Advantage Sales & Supply Co

What Advantage Sales & Supply Co does

Advantage Sales & Supply Co., LLC is a privately held, Pennsylvania-domiciled wholesale distributor and master distributor of rigging, lifting, and cargo control products founded in 1996 and headquartered in Ridgway, PA. The company operates from a 60,000 sq. ft. facility and supplies chain, cable, wire rope, synthetic lifting products, cargo control equipment, and rigging hardware to customers across the United States, serving industrial manufacturing (foundries, forges, mills, mines), construction and excavation, transportation and logistics, trailer manufacturing, agriculture, and oil and gas end-markets. Its product portfolio combines three registered proprietary brands — X100® Grade 100 Chain & Hardware, Gold-Tip® Premium Cargo Control, and Advant-Edge® Premium Webbing — with distributed lines such as Lifstar lever hoists, alongside a broad catalog of wire rope, chain (Grade 30–100), lifting slings, towing and recovery equipment, and stainless steel rigging components.

Technically, the company's differentiating capability is in-house fabrication and quality testing rather than software or IP. The facility supports custom wire rope sling, choker, and winchline fabrication; certified chain assembly; synthetic and UHMWPE 12-strand rope fabrication with hand splicing; and trailer safety chain assembly to 45,200# GVWR. A dedicated Quality Testing Program includes a 25K/225K capacity test bed and torque, low-temperature impact, hardness, elongation, magnaflux, salt spray, Charpy V-Notch, and cycle testing, anchoring compliance against ASTM and CSA specifications. A global sourcing program with 20+ year factory and mill relationships supplies the bulk distribution side.

The business model is straightforward B2B wholesale distribution sold through direct field sales and account management, with Net 30 payment terms for approved credit accounts and C.O.D. options. Pricing is not publicly disclosed; quotes are issued at list or prevailing prices at the time of shipment, with freight terms varying by weight or order value. In 2023 the company expanded vertically through the acquisition of Cargo Control USA, adding cargo securement manufacturing, and membership in industry associations (WSTDA, STAFDA, NATM, AWRF, SC&RA) and cooperative networks (Sphere1, NetPlus Alliance) extends reach without proportional headcount. No revenue, headcount, or ownership details are publicly disclosed; the company is led by President Charlie Jaques.

Name

Advantage Sales & Supply Co

Legal name

Advantage Sales & Supply Co., LLC

Website

https://advantagesales.biz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Advantage Sales & Supply Co., LLC is a privately held, Pennsylvania-based wholesale master distributor of rigging, lifting, and cargo control products — chain, wire rope, synthetic slings, hardware, and trailer safety chains — serving industrial manufacturing, construction, transportation, trailer manufacturing, agriculture, and oil & gas customers across the United States.

Ownership category

akta.pro rank

Product category

Industrial Rigging and Lifting Equipment Distribution

NAICS

Hardware Merchant Wholesalers (423710), Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial Equipment Merchant Wholesalers (423440)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Rigging equipment distribution
• Lifting chain products
• Cargo control supplies
• Wire rope wholesale
• Industrial rigging hardware

Headquarters

HQ city

Ridgway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution of Rigging Products: Full-service wholesaler and master distributor selling rigging, lifting, and cargo control products including chain, cable, wire rope, synthetic lifting products, and rigging hardware to industrial customers across the US market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Advantage Sales & Supply Co is a full-service wholesale distributor and master distributor of rigging, lifting, and cargo control products, including chain, cable, wire rope, synthetic lifting products, and rigging hardware. The company distributes proprietary brands (X100®, Gold-Tip®, Advant-Edge®) and third-party brands (Lifstar) and provides in-house custom fabrication services for slings, chain assemblies, and UHMWPE rope products to industrial customers across the United States.

Product overview

Advantage Sales & Supply Co is a wholesale rigging and lifting equipment distributor offering a comprehensive portfolio of proprietary brands and distributed products. Their core proprietary brands include X100® Grade 100 Chain & Hardware (HI-VIZ safety orange super-alloy steel lifting products with certified chain slings), Gold-Tip® Premium Cargo Control (ratchet load binders, lever binders, tie-down straps, and cargo securement equipment), and Advant-Edge® Synthetic Web Products (edge-protected webbing slings and custom synthetic solutions). They distribute Lifstar lever hoists and chain falls, and offer an extensive range of product categories including aircraft cable, wire rope, chain (Grade 30-100), lifting slings, rigging hardware (shackles, hooks, turnbuckles), stainless steel products, towing & recovery equipment, cordage/rope, and trailer safety products. The company also provides in-house fabrication services for custom wire rope slings, certified lifting chains, synthetic slings, UHMWPE rope products, and trailer safety chains. Their 60,000 sq. ft. facility enables both bulk distribution and custom fabrication to serve foundries, construction, mining, agriculture, oilfield, and towing/recovery industries.

Differentiator

Problem solved

Functional benefit

Brands

• X100®: Grade 100 chain and hardware product line - HI-VIZ safety orange color, made from forged super-alloy steel
• Gold-Tip®
• Advant-Edge®
• Lifstar

Products and services

• X100® Grade 100 Chain & Hardware Proprietary Grade 100 chain and hardware product line made from forged super-alloy steel with HI-VIZ safety orange finish. Includes certified chain slings, self-locking hooks, sling hooks, and other lifting components for industrial lifting applications.
• Gold-Tip® Premium Cargo Control Premium cargo control product line including ratchet load binders, lever binders, transport binder chains, cargo control hooks, tie-down straps, winch bars, truck winches, and weld-on parts for load securement on DOT-controlled roadways.
• Advant-Edge® Synthetic Web Products Premium synthetic web products with edge-protected webbing. Includes endless web slings, eye-to-eye synthetic web slings, multi-leg synthetic slings, and customizable solutions for lifting applications.
• Lifstar Lever Hoists & Chain Falls Lever hoists and chain falls available in 1/2 ton to 5 ton capacities for lifting and tensioning applications.
• Aircraft Cable Aircraft cable products in 7x7 and 7x19 constructions, available in galvanized or stainless steel, sized 3/8 inch and smaller. Rated for overhead lifting when properly terminated.
• Wire Rope General purpose wire rope in various constructions (6x19, 6x25, 6x26, 6x36, 6x37 classes) with steel core or fiber core, available in galvanized or stainless steel from 1/4 inch to 1-1/2 inch. Rated for overhead lifting.
• Chain Products Complete range of chain products including Grade 30 Proof Coil, Grade 43 High Test, Grade 70 Transport (gold finish), Grade 80 Alloy, and X100 Grade 100 Alloy chains with various hardware and fittings.
• Lifting Slings Complete range of lifting slings including AdvantEdge synthetic web slings (endless, eye-to-eye, multi-leg), chain slings (Grade 80 and X100 Grade 100), wire rope slings, and endless round slings in polyester.
• Cargo Control Products Complete cargo control product suite including ratchet load binders, lever binders, cargo control straps, winch bars, truck winches, weld-on parts, and chain for load securement on DOT-controlled roadways.
• Stainless Steel Products Stainless steel rigging products including aircraft cable, wire rope, chain, connecting links, eye bolts, eye nuts, hooks, shackles, swivels, thimbles, wire rope clips, and turnbuckles in Type 304 and Type 316.
• Towing & Recovery Equipment Complete towing and recovery product line including axle straps, binder chain, recovery straps, tow chains, V-chain bridles, shackles, hooks, load binders, and winch lines for vehicle recovery operations.
• In-House Fabrication Services Custom fabrication services including wire rope slings, chokers, and winchlines; certified lifting chain assembly; synthetic sling fabrication; UHMWPE high strength 12-strand rope fabrication; and trailer safety chain assembly up to 45,200# GVWR.
• Cordage / Rope Products Complete rope product line including TEXTEEL-ONE 12-strand HMPE rope, Nylon 3-Strand, Polyester 3-Strand (PolyDac), Polypropylene 3-Strand, and Manila 3-Strand ropes.
• Rigging Hardware Rigging hardware including shackles (commercial grade, load rated, X100 all alloy), hooks (alloy hoist, cargo control, self-locking, weld-on), turnbuckles, master links, rings, blocks and pulleys, and swaging tools.
• Trailer Safety Products Trailer safety chain assemblies and components meeting ASTM J-684 specifications, ranging from 2,000# to 45,200# GVWR, approved for use in USA and Canada by CSA International.

Quantifiable outcome

• Over 20 years of supplier partnerships ensuring consistent quality standards
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cargo Control USAcoreStrategic or Co-development Partner · 1 January 2023In 2023, Advantage expanded its capabilities with the addition of Cargo Control USA, a North Carolina-based manufacturer specializing in cargo securement products and custom solutions. Together, they offer a broader, more integrated product portfolio combining wholesale distribution strength with expanded manufacturing and customization capabilities.
• Web Sling & Tie Down Association (WSTDA)minorOthersIndustry association membership for the web sling and tie down industry.
• STAFDAminorOthersIndustry trade association membership for specialty trailer and automotive equipment distributors.
• Water Environment FederationminorOthersIndustry association membership for water quality professionals.
• NATMminorOthersNational Association of Trailer Manufacturers membership.
• AWRFminorOthersAssociated Wire Rope Fabricators membership.
• Sphere1minorOthersCooperative purchasing organization membership.
• NetPlus AllianceminorOthersIndependent dealers alliance for buying power and resources.
• SC&RAminorOthersSpecialized Carriers & Rigging Association membership for the crane and rigging industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mazzella Companies: Mazzella is a multi-decade US distributor of overhead lifting, rigging, and crane products with in-house fabrication and proprietary brands. Directly comparable to Advantage in product mix (chain, wire rope, slings, hardware), customer base (industrial/construction), and B2B distribution model.
• Bishop Lifting Products: Bishop Lifting is a US rigging and lifting products distributor with multiple branches, fabrication services, and proprietary product lines. Comparable to Advantage on product range, fabrication capabilities, and industrial customer base.
• Peerless Industrial Group: Peerless distributes industrial supplies including lifting slings, chain, wire rope, and rigging hardware with similar application breadth to Advantage. Comparable mid-sized specialist distributor serving overlapping customer segments.

Broad incumbents

• Columbus McKinnon Corporation: Columbus McKinnon is a publicly traded, large-scale manufacturer of hoists, chain, and rigging products. While it manufactures many of the products Advantage distributes, it represents the broader industrial incumbent whose distribution channels and brand authority shape the competitive landscape Advantage operates in.
• Crosby Group: Crosby is a leading global manufacturer of rigging, lifting, and material handling hardware. Advantage distributes comparable products and serves overlapping end markets, making Crosby an upstream supplier/downstream competitor with shared customers.
• Fastenal Company: Fastenal is a public, nationwide industrial supplies distributor with broad fastener, chain, and rigging offerings. While much larger and broader, it competes with Advantage for the same industrial B2B buyer wallet, particularly on commodity rigging SKUs.
• W.W. Grainger: Grainger is a US-based industrial supply MRO distributor serving maintenance, repair, and operations buyers. Advantage's industrial and construction customers often cross-shop Grainger, making it a broad incumbent competitor especially on catalog rigging SKUs.
• WireCo WorldGroup: WireCo is a global manufacturer of wire rope, synthetic rope, and engineered products. As a key upstream supplier category for Advantage, WireCo shapes the sourcing economics and competitive dynamics of the wire rope distribution segment.

Emerging players

• Liftex / Lifstar: Liftex is a US manufacturer/distributor of lifting slings and cargo control products. Advantage already distributes Lifstar lever hoists under its own catalog, making Liftex a directly comparable niche player in synthetic web and rigging.

Regional players

• All-Lifts Lifting Equipment: All-Lifts is a regional US distributor of hoists, cranes, and rigging equipment. Comparable product mix and customer base to Advantage but with a more regional geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL2si_ZJ2dtJAHx4vo1cb9g/videos
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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Sales & Supply Co