Magsaysay Logistics

What Magsaysay Logistics does

Magsaysay Shipping and Logistics (MSL) is the domestic shipping and logistics arm of the diversified MAGSAYSAY Group, headquartered in Ermita, Manila, Philippines, tracing its founding to A. Magsaysay, Incorporated in 1948. The company operates an end-to-end logistics platform serving enterprise customers across the Philippine archipelago through fourteen wholly-owned subsidiaries organized by service line: Lorenzo Shipping Corporation (LSC) and NMC Container Lines (NMCCLI) for full-container liner shipping across ten major ports; One Stop Logistics Solutions (OLSI) for LCL consolidation, sea freight forwarding, inter-island crossdock, trucking, Roro, and dangerous-goods delivery; One Stop Warehousing Solutions (OWSI) for contract logistics using INFOR WMS across five container yards with 33,000 pallet positions; Icebox Logistics Services for door-to-door reefer services across 16 ports with 300+ reefer vans; Magsaysay Shipmanagement (MSI) managing 25 vessels under ISM/ISPS compliance; National Marine Corporation Ship Agency and Brokerage (NMCSAB) for ship agency across nine offices; Road Link Solutions (RLSI) with 150+ chassis and 39 trucks; and Batangas Bay Carriers (BBCI), Marine Fuels Philippines (MFPI), and Islas Tankers Seatransport Corporation (ITSC) for tankering, bunkering, and LPG carriers including the PURE GRACE vessel.

MSL's revenue model is anchored on transaction fees for shipping, 3PL, tankering, chassis leasing, and distribution activities; managed-services fees for warehousing and contract logistics; and professional-services fees for ship management. Pricing is not publicly disclosed and is quote-based, determined by cargo type, volume, route, and service requirements. The go-to-market combines enterprise field sales through the nationwide branch network with industry-event participation (WOFEX, MAFBEX, SCMAP Supply Chain Conference) and association engagement (SCMAP, CCAP, DTI, DOLE, PhilHealth, TESDA). Distribution-group subsidiaries One Stop Distribution (ODI) and World Wide Food Supply (WWFSI) add a parallel revenue stream by marketing, importing, and distributing premium food and non-food brands such as MONIN syrups, House Foods curry sauces, Goo.N diapers, and Culture Blends coffee blends, supported by the MONIN Studio in Bonifacio Global City.

Customer concentration spans four anchor industries: oil and energy (Shell Pilipinas — recognized repeatedly at MASTERS/SOAR Awards since 2013; Isla Group for Solane LPG), beverage and foodservice (Coca-Cola — Top 1 Inter-Island Vendor 2024), healthcare and pharmaceutical (Metro Drug Inc. — Top Forwarder 2023), and retail/FMCG shippers served through OLSI crossdock facilities. MSL is privately held under family-led governance with Doris Magsaysay Ho as Group President and CEO and Jesse H. Maxwell as MSL President and CEO, and operates with 1,001–5,000 employees across the Philippines with no disclosed external institutional funding or public listing.

Name

Magsaysay Logistics

Legal name

Magsaysay Shipping and Logistics

Website

https://msl.com.ph

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Magsaysay Shipping and Logistics (MSL) is the privately held domestic shipping and logistics arm of the MAGSAYSAY Group, operating end-to-end liner shipping, 3PL, warehousing, cold chain, ship management, and tankering services across the Philippine archipelago via fourteen wholly-owned subsidiaries, serving enterprise customers in energy, beverage, pharmaceutical, and FMCG sectors.

Ownership category

akta.pro rank

Product category

Domestic Shipping and Logistics Services

NAICS

Coastal and Great Lakes Freight Transportation (483113), Deep Sea, Coastal, and Great Lakes Water Transportation (4831), Inland Water Freight Transportation (483211), Marine Cargo Handling (48832)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Water Transportation (4400), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)

akta.pro secondary industries

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

Keywords

• Domestic container liner shipping
• Third-party logistics services
• Cold chain logistics solutions
• Marine ship management
• Warehousing and distribution

Headquarters

HQ city

Ermita

HQ country

Philippines

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Full Container Liner Shipping: Lorenzo Shipping Corporation (LSC) and NMC Container Lines (NMCCLI) operate container vessels providing pier-to-pier, pier-to-door, door-to-pier, and door-to-door containerized cargo transport services across major Philippine ports.
2. Third-Party Logistics: One Stop Logistics Solutions (OLSI) provides total logistics solutions including LCL cargo consolidation, sea freight forwarding, inter-island crossdock, trucking, and Roro services. Also handles lube oil transport using ISO tank containers and dangerous goods delivery.
3. Tankering and Marine Bunkering: Batangas Bay Carriers (BBCI) handles tankering and petroleum barging in key waterways. Marine Fuels Philippines (MFPI) provides marine bunkering services.
4. Cold Chain Solutions: Icebox Logistics Services (Icebox) provides domestic refrigerated container services including door-to-door delivery, stuffing/stripping, mobile and static reefer storage, shipping, cargo forwarding, FCL, LCL, and trucking.
5. Warehousing and Container Yard: One Stop Warehousing Solutions (OWSI) provides contract logistics warehouse and inventory management services including cold storage facilities, stock management, distributor replenishment, and container yard services.
6. Ship Management: Magsaysay Shipmanagement (MSI) provides complete marine and technical management for vessels, including complete agency services through NMCSAB.
7. Chassis Leasing and Hauling: Road Link Solutions (RLSI) provides trucking and chassis leasing with over 150 chassis units and 39 truck units nationwide.
8. Premium Products Distribution: One Stop Distribution (ODI) markets, imports, and distributes world-class and premium food and non-food products. World Wide Food Supply (WWFSI) serves as the official importer and distributor of MONIN products in the Philippines.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Magsaysay Shipping and Logistics (MSL) provides end-to-end integrated logistics and domestic shipping services across the Philippines through dedicated subsidiaries. Its offerings span full container liner shipping, third-party freight forwarding (LCL/sea freight/crossdock/trucking), cold chain reefer logistics, contract warehousing, ship management, ship agency and brokerage, tankering and marine bunkering, chassis leasing and trucking, and premium food and non-food product distribution.

Product overview

Magsaysay Shipping and Logistics (MSL) is a diversified logistics and maritime services company offering an integrated portfolio of services through its various subsidiaries. The company operates as a platform-plus-modules architecture with core shipping and logistics services (Lorenzo Shipping Corporation, NMC Container Lines, Road Link Solutions, One Stop Logistics Solutions) complemented by specialized services including warehousing (One Stop Warehousing Solutions), cold chain solutions (Icebox Logistics), ship management (Magsaysay Shipmanagement), ship agency and brokerage (NMCSAB), tankering and marine bunkering (BBCI, MFPI), and premium product distribution (One Stop Distribution, World Wide Food Supply). MSL's end-to-end operations combine dedicated people with technology-enabled services to connect businesses to every corner of the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• MONIN Philippines: Premium French syrups, sauces, powders, and fruit mixes distributed by WWFSI in the Philippines through the MSL Distribution Group
• Goo.N
• Culture Blends
• Jans Snack
• MONIN Studio

Products and services

• Full Container Liner Shipping Operated through Lorenzo Shipping Corporation (LSC) and NMC Container Lines (NMCCLI), providing pier-to-pier, pier-to-door, door-to-pier, and door-to-door containerized cargo transport across 10 major Philippine ports (Manila, Iloilo, Bacolod, Cebu, Dumaguete, Cagayan de Oro, General Santos, Davao, Cotabato, Zamboanga) using eight LSC container vessels with ISM and IACS classification.
• Third-Party Logistics Provided through One Stop Logistics Solutions, Inc. (OLSI), offering LCL cargo consolidation, sea freight forwarding, inter-island crossdock, trucking, Roro services, lube oil transport via ISO tank containers, and dangerous goods delivery. Targets Retail, Industrial Goods, Electronic Durables, and FMCG sectors across the Philippines' archipelagic geography.
• Hauling and Chassis Leasing Operated by Road Link Solutions, Inc. (RLSI), providing trucking and chassis leasing services with a pool of over 150 chassis units (single, tandem, double, tri-axle configurations) and 39 truck units nationwide.
• Contract Warehousing and Container Yard Services Operated by One Stop Warehousing Solutions, Inc. (OWSI), providing contract logistics warehousing and inventory management including cold storage for frozen and chilled commodities, stock management, distributor replenishment, route-to-route market services, stuffing/stripping, and container yard operations. Uses INFOR Warehouse Management System for real-time reporting. Five container yards with up to 33,000 pallet positions across 50,000 sqm.
• Cold Chain Solutions Operated by Icebox Logistics Services, Inc. (Icebox), providing domestic refrigerated container services including door-to-door delivery, stuffing and stripping, mobile and static reefer storage, shipping, cargo forwarding, FCL, LCL, and trucking. Operates over 300 reefer van units serving 16 major ports nationwide with Reefer Van Land Transfer (RVLT) services.
• Ship Management Provided by Magsaysay Shipmanagement, Inc. (MSI), delivering complete marine and technical management for 25 vessels consisting of product and chemical tankers, petroleum barges, container ships, and specialized vessels for domestic trade. Complies with ISM and ISPS Codes and IACS classification.
• Ship Agency and Brokerage Provided by National Marine Corporation Ship Agency and Brokerage (NMCSAB), offering full agency services including customs brokerage to Filipino and foreign ship owners, charterers, and principals calling Philippine ports. Network covers Manila, Batangas, Cebu, Iloilo, Dumaguete, Leyte, Iligan, Cagayan de Oro, and Davao.
• Tankering and Marine Bunkering Provided through Batangas Bay Carriers, Inc. (BBCI) for tankering and petroleum barging in key waterways, rivers, and shallow ports; Marine Fuels Philippines, Inc. (MFPI) for marine bunkering services; and Islas Tankers Seatransport Corporation (ITSC) for dedicated LPG carrier services (e.g., PURE GRACE for Solane LPG).
• Premium Product Distribution Provided through One Stop Distribution, Inc. (ODI) and World Wide Food Supply, Inc. (WWFSI), engaged in marketing, importation, and distribution of world-class and premium food and non-food products. WWFSI is the official importer and distributor of MONIN products (premium syrups, sauces, powders, fruit mixes) in the Philippines. ODI distributes House Foods curry products, Goo.N baby diapers, Culture Blends coffee, Jans Snack products, and elis Philippines sanitary pads.

Quantifiable outcome

• 25 million man-hours with Zero Lost Time Injury achieved by Tankers Division
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Isla Group (Solane LPG)coreStrategic or Co-development Partner · 20 February 2026MSL Tankers Division, through Islas Tankers Seatransport Corporation (ITSC), formed a new partnership with Isla Group to provide dedicated LPG carrier services. PURE GRACE vessel was developed and deployed specifically for transporting Solane LPG to Luzon, Visayas, and Mindanao, marking a key milestone in Isla Group's nationwide logistics capability. Both companies share core values of professionalism, operational discipline, and commitment to safety.
• Visayas Container Terminal (VCT)coreStrategic or Co-development Partner · 1 May 2024MSL, through OLSI, entered a strategic partnership with Visayas Container Terminal for the inauguration of an integrated crossdock and consolidation facility in Iloilo City. The partnership was inaugurated in May 2024, strengthening OLSI's operations in the Visayas region.
• Mitsui O.S.K. Lines (MOL)minorStrategic or Co-development PartnerMOL hosted an exclusive media gathering in February 2025 to strengthen its presence in the Philippines through its partnership with Magsaysay and to inspire young Filipinos to join the MOL Magsaysay Maritime Academy (MMMA). MOL Chief Country Representative for the Philippines participated alongside Magsaysay Group President and CEO Doris Magsaysay Ho.
• Cold Chain Association of the Philippines (CCAP)minorOthersMSL executives Gilbert Singson (Icebox) and Agnes Degala (OWSI) were elected to the CCAP Board of Directors in March 2026. OWSI has been a member of CCAP since 2018. The Cold Chain Association of the Philippines brings together key stakeholders from government and industry.
• TESDAminorOthersOWSI earned TESDA's Enterprise-Based Education and Training (EBET) accreditation, becoming the first enterprise accredited by TESDA-NCR under the EBET Program. MSL and OWSI are positioned to boost employability and develop future industry leaders in logistics.
• Isla GroupminorChannel Partner/ Reseller/ DistributorIsla Group partnered with MSL Tankers Division (through ITSC) to use PURE GRACE as its official vessel for transporting Solane LPG products nationwide.
• DENRminorOthersOLSI partnered with DENR and MSL HSES for a tree planting activity at the Million Trees Nursery in Quezon City in July 2025, planting 100 Molave tree seedlings.
• Caritas ManilaminorOthersOWSI partnered with Caritas Manila to support the Segunda Mana Program, handing over 12 boxes of GOO.N baby diapers and 18 pairs of safety shoes in December 2025.
• PhilHealth and DOLEminorOthersMSL partnered with PhilHealth and DOLE for the pilot run of YAKAP (Yaman ng Kalusugan Program) at the Times Plaza Building in September 2025, providing MSL employees access to free medical consultations, laboratory tests, and PhilHealth registration.
• Department of Environment and Natural Resources (DENR)minorOthersOLSI partnered with DENR for the Million Trees Initiative, planting 100 Molave tree seedlings at the Million Trees Nursery in Quezon City in July 2025.
• Department of Trade and Industry (DTI)minorOthersOLSI engaged with DTI Undersecretary Mary Jean T. Pacheco in April 2026 to discuss opportunities for strengthening the Philippine logistics sector, including MSMEs as core market and energy crisis challenges.
• House FoodsminorChannel Partner/ Reseller/ DistributorODI serves as distributor for House Foods' Japanese-Style Curry Sauces in the Philippines. Partnership began in 2016 when House Foods curry brand was introduced to the Philippine market.
• MONINcoreChannel Partner/ Reseller/ DistributorWWFSI serves as the official importer and distributor of MONIN products in the Philippines. MONIN, a French brand, is the global leader in premium syrups, sauces, powders, and fruit mixes. WWFSI organizes MONIN Coffee Creativity Cup competitions and manages MONIN Studio at Bonifacio Global City.
• elis PhilippinesminorChannel Partner/ Reseller/ Distributorelis Philippines is a partner brand of ODI. ODI supports elis Philippines at events like Women's Run PH 2026, distributing sanitary pad samples and brand activations.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 2GO Group: 2GO Group is the Philippines' largest integrated inter-island shipping and logistics provider, operating container vessels, warehousing, and last-mile delivery — directly comparable to MSL's LSC container liner shipping, OLSI 3PL, and OWSI warehousing franchises.
• Aboitiz InfraCapital / Aboitiz Logistics: Aboitiz operates integrated logistics, shipping, and infrastructure businesses in the Philippines (including Aboitiz Transport System legacy operations), serving the same enterprise customers in FMCG, industrial, and retail segments as MSL.
• Chelsea Logistics and Infrastructure Holdings (now Dito CME Holdings): Chelsea Logistics operates passenger and cargo inter-island shipping plus logistics services in the Philippines, competing head-to-head with MSL in domestic liner shipping, freight forwarding, and supply chain services.

Regional players

• Asian Terminals Inc. (ATI): ATI operates major container terminals at Manila South Harbor and Batangas, providing port-side marine cargo handling and stevedoring services that overlap with MSL's port-dependent container yard and ship agency operations.

Broad incumbents

• Yusen Logistics Philippines: Yusen Logistics is a global 3PL with Philippines operations in ocean forwarding, warehousing, and distribution — competing with MSL's OWSI warehousing and OLSI forwarding arms for enterprise 3PL contracts.
• International Container Terminal Services Inc. (ICTSI): ICTSI is a global container terminal operator with substantial Philippine port operations at Manila International Container Terminal, competing with and partnering alongside MSL in the marine cargo handling and inter-island logistics stack.
• Kuehne+Nagel Philippines: Kuehne+Nagel is a global freight forwarder with significant Philippines presence in sea freight forwarding, customs brokerage, and contract logistics — comparable to MSL's OLSI freight forwarding and NMCSAB customs brokerage services.
• Maersk Philippines: Maersk (A.P. Moller-Maersk) operates global container liner shipping and integrated logistics with Philippines offices — competing with MSL's LSC container liner service on domestic feeder connections and serving the same import/export shipper base.
• CMA CGM Philippines: CMA CGM is a global container carrier and logistics provider with Philippines operations in container shipping and freight forwarding — directly comparable to MSL's LSC container liner and NMCSAB agency/brokerage services.
• DHL Philippines (Deutsche Post DHL): DHL operates global integrated logistics with Philippines presence in warehousing, freight forwarding, and cold chain — competing with MSL's OLSI forwarding, OWSI warehousing, and Icebox cold chain offerings for enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magsaysaytlc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magsaysay Logistics