Provet

Veterinary Distributionprovet.com.au

Provet is an Australasian veterinary supplies distributor serving 3,750+ veterinary practices across Australia and New Zealand with pharmaceuticals, equipment, and consumables via its Provet Connect online platform. The wholly-owned Covetrus subsidiary employs approximately 400 people across 10 distribution centers.

Company typePrivate
Founded1982
HeadquartersNorthgate, Australia
Headcount101–250
GTM typeB2B
OfferingServices

What Provet does

Provet is a veterinary supplies distributor founded in 1982, operating across Australia and New Zealand as a wholly-owned subsidiary of Covetrus, a global animal health technology and services company (acquired February 2019). The company serves more than 3,750 veterinary practices through a multi-channel model combining direct field sales, inside sales, and its proprietary Provet Connect online platform for self-service ordering and inventory management. Provet distributes pharmaceutical products, surgical equipment, consumables, and instruments to small animal, large animal, and equine veterinary practices, with no subscription or recurring-software revenue component disclosed.

The company's product architecture pairs a broad third-party veterinary catalog with an exclusive-brand portfolio sourced primarily through its Covetrus parent: Covetrus Essentials (general supplies including the OTC AdvoShield Spot-On and OsteoRelief Powder lines), KRUUSE (a wide-ranging brand across anaesthetic, dental, surgical, wound care, equine, and livestock categories), Riverpoint Medical Sutures, MedLED Surgical Headlights, SureSafe Surgical Consumables, Sentrx Ocular Hydration products, and Provet Vi / Veterinary Instrumentation (orthopaedic implants and instruments sourced from Covetrus-owned Veterinary Instrumentation in the UK). Provet Connect integrates with RxWorks and VisionVPM practice management software for electronic ordering, and the company operates a loyalty program called Provet PLUS across business, travel, and education reward categories.

Provet operates ten warehouse and distribution locations across all major metropolitan centers in Australia (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart) and New Zealand (Auckland, Wellington, Christchurch), and employs approximately 400 team members. Revenue is generated through transactional product sales on quote-based, monthly-billing terms. Catherine Murphy serves as Senior Director, Commercial APAC. The company maintains professional association partnerships with the Australian Veterinary Association (AVA), Equine Veterinarians Australia (EVA), and the Veterinary Nurses Council of Australia (VNCA). No revenue, AI/ML capability, or independent funding data is disclosed in the source.

Provet firmographics

Firmographics

Name: Provet
Legal name: Provet Pty Ltd
Website: https://provet.com.au
Company type: Private
Founded year: 1982
Operating status: Operating
Headcount range: 101–250 employees
Short description: Provet is an Australasian veterinary supplies distributor serving 3,750+ veterinary practices across Australia and New Zealand with pharmaceuticals, equipment, and consumables via its Provet Connect online platform. The wholly-owned Covetrus subsidiary employs approximately 400 people across 10 distribution centers.
Ownership category
akta.pro rank

Provet industry classification

Industry

Product category: Veterinary Distribution
SIC: Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
akta.pro primary industry: Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)
akta.pro secondary industries: Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

Veterinary distribution
Veterinary supplies
Animal health products
Veterinary pharmaceuticals
Veterinary practice solutions

Where Provet is headquartered

Location

Headquarters

HQ city: Northgate
HQ country: Australia
HQ region: Oceania

Offices10 records

Markets served

Provet business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Veterinary Product Distribution: Provet operates as a veterinary supplies distributor, generating revenue by selling pharmaceutical products, equipment, and consumables to veterinary practices across Australia and New Zealand. Revenue is generated through transactional product sales with no subscription component for basic ordering.

Pricing tiers

Model	Billing	Price
Other	Monthly	B2B account pricing for veterinary practices

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Provet product offering

Product offering

Core offering

Provet is a veterinary products distributor that supplies pharmaceuticals, surgical equipment, instruments, consumables, and practice supplies to veterinary practices across Australia and New Zealand. The company distributes exclusive and proprietary product brands (Covetrus Essentials, KRUUSE, Riverpoint Medical Sutures, MedLED, SureSafe, Sentrx, Provet Veterinary Instrumentation) through a 10-warehouse distribution network, direct field and inside sales teams, and the proprietary Provet Connect online ordering and inventory platform.

Product overview

Provet is a veterinary distribution company offering a comprehensive portfolio of products and business solutions for veterinary practices across Australasia. The core offering includes Provet Connect: My Inventory, an online ordering and inventory management platform. The proprietary and exclusive brand portfolio includes Covetrus Essentials (general veterinary supplies), KRUUSE (wide-ranging veterinary products including anaesthetics, dental, surgery, wound care), Riverpoint Medical Sutures (surgical sutures), MedLED Surgical Headlights (cordless LED headlights), SureSafe Surgical Consumables (drapes, gowns, wraps), Sentrx Ocular Hydration (eye care products), and Provet Veterinary Instrumentation (orthopaedic instruments and implants). Together, these products cover the full spectrum of veterinary practice needs from pharmaceuticals and consumables to surgical equipment and instruments.

Differentiator

Problem solved

Functional benefit

Brands

Covetrus Essentials: Exclusive brand offering quality veterinary products at competitive prices including pharmaceuticals, diagnostics, nutritionals, and more.
KRUUSE
Riverpoint Medical Sutures
MedLED Surgical Headlights
SureSafe
Sentrx Ocular Hydration
Provet Vi (Veterinary Instrumentation)

Products and services

Provet Connect: My Inventory Online ordering and inventory management platform enabling veterinary practices to place orders, manage inventory, access account information, and streamline purchasing workflows. Integrates with RxWorks and VisionVPM practice management software.
Covetrus Essentials Exclusive proprietary brand offering quality veterinary supplies including syringes, wound dressings, pharmaceuticals, instruments, suture needles, and surgical equipment for small and large animal practices.
AdvoShield Spot On Monthly topical parasite protection product for dogs and cats providing defense against fleas, heartworm, intestinal worms, ear mites, and mange.
OsteoRelief Green Lipped Mussel Blend Premium joint health supplement for dogs and cats combining Green Lipped Mussel, Marine Cartilage, and Abalone with glycosaminoglycans and omega-3 fatty acids.
KRUUSE Exclusive brand providing high-quality veterinary products for over 100 years including anaesthetic accessories, autoclave pouches, behavioural solutions, dental instruments, equine range, examination equipment, infusion products, livestock supplies, muzzles, PPE, postoperative care items, surgery supplies, and wound care products.
Riverpoint Medical Sutures Premium surgical suture range featuring superior quality 300 series stainless steel needles, specialized suture ranges including Cobra Black, antibacterial sutures, and VisiPro glowing sutures for veterinary wound closure.
MedLED Surgical Headlights Cordless LED surgical headlights including ChromeVET MC6, ChromeVET MC3, and CLASSIC models with SlimStrap technology for portable, comfortable veterinary surgery illumination.
SureSafe Surgical Consumables Range of disposable surgical drapes, transparent drapes, surgical gowns, CSSD wraps, and Clinicover products meeting EN13795 standard for clinical care and infection control in veterinary settings.
Sentrx Ocular Hydration Ophthalmic hydration and eye protection products for dogs and cats using BioHAnce technology, including Oculenis Ocular Barrier Gel and Ocunovis Gel Eye Drops.
Provet Veterinary Instrumentation (Vi) Complete range of veterinary orthopaedic instruments, implants, and accessories sourced from Veterinary Instrumentation (UK), covering surgical, orthopaedic, joint surgery, and fracture fixation products.

Quantifiable outcome

Serves 3,750+ veterinary practices across Australasia

Companies that use Provet

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Provet technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Provet partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

CovetruscoreStrategic or Co-development PartnerProvet is a subsidiary of Covetrus, a global animal health technology and distribution company. This relationship provides Provet with access to Covetrus's global supply chain, technology platforms, and scale economics, while maintaining regional operations and customer relationships in Australasia.
Australian Veterinary Association (AVA)minorOthersProfessional association partnership supporting the Australian veterinary profession through industry collaboration, sponsorship, and professional development engagement.
Equine Veterinarians Australia (EVA)minorOthersProfessional association partnership supporting equine veterinary specialists through industry collaboration and professional engagement.
Veterinary Nurses Council of Australia (VNCA)minorOthersProfessional association partnership supporting veterinary nurses and technicians through industry collaboration and professional development.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Provet competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Provet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Provet leadership team

Management profile

Number of profiles

Profiles2 records

Provet funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Provet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provet

What does Provet do?

Is Provet a public or private company?

Provet is a private company. It is classified as corporate owned and is currently operating.

When was Provet founded?

Provet was founded in 1982. It employs 101 to 250 people.

Where is Provet based?

Provet is headquartered in Northgate, Australia, in the Oceania region.

How does Provet make money?

One revenue line is on record: veterinary Product Distribution.

Does Provet have an API?

No public API is recorded for Provet.

What industry is Provet in?

Provet's product category is Veterinary Distribution. Its primary akta.pro industry code is HLAMAIAB, Veterinary Medical/Surgical Supply Wholesalers, with a secondary code of HLAMAFAO, Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs). Its SIC code is 5047.