SwedishAmerican

What SwedishAmerican does

SwedishAmerican is a not-for-profit healthcare system founded in 1911 and headquartered in Rockford, Illinois, now operating as the northern Illinois division of UW Health, the integrated academic health system affiliated with the University of Wisconsin-Madison. SwedishAmerican provides comprehensive healthcare services across northern Illinois, anchored by its Women's & Children's Hospital in Rockford, which houses the only Level III Neonatal Intensive Care Unit (NICU) in the area along with pediatric inpatient and specialty services. As part of the broader UW Health network, SwedishAmerican's patients gain access to specialty programs including the only NCI-designated Comprehensive Cancer Center in Wisconsin (Carbone Cancer Center), a transplant program with 60 years of leadership, and pediatric services through UW Health Kids.

The underlying technology platform is the MyChart patient portal, which consolidates appointment scheduling, after-visit summaries, test results, billing, and provider messaging across the integrated network. Care delivery is augmented by Telehealth video visits and asynchronous e-Visits, supported by pharmacy services with free delivery spanning Dane County and Rockford. Pricing follows standard US healthcare insurance-based billing with CMS price transparency disclosures and financial assistance programs; no subscription pricing is applied in practice despite the data label.

SwedishAmerican's go-to-market is patient-driven: acquisition channels are self-referral, physician referrals (community physicians refer patients into UW Health specialty programs), and direct digital engagement through web properties, social media, and MyChart. The customer base spans the general patient population, pediatric patients, oncology and transplant patients, neurology/neurosurgery patients, and referring community physicians across Wisconsin and northern Illinois. The combined UW Health system serves over 867,000 patients annually through six hospitals and more than 105 primary and specialty outpatient locations with over 2,000 employed physicians and 26,500+ total employees.

Name

SwedishAmerican

Legal name

SwedishAmerican

Website

https://swedishamerican.org

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SwedishAmerican is a not-for-profit community healthcare system in Rockford, Illinois, operating as the northern Illinois arm of UW Health and serving residents through hospital, outpatient, pediatric, and specialty care anchored by its Women's & Children's Hospital and the area's only Level III NICU.

Ownership category

akta.pro rank

Product category

Hospital and Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Health Services (8000)

akta.pro primary industry

Integrated Delivery Networks (IDNs) & Multi-Hospital Systems (HLAFAAAC)

akta.pro secondary industry

Care Management & Population Health Program Administration (HLAEALAG)

Keywords

• Healthcare services
• Hospital care
• Specialty medicine
• Patient portal
• Pharmacy services

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical care services across hospitals, outpatient clinics, and specialty services including emergency care, surgery, oncology, transplant, and pediatrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SwedishAmerican is a not-for-profit healthcare system based in Rockford, Illinois, operating as part of UW Health's integrated health system. It provides comprehensive hospital, primary care, and specialty care services, including pediatrics, oncology, transplant, neurology, and women's health, supported by a Level III NICU and the MyChart patient portal. The system serves patients in northern Illinois as part of a broader network spanning Wisconsin and Illinois.

Product overview

UW Health is an integrated health system offering a comprehensive portfolio of healthcare services through its affiliated academic medical center and network of facilities. The system is organized around a unified patient portal (MyChart) that connects patients to services including pharmacy, telehealth, e-visits, and clinical trials. Specialty care is delivered through dedicated programs including UW Health Kids (pediatrics), the Carbone Cancer Center (oncology), transplant services, neurosciences, and the Women and Children's Hospital. The system serves over 867,000 patients annually through six hospitals and more than 105 outpatient locations in Wisconsin and northern Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• MyChart Patient Portal A secure online patient portal that allows patients to manage their healthcare by viewing appointment information, after-visit summaries, test results, billing, and messaging providers. Available to patients across the UW Health/SwedishAmerican system.
• Pharmacy Services Prescription filling and pharmacy services offered at multiple locations including free home delivery, serving Dane County and Rockford, Illinois patients.
• Telehealth Services Virtual healthcare visits enabling patients to consult with providers remotely through video-based telemedicine.
• e-Visits Asynchronous online consultations with healthcare providers through the MyChart platform, allowing patients to receive medical guidance electronically.
• UW Health Kids Pediatric Care Pediatric services providing personalized care for children from newborn to adolescent, including pediatrician matching, pediatric specialty consultations, and treatment of complex health concerns.
• UW Health Carbone Cancer Center The only comprehensive cancer center in Wisconsin designated by the National Cancer Institute, offering advanced cancer treatments, clinical trials, and research-based oncology care for adult and pediatric patients.
• Transplant Services Organ transplant services including evaluation, transplantation, donor services, and post-transplant care for adult and pediatric patients, supported by 60 years of program leadership.
• Neurosciences Neurology and neurosurgery services providing diagnosis and treatment for neurological conditions including strokes, brain tumors, spine conditions, and dementia.
• Women and Children's Hospital Hospital facility in Rockford providing women's and children's care with a Level III NICU, the only pediatric inpatient unit in Rockford, and pediatric specialty services.
• Clinical Trials Program Clinical research programs that allow eligible patients to participate in trials for disease prevention, diagnosis, and treatment across multiple therapeutic areas.

Quantifiable outcome

• Serves more than 867,000 patients each year
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• University of Wisconsin-Madison / UW School of Medicine and Public HealthcoreStrategic or Co-development PartnerUW Health is the integrated health system affiliated with the University of Wisconsin-Madison. The partnership provides academic medicine alignment, physician faculty recruitment from medical school, research collaboration, and access to cutting-edge treatments and clinical trials. This academic affiliation is foundational to UW Health's mission and capabilities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Advocate Health: Large Midwest-based integrated health system formed through the Advocate-Aurora merger, operating multiple hospitals and outpatient sites across Illinois and Wisconsin. Direct geographic overlap with UW Health/SwedishAmerican in Wisconsin and northern Illinois.
• Ascension: One of the largest non-profit Catholic health systems in the U.S., with hospitals spanning the Midwest and beyond. Functions as a broad incumbent across multiple markets including Wisconsin and Illinois, comparable in scale and not-for-profit structure to UW Health.
• SSM Health: Large Catholic non-profit health system operating hospitals across the Midwest including Wisconsin and Illinois. Comparable multi-state IDN footprint and academic/community hospital mix to UW Health.
• CommonSpirit Health: National non-profit Catholic health system formed by Dignity Health and Catholic Health Initiatives, with significant Midwest hospital presence. Comparable scale, not-for-profit status, and academic-affiliated tertiary services to UW Health.
• Mercy Health (Bon Secours Mercy): Regional Catholic non-profit health system with hospitals across Ohio and adjacent states, comparable in mission-driven governance and community-hospital plus specialty mix to UW Health.

Direct peers

• UnityPoint Health: Regional non-profit IDN headquartered in Iowa with hospitals and clinics across Iowa, Illinois, and Wisconsin. Comparable multi-state Upper Midwest footprint, multi-hospital structure, and not-for-profit governance model to UW Health/SwedishAmerican.
• Aspirus Health: Wisconsin-based non-profit health system operating hospitals and clinics across northern and central Wisconsin. Comparable regional IDN structure and rural/regional Wisconsin service area to SwedishAmerican's Wisconsin-adjacent operations.
• Marshfield Clinic Health System: Wisconsin-based physician-led integrated health system with flagship Marshfield Medical Center and multiple regional facilities across Wisconsin. Directly comparable regional Wisconsin IDN competing in overlapping Wisconsin markets.
• Carle Health: Urbana, Illinois-based integrated health system serving east-central Illinois with multiple hospitals, specialty care, and a physician group. Comparable regional IDN structure and Illinois footprint adjacent to SwedishAmerican.
• OSF HealthCare: Peoria, Illinois-based Catholic integrated delivery network with 15+ hospitals across Illinois and Michigan, including a strong presence in Rockford-adjacent communities. Directly competes with SwedishAmerican in northern Illinois for inpatient and specialty market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwedishAmerican