Keep Left
- Company typePrivate
- Founded2001
- HeadquartersSouthbank, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Keep Left firmographics
Firmographics- Name
- Keep Left
- Legal name
- Keep Left Pty Ltd
- Website
- https://keepleft.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Keep Left industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Cause, ESG & Sustainability Communications (MPAAADAL)
Keywords
Where Keep Left is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Keep Left business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Integrated Communications Services: Keep Left generates revenue through providing integrated PR, content marketing, social media, creative, and strategy services to enterprise and mid-market clients. Services are delivered across Australia with clients including Australia Post, ANZ, Guide Dogs, Experian, Great Southern Bank, and Charter Hall. The agency operates on project and retainer-based engagements.
- Impact Score Subscription: The proprietary Impact Score earned media evaluation platform is available by subscription to brands, in-house PR teams, and agency partners globally. The platform is used by agency networks and multinational organizations in more than 15 countries. Subscription options are available globally via impactscore.digital.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Impact Score subscription for agencies and in-house teams |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Keep Left product offering
Product offeringCore offering
Keep Left is a creative communications agency that provides integrated public relations, content marketing, social media, and strategy services to enterprise and mid-market clients across Australia. The agency also offers a proprietary cloud-based platform called Impact Score, which evaluates and scores earned media coverage out of 100 to help PR teams demonstrate ROI. Impact Score is sold globally by subscription to brands, in-house PR teams, and agency partners.
Product overview
Keep Left is a creative communications agency that offers an integrated suite of services centered around its proprietary cloud-based Impact Score earned media evaluation platform. The agency combines Public Relations, Content Marketing, Social Media, and Strategy services under a Wholebrain Thinking methodology that connects owned, earned, and paid media. Impact Score serves as both a flagship product and a key differentiator, providing PR measurement and reporting capabilities. The agency's portfolio also includes creative and advertising services, with all offerings delivered through an integrated approach that prioritizes behavior change and audience understanding.
Differentiator
Problem solved
Functional benefit
Brands
- Impact Score: A proprietary cloud-based earned media evaluation and reporting tool that measures the true value of PR and distills it into an easy-to-read dashboard. The platform uses an algorithm to grade media coverage out of 100 and was recently upgraded with OpenAI integration for automated coverage logging.
Products and services
- Impact Score A cloud-based earned media evaluation and reporting platform that measures the true value of PR by grading each piece of media coverage out of 100, aligning coverage to campaign objectives such as tier-one reach, key message penetration, call-to-actions, and spokesperson visibility. The OpenAI-powered Automated Coverage feature allows users to log media coverage by pasting coverage URLs, capturing screenshots and extracting article details. Used by brands, in-house PR teams, and agency partners in 15+ countries.
- Public Relations Services Earned media programs including corporate PR, consumer PR, events and experiential, ambassador and influencer management, partnerships and sponsorships, issues preparedness and crisis management, community consultation and engagement, internal communications and change management, and PR campaign development. Delivered to enterprise and mid-market clients across Australia.
- Content Marketing Services Content strategy, planning, creation, video production, graphic design, copywriting, content hub management, podcast production, and email marketing services delivered as part of integrated communications campaigns for enterprise and mid-market clients.
- Social Media Services Social media strategy, content creation, TikTok content, UGC content, influencer and ambassador management, content creator management, and creative concepting across major platforms.
- Strategy Services Communications strategy, marketing strategy, narrative development, behaviour change consulting, and creative strategy services built from insight up for enterprise and mid-market clients.
Quantifiable outcome
- The 'How Ya Travellin'?' campaign reached 12 million+ Australians and achieved top 10% globally with 7,000 podcast downloads in 5 months
- +4 more outcomes
Companies that use Keep Left
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
Keep Left technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature2 records
Keep Left partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hardie Grant MediacoreKeep Left was acquired by Hardie Grant Media in August 2025. The acquisition marks a new chapter for Keep Left, joining a network of specialist agencies including Reload Media (digital and media), Heads & Tales (content), Tide Communications (PR & influencers), and Sherpa (production). Following acquisition, Hardie Grant Media comprises 130 staff across Melbourne, Sydney and Brisbane.
- Empirica ResearchcoreImpact Score was developed in partnership with Empirica Research. Empirica Research collaborated on the creation of the algorithm that grades media coverage quality and impact. The platform is hosted on a secure, cloud-based infrastructure developed through this partnership.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Keep Left competitors and assessment
Company assessmentDirect peers
- BMF Advertising: Australian independent integrated creative agency of comparable size, mix of PR, content and creative work, similar blue-chip client base and strong awards profile — directly competitive for the same mid-market and enterprise briefs Keep Left targets.
- M+C Saatchi Australia: Australian creative and integrated communications agency combining advertising, PR, social and content services, competing for the same enterprise and mid-market mandates as Keep Left across Australia.
- Cummins&Partners: Australian independent agency offering integrated creative, PR and brand strategy services. Similar size and positioning to Keep Left, both serving enterprise clients with purpose-led creative work.
- The Monkeys (Accenture Song): Australian creative communications agency (now part of Accenture Song) that produces integrated campaigns blending PR, content and creative work in the same category as Keep Left, competing for high-profile Australian brand briefs.
- Howler: Independent Australian creative agency combining brand, content, social and earned-media work for enterprise clients; comparable scope to Keep Left's integrated communications offerings.
Broad incumbents
- Edelman Australia: Global PR firm's Australian operations; competes with Keep Left on enterprise PR mandates, especially purpose-driven, ESG and corporate reputation work, with deeper resources and global reach.
- Ogilvy PR Australia: Global network's Australian PR and integrated communications arm; competes for the same enterprise briefs as Keep Left with established multinational scale and integrated creative-plus-PR capabilities.
- Weber Shandwick Australia: Global PR firm's Australian practice; competes for enterprise PR, purpose-driven and integrated communications work with significantly broader resources and reach than Keep Left.
- Cision: Global PR, earned media and communications measurement platform providing earned-media analytics and distribution; directly competes with the Impact Score platform for the same corporate and agency measurement budgets.
- Meltwater: Global media intelligence and earned-media analytics platform competing directly against Impact Score's measurement, scoring and reporting capabilities in the PR-measurement SaaS market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Keep Left social profiles
Digital presenceKeep Left compliance and trust
Trust signalCompliance1 record
Keep Left financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keep Left leadership team
Management profileNumber of profiles
Profiles10 records
Keep Left funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keep Left M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keep Left
What does Keep Left do?
Keep Left is a creative communications agency that provides integrated public relations, content marketing, social media, and strategy services to enterprise and mid-market clients across Australia. The agency also offers a proprietary cloud-based platform called Impact Score, which evaluates and scores earned media coverage out of 100 to help PR teams demonstrate ROI. Impact Score is sold globally by subscription to brands, in-house PR teams, and agency partners.
Is Keep Left a public or private company?
Keep Left is a private company. It is classified as corporate owned and is currently operating.
When was Keep Left founded?
Keep Left was founded in 2001. It employs 11 to 50 people.
Where is Keep Left based?
Keep Left is headquartered in Southbank, Australia, in the Oceania region.
How does Keep Left make money?
Two revenue lines are on record. Integrated Communications Services are the primary driver. The others are impact Score Subscription.
Who are Keep Left's main competitors?
Direct peers on record are BMF Advertising, M+C Saatchi Australia, Cummins&Partners, The Monkeys (Accenture Song) and Howler. Broad incumbents are Edelman Australia, Ogilvy PR Australia, Weber Shandwick Australia, Cision and Meltwater.
Does Keep Left have an API?
No public API is recorded for Keep Left.
What industry is Keep Left in?
Keep Left's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAADAL, Cause, ESG & Sustainability Communications. Its NAICS code is 541810 and its SIC code is 7311.