licensed by the Hong Kong Insurance Authority (FB1740 since 2015), provides the regulated entity through which insurance products are arranged.

Name

MoneyHero.com.hk

Legal name

MoneyHero Global Limited

Website

https://moneyhero.com.hk

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MoneyHero.com.hk is a Nasdaq-listed personal finance comparison platform operating across Greater Southeast Asia. It aggregates over 330 financial products from 70+ financial institutions and earns affiliate commissions when consumers compare and apply for credit cards, loans, insurance, and investment products.

Ownership category

akta.pro rank

Product category

Personal Finance Comparison

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

akta.pro secondary industries

Budgeting & Cash-Flow Management (FSAGADAA), Personal Financial Management & Budgeting (PFM) (FSAGAAAH), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Personal finance comparison
• Credit card comparison
• Insurance comparison platform
• Financial product marketplace
• Investment account reviews

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Commission: MoneyHero earns fees (commissions) from financial institution partners when users successfully purchase or apply for financial products (credit cards, personal loans, insurance, investment accounts, banking products) through the MoneyHero platform. This is the primary revenue mechanism. The company also provides marketing services to financial institutions and earns referral fees for qualified leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MoneyHero.com.hk operates a personal finance aggregation and comparison platform that enables consumers to compare and apply for financial products—including credit cards, personal loans, travel and car insurance, home insurance, investment accounts, and banking services—from over 70 financial institution partners. The platform earns revenue primarily through affiliate/referral commissions paid by financial institutions when users successfully apply for or purchase products through MoneyHero. The company also operates a B2B platform (Creatory) that provides product listing, campaign management, and performance analytics to financial institution partners.

Product overview

MoneyHero.com.hk is a comprehensive personal finance comparison platform and marketplace operating as a multi-brand portfolio across Greater Southeast Asia. The core MoneyHero platform in Hong Kong aggregates financial products from 70+ financial institutions, featuring B2C platforms including MoneyHero (Hong Kong), SingSaver, Money101, Moneymax, and Seedly, alongside the B2B platform Creatory. The platform enables comparison and application for personal loans, credit cards, insurance (travel, car, home, domestic helper, pet), investment accounts (stocks, US stocks, crypto, funds), and banking services. Supporting features include a free credit score service (Credit Hero Club), loan calculators, and a reward redemption system. The company also launched Project Odyssey, an AI transformation initiative featuring an AI-powered Car Insurance SaverBot for automated insurance comparison.

Differentiator

Problem solved

Functional benefit

Products and services

• MoneyHero Hong Kong Platform Hong Kong's premier personal finance comparison platform aggregating credit cards, personal loans, insurance, investment accounts, and banking services from over 70 financial institutions for individual consumers in Hong Kong.
• SingSaver Personal finance aggregation and comparison platform serving consumers in Singapore across credit cards, loans, insurance, and investment products.
• Money101 Personal finance aggregation and comparison platform serving Greater Southeast Asia markets (Taiwan focus).
• Moneymax Personal finance aggregation and comparison platform serving consumers in the Philippines.
• Seedly Personal finance content and comparison platform operating in Singapore.
• Creatory B2B platform for financial institution partners to manage product listings, campaigns, and performance analytics across MoneyHero Group's consumer-facing platforms.
• Credit Hero Club Free credit score checking service that allows Hong Kong users to monitor their creditworthiness, integrated with TransUnion for credit reporting via eKYC verification.
• Car Insurance SaverBot AI-powered conversational bot that autonomously assists users in comparing and purchasing car insurance products. Part of the Project Odyssey AI transformation initiative.

Quantifiable outcome

• Q1 2026 revenue of US$16.5 million, up 15% year-over-year; Wealth and Insurance revenue grew 31% YoY to US$4.7 million
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Coinbase GlobalminorStrategic or Co-development PartnerMoneyHero and Coinbase jointly published the 2025 Singapore Crypto Survey, surveying 3,513 participants and finding that 61% of surveyed Singaporeans own cryptocurrency. The partnership produced research content on cryptocurrency trust and ownership trends, highlighting both adoption growth and misinformation risks in the Singapore market.
• 70+ Financial Institution Partners (Banks and Insurers)coreGTM or Marketing PartnerMoneyHero partners with over 70 financial institutions including major banks (DBS, Hang Seng Bank, Bank of China, Citibank, HSBC, Standard Chartered, BEA) and insurers (AXA, Prudential, Zurich, AIG, Starr, Allianz, Generali, Blue Cross, QBE) who list their products on the MoneyHero platform. Financial partners pay affiliate commissions for each successful product application or purchase referred through MoneyHero. The company also offers co-marketing campaigns with these partners featuring exclusive rewards for users.
• Futu (富途證券)coreGTM or Marketing PartnerFutu Securities is a featured investment account partner on MoneyHero, offering exclusive new account opening rewards (Dyson Supersonic Nural hair dryer valued at HK$3,980, up to HK$9,925 in total rewards) through MoneyHero. Users must use the MoneyHero referral code 'MHFUTU' to qualify for exclusive rewards.
• Tiger Brokers (老虎證券)coreGTM or Marketing PartnerTiger Brokers is a featured investment account partner on MoneyHero, offering exclusive rewards (HK$500 Wellcome shopping voucher, up to HK$3,787 in total rewards) for new accounts opened through MoneyHero.
• Webull (微牛證券)coreGTM or Marketing PartnerWebull is a featured investment account partner on MoneyHero, offering exclusive new account opening rewards (HK$2,400 Wellcome shopping voucher, up to HK$100,000 stock reward) for new accounts opened through MoneyHero.
• Syfe (承富智能投資平台)minorGTM or Marketing PartnerSyfe is featured on MoneyHero's investment platform comparison page, offering exclusive rewards (HK$3,300 Wellcome shopping voucher, up to HK$11,078 in total rewards) for new accounts opened through MoneyHero using referral code 'MH26'.
• OSL (Hong Kong's Listed Licensed Crypto Exchange)minorGTM or Marketing PartnerOSL, Hong Kong's first SFC-licensed and listed cryptocurrency exchange, is featured on MoneyHero's investment comparison page, offering exclusive rewards (HK$500 Apple Store Gift Card + HK$1,888 BTC) for new accounts opened through MoneyHero using referral code 'ISucZ'.
• HashKey ExchangeminorGTM or Marketing PartnerHashKey Exchange, Hong Kong's largest licensed digital asset exchange, is featured on MoneyHero's investment comparison page, offering exclusive rewards (HK$600 Apple Store Gift Card) for new accounts opened through MoneyHero using referral code 'NWABTP'.
• Zurich Insurance (蘇黎世)minorGTM or Marketing PartnerZurich offers '自在家居' (Breezy Home) home insurance through MoneyHero with an exclusive 20% first-year premium discount (promo code 'MONEYHEROZHM20').
• Blue Cross (藍十字)minorGTM or Marketing PartnerBlue Cross offers travel insurance (智在遊 - 智選計劃) with 35% first-year premium discount (promo code 'MONEYHERO65'), car insurance (智駕樂 - 綜合保險) with 20% premium discount, and domestic helper insurance with 45% discount, all exclusively available through MoneyHero.
• Generali (忠意保險)minorGTM or Marketing PartnerGenerali offers travel insurance ('旅途安心保' - 特級) with HK$50 discount (promo code 'STGEN26'), domestic helper insurance with 25% flash discount (promo code 'MHQ1242'), and fire insurance with 25% discount, all exclusively available through MoneyHero.
• OneDegreeminorGTM or Marketing PartnerOneDegree offers home insurance (標準計劃) with 34% first-year premium discount (promo code 'HERO66'), pet CEO Plan with 20% first-year premium discount plus free pet checkup (promo code 'MONEYHERO20'), and building fire insurance with 15% first-year premium discount plus HK$200 supermarket voucher (promo code 'FIREHERO15'), exclusively through MoneyHero.
• BupaminorGTM or Marketing PartnerBupa offers VHIS (Voluntary Health Insurance Scheme) and medical insurance consultation through MoneyHero. Users completing a quote consultation receive HK$50 supermarket e-voucher; successful first-time applicants receive an additional HK$400 supermarket e-voucher.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NerdWallet: Nasdaq-listed personal finance comparison platform serving US consumers across credit cards, loans, banking, and insurance. Closest structural analog to MoneyHero given public-market exposure, affiliate revenue model, and breadth of product coverage.
• LendingTree: Nasdaq-listed online lending marketplace that connects consumers with multiple lenders for loans, credit cards, and insurance products. Comparable affiliate/lead-generation revenue model and multi-product comparison positioning.
• MoneySupermarket Group: UK-listed price comparison platform operating MoneySupermarket, Compare the Market, and MoneySavingExpert across insurance, banking, and utilities. Closest UK peer to MoneyHero's multi-product comparison and group-of-brands model.
• Finder: Global personal finance comparison platform active across US, UK, Australia, and Asia. Directly comparable in product breadth (cards, loans, insurance, banking, crypto) and editorial comparison content model.
• GoCompare (GoCo Group): UK-based price comparison marketplace for insurance, energy, and financial products. Comparable affiliate-driven comparison marketplace with similar consumer-facing comparison UX.
• Bankrate: US financial comparison publisher covering mortgages, credit cards, banking, and investing. Comparable editorial-driven comparison and affiliate model, currently operating within Red Ventures.

Broad incumbents

• Credit Karma (Intuit): Consumer credit and financial product comparison platform within Intuit, covering credit cards, loans, and banking. Comparable in affiliate-driven product comparison but operates as part of a broader fintech/financial software incumbent.

Regional players

• BankBazaar: India-based financial product comparison and credit marketplace across cards, loans, and insurance. Adjacent emerging-market analog with similar partner-led affiliate model, though India-only.
• iMoney: Malaysia and Southeast Asia financial product comparison platform covering credit cards, loans, and insurance. Closest geographic peer to MoneyHero's SEA footprint, though with narrower product depth.
• ValueChampion: Singapore-based personal finance comparison and research platform across cards, loans, insurance, and investments. Comparable Southeast Asia comparison publisher operating in MoneyHero's Singapore sub-brand territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hongkongmoneyhero
• Facebookfacebook.com/MoneyHeroHK
• Instagraminstagram.com/moneyhero.com.hk
• Xx.com/MoneyheroHK
• LinkedInlinkedin.com/company/moneyhero-com-hk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyHero.com.hk