GF Data

What GF Data does

GF Data Resources LLC is a private, ACG-owned data firm that publishes anonymized valuation and transaction benchmarks for U.S. private-equity-sponsored middle-market M&A deals in the $10 million to $500 million enterprise-value band. Its product surface consists of an online valuation database organized by NAICS code, quarterly M&A and Leverage reports, semi-annual Key Deal Terms supplements, industry drilldown reports, and a specialized ESOP Advisor Special Report. The dataset is assembled via a blind, confidential submission process in which 330+ contributing PE firms provide 30+ data points per transaction (valuation multiples, performance metrics, debt structure), with anonymization enforced by batching a minimum of five firms and drilling down only where at least three data points exist.

The platform is hosted on AWS US-East (Linux CentOS, Java/Tomcat, PostgreSQL, SSL, nightly S3 backups) and, as of May 2026, integrates a Farsight-powered natural-language querying interface that compresses multi-filter benchmarking tasks into single conversational queries. Subscriptions are annual, quote-based, and sold directly to PE firms, investment banks, lenders, valuation and ESOP advisors, and law firms — with contributing PE firms receiving access in exchange for data submissions. Marketing runs through content (blog and insights by Bob Dunn and Andrew Greenberg), ACG-affiliated events and webinars (DealMAX, Intergrowth, GrowthTV), newsletters, and earned media in Middle Market Growth and Mergers & Acquisitions. The company operates with 1-10 employees out of Chicago, with governance under Pennsylvania law, and is led by CEO Andrew Greenberg, Managing Director Bob Dunn, and Co-founder B. Graeme Frazier, IV.

Demand visibility is tightly coupled to U.S. lower-middle-market deal flow: GF Data tracked 297 completed PE-sponsored transactions in full-year 2025, a 23% decline versus 2024 and a 41% drop from the 2021 peak of 501, while the average 7.2x TEV/EBITDA purchase price multiple held flat for a third year.

Name

GF Data

Legal name

GF Data Resources LLC

Website

https://gfdata.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

GF Data Resources LLC publishes anonymized valuation and transaction benchmarks for U.S. private-equity-sponsored middle-market M&A deals in the $10 million to $500 million enterprise-value range, serving PE firms, investment banks, lenders, ESOP advisors, and law firms through subscriptions and quarterly reports.

Ownership category

akta.pro rank

Product category

Private M&A Transaction Data & Valuation Benchmarks

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Valuation (PE/VC funds, LP reporting) (FSAEAHAH)

akta.pro secondary industry

Valuation & Purchase Price Allocation (Deal Valuation) (BPAHAOAK)

Keywords

• Private M&A transaction data
• Middle market valuation comps
• Private equity benchmarking data
• M&A leverage reports
• ESOP valuation data

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based Data Access: GF Data provides reliable valuation data on private-equity-sponsored middle-market transactions through quarterly reports and a comprehensive online valuation database. Subscribers pay a subscription fee for access to the transaction information, periodic reports, and the website. Data contributors and other subscribers receive quarterly reports on M&A, leverage, and key deal terms, as well as continuous access through the secure website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GF Data provides reliable, anonymized valuation data on private-equity-sponsored middle-market M&A transactions in the $10 million to $500 million enterprise value range. The company aggregates 30+ data points per transaction from 330+ contributing private equity firms through a blind, confidential submission process, and distributes this data via an online valuation database organized by NAICS codes and through quarterly M&A, leverage, key deal terms, ESOP, and industry drilldown reports.

Product overview

GF Data provides a comprehensive private M&A transaction data platform for the middle market. The core offering consists of an online valuation database that organizes transaction comps by NAICS industry code, supported by quarterly reports on M&A, leverage, and key deal terms. The platform is supplemented by specialized ESOP Advisor Special Reports for employee ownership valuations, industry drilldown reports, and Key Deal Terms supplements covering indemnification and deal structure trends. Data collection covers 30+ data points per transaction with blind anonymization across deals valued between $10 million and $500 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Valuation Database A continuously available online database of valuation comps organized by NAICS industry code, providing real-time transaction data for middle-market private equity deals ranging from $10 million to $500 million in enterprise value. It is sold on a subscription basis to private equity firms, investment banks, lenders, and M&A advisors for transaction benchmarking.
• Quarterly M&A Reports Quarterly reports on M&A activity, leverage trends, and key deal terms covering private equity-sponsored transactions, providing high-level valuation and volume data for subscribers in the lower middle market.
• Quarterly Leverage Reports Quarterly supplement providing detailed information on debt and capital structure trends for middle-market private equity transactions, including leverage multiples and financing patterns.
• ESOP Advisor Special Report
• Key Deal Terms Reports Semi-annual supplement covering indemnification caps, escrow/holdback details, earnouts, and seller financing trends in middle-market private equity transactions.
• Industry Drilldown Reports Quarterly industry-specific valuation reports organized by NAICS codes, enabling detailed analysis across sub-sectors within the middle market for subscribers needing industry-segmented benchmarks.

Quantifiable outcome

• 297 completed transactions tracked in full-year 2025 from 330+ contributing PE firms
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FarsightcoreTechnology or Integration · 20 May 2026GF Data announced a partnership with Farsight to integrate a natural-language querying interface into its platform. The integration compresses research tasks that previously required multiple filter runs and manual reconciliation into a single natural-language query, enabling sell-side advisors to generate tailored deal benchmarking reports in approximately 10 minutes instead of over an hour. GF Data's data collection methodology, including its 30 data points per transaction, blind anonymization process, and minimum thresholds, remains unchanged under the new partnership.
• Small Business Investor Alliance (SBIA)minorGTM or Marketing Partner · 11 March 2014The Small Business Investor Alliance (SBIA), the leading association for lower middle market private equity, announced a partnership with GF Data in 2014. SBIA is the leading association for lower middle market private equity and works with GF Data to provide data resources to its member firms.
• ACG (Association for Corporate Growth)coreStrategic or Co-development PartnerGF Data is an ACG company. ACG is a global membership organization focused on middle-market M&A and growth. GF Data operates as part of ACG, contributing data insights to ACG's Middle Market Growth publication and participating in ACG events including DealMAX and GrowthTV webinars. The partnership provides GF Data with distribution and credibility, while ACG benefits from GF Data's proprietary market data.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CB Insights: CB Insights provides market intelligence, transaction data, and predictive analytics on private companies. It overlaps with GF Data on private deal benchmarking but is broader in scope (M&A, tech, healthcare) and skews toward tech-related startups and growth-stage deals.
• S&P Capital IQ (Market Intelligence): S&P Global Market Intelligence (including Capital IQ Pro) is a broad incumbent offering transaction, multiples, and company data across public and private markets. It competes with GF Data on benchmarking analytics but serves a much wider customer base with a substantially broader data set.

Direct peers

• PitchBook: PitchBook is the closest direct competitor to GF Data, offering comprehensive private market transaction, valuation, and deal intelligence data across PE, VC, and M&A. Both serve investment professionals needing deal comps and valuation benchmarks, though PitchBook is broader across asset classes and deal sizes.
• MergerMarket (Acuris): MergerMarket (part of Acuris/IHS Markit) provides proprietary M&A deal intelligence and league tables for advisors and acquirers. It overlaps with GF Data's mission of providing deal terms and valuation context to M&A professionals, though it focuses more on deal origination intel than blind comps.
• Preqin: Preqin provides data and intelligence on private capital markets, including PE deal terms, fund-level data, and transaction multiples. It overlaps directly with GF Data on PE-backed transaction benchmarking for institutional subscribers such as LPs, GPs, and advisors.
• Dealigence: Dealigence offers a global M&A deals database with detailed transaction profiles for the middle market, targeting investment bankers, advisors, and corporate development teams with valuation comps similar to what GF Data provides for PE-backed deals.

Emerging players

• Datasite (formerly Merrill Corporation): Datasite is a deal-management platform for M&A transactions, historically focused on secure data rooms but expanding into deal matching, benchmarking, and pipeline tools that intersect with GF Data's subscriber needs. It is comparable as an M&A workflow data provider rather than a direct comp database competitor.
• Private Equity Info (PEI Media): PEI Media and its PEInfo/Capitalytics brands provide PE deal data, fund-level information, and market research for institutional subscribers. The platform has narrower coverage than GF Data on middle-market comps but serves the same institutional buyer persona in private capital markets.

Others

• Source Global Research: Source Global Research produces subscription research and benchmarking data on professional services and financial advisory markets, including transaction activity. It is comparable as a subscription data provider in the financial services information space and adjacent to GF Data's information services positioning.

Regional players

• Capstone Partners: Capstone Partners is a middle-market investment banking advisor that publishes proprietary research and league-table-grade deal data for the lower middle market. It is comparable to GF Data as a customer/user of middle-market PE deal intelligence but also produces some competing market commentary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GFData
• LinkedInlinkedin.com/company/gfdata/posts
• Facebookfacebook.com/GFData-131003686936034

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GF Data