Sandeco

What Sandeco does

Sandeco (legally San Deco USA, doing business as San Deco and Sandeco US) is a manufacturer and supplier of interior and exterior paints and plasters, founded in 1965 and headquartered in Pompano Beach, Florida. The company operates a horizontal B2B and B2C distribution model centered on a flagship showroom at 3460 NW 27th Avenue Unit D3, Pompano Beach, complemented by a partner showroom network across five U.S. regions: Luxe Deco NY in Manhasset, New York (Northeast); a partner location in Blomkest, Minnesota (Midwest); PDS Paint Houston in Pearland, Texas (South); R7 Business and Services in Altamonte Springs/Orlando, Florida (Southeast); and WMM Distributors in Carolina, Puerto Rico (Caribbean). Channel partners handle direct customer inquiries, retail presence, and last-mile fulfillment, while the company captures demand through showroom traffic and contact-form-driven inbound.

The product portfolio, underlying formulations, and proprietary technology are not disclosed in available source material, and no patents, certifications, or proprietary features are listed. Customer-facing digital infrastructure is minimal: the website operates on WordPress with a standard WPForms contact form, no mobile app is offered, no APIs or third-party integrations are published, and no e-commerce channel is visible. Pricing, revenue model details, and customer segmentation specifics beyond a horizontal B2B/B2C mix are not publicly disclosed. Founder Ziya Odabaş is identified as Founder, with no further management team disclosed.

The company appears to operate as an independent, privately held entity with no parent company, no institutional investors, and no disclosed funding history. It is currently operating, with active partner locations and a functioning main showroom.

Name

Sandeco

Legal name

San Deco USA

Website

https://sandeco-us.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Sandeco (San Deco USA) is a manufacturer and supplier of interior and exterior paints and plasters, distributing from its Pompano Beach, Florida showroom through a five-region partner showroom network across the United States and Puerto Rico to general B2B and B2C customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Sandeco (San Deco USA) is a manufacturer and supplier of interior and exterior paints and plasters. The company produces architectural coating products for residential and commercial surface finishing and distributes them through its own Pompano Beach, Florida showroom plus a network of partner showrooms and distributors across the United States and Puerto Rico.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe Deco NY: Partner showroom in Manhasset, New York

Products and services

• Interior and Exterior Paints Interior and exterior paints manufactured and supplied by Sandeco under the San Deco brand for architectural surface finishing on residential and commercial projects. Distributed through the Pompano Beach showroom and partner showrooms/distributors across the U.S. and Puerto Rico.
• Plasters (Interior and Exterior) Decorative interior and exterior plasters manufactured and supplied by Sandeco under the San Deco brand, used for wall and façade finishing. Made available via the Pompano Beach showroom and the company's partner showroom and distributor network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• LUXE DECO NYminorChannel Partner/ Reseller/ DistributorLUXE DECO NY is a partner showroom located at 975 Southern Boulevard, Manhasset, New York. They can be reached at +1 516-493-2733 or [email protected]. This partnership extends the company's retail presence in the New York area.
• Minnesota Partner (4455 195th Ave SW)minorChannel Partner/ Reseller/ DistributorA partner location situated at 4455 195th Ave SW, Blomkest, MN, United States. Contact number is (612) 554-1208. This partnership provides coverage in the Minnesota region.
• PDS Paint HoustonminorChannel Partner/ Reseller/ DistributorPDS Paint Houston is located at 11619 Shadow Creek Pkwy Ste. 180, Pearland, TX 77584. Contact is (281) 520-9614. This partnership extends distribution in the Houston, Texas area.
• R7 Business and ServicesminorChannel Partner/ Reseller/ DistributorR7 Business and Services is located at 640 Douglas Avenue, Altamonte Springs, Orlando, FL. Contact is +1 407-684-1622 or [email protected]. This partnership provides coverage in the Orlando, Florida region.
• WMM DistributorsminorChannel Partner/ Reseller/ DistributorWMM Distributors is located at La Ceramica Industrial Park, Cll Gildita, 1 Lote 5B, Carolina, 00987, Puerto Rico. Contact is +1 787-980-5735 or [email protected]. This partnership provides distribution coverage in Puerto Rico.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Meoded Paint & Plaster: US-based manufacturer of decorative paints and lime/venetian plasters sold through a network of regional distributors and showrooms. Closest US-based direct competitor to Sandeco's bundled paint-and-plaster offering.
• Farrow & Ball: British heritage manufacturer of premium decorative paints and wall finishes sold through design-led showrooms and distributors. Directly comparable to Sandeco's premium paint + specialty finish positioning and showroom-based US distribution.
• Roman Decorating Products: US manufacturer of specialty wallcovering adhesives, primers and surface-prep coatings. Comparable as a specialty coatings manufacturer serving decorative wall-finishing applications through distribution.

Regional players

• California Paints: Heritage US paint brand with independent-dealer distribution, historically positioned in the Northeast. Comparable as a heritage-decorative paint brand with channel-partner-led US distribution.
• Kelly-Moore Paints: US architectural paint manufacturer with strong West Coast and regional independent-dealer distribution. Comparable as a regionally distributed decorative paint brand competing outside the national giants.

Emerging players

• Novacolor: Italian decorative coatings brand (part of San Marco group) producing premium plasters and finishes for designer-led applications. Direct analog to Sandeco as a European decorative plaster brand expanding internationally via showroom partners.
• San Marco (Novacolor Group): Italian heritage manufacturer of decorative paints, plasters and wall finishes with international distribution. Comparable to Sandeco as a European decorative coatings house entering the US through specialty channel partners.

Broad incumbents

• Benjamin Moore: One of the largest US architectural paint manufacturers owned by Berkshire Hathaway, sold through independent retailers nationwide. Represents the broad incumbent against whom Sandeco must position its specialty decorative line.
• Behr Process: Major architectural paint brand (part of Masco) sold through Home Depot and independent retailers. Sets the competitive baseline for paint brand visibility and channel access in the US market.
• Sherwin-Williams: Largest US paint and coatings company with extensive company-owned retail, designer portfolios and national distribution. Defines the scale and channel benchmark that any small decorative paint entrant must overcome.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sandeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandeco