Pacific Northern

What Pacific Northern does

Pacific Northern, Inc. is a privately held, family-owned B2B manufacturer of custom retail display and fixture solutions, headquartered in Carrollton, Texas. Founded in the 1980s by Eddie Lee and now led by his son Mike Wharton as President & CEO, the company operates a vertically integrated model anchored by a 430,000+ square foot ISO 9001:2015 certified factory in Dongguan, China, employing roughly 720 production staff, alongside a 108-person Dallas office covering design, project management, account management, and warehousing across 60,000 sq ft, plus a small European presence for sourcing and account coverage. Per company materials, Pacific Northern serves 150+ major clients, completes over 1,000 unique projects and 500+ creative concepts annually, and reports a 98% repeat customer rate.

The company designs, engineers, prototypes, manufactures, and delivers custom display and fixture programs for luxury and retail brands across jewelry, watches, fashion, beauty, spirits, optical, and hospitality segments. Core products include in-case displays, vitrines, millwork, branded wall and floor fixtures, window animations, and full-store build-outs, supported by in-house capabilities including CNC routers and panel saws, CNC fabric cutters, laser cutting, paint booths, wood and metal shops, 3D printing for prototyping, and an ionized water dust suppression system. Differentiated technical features include a 24-hour development cycle, ISO-certified quality control, FSC Chain of Custody, CARB2, REACH, UL and 2024 CSR compliance, and a patented battery-powered LED fine jewelry vitrine developed for Kendra Scott.

Pacific Northern monetizes through project-based custom manufacturing sold via direct enterprise B2B sales with no resellers; pricing is set per project via client quote rather than published list pricing. Marquee customers referenced in public materials include Louis Vuitton (LVMH), Dior, Chanel, Tiffany & Co., Nordstrom, Macy's, KAY Jewelers and Zales (Signet), Michael Kors, COACH, Kendra Scott, L'Oréal, Tom Ford (Estée Lauder), TAG Heuer, Bulova, Seiko, Zenith, Omni Hotels & Resorts, and others, with project examples including multi-store rollouts (e.g., KAY's 1,100+ store fixture program, Juicy Couture's global store fixture program), flagship builds (Michael Kors Rockefeller Centre), and shop-in-shop installations (Hanky Panky at Bloomingdale's 59th Street). The firm is self-funded with no disclosed external investors, no public listing, and no publicly disclosed revenue figure.

Name

Pacific Northern

Legal name

Pacific Northern, Inc.

Website

https://pacificnorthern.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacific Northern is a privately held, vertically integrated custom display and fixture manufacturer serving luxury and retail brands across jewelry, watches, fashion, beauty, spirits, and hospitality, anchored by a 430,000+ sq ft ISO-certified factory in Dongguan, China, and a Dallas-based design and project management operation.

Ownership category

akta.pro rank

Product category

Custom Retail Displays and Fixtures

NAICS

Other Furniture Related Product Manufacturing (3379), Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Custom retail displays
• Fixture manufacturing
• Visual merchandising
• POP displays
• Store millwork

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Display Manufacturing: Pacific Northern designs, engineers, manufactures, and delivers custom display and fixture solutions for retailers. Revenue is generated through project-based custom manufacturing engagements with major retail and luxury brands. Projects include POP displays, fixtures, millwork, vitrines, window displays, and branded retail environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pacific Northern designs, engineers, manufactures, and delivers custom display and fixture solutions for retail and luxury brands, including POP displays, jewelry and watch vitrines, optical fixtures, spirits glorifiers, cosmetics displays, fashion fixtures, millwork, and window animations. Each program is built through a vertically integrated process from concept design and engineering through prototyping, ISO 9001:2015 certified manufacturing in Dongguan, China, quality control, global logistics, warehousing, distribution, and after-sale support for installation and repairs.

Product overview

Pacific Northern is a B2B manufacturing company that designs, engineers, manufactures, and delivers custom display and fixture solutions for retail brands. Their core offering consists of custom display solutions (including jewelry, watch, optical, spirits, cosmetics, and fashion displays) paired with comprehensive services (visual merchandising, design/engineering, global sourcing, project management, manufacturing, warehousing, and after-sale support). The company operates a vertically integrated model with in-house manufacturing facilities in China and warehousing in Dallas, Texas, serving luxury and retail brands worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Display Solutions
• Fixtures and Millwork
• Jewelry Displays
• Watch Displays
• Optical Fixtures
• Spirits Fixtures
• Cosmetics and Fragrance Displays
• Fashion Displays
• Window Animations and Displays
• Design and Engineering Services
• Project Management and International Logistics
• Warehousing, Distribution, and Fulfillment

Quantifiable outcome

• 98% repeat customer rate
• +5 more outcomes

Named customers40 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• FedExminorOthersLongstanding relationship with FedEx for package delivery and shipping services as part of Pacific Northern's logistics and distribution network.
• DHLminorOthersLongstanding relationship with DHL for international shipping and logistics services.
• UPSminorOthersPartnership with UPS for delivery services and freight forwarding capabilities.
• Steam Ship LinesminorOthersLongstanding relationships with Steam Ship Lines for ocean freight services enabling international container shipments.
• Freight Forwarders NetworkminorOthersNetwork of freight forwarding partners enabling global logistics and distribution capabilities.
• GSI NetworkcoreStrategic or Co-development PartnerGlobal Supplier Network of carefully curated manufacturing partners enabling immediate production in locations around the world. Production and QC teams work directly with network partners to offer production items of similar materials in all regions. Extensive verification ensures partners operate under same uncompromising standards and procedures.
• Association for Retail Environments (A.R.E.)minorOthersIndustry membership in A.R.E., a leading trade association for retail environments and visual merchandising.
• JCKminorOthersIndustry membership in JCK, a leading jewelry industry publication and trade show.
• VMSDminorOthersIndustry membership in VMSD (Visual Merchandising and Store Design) magazine.
• Design RetailminorOthersIndustry membership in Design Retail publication.
• Shop!minorOthersIndustry membership in Shop! (formerly Shop! Association), a global trade association for the retail design and merchandising industry.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Displayworks: Custom retail display and fixture manufacturer serving consumer brands; competes head-to-head with Pacific Northern for POP display, fixture, and in-store environment contracts across multiple verticals.
• The Howard Company: Long-standing custom POP display, signage, and fixture manufacturer for retail brands; directly comparable to Pacific Northern on project-based custom retail fixtures and rollouts.
• T-ROC: Retail execution provider offering displays, fixtures, and merchandising services alongside its wireless business; competes with Pacific Northern for custom retail display and fixture programs.
• Fuse Project: Industrial design and product innovation firm that develops display, retail, and consumer product concepts — comparable to Pacific Northern's design + prototyping + production capability for retail brands.
• Bish Creative Displays: Custom POP and retail display manufacturer known for creative builds and large-scale programs; directly comparable to Pacific Northern on custom display fabrication for consumer brands.
• The Trade Group: Exhibit, event, and retail display solutions provider with in-house fabrication capabilities; competes with Pacific Northern on custom builds, installations, and branded environments.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency that designs and fabricates custom installations; a broader incumbent that overlaps with Pacific Northern on experiential and retail environment fabrication work.
• Sparks: Experiential marketing agency with proprietary fabrication capabilities for live events and brand activations; adjacent competitor for high-end custom build programs in retail-adjacent environments.
• George P. Johnson: Large experiential marketing agency with global production capabilities; overlaps with Pacific Northern on custom builds and installations for major brands.
• Momentum Worldwide: Global brand experience agency with custom fabrication and design services; comparable to Pacific Northern on retail and luxury brand experience design and delivery at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-northern-inc.
• Instagraminstagram.com/pacificnorthern

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Northern