Bunny's

What Bunny's does

Bunny's Limited is a Pakistan-based manufacturer and supplier of bakery products and snack foods, founded in 1984 in Lahore by Mr. Younus Shafiq Choudhry. The company operates from a 22-canal facility in Lahore (expanded from an original 2-canal footprint) and produces a broad portfolio of baked goods including breads (Soft Plain, Soft Milky, Soft Bran, Soft Sandwich), buns (Burger Buns in Long/Jumbo/Round, Fruit Bun, School Bun, Sheermal), bread crumbs, shawarma breads, rusks (Plain, Bran, Cumin, Garlic, Cake), Baqar Khani, assorted cookies, cakes/cupcakes (Queen Cake in multiple flavors, Plain Cake, Fruit Cake), and savory snacks (multiple Nimko variants, potato sticks, daal-based snacks in 18gm to 180gm pack sizes). The product range spans everyday staples through premium and ethnic-snack adjacencies.

Bunny's operates a dual business model. On the consumer side, it sells branded bakery products through distributors and retailers across Pakistan and claims international export reach, with fresh products baked and delivered daily. On the B2B side, the company serves as a co-manufacturer and raw-material supplier: it manufactures and packages products for PepsiCo (with Bunny's procuring and producing all raw materials except flavoring supplied by PepsiCo), and supplies roasted and assorted nuts as raw materials to Unilever (Wall's) and Engro (Omore), with volumes linked to those clients' end-product demand. The company is publicly listed on the Pakistan Stock Exchange (PSX), holds FSSC 22000, ISO 9001:2015, and Halal Food Safety Management System certifications, and maintains memberships in the Snack Food Association and AIB International.

Leadership has transitioned from the founder (late Younus Shafiq Choudhry, Non-Executive Chairman) to second-generation family members, with Omar Shafiq Choudhry serving as CEO and Director and Saadia Omar as Chairperson. The company files annual and quarterly reports on the PSX, conducted a Notice of EOGM for Authorized Capital Increase in 2021, and held an Election of Directors in 2024. Auditor is Aslam Malik & Co. (Chartered Accountants, Lahore) and share registrar is A.D. Registrar Services (Pvt.) Ltd., Karachi. Headcount sits in the 1,001–5,000 range.

Name

Bunny's

Legal name

Bunny's Limited

Website

https://bunnys.com.pk

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bunny's Limited is a Pakistan-based, PSX-listed bakery and snack manufacturer founded in 1984, producing breads, buns, rusks, cakes, and savory snacks for Pakistani retail consumers while co-manufacturing for PepsiCo, Unilever (Wall's), and Engro (Omore).

Ownership category

akta.pro rank

Product category

Bakery Products Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Bakery products manufacturing
• Bread and buns production
• Snack food manufacturing
• Rusk and cakes
• Co-manufacturing services

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bakery product manufacturing and sales: Bunny's manufactures and sells a wide range of bakery products including breads, buns, cakes, cupcakes, rusk, snacks, shawarma breads, and bread crumbs. Products are sold to retail customers through distributors and retailers across Pakistan and internationally.
2. Third-party co-manufacturing: The company engages in co-manufacturing with PepsiCo, producing and packaging their products. Raw materials are procured and produced by Bunny's except for flavoring provided by Pepsi. Institutional clients including Unilever (Wall's) and Engro (Omore) are supplied with roasted and assorted nuts as raw materials.

Distribution channels1 record

Marketing channels2 records

Core offering

Bunny's Limited manufactures and sells a wide range of bakery products and snack foods in Pakistan, including breads, buns, rusk, cakes, cupcakes, bread crumbs, shawarma breads, and savory snacks (nimko). The company also operates as a co-manufacturer for PepsiCo (manufacturing and packaging), and supplies roasted and assorted nuts as raw materials to institutional clients including Unilever (Wall's) and Engro (Omore). Products are distributed through retail networks across Pakistan with daily fresh delivery, and are also exported internationally.

Product overview

Bunny's is a Pakistani bakery manufacturer established in 1984, producing a diverse portfolio of baked goods and snacks. The product portfolio comprises breads (Soft Plain Bread, Soft Milky Bread, Soft Bran Bread, Soft Sandwich Bread), buns (Burger Buns in various shapes, Fruit Buns, School Buns, Sheermal), bread crumbs, shawarma breads, rusks (Plain, Bran, Cumin, Garlic, Cake varieties plus Baqar Khani and cookies), cakes and cupcakes (Queen Cakes/Cupcakes in multiple flavors, Plain Cake, Fruit Cake), and savory snacks (various Nimko varieties in 180gm/80gm, 35gm, and 18gm sizes, plus Potato Sticks). The company operates as a co-manufacturer for PepsiCo, Unilever (Wall's), and Engro (Omore).

Differentiator

Problem solved

Functional benefit

Products and services

• Breads (Soft Plain, Soft Milky, Soft Bran, Soft Sandwich) Daily-baked bread loaves available in multiple varieties (Soft Plain, Soft Milky, Soft Bran, Soft Sandwich) and pack sizes (Family Pack, Value Pack, Regular Pack, Mini Pack). Targeted at Pakistani households for everyday consumption.
• Buns (Burger Buns, Fruit Bun, School Bun, Sheermal)
• Bread Crumbs
• Shawarma Breads
• Rusks and Traditional Pastries (Plain, Bran, Cumin, Garlic, Cake Rusk, Baqar Khani, Assorted Cookies)
• Cakes and Cupcakes (Queen Cake, Plain Cake, Fruit Cake)
• Savory Snacks — Nimko range and Potato Sticks
• Co-Manufacturing Services for PepsiCo
• Raw Material Supply to Unilever (Wall's) and Engro (Omore)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• PepsiCocoreOEM/ Whitelabel/ Licensing PartnerBunny's engages in co-manufacturing with PepsiCo, manufacturing and packaging their products. All raw materials are procured and produced by Bunny's except for the flavoring which is provided by PepsiCo itself.
• Unilever (Wall's)coreStrategic or Co-development PartnerUnilever (Wall's) is a recurring institutional client of Bunny's. Bunny's supplies roasted and assorted nuts as raw materials for their products. The supplies are linked with the overall demand of the end product.
• Engro (Omore)coreStrategic or Co-development PartnerEngro (Omore) is a recurring institutional client of Bunny's. Bunny's supplies roasted and assorted nuts as raw materials for their products. The supplies are linked with the overall demand of the end product.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monginis: Monginis operates as a major bakery and cake chain in Pakistan and India, producing breads, cakes, and pastries with both retail outlets and distribution. It is directly comparable to Bunny's as a Pakistan-based packaged bakery producer competing for similar household and HoReCa demand.
• English Biscuit Manufacturers (EBM): EBM is one of Pakistan's largest biscuit and bakery manufacturers, producing packaged baked goods for the domestic market. It is directly comparable to Bunny's as a Pakistan-based branded bakery/snack manufacturer with overlapping retail customers and distribution channels.
• Kolson: Kolson is a Pakistani manufacturer of biscuits and snacks with established retail distribution across Pakistan. It is directly comparable to Bunny's in the branded packaged snack and bakery segment, competing on similar shelves and price points.
• Dawn Foods (Pakistan): Dawn Foods is a global bakery ingredients and finished products supplier with operations in South Asia. It is comparable to Bunny's as a bakery manufacturer serving B2B and retail customers with industrial-scale bread and bakery production.

Broad incumbents

• Parle Products: Parle is a leading Indian biscuits and confectionery manufacturer with deep mass-market distribution. It is comparable to Bunny's in the mass-market branded bakery/snacks space and in serving similar price-sensitive consumers, though Parle's scale and category breadth are materially larger.
• Britannia Industries: Britannia is one of India's largest bakery and biscuit manufacturers with a broad FMCG portfolio and pan-India distribution. It is comparable to Bunny's as a mass-market branded bakery/snack manufacturer in South Asia, though at substantially larger scale and with broader category coverage.
• ITC Foods: ITC Foods is the foods division of ITC Limited, one of India's largest conglomerates, with a portfolio spanning bakery, snacks, and staples. It is comparable to Bunny's as a diversified branded food manufacturer in South Asia with overlapping bakery and snack categories, though at significantly greater scale.
• Nestlé Pakistan: Nestlé Pakistan is a large multinational packaged-food company with a diversified portfolio including dairy, nutrition, and culinary products. It is comparable to Bunny's as a Pakistan-based mass-market packaged food producer relying on similar distribution channels and HoReCa customers.
• Peak Frean: Peak Frean is a heritage biscuit brand with manufacturing presence in Pakistan serving the broader South Asian market. It is comparable to Bunny's as a long-established branded bakery/snack producer in Pakistan targeting similar household consumption occasions.

Regional players

• Modern Bread (India): Modern Bread / Modern Foods is an Indian packaged bakery brand producing breads, buns, and ready-to-eat bakery items. It is comparable to Bunny's as a regional branded packaged bakery manufacturer serving daily household consumption, though operating in a different geography (India).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bunnyspakistan
• Xx.com/bunnyspakistan
• LinkedInlinkedin.com/company/bunnys-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunny's