Adoni Media

What Adoni Media does

Adoni Media is an independent Australian public relations and communications agency founded in 2012 by former foreign correspondent and Network Ten US Bureau Chief Leisa Goddard. The firm is headquartered in Brisbane with a second office in Sydney and operates nationally, serving enterprise, government, and not-for-profit clients including Boeing Defence Australia, Glencore, Rio Tinto, Disney, Queensland and NSW Governments, CSIRO, Royal Australian Navy, and The Salvation Army.

The company's product surface spans four core service lines: Public Relations (strategic campaigns, media relations, corporate affairs, government relations), Media Training (one-on-one and group on-camera training in working TV studios in Brisbane and Sydney), Crisis Management (planning, spokesperson preparation, and on-location simulations with Defence and risk-management partners), and Video News Releases (broadcast-quality footage and interview production distributed to newsrooms via a national camera operator network). Underlying technology is primarily a human-delivery model augmented by an internal national database of editors, journalists, producers, and presenters built through decades of newsroom experience, plus a network of TV camera operators and editors for VNR production.

Revenue is generated through retainer-based and project-based professional services engagements priced via bespoke quote per client scope. Customer acquisition is sales-led via direct outreach, industry referrals, event presence, and inbound website enquiries, with founder-driven thought leadership (Sky News commentary, conference keynotes) acting as a top-of-funnel distribution channel. The firm is founder-owned and privately held, with no disclosed institutional funding or M&A activity.

Name

Adoni Media

Legal name

Adoni Media

Website

https://adonimedia.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adoni Media is an independent Australian PR and communications agency founded in 2012, serving enterprise, government, and not-for-profit clients nationally from Brisbane and Sydney with public relations, media training, crisis management, and video news release services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Media training
• Crisis communications
• Video news releases
• Government relations

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Relations Services: Ongoing PR strategy development, campaign execution, media relations, government relations, and corporate communications. Typically structured as retainer or project-based engagements with enterprise and government clients.
2. Media Training: On-camera practical media training delivered one-on-one, in small groups, or large groups. Training options include boardroom sessions and working TV studios in Brisbane and Sydney. Sold as individual sessions or packages.
3. Crisis Management: Crisis communications planning, preparation services, spokesperson media training for crisis scenarios, and urgent crisis communication response support. Includes plan development and simulation exercises.
4. Video News Release Production: Production of video footage and interview content for distribution to media outlets, sold as standalone production or bundled with PR campaigns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Adoni Media is an independent Australian public relations agency delivering four core professional services: strategic Public Relations (media relations, corporate communications, campaigns), Media Training (on-camera spokesperson coaching), Crisis Management (planning, simulations, real-time response), and Video News Release production (broadcast-quality footage distributed to newsrooms). Supporting offerings include Government Relations advocacy and Corporate Affairs consulting. Services are delivered by former senior journalists and government media advisors for enterprise, government, and not-for-profit clients across Australia.

Product overview

Adoni Media is a traditional PR and communications agency offering a unified suite of human-led professional services. The core portfolio consists of four main offerings: Public Relations (strategic campaigns and media relations), Media Training (executive coaching and spokesperson preparation), Crisis Management (communications planning and crisis response), and Video News Releases (video production and distribution). These services are delivered by former journalists and media professionals who leverage their industry contacts and newsroom experience to help clients manage their media presence, protect their reputation, and achieve communication goals. The company operates primarily in Australia serving ASX-listed companies, government agencies, Fortune 500 corporations, and not-for-profit organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic PR campaigns and corporate communications services covering media relations, messaging strategy, brand awareness campaigns, and stakeholder communication for enterprises, government, and not-for-profits.
• Media Training Practical on-camera media training for executives and spokespeople covering interviews, press conferences, live crosses, and crisis scenarios, delivered in working TV studios in Brisbane and Sydney.
• Crisis Management Crisis communications planning, preparation, and response including risk identification, holding statements, spokesperson media training for crisis scenarios, and real-time crisis simulations with a full media contingent on location.
• Video News Releases Professional production of broadcast-quality video footage and interviews distributed to newsrooms to secure TV coverage without requiring physical journalist presence, leveraging a network of professional camera operators and editors across Australia.
• Government Relations Advocacy and policy influence services leveraging a network of press and policy contacts at local, state, and federal government levels for clients seeking to influence policy and stakeholder outcomes.
• Corporate Affairs Internal and external stakeholder communication strategies for medium-sized businesses, SMEs, and corporate organisations to align messaging across audiences.

Quantifiable outcome

• Client campaigns have generated hundreds of media stories; Cheese Therapy: 147+ stories, $546K+ value; Salvation Army: 830+ stories, $1.6M+ value; Lighthouse Foundation: 307+ stories, $1.8M+ value; Veteran Games: 79+ stories, $640K+ value
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Litl CreativeminorStrategic or Co-development PartnerCreative partner for the Veteran Games campaign, working with Adoni Media on event coverage across television, radio, online, and podcasts.
• Former Defence and Operational ExpertscoreImplementation/ SI/ Consulting PartnerPartners with former Defence and operational experts to conduct crisis simulation exercises on location, including scenarios with full media contingents.
• Risk Management FirmcoreImplementation/ SI/ Consulting PartnerAdoni Media partners with a leading risk management firm to prepare clients, audit policies and procedures, and run crisis simulations for crisis readiness.
• PRIA (Public Relations Institute of Australia)minorOthersAgency member of the Public Relations Institute of Australia, adhering to highest standards of ethical practice and professional competence in accordance with the PRIA Code of Ethics.
• Professional TV Camera Operators and Editors NetworkcoreTechnology or IntegrationNetwork of professional TV cameramen and producers around Australia who film and edit Video News Releases for distribution to newsrooms.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Icon Agency: Sydney-based integrated communications agency offering PR, social media, content, and influencer services with strong Australian enterprise and consumer client base. Comparable as a fellow independent Australian comms agency competing for similar client segments.
• Thrive PR: Australian public relations and communications agency serving corporate, government, and NFP clients across Australia. Comparable as a boutique-to-mid-sized domestic peer with overlapping services in media relations and campaigns.
• SenateSHJ: Leading Australian independent public relations and communications consultancy offering media relations, crisis communications, and government relations services to enterprise and government clients. Directly comparable to Adoni in service mix, client caliber, and Australian market focus.
• Cannings Purple: Independent Australian strategic communications and public relations agency with offices in Perth and Sydney, serving ASX-listed companies, government, and NFPs. Comparable as a fellow boutique-to-mid-sized Australian independent PR competitor with overlapping service lines.
• Keep Left: Australian independent communications consultancy focused on PR, public affairs, and stakeholder engagement across corporate, government, and NFP sectors. Directly comparable in service scope, geography, and boutique positioning.

Broad incumbents

• Edelman Australia: Global public relations firm with Australian presence serving many of the same enterprise, government, and NFP clients as Adoni. Comparable as a broad incumbent offering PR, crisis, and public affairs at greater scale and resourcing.
• WE Communications APAC: Global communications agency with Asia-Pacific presence serving technology and consumer brands. Comparable as a regional play with integrated communications capabilities competing for similar large enterprise clients.
• Ogilvy PR Australia: Global creative and communications network with significant Australian PR operations serving multinational and ASX-listed clients. Comparable as a broad incumbent spanning PR, advertising, and integrated communications.
• Burson (Australia): Global public relations and communications consultancy (formerly BCW) with Australian operations serving enterprise, government, and consumer clients. Comparable as a broad incumbent with strong public affairs and corporate communications offering.
• FleishmanHillard Australia: Global public relations and communications agency with established Australian operations serving large enterprise, government, and multinational clients. Comparable as a scale incumbent competing for the same Fortune 500 and government retainers Adoni targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mediaadoni
• YouTubeyoutube.com/channel/UCZ2XCVh4nGL5uQ4SK8AhfPw/videos
• Facebookfacebook.com/AdoniMedia
• LinkedInlinkedin.com/company/adoni-media
• Instagraminstagram.com/adonimedia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adoni Media