House-Hasson Hardware

What House-Hasson Hardware does

House-Hasson Hardware is a privately held, family-owned wholesale hardware distributor founded in 1906 in Knoxville, Tennessee, and currently operating as the self-described largest independent regional hardware distributor in the United States. The company sells more than 70,000 SKUs across hardware, tools, and related categories to approximately 2,500 independent hardware stores, home centers, and lumberyards, reaching dealers across 27+ states, the Caribbean, and Central America. Following the July 2024 acquisition of Bostwick-Braun, the company operates four distribution centers (Knoxville TN, Prichard WV, Ashley IN, West Helena AR) totaling more than 1.3 million square feet of warehouse, receiving, shipping, and administrative space, and employs roughly 532 people post-acquisition.

The company's technology layer is built around two proprietary web portals — ProfitPoint (a $25/month customer portal that combines catalog, ordering, pricing, reporting, and document management) and eToolbox (a vendor portal) — supplemented by Cipher Lab handheld scanner devices that feed order data from dealers' stores back to House-Hasson for review and submission. The platform integrates with more than 30 third-party point-of-sale systems, enabling bidirectional data flow for ordering, receiving, and inventory management. A broad advertising stack (AdStudio, SignStudio, Digital Deals, XpressAds, custom circulars, social-media starters, in-store signage kits, Koozie Group calendars) sits alongside the Priced Right Everyday! retail-pricing program, and the company hosts three annual Hardware Exchange dealer markets at large convention-center venues.

Revenue is generated primarily through wholesale hardware sales with unit-pricing, drop-ship arrangements, and warehouse inventory, supplemented by annual cash rebates to dealers funded through the company's membership in the Hardlines Distribution Alliance (HDA), which represents roughly $7 billion in aggregate purchasing power across 65+ member distributors. A small but recurring subscription stream comes from the ProfitPoint portal at $25 per dealer per month. The company is debt-free, has no institutional investors or parent company, and is governed by the Hasson family (Jim Hasson, Chairman) with a recently refreshed executive team (Jeff Land, CEO; Jay Bunch, CFO; Matthew Patti, VP Purchasing; Dave Doering, SVP Sales).

Name

House-Hasson Hardware

Legal name

House-Hasson Hardware Company, Inc.

Website

https://househasson.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

House-Hasson Hardware is a privately held, family-owned wholesale hardware distributor founded in 1906, serving roughly 2,500 independent hardware stores, home centers, and lumberyards across 27+ states from four distribution centers.

Ownership category

akta.pro rank

Product category

Wholesale Hardware Distribution

NAICS

Hardware Merchant Wholesalers (42371)

SIC

Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wholesale hardware distribution
• Hardware dealer supplies
• Independent retailer services
• Hardware store support
• Lumberyard distribution

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Hardware Distribution: Sale of hardware products (70,000+ SKUs) to independent hardware dealers, home centers, and lumberyards through warehouse inventory and drop-ship programs
2. Vendor Rebate Programs: Annual cash rebates paid to dealers based on purchase volume through HDA buying power. Rebates distributed as checks at winter hardware show or via regional managers.
3. ProfitPoint Portal Subscription: $25 per month subscription fee for dealer access to the ProfitPoint customer website portal

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

House-Hasson Hardware is a wholesale distributor that sells 70,000+ SKUs of hardware, tools, and related products to independent hardware retailers, home centers, and lumberyards across 27+ states. The company complements product distribution with dealer-focused programs including the ProfitPoint ordering portal, advertising and signage services, drop-ship fulfillment, retail pricing programs, and three annual dealer market events.

Product overview

House-Hasson Hardware operates as a wholesale hardware distributor offering a platform-centric approach to serving independent hardware retailers. The core platform is ProfitPoint, a customer portal providing catalog access, ordering, pricing management, and reporting functionality ($25/month). This is supplemented by Cipher Lab handheld scanning devices for in-store inventory management. The advertising suite includes multiple integrated modules—AdStudio for ad creation, SignStudio for signage, Digital Deals for monthly promotions, XpressAds for flyers, Standard & Custom Circulars for print marketing, Social Media Starters for content, In-Store Signage Kits for physical displays, and Koozie Group Calendars for promotional items—all designed to work together as a comprehensive marketing ecosystem. The Priced Right Everyday! retail pricing program ties into the overall dealer profitability system. House-Hasson also organizes three annual Dealer Markets where these programs converge with vendor partnerships and exclusive buying opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Hardware Distribution
• ProfitPoint Dealer Portal
• eToolbox Vendor Portal
• Cipher Lab Handheld Scanner Device
• Hardware Exchange Dealer Markets
• Dealer Advertising Services Program
• Priced Right Everyday! Pricing Program
• Dealers Drop Ship Program

Quantifiable outcome

• 96% service level
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hardlines Distribution Alliance (HDA)coreStrategic or Co-development Partner · 1 January 2022House-Hasson is a member/owner of HDA, formed in 2022 from merging Distribution America (DA) and PRO Group, Inc. HDA is the nation's largest organization in the hardlines industry with over 65 member distributors and $7 billion in annual purchasing strength. House-Hasson had been with DA since 1991.
• Distribution America (DA)minorStrategic or Co-development PartnerPredecessor to HDA. House-Hasson was a member/owner of DA since 1991 before HDA was formed in 2022.
• Cipher LabcoreTechnology or IntegrationProvider of Cipher Lab handheld scanner devices used by House-Hasson dealers for in-store inventory scanning and order creation. Devices connect to eToolbox for order review and submission.
• POS System Vendors (30+)coreTechnology or IntegrationHouse-Hasson maintains communication integrations with over 30 point-of-sale systems enabling seamless ordering, receiving, and inventory management for dealers.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Orgill: Orgill is the largest U.S. wholesale hardware distributor, supplying independent hardware stores, lumberyards, and home centers with a comparable product assortment, rebate programs, and field sales model—House-Hasson's closest direct competitor.
• Bostwick-Braun Company: Bostwick-Braun was a Midwest wholesale hardware distributor acquired by House-Hasson in 2024; its prior independent operations are the most direct historical comparable in scale, geography, and product mix.
• Monroe Hardware: Monroe Hardware is a regional wholesale hardware distributor serving independent dealers; it directly competes for the same independent hardware store customer base in overlapping geographies.
• Swan / Hardware Wholesalers Inc. (HWI): Hardware Wholesalers Inc. (HWI) is a member-owned wholesale hardware cooperative distributing to independent hardware retailers; it competes head-to-head with House-Hasson for the same SMB hardware dealer segment.

Broad incumbents

• Do it Best Corp. Do it Best is a member-owned hardware co-op serving thousands of independent dealers with distribution, merchandising, and marketing services; it competes with House-Hasson both as a wholesaler to independents and as a co-op brand option for dealers evaluating affiliation.
• True Value Company: True Value is a hardware co-op and wholesaler serving independent retailers with branded programs, distribution, and marketing support; it operates in the same independent hardware channel that House-Hasson serves.
• Ace Hardware Corporation: Ace Hardware is the world's largest retailer-owned hardware cooperative, providing wholesale distribution, branded programs, and marketing to thousands of independent Ace dealers—directly competing with House-Hasson for independent hardware store affiliations.
• McMaster-Carr Supply Company: McMaster-Carr is a large industrial and maintenance, repair, and operations (MRO) distributor with a vast SKU catalog; it operates in adjacent maintenance and hardware categories with a comparable wholesale distribution model.
• W. W. Grainger: Grainger is a Fortune 500 industrial distribution company serving businesses with MRO products, hardware, and fasteners; it overlaps with House-Hasson's hardware and fasteners assortment at the commercial/contractor buyer end.
• Fastenal Company: Fastenal is a large fastener, tool, and industrial supply distributor with a national branch network; it shares hardware and fastener distribution DNA with House-Hasson, though it skews more industrial/B2B than independent-retail.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/househasson
• YouTubeyoutube.com/@househassonhardware
• Facebookfacebook.com/househasson
• LinkedInlinkedin.com/company/house-hasson-wholesale-hardware
• Instagraminstagram.com/househasson

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House-Hasson Hardware