NetPlus Alliance
NetPlus Alliance is a US buying group that aggregates purchasing volume from 400 independent industrial and contractor supplies distributors to negotiate better pricing and rebates with 220 preferred supplier partners representing nearly 600 brands.
- Company typePrivate
- Founded2003
- HeadquartersLockport, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NetPlus Alliance does
NetPlus Alliance is a US-based buying group for industrial and contractor supplies distributors, founded in 2003 and headquartered in Lockport, New York. The company aggregates purchasing volume from 400 independent distributor members to negotiate better pricing, terms, and rebates with 220 preferred supplier partners representing nearly 600 well-known brands across MROP, construction, safety, fastener, and welding channels. Its core product is a competitive rebate program that can improve member product-line profitability by up to 200%, complemented by Growth Plus (joint sales planning), NetPlus Academy (eLearning on BlueVolt), NetPlus Perks (member benefits), Business Services (consulting support), an E-Commerce Collective (digital commerce enablement), and an Annual Meeting where distributors and suppliers hold over 2,500 face-to-face meetings.
The technology layer is built on Salesforce for back-office accounting and CRM, with a member-facing Salesforce customer portal at portal.netplusalliance.com that surfaces supplier program details, purchase reports, and rebate tracking. Training is delivered through BlueVolt's eLearning platform. The company does not participate in buying-group invoicing; members maintain direct relationships with suppliers, and NetPlus is compensated through a one-time $5,000 distributor membership fee and individually negotiated supplier program fees.
The business model is a two-sided cooperative: distributors gain access to terms and pricing typically reserved for larger players, while suppliers gain pre-aggregated reach into 400 committed distributors. NetPlus sits as a relatively thin operating layer (1-10 employees) connecting the two sides, with member engagement driven by sales consultation, regional training, the Annual Meeting, content marketing through its Industry Insights blog, and trade show participation (STAFDA, NSC, World of Concrete). The organization is a member of ISA, an associate member of STAFDA, and a member of NSC. The company is privately held with no disclosed funding rounds, M&A activity, or parent organization.
NetPlus Alliance firmographics
Firmographics- Name
- NetPlus Alliance
- Legal name
- NetPlus Alliance, Inc.
- Website
- https://netplusalliance.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NetPlus Alliance is a US buying group that aggregates purchasing volume from 400 independent industrial and contractor supplies distributors to negotiate better pricing and rebates with 220 preferred supplier partners representing nearly 600 brands.
- Ownership category
- akta.pro rank
NetPlus Alliance industry classification
Industry- Product category
- Industrial Distribution Buying Group Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Channel, Partner & Alliance Sales Enablement (EDABABAH)
- akta.pro secondary industries
- Affiliate Marketing & Partner Networks (BPAMALAI), Partner, Channel & Alliance Summits (THAHAMAC), Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where NetPlus Alliance is headquartered
LocationHeadquarters
- HQ city
- Lockport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NetPlus Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Distributor Membership Fees: Distributors pay a one-time $5,000 membership fee to join the group with no annual dues. This provides access to preferred supplier pricing, rebate programs, training, and networking.
- Supplier Programs: Suppliers join as preferred partners and pay to access the network of 400+ committed distributors. The group facilitates over 2,500 annual meetings between distributors and suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Distributor membership with one-time fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
NetPlus Alliance product offering
Product offeringCore offering
NetPlus Alliance is a buying group that helps independent industrial distributors and preferred suppliers achieve above-market growth and profitability through collective purchasing power, competitive rebate programs, and a member network. Distributors pay a one-time $5,000 membership fee to access preferred supplier pricing, rebate programs, training, and networking; suppliers join as preferred partners to gain access to 400+ committed distributors and over 2,500 face-to-face meetings annually.
Product overview
NetPlus Alliance is a buying group for industrial distributors offering a portfolio of interconnected programs centered on group purchasing power and rebate optimization. The core offering consists of competitive rebate programs that leverage the collective purchasing volume of over 400 distributor members to negotiate better pricing, terms, and incentives with preferred suppliers. Supporting programs include Growth Plus (joint sales planning), NetPlus Academy (eLearning powered by BlueVolt), NetPlus Perks (additional member benefits), Business Services (consulting support), and E-Commerce Collective (digital commerce assistance). Members access the platform through the NetPlus Member Portal for tracking rebates and supplier programs. The company also organizes an Annual Meeting where over 2,500 distributor-supplier meetings occur annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Plus A joint sales planning program for NetPlus distributor and supplier members that facilitates collaboration to drive profitable growth through strategic planning and execution.
- NetPlus Academy An eLearning platform powered by BlueVolt that provides online training, product education, sales training, and professional development courses for distributor members and their employees.
- NetPlus Perks A member benefits program offering additional discounts, incentives, and perks beyond standard rebate programs for participating distributor members.
- Business Services Services and support programs for distributors including consulting, business development resources, and operational assistance to help members optimize their businesses.
- E-Commerce Collective A collaborative program helping distributor members develop and improve their e-commerce capabilities and digital presence to compete with online competitors.
- Rebate Programs Competitive rebate programs that provide distributors with improved product-line profitability through group purchasing power, with accumulated rebates from all suppliers paid annually in a single disbursement; can improve product-line profitability by up to 200%.
- Annual Meeting Annual industry event for NetPlus distributor and supplier members where over 2,500 face-to-face meetings are held to strengthen positions in core categories, explore new opportunities, and plan for the upcoming year.
- NetPlus Member Portal Salesforce-based online portal for distributor members and supplier partners to access supplier program details, view purchase reports, and track accumulated rebates.
Quantifiable outcome
- Rebate programs can improve product-line profitability by up to 200%
- +3 more outcomes
Companies that use NetPlus Alliance
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
NetPlus Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
NetPlus Alliance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered featured, core, industry and preferred.
- Rust OleumfeaturedFeatured supplier partner of NetPlus Alliance, providing industrial coating and protective products to the distributor network.
- DeWALTfeaturedFeatured supplier partner offering professional tools and equipment to NetPlus distributor members.
- Milwaukee ToolfeaturedFeatured supplier partner delivering professional tool solutions. Tool Shack achieved 123% growth as a result of this partnership.
- ORS NascofeaturedFeatured supplier partner. Kevin Short from ORS Nasco won the 2025 Dan Judge Founder's Award.
- BoschfeaturedFeatured supplier partner offering professional tools and hardware solutions.
- JPW (JPW Industries)featuredFeatured supplier partner in the NetPlus Alliance network.
- BlueVoltcoreTechnology partner powering NetPlus Academy, the online training and education platform for member distributors. Provides eLearning, product training, and sales training courses.
- ISA (Industrial Supply Association)industryIndustry association partnership - NetPlus Alliance is a proud member of ISA.
- STAFDA (Specialty Tools & Fasteners Distributors Association)industryIndustry association partnership - NetPlus Alliance is an associate member of STAFDA.
- NSC (National Safety Council)industryIndustry partnership - NetPlus Alliance is a proud member of NSC.
- ErgodynepreferredPreferred safety supplier. MC Tool and Safety recorded new growth of more than 75% through this partnership.
- Wright ToolpreferredPreferred hand tool supplier. Midland Tool & Supply grew 32.4% through July 2020 with Wright Tool; Gogel Fastener achieved 500% growth together with apprenticeship tool kits.
- PIP (Protective Industrial Products)preferredPreferred safety supplier. Cicero Supply saw 600% sales growth in safety with PIP.
- Spartan ToolpreferredSupplier partner. Focused partnership yielded 121% growth for Milwaukee and Spartan Tool.
- EpicorindustryERP software provider mentioned in industry outlook content regarding AI trends reshaping the competitive landscape for NetPlus members.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
NetPlus Alliance competitors and assessment
Company assessmentDirect peers
- Affiliated Distributors: Affiliated Distributors (AD) is the largest U.S. industrial and construction buying group, serving independent distributors with group purchasing, marketing, and rebate programs — directly comparable to NetPlus in business model, member/supplier structure, and target customer (independent industrial and contractor supplies distributors).
- Continental Buying Group: Continental Buying Group is a distributor buying group focused on industrial, contractor, and building products distributors, offering similar group purchasing and rebate programs to NetPlus members and competing for the same supplier marketing dollars and independent distributor relationships.
- SIDA (Society of Independent Distributors' Association): SIDA is a buying group and peer network for independent industrial distributors providing group purchasing programs, supplier relationships, and member services — a close analog to NetPlus in serving the same independent distributor segment with similar value propositions.
- IADA (Industrial Automotive Distributors Association): IADA is a buying group serving distributors in the industrial-automotive aftermarket with group purchasing, supplier programs, and member services — directly comparable to NetPlus in business model (collective purchasing for independent distributors) though narrower in vertical focus.
Broad incumbents
- Fastenal Company: Fastenal is the largest U.S. industrial supply distributor with national scale and direct relationships with industrial customers — the primary competitive threat cited by NetPlus members and a benchmark for the scale and digital procurement capability that buying groups like NetPlus must help independents counter.
- W.W. Grainger: Grainger is a broad-line industrial distributor operating KeepStock and a deep digital procurement platform — a key incumbent competitor that NetPlus distributor members must compete against and a frequent reference point in NetPlus's competitive positioning.
- MSC Industrial Direct: MSC Industrial is a large direct-to-customer industrial supplies distributor with significant MRO e-commerce capabilities, representing the kind of scale and digital friction that NetPlus helps independent distributors offset through collective purchasing.
- Genuine Parts Company: Genuine Parts Company (NAPA, Motion Industries) is a broad industrial and automotive distribution incumbent whose scale and supplier relationships set the competitive backdrop for independent distributors — relevant as a benchmark competitor that NetPlus members and supplier partners must navigate.
Others
- Epicor Software: Epicor is a leading ERP and e-commerce software provider for industrial distributors and is referenced by NetPlus in connection with AI and digital transformation — a technology enabler for the same distributor members NetPlus serves, not a direct competitor but an adjacent ecosystem player.
- BlueVolt: BlueVolt powers NetPlus Academy and provides eLearning for industrial distribution — a technology partner that delivers training capability to NetPlus members, comparable as an enabling platform rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NetPlus Alliance social profiles
Digital presenceNetPlus Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetPlus Alliance leadership team
Management profileNumber of profiles
Profiles4 records
NetPlus Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetPlus Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetPlus Alliance
What does NetPlus Alliance do?
NetPlus Alliance is a buying group that helps independent industrial distributors and preferred suppliers achieve above-market growth and profitability through collective purchasing power, competitive rebate programs, and a member network. Distributors pay a one-time $5,000 membership fee to access preferred supplier pricing, rebate programs, training, and networking; suppliers join as preferred partners to gain access to 400+ committed distributors and over 2,500 face-to-face meetings annually.
Is NetPlus Alliance a public or private company?
NetPlus Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NetPlus Alliance founded?
NetPlus Alliance was founded in 2003. It employs 1 to 10 people.
Where is NetPlus Alliance based?
NetPlus Alliance is headquartered in Lockport, United States, in the North America region.
How does NetPlus Alliance make money?
Two revenue lines are on record. Distributor Membership Fees are the primary driver. The others are supplier Programs.
Who are NetPlus Alliance's main competitors?
Direct peers on record are Affiliated Distributors, Continental Buying Group, SIDA (Society of Independent Distributors' Association) and IADA (Industrial Automotive Distributors Association). Broad incumbents are Fastenal Company, W.W. Grainger, MSC Industrial Direct and Genuine Parts Company. Others are Epicor Software and BlueVolt.
Does NetPlus Alliance have an API?
No public API is recorded for NetPlus Alliance.
What industry is NetPlus Alliance in?
NetPlus Alliance's product category is Industrial Distribution Buying Group Services. Its primary akta.pro industry code is EDABABAH, Channel, Partner & Alliance Sales Enablement, with a secondary code of BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 4251 and its SIC code is 8600.