R. M. Phosphates & Chemicals

What R. M. Phosphates & Chemicals does

R. M. Phosphates & Chemicals Pvt. Ltd. (RMPCL) is a privately held Indian fertilizer and cattle-feed manufacturer founded in 2010 and headquartered in Indore, with a registered office in Mumbai and operating manufacturing plants in Dhule (Maharashtra) and Dewas (Madhya Pradesh). The company produces a broad portfolio under the Mahaveera brand spanning bulk phosphatic fertilizers (SSP, DAP, MOP, NPK compound grades), fortified phosphatic fertilizers (notably the 5-in-1 Mahaveera Ziron), specialty water-soluble fertilizers (NPK 13:40:13, 19:19:19, MAP, MKP, SOP, Calcium Nitrate), chelated micronutrients (EDTA Zn, Mn, Fe), bio-stimulants (Amitron-Z, Symtron mycorrhiza), soil conditioners, and organic manure (Solivera). Under the Nutriherd brand, the company also runs a 90,000 MT/annum compound cattle-feed business (N30, N20, N10, NBF20, NCS Calf Starter), produced at a fully automated European-technology facility with NABL-certified laboratories.

The business model is B2B2C manufacturing-led: RMPCL produces at scale (combined 300,000 MT/annum fertilizer capacity), sells through an India-wide dealer and channel-partner network, and drives demand via direct farmer engagement (farmer meets, training sessions, field demonstrations) and content marketing (monthly newsletter, social media). The company serves small, medium and large Indian farmers growing crops including wheat, soybean, cotton, sugarcane, groundnut, pulses, paddy, fruits and vegetables, plus dairy farmers for its cattle-feed line. Pricing is unit-based across small specialty SKUs (100ml–25kg) and 50kg bags for bulk fertilizers; products are FCO-grade compliant.

RMPCL operates as part of the RM Group, a family-controlled diversified conglomerate (Rakesh Jain, Vineet Jain, Nand Kishore Jain) whose associated entity R.M. Chemicals manufactures FMCG products for Unilever and Hector Beverages, giving the parent group cross-sector industrial depth. The company remains founder/family-owned with no disclosed institutional equity or debt-capital-market activity. Its competitive positioning rests on the Mahaveera Ziron differentiated SKU, NABL-certified quality systems, port-adjacent multi-state plant footprint, and a deeply distributed farmer-dealer relationship layer rather than on technology platform or software advantages.

Name

R. M. Phosphates & Chemicals

Legal name

R. M. Phosphates & Chemicals Pvt. Ltd.

Website

https://rmphosphates.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

R. M. Phosphates & Chemicals is a privately held Indian manufacturer of phosphatic, fortified, specialty, and water-soluble fertilizers under the Mahaveera brand and compound cattle feed under Nutriherd, serving Indian crop and dairy farmers through a nationwide dealer network with plants in Dhule and Dewas.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Phosphatic Fertilizer Manufacturing (325312), Fertilizer (Mixing Only) Manufacturing (325314), Other Animal Food Manufacturing (311119)

SIC

Industrial Inorganic Chemicals (2810)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

akta.pro secondary industries

NPK & Compound/Blended Fertilizers (IMAEAEAD), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE), Fertilizer Raw Materials & Intermediates (Phosphate Rock, Sulfuric/Phosphoric Acid, Potash Ore/Brines) (AFABABAH), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)

Keywords

• Phosphatic fertilizers
• NPK fertilizers
• Agricultural micronutrients
• Compound cattle feed
• Soil conditioners

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fertilizer Manufacturing and Sales: Manufactures and markets wide range of phosphatic fertilizers, fortified fertilizers, NPK variants, specialty fertilizers, water-soluble fertilizers, biofertilizers, and soil conditioners. Production capacity of 300,000 MT/annum of fertilizers.
2. Nutriherd Cattle Feed: Cattle feed brand focusing on improving cattle health and wellbeing. Production capacity of 90,000 MT/annum. Products sold as compound cattle feed for cows and buffalos producing enriched milk.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

R. M. Phosphates & Chemicals manufactures and markets phosphatic fertilizers (SSP, fortified SSP, NPK, DAP, MOP), specialty and water-soluble fertilizers, chelated micronutrients, bio-stimulants, organic manure, and the Nutriherd compound cattle feed line. Production runs out of two NABL-certified plants in Dhule (Maharashtra) and Dewas (Madhya Pradesh) at combined capacities of 300,000 MT/annum of fertilizers and 90,000 MT/annum of cattle feed, sold under the Mahaveera and Nutriherd brands via a dealer network across India.

Product overview

R. M. Phosphates & Chemicals Pvt. Ltd. (RMPCL) offers a comprehensive portfolio of agricultural inputs organized into three main categories: Bulk Fertilizers, Specialty Fertilizers, and Cattle Feed. The Bulk Fertilizer line includes Fortified Phosphatic Fertilizers (Mahaveera Ziron Power Plus, Mahaveera ZIRON 5-in-1), Mahaveera Bulk Fertilizers (MOP, NPK, DAP), Phosphatic Fertilizers (Single Super Phosphates in granular and powder forms, Zincated Super, Boronated Super), and NPK Compound Granulated Fertilizers in multiple grades. Specialty Fertilizers encompass Water Soluble Fertilizers (NPK variants, Potassium Schoenite, Calcium Nitrate, SOP, MAP, Potassium Nitrate), Micronutrients Fertilizers (Cheltry, Cheltry Gold, Mono Zinc, Ultrasulph, Caltree, Boron, Magnesium Sulphate, Chelgro, Zintawik, Bortry, Balmet, Ferochi), Bio-Stimulants Fertilizers (Amitron Z, Symtron), Sticker/Spreader/Penetrator (Mahaveera AllCap), and Organic Manure (Solivera). The Cattle Feed brand NutriHerd offers five specialized formulations (N30, N20, N10, NBF20, NCS) for different milk-yielding stages of cows and buffalos. The company operates production plants in Dhule, Maharashtra and Dewas, Madhya Pradesh with a combined capacity of 300,000 MT/annum of fertilizers and 90,000 MT/annum of cattle feed.

Differentiator

Problem solved

Functional benefit

Brands

• Mahaveera: Main product brand for fertilizers including Mahaveera Ziron, Mahaveera Super SSP, Mahaveera Cheltry, Mahaveera NPK, and other fertilizer products.
• Nutriherd

Products and services

• Mahaveera Ziron Power Plus
• Mahaveera Ziron (5-in-1)
• MOP (Muriate of Potash)

Quantifiable outcome

• 200,000+ farmers use Mahaveera Ziron annually
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Weatherford International LimitedminorOthersMr. Vineet Jain worked as International Regional Engineer at Weatherford International Limited in Houston, USA prior to joining RMPCL. This represents past employment rather than a current business partnership.
• UnilevercoreStrategic or Co-development PartnerAssociated company R.M. Chemicals Pvt. Ltd. manufactures products for Unilever including Vim Dish Bar, Sunlight Detergent Powder, Surf Excel Powder, Wheel Detergent Powder, Toilet Soap, VIM Liquid. Also produces Kwality Walls Ice Cream for Unilever (London). Recognized as global benchmark 3P facility for Unilever.
• Paper Boat (Hector Beverages)coreStrategic or Co-development PartnerR.M. Chemicals (associated company) is engaged in manufacturing and packaging juices for Paper Boat (Hector Beverages) through RMJ Veritables, Bhopal-2023.
• Glasgow UniversityminorOthersMr. Vineet Jain led a research project on Renewable Wind Energy at Glasgow University, Scotland during his engineering career.

Scale indicators6 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Coromandel International: One of India's largest fertilizer manufacturers with a leading phosphatic fertilizer portfolio (DAP, SSP, NPK) and a wide specialty nutrient and bio-product range — directly comparable to RMPCL's bulk and fortified phosphatic offerings across the same farmer channel.
• Chambal Fertilizers and Chemicals: Major Indian manufacturer of urea, DAP and complex NPK fertilizers with pan-India dealer distribution — comparable competitor in the bulk fertilizer segment targeting the same Indian farmer base.
• Deepak Fertilisers and Petrochemicals Corporation: Indian producer of nitrogenous and complex fertilizers including specialty and water-soluble grades, with strong distribution across central and western India — directly comparable product mix and geography.
• Paradeep Phosphates: Pure-play Indian manufacturer of phosphatic fertilizers (DAP, NPK, SSP) with integrated port-based operations — a direct phosphatic competitor with similar product portfolio and Indian market focus.
• Zuari Agro Chemicals: Indian fertilizer company producing DAP, urea and complex NPK fertilizers under the Jai Kisan brand — directly comparable as a domestic fertilizer manufacturer with overlapping product mix and dealer-driven GTM.
• Gujarat State Fertilizers & Chemicals (GSFC): Large Indian fertilizer and chemicals producer offering phosphatic, nitrogenous and water-soluble fertilizers — comparable in product breadth and regional western-India distribution.
• Godrej Agrovet: Diversified Indian agri-input company with a substantial animal feed (cattle, poultry, aqua) business alongside crop protection and fertilizers — directly comparable to RMPCL via Nutriherd cattle feed and its farmer-facing channel.

Broad incumbents

• IFFCO (Indian Farmers Fertiliser Cooperative): India's largest fertilizer cooperative producing a full range of NPK, DAP, urea and bio-fertilizers with nationwide reach — a broad incumbent competing with RMPCL across essentially every SKU category.
• RCF (Rashtriya Chemicals and Fertilizers): Public-sector Indian fertilizer manufacturer offering urea, NPK and a growing specialty/bio-fertilizer line — broad incumbent with overlapping product portfolio targeting Indian farmers.

Emerging players

• Cargill India: Global agri-nutrition major with a meaningful animal nutrition (cattle and poultry feed) business in India — comparable to RMPCL's Nutriherd cattle feed line in target segment and channel, though with significantly broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rmphosphates
• LinkedInlinkedin.com/company/r-m-phosphates-chemicals-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R. M. Phosphates & Chemicals