Education Media Company

Name

Education Media Company

Legal name

Education Media Company

Website

https://educationmedia.ma

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Educational Support Services (611710)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Miscellaneous Publishing (2741)

akta.pro primary industry

Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD)

akta.pro secondary industry

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI)

Keywords

• Digital marketing services
• Lead generation services
• Educational content platforms
• Student recruitment marketing
• Higher education marketing

Headquarters

HQ city

Souss-Massa-Dr

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: The company generates revenue through a suite of digital marketing services including leads generation, email marketing campaigns, display advertising, CRM solutions, content creation, video production, and graphic design/web development for universities and colleges in Morocco.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Education Media Company is a publisher of educational websites dedicated to Moroccan students (notably 9rayti.Com and Ki Derti Liha?) and a sales-led digital marketing agency that sells universities and colleges in Morocco a full suite of services: qualified lead generation, AI-based predictive lead scoring, targeted email marketing, display advertising on owned properties, a tailored CRM for leads and students, branded content creation, video production (voice-over, 2D animation, post-production), and graphic design and web development. The company's mission is to help higher-education institutions reach the right students and parents of students through digitally delivered, AI-assisted campaigns.

Product overview

Education Media Company operates a platform-plus-services model centered on two core educational websites for Moroccan students: 9rayti.Com and Ki Derti Liha ?. These properties serve as the primary audience channels through which the company offers a comprehensive suite of digital marketing services to university and college partners, including lead generation, AI-powered lead scoring, email marketing, display advertising, CRM solutions, content creation, video production, and graphic/web design services. The company functions as a publisher of educational websites combined with a full-service digital marketing agency for the education sector.

Differentiator

Problem solved

Functional benefit

Brands

• 9rayti.Com: Educational website project dedicated to Moroccan students
• Ki Derti Liha?

Products and services

• 9rayti.Com Owned-and-operated educational website dedicated to Moroccan students, providing information and resources that help them make decisions about education and serve as the primary audience-acquisition channel for Education Media Company's institutional clients.
• Ki Derti Liha? Owned-and-operated educational website for Moroccan students offering guidance and information about educational opportunities and career paths, used as an additional Education Media Company audience and lead-generation property.
• Lead Generation Service Service that delivers qualified student and parent leads from Education Media Company's owned web properties and audience channels into partner universities' and colleges' recruitment pipelines.
• CRM System for Students and Leads Tailored CRM solution configured for managing leads and students throughout the recruitment lifecycle, deployed for partner universities and colleges.
• Email Marketing Campaigns Targeted email-marketing service that lets partner universities and colleges reach relevant Moroccan students with institution-specific educational content and offers.
• Display Advertising Campaigns Display-advertising service that places partner institutions' banners across Education Media Company's owned web properties, including dedicated premium ad spots.
• Content Creation Service Creation of branded educational content and copywriting material on behalf of partner universities and colleges, aligned to each institution's brand and recruitment messaging needs.
• Video Production Service End-to-end video production service for partner universities and colleges, including voice-over, 2D animation, and post-production, to support student-recruitment campaigns.
• Graphic Design and Web Development Service Graphic design, UI/UX design, and web development work delivered for partner universities and colleges in alignment with each institution's branding.
• AI-based Predictive Lead Scoring Service AI-based predictive scoring service that ranks captured leads by their likelihood to convert, enabling partner institutions to prioritize follow-up and outreach for student recruitment.

Quantifiable outcome

• 10 Million unique visitors across owned web properties
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• EAB: Large established provider of marketing, enrollment, and student-success services to US universities. Operates broadly across the higher-education services stack, overlapping with EMC on recruitment marketing and CRM capabilities but at significantly greater scale and scope.
• Quacquarelli Symonds (QS): Global higher-education analytics and marketing company providing university rankings, student recruitment, and lead-generation services worldwide. Broad incumbent in education marketing with overlapping student-recruitment and institutional-marketing offerings.

Direct peers

• Studyportals: Global lead-generation platform that connects prospective students with universities through owned study-choice websites. Directly comparable to EMC's owned audience properties (9rayti.Com, Ki Derti Liha?) feeding institutional clients, but at global scale.
• OHO Interactive: Digital marketing agency exclusively serving higher education, with services spanning web design, content, paid media, and CRM for colleges and universities. Comparable service mix and customer base to EMC.
• Capture Higher Ed: US-based higher-education marketing agency focused on student recruitment, lead nurturing, and yield campaigns using data-driven personalization and predictive modeling. Closely comparable to EMC's AI-based lead scoring and CRM offerings for university clients.
• TargetX: CRM and student-lifecycle platform purpose-built for higher education. Comparable to EMC's tailored CRM for leads and students, and to its lead-scoring capabilities; directly competes for the same institutional marketing-and-recruitment technology budget.
• Carnegie Communications: Higher-education marketing agency offering student-recruitment campaigns, content, and digital advertising to colleges and universities in North America. Direct competitor in the specialized higher-ed agency niche with comparable service mix (digital ads, content, CRM) and end customers.

Regional players

• Keystone Education Group: International student-recruitment and education-marketing company primarily serving European institutions and students. Comparable business model in student-recruitment marketing but operates in a different geography than EMC's Moroccan focus.

Others

• HubSpot for Education: Vertical CRM and marketing-automation platform adapted for education institutions. Comparable to EMC's CRM and email-marketing offerings, though delivered as horizontal SaaS rather than a specialized education-services agency.

Emerging players

• Crimson Education: Global student-recruitment and college-admissions coaching company with strong media and content presence targeting international students. Overlaps with EMC in the student-recruitment funnel and content-driven audience model, though it primarily serves students directly rather than institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/9raytiTV
• Facebookfacebook.com/educationmedia.ma
• LinkedInlinkedin.com/company/education-media-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Media Company