JSL Foods

What JSL Foods does

JSL Foods is a family-owned, fourth-generation B2B food manufacturer founded in 1951 in Los Angeles, operating four manufacturing facilities across California (Commerce, Lincoln Heights, Indiana Street) and Houston, Texas (opened 2020). The company produces Asian noodles, pasta, wrappers, and grains for retailers, food service restaurants and chains, co-packers, and other manufacturers, with a stated capability of 14 points of customization per product. Its technology stack centers on proprietary flour blends developed over decades with local mills, customized production equipment matched to customer specifications, and certified quality systems (SQF, GFSI, HACCP, GMP, USDA, Organic, Kosher, NSF, PCQI, OSHA, FSMA), achieving high-90s audit scores. JSL also distributes consumer brands Fortune (noodles), Twin Dragon (wrappers), and Amber Farms (pasta) through retail and food service wholesale channels, with Twin Dragon holding the market's first non-GMO formula for gyoza, egg roll, and wonton products.

The business model is custom co-manufacturing under negotiated, quote-based agreements, combined with branded distribution through wholesale channels. Revenue is generated via custom product development and manufacturing services plus branded consumer product sales, with pricing opaque and contract-specific. Customer segments are split across retailers (primary), food service operators (primary), co-packers (secondary), and other manufacturers (secondary), and the company maintains R&D support and quality/safety programs as embedded services. Recent strategic activity has emphasized geographic diversification (Houston 2020), plant-based protein line extensions, and a US distribution partnership with Tee Yih Jia for spring roll wrappers. JSL employs 51–100 people, is privately held with no disclosed institutional ownership or funding rounds, and is led by CEO and President Teiji Kawana, representing the third generation of family ownership.

Name

JSL Foods

Legal name

JSL Foods Inc

Website

https://jslfoods.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

JSL Foods is a fourth-generation, family-owned custom food manufacturer producing Asian noodles, pasta, wrappers, and grains for retailers, food service chains, co-packers, and manufacturers across four US plants, with three branded consumer lines (Fortune, Twin Dragon, Amber Farms).

Ownership category

akta.pro rank

Product category

Custom Food Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Snacks & Appetizers (CRADADAD), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)

Keywords

• Custom food manufacturing
• Asian noodles
• Private label pasta
• Gyoza wrappers
• Copacking services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Food Manufacturing: B2B custom manufacturing of noodles, pasta, wrappers, and grains for retailers, food service operators, co-packers, and manufacturers. Products include ready-to-eat, fresh, frozen, individually quick frozen, and pasteurized options with extended shelf life.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

JSL Foods is a B2B custom food manufacturer that develops and produces Asian-style noodles, wrappers, pasta, and grains for retailers, food service operators, co-packers, and other manufacturers. The company offers 14 points of customization per product, a proprietary flour blend, and pre-cooked/pre-portioned formats with shelf lives of 30–90 days refrigerated or 6+ months frozen, selling under its own brands (Fortune, Twin Dragon, Amber Farms) and via private label/co-manufacturing agreements.

Product overview

JSL Foods is a family-owned custom food manufacturing company with four generations of experience producing Asian food products in the United States. The company operates a portfolio of branded products under three main consumer brands: Fortune (yakisoba noodles and Asian noodles), Twin Dragon (wrappers including egg rolls, wontons, and gyoza), and Amber Farms (Italian pasta). Beyond branded products, JSL Foods offers custom manufacturing services providing 14 points of customization for Retailers, Food Service Restaurants & Chains, Co-Packers, and other manufacturers. Their core product categories span Noodles (Yakisoba, Ramen, Udon, Lo Mein, Chow Fun, Rice Noodles, Soba, Plant-Based Protein), Pasta (Linguine, Spaghetti, Penne, Macaroni, Rotini, Plant-Based), Wrappers (Egg Roll, Won Ton, Gyoza, Soy Sheet, Siu Mai, Roti Paratha, Spring Roll), and Grains (White/Brown/Jasmine/Forbidden Rice, Quinoa, Farro, Millet, Barley). Products are available as pre-cooked, pre-portioned options with shelf lives of 30-90 days refrigerated or 6+ months frozen. The company also provides R&D support and maintains comprehensive quality and food safety certifications including SQF, HACCP, USDA, Organic, and Kosher.

Differentiator

Problem solved

Functional benefit

Brands

• Fortune: Brand offering Japanese yakisoba noodles and Asian noodle products
• Twin Dragon
• Amber Farms

Products and services

• Asian Noodles Pre-cooked Asian-style noodles made with proprietary flour blends, available in multiple varieties (Yakisoba, Ramen, Udon, Lo Mein, Chow Fun, Rice Noodles, Soba) and as plant-based protein options. Designed for retailers, food service operators, and co-packers needing flavor carriers with extended shelf life.
• Wrappers Custom wrapper solutions for egg rolls, wontons, gyoza, soy sheets, siu mai, roti paratha, and spring rolls. Features low oil absorption, lasting holding power, even browning, and includes the first non-GMO formula for gyoza, egg roll, and wonton products in the marketplace.
• Italian Pasta Italian-style pasta produced under the Amber Farms brand in shapes including Linguine, Spaghetti, Penne, Macaroni, and Rotini. Made with durum wheat and available in gluten-free, organic, and plant-based protein options.
• Grains Pre-cooked and pre-portioned grains including White Rice, Brown Rice, Jasmine Rice, Forbidden Rice, Quinoa, Farro, Millet, and Barley. Can be pre-blended with sauces and seasonings for food service and retail applications.
• Fortune Noodle Brand JSL Foods' flagship consumer noodle brand featuring pre-cooked yakisoba noodles and Asian noodle varieties in flavors such as Teriyaki and Chicken. Distributed through retail and food service channels.
• Twin Dragon Wrapper Brand

Quantifiable outcome

• Extended shelf life: 30-90 days refrigerated, 6+ months frozen
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tee Yih Jia (TYJ)coreChannel Partner/ Reseller/ DistributorJSL Foods represents Tee Yih Jia (TYJ) company in the United States. TYJ is a quality, global leader in spring roll wrappers. This partnership allows JSL to offer TYJ's spring roll wrapper products as part of their wrapper solutions portfolio.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• TreeHouse Foods: Large private-label and co-manufacturer of center-store foods including noodles and pasta. Comparable to JSL's custom manufacturing B2B model but at materially greater scale across many categories and customers.
• Mizkan Americas: Japanese food company's U.S. subsidiary producing Asian sauces, vinegars, and noodles. Comparable to JSL in Asian food category presence and foodservice distribution with stronger brand portfolio.
• Pulmuone USA: Korean food company's U.S. operations producing tofu, noodles, dumplings, and prepared Asian foods. Comparable product mix to JSL with stronger prepared meal and dumpling overlap with JSL's wrapper products.
• McCain Foods: Global frozen food manufacturer with significant U.S. foodservice and retail presence in frozen prepared foods. Comparable to JSL as a B2B frozen food manufacturer though with broader portfolio and substantially larger scale.
• CJ CheilJedang (Annie Chun's): Korean food conglomerate's U.S. subsidiary producing Asian noodles, rice, and meal kits under Annie Chun's brand. Comparable product portfolio to JSL with broader category coverage and parent-company scale advantages.

Direct peers

• Maruchan (Toyo Suisan): Leading U.S. Asian noodle brand owned by Toyo Suisan, dominating the instant ramen category. Comparable to JSL in Asian noodle manufacturing and foodservice/retail distribution, though with significantly higher volume.
• Sun Noodle: Specialty fresh and frozen noodle manufacturer serving restaurants and retailers across the U.S. Comparable to JSL's noodle category with similar B2B/foodservice orientation but with deeper ramen specialization and restaurant focus.
• Nissin Foods USA: Major U.S. manufacturer of instant and frozen Asian noodles including Top Ramen and Cup Noodles. Direct competitor to JSL's Fortune brand in Asian noodle retail and foodservice channels with substantially larger scale and brand recognition.

Emerging players

• Lotus Foods: Specialty rice noodle and rice brand focused on organic, heirloom, and sustainably-sourced varieties. Comparable to JSL's noodle and grain offerings with stronger specialty/clean-label positioning but smaller scale.

Others

• Newly Weds Foods: Major B2B food co-manufacturer specializing in coatings, seasonings, and custom food solutions for restaurants and retailers. Comparable to JSL's custom manufacturing model though with different product specialization (proteins, coatings, snacks).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JSLFoods
• Instagraminstagram.com/jslfoods
• Xx.com/JSL_Foods

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JSL Foods