Smart Step Flooring
Smart Step Flooring (WellnessMats) is a U.S. manufacturer of premium anti-fatigue mats built on proprietary Advanced Polyurethane Technology, serving healthcare, industrial, hospitality, retail, and fitness buyers through direct B2B sales, e-commerce, distributors, and a Cintas distribution partnership.
- Company typePrivate
- Founded2000
- HeadquartersTroy, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Smart Step Flooring does
Smart Step Flooring, doing business as WellnessMats, is a U.S. manufacturer of premium anti-fatigue mats founded in 2000 and headquartered in Troy, Michigan, with its production facility located in Sullivan, Missouri. The company designs and produces polyurethane standing mats under proprietary Advanced Polyurethane Technology (APT), a one-piece, single-pour 100% polyurethane material engineered to never compress, delaminate, or curl, distinguishing it from commodity foam and gel alternatives. Core product lines include Supreme (flagship with custom sizing/branding via Supreme Custom), Connect (modular X-pattern system with Connect Custom extensions), MobilePro (portable compact mats), and the Traxtion and Maxum industrial collections; a separate Pro Fitness line extends APT into fitness use cases. All products carry a 10-year warranty and are made domestically at the Missouri facility.
The company serves standing-intensive verticals including healthcare (hospitals, dental, veterinary, surgical, rehabilitation), industrial/manufacturing (factories, warehousing, assembly lines), hospitality (hotels, restaurants, casinos), service/retail (grocery, government, finance), and salon/spa. Commercial buyers range from Fortune 500 enterprises — including Amazon, Delta, Costco, FedEx, Wegmans, and Planet Fitness — to mid-market operators and SMBs. Revenue is generated primarily through one-time unit mat sales at $108–$168+ list pricing, with quote-based volume pricing for B2B accounts, a Pro Pricing portal with multi-year contract cadence, and a sample program to drive volume conversion.
The go-to-market is a hybrid B2B/professional-consumer motion combining a direct enterprise sales team, an e-commerce storefront at wellnessmats.com, Amazon marketplace, authorized distributors and retail partners nationwide, and a strategic distribution partnership with Cintas (national facility services provider) under which WellnessMats Professional is offered as the premium anti-fatigue mat option. Marketing relies on organic social, content marketing (The Wellness Blog, white papers, case studies, independent lab results), and a suite of B2B enablement tools (Ergonomic ROI Calculator, Ergonomic Risk Assessment, Employee Comfort Survey) targeting ergonomic and workplace-safety procurement. The company is privately held, operates at 11–50 employees, and has not disclosed funding, investor backing, or revenue.
Smart Step Flooring firmographics
Firmographics- Name
- Smart Step Flooring
- Legal name
- WellnessMats
- Website
- https://smartstepflooring.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Step Flooring (WellnessMats) is a U.S. manufacturer of premium anti-fatigue mats built on proprietary Advanced Polyurethane Technology, serving healthcare, industrial, hospitality, retail, and fitness buyers through direct B2B sales, e-commerce, distributors, and a Cintas distribution partnership.
- Ownership category
- akta.pro rank
Smart Step Flooring industry classification
Industry- Product category
- Commercial Anti-Fatigue Matting
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)
- akta.pro secondary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
Keywords
Where Smart Step Flooring is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smart Step Flooring business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Anti-Fatigue Mat Sales (Direct to Business): Direct B2B sales of premium anti-fatigue mats to businesses, franchises, and institutions. Individual mat lines include Supreme (from $147 list), Connect (from $168 list), and MobilePro (from $108 list). Volume pricing and custom layout solutions are offered through professional sales team quotes. This represents the primary revenue stream.
- Retail and E-commerce (Consumer/Direct): Direct-to-consumer sales through the wellnessmats.com e-commerce storefront, as well as authorized retail partners and Amazon marketplace presence, covering both home and professional product lines.
- Channel Distribution via Cintas: WellnessMats Professional products distributed as the premium anti-fatigue mat option through Cintas, a national facility services provider, generating revenue through channel distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WellnessMats Supreme - professional flagship mat |
| Unit Pricing | Pay-as-you-go | WellnessMats Connect - modular X-pattern system |
| Unit Pricing | Pay-as-you-go | MobilePro - portable compact mat |
| Unit Pricing | Multi-year contract | Pro/B2B Volume Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Smart Step Flooring product offering
Product offeringCore offering
Smart Step Flooring, operating as WellnessMats, manufactures and sells premium anti-fatigue mats made from its proprietary Advanced Polyurethane Technology (APT). The company produces commercial-grade mats for healthcare, industrial, hospitality, and retail workplaces, as well as a consumer line for home and fitness use, with custom sizing, layout design, and branding services for business buyers.
Product overview
WellnessMats (Smart Step Flooring) is a manufacturer of premium anti-fatigue mats for commercial and professional use. The product portfolio centers on Advanced Polyurethane Technology (APT), a proprietary one-piece, single-pour material engineered to never compress, delaminate, or curl. The core product lines include Supreme (flagship high-performance mat with full customization via Supreme Custom), Connect (modular X-Pattern system with endless extension capabilities), and MobilePro (portable compact mats for travel and small-space use). All products are backed by a 10-year warranty and are 100% made in the USA at the company's Missouri facility.
Differentiator
Problem solved
Functional benefit
Brands
- Supreme: Premium anti-fatigue mat collection designed for professionals demanding comfort and endurance in reception areas, retail counters, industrial workstations, and healthcare settings. Features full customization options and puzzle-piece technology for complete floor coverage.
- Connect
- MobilePro
- Traxtion
- Maxum
- APT (Advanced Polyurethane Technology)
Products and services
- WellnessMats Supreme Flagship high-performance anti-fatigue mat designed for professionals demanding comfort and endurance in reception areas, retail counters, industrial workstations, and healthcare settings. Available in a wide range of sizes with Supreme Custom option for complete floor coverage. List pricing starts at $147.
- WellnessMats Connect Modular anti-fatigue mat with an innovative X-Pattern design and extension pieces (Station Mat, Ends, Middle, Corner) for customizable coverage in commercial spaces. Available with yellow safety borders. List pricing starts at $168.
- MobilePro Compact, portable anti-fatigue mat designed for travel, kneeling, or small-space use. Lightweight yet supportive ergonomic relief for professionals on the go or small-area standing tasks. List pricing starts at $108.
- Custom Mat Sizing, Layout & Branding Service Bespoke mat customization service using PuzzlePiece Technology and Connect X-Pattern design tools to produce full foot coverage configurations tailored to exact dimensions (down to 1/8 inch), accommodating holes for poles and cutouts for obstacles. Also includes logo branding with instant mockup preview. Available through the Pro Pricing portal and professional sales team.
Quantifiable outcome
- Mats in service up to 11 years without replacement (TSA Detroit Metro Airport)
- +3 more outcomes
Companies that use Smart Step Flooring
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Smart Step Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smart Step Flooring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CintascoreWellnessMats Professional products are available as the premium anti-fatigue mat option through Cintas, a major national facility services provider. This distribution partnership enables Cintas to offer WellnessMats to its enterprise customers as part of its facility management and workplace safety solutions portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Smart Step Flooring competitors and assessment
Company assessmentDirect peers
- Wearwell: US manufacturer of anti-fatigue and industrial matting for standing-intensive workplaces, competing directly in the same commercial ergonomic-mat category.
- NoTrax (Justrite/Superior Manufacturing): Major producer of anti-fatigue, entrance, and safety matting sold to industrial, hospitality, and healthcare buyers, overlapping directly with WellnessMats' commercial lines.
- Ergomat: Specialist in premium anti-fatigue mats and industrial floor safety products for manufacturing and warehousing, a close match to WellnessMats' professional positioning.
- Crown Matting Technologies: Manufacturer of anti-fatigue, entrance, and specialty floor matting for commercial and industrial environments, competing in the same product category.
- M+A Matting (The Andersen Company): Produces anti-fatigue and commercial floor matting for facilities and workplaces, directly overlapping with WellnessMats' B2B mat offerings.
- GelPro (Let's Gel, Inc.): Maker of premium anti-fatigue comfort mats for kitchen, professional, and standing use, overlapping strongly with WellnessMats' home and professional lines.
- Rhino Mats: Manufacturer of anti-fatigue and industrial matting for commercial and industrial workplaces, a direct category competitor.
Broad incumbents
- Apache Mills: Large US matting manufacturer producing anti-fatigue, entrance, and floor mats across retail and commercial channels, a broad incumbent in the same space.
Regional players
- Cactus Mat Mfg: Producer of anti-fatigue and commercial floor mats primarily for foodservice and hospitality, overlapping in category with a narrower vertical focus.
Others
- Cintas: National facility services provider that distributes WellnessMats Professional as its premium anti-fatigue option; an ecosystem/channel partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Step Flooring social profiles
Digital presenceSmart Step Flooring compliance and trust
Trust signalCompliance6 records
Smart Step Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Step Flooring leadership team
Management profileNumber of profiles
Smart Step Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Step Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Step Flooring
What does Smart Step Flooring do?
Smart Step Flooring, operating as WellnessMats, manufactures and sells premium anti-fatigue mats made from its proprietary Advanced Polyurethane Technology (APT). The company produces commercial-grade mats for healthcare, industrial, hospitality, and retail workplaces, as well as a consumer line for home and fitness use, with custom sizing, layout design, and branding services for business buyers.
Is Smart Step Flooring a public or private company?
Smart Step Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Step Flooring founded?
Smart Step Flooring was founded in 2000. It employs 11 to 50 people.
Where is Smart Step Flooring based?
Smart Step Flooring is headquartered in Troy, United States, in the North America region.
How does Smart Step Flooring make money?
Three revenue lines are on record. Anti-Fatigue Mat Sales (Direct to Business) is the primary driver. The others are retail and E-commerce (Consumer/Direct) and channel Distribution via Cintas.
Who are Smart Step Flooring's main competitors?
Direct peers on record are Wearwell, NoTrax (Justrite/Superior Manufacturing), Ergomat, Crown Matting Technologies, M+A Matting (The Andersen Company), GelPro (Let's Gel, Inc.) and Rhino Mats. Apache Mills is listed as a broad incumbent. Cactus Mat Mfg is listed as a regional player. Cintas is listed as an others.
Does Smart Step Flooring have an API?
No public API is recorded for Smart Step Flooring.
What industry is Smart Step Flooring in?
Smart Step Flooring's product category is Commercial Anti-Fatigue Matting. Its primary akta.pro industry code is IMAOAJAD, Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility), with a secondary code of IMANALAI, Industrial Matting, Flooring & Safety Rubber Products. Its NAICS code is 314110 and its SIC code is 2273.