The Muslim Vibe

What The Muslim Vibe does

The Muslim Vibe (also styled TMV) is a grassroots digital media publication serving Muslim audiences in Western contexts, headquartered in Edgware, United Kingdom, with a founding date cited as 2014 (a separate reference in the source notes 2016, and the site copyright shows 2021). The platform operates a multi-surface content ecosystem: a primary website (themuslimvibe.com) publishing editorial articles across Faith/Islam, Western Muslim Culture, Community, Current Affairs, and Lifestyle categories, supplemented by a YouTube video channel, an audio podcast at themuslimvibe.com/podcast, and an e-commerce merchandise store at store.themuslimvibe.com. Underlying technology is described as a standard web content management system with no proprietary platform, no mobile app, no public API or SDK, and no documented AI capability.

Content production relies on a mix of named contributors (e.g., Daniel Gilius, Berak Hussain, Arif Bharakda, Sahil Ansari, Jessica Aya Harn, Tawfiq Hamid, Shauqueen Mizaj, Fareha Khan) plus a shared 'TMV Team' account, with an open submission portal (themuslimvibe.com/write) externalizing a portion of editorial work to external writers. The business runs on a community-led go-to-market motion: monetization is fragmented across four documented streams — advertising sales to brands seeking Muslim audience reach, reader donations/support, merchandise sales, and consultancy services for organizations needing Muslim-audience expertise. Operational signals indicate a small team (1-10 employees), no institutional or venture funding, no parent company, no documented M&A, no patents, no regulatory actions, and no formally disclosed leadership beyond the TMV Team. The business is privately held, governed by the laws of England and Wales per its Terms of Service, with active publishing observed through April 2025.

Name

The Muslim Vibe

Legal name

The Muslim Vibe

Website

https://themuslimvibe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Muslim Vibe is a UK-based grassroots digital media platform (website, YouTube, podcast, and merchandise store) that publishes faith, culture, community, news, and lifestyle articles for a global Muslim audience and monetizes via advertising, donations, merchandise, and consultancy services.

Ownership category

akta.pro rank

Product category

Faith-Based Digital Media

NAICS

Broadcasting and Content Providers (516), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Religious News, Talk & Commentary Channels (MPABALAL)

akta.pro secondary industries

Islamic Broadcasting (MPABALAG), International Religious/Faith-Based Broadcasters (MPABAEAH)

Keywords

• Muslim digital media
• Islamic lifestyle content
• Faith-based publishing
• Community journalism
• Religious online content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising: The platform sells advertising space on their website and content to brands and organizations seeking to reach Muslim audiences.
2. Donations and Support: The platform accepts donations and support from readers and supporters of their mission to reclaim the Muslim narrative.
3. Merchandise Store: Online store selling merchandise at store.themuslimvibe.com
4. Consultancy Services: The platform offers consultancy services to organizations seeking expertise on Muslim audiences and community engagement.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Muslim Vibe is a grassroots digital media publication that produces and distributes editorial articles, video content, and podcast episodes covering Islamic faith, Western Muslim culture, community issues, current affairs, and lifestyle topics for a global Muslim audience. The company monetizes its audience through brand advertising, an e-commerce merchandise store, reader donations, and professional consultancy services focused on Muslim audience engagement and Islamic content strategy.

Product overview

The Muslim Vibe is a grassroots digital media platform that publishes editorial content across faith, culture, community, current affairs, and lifestyle categories targeting Muslim audiences. The offering consists of a core content website featuring articles and editorial pieces, supplemented by video content on YouTube, podcast audio programming, an e-commerce store, advertising services for brands seeking Muslim audiences, consultancy offerings, and a contributor submission platform. The various content verticals and community features are unified under the TMV brand, which also offers donation/support mechanisms for reader engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• The Muslim Vibe Website Digital media publication providing articles, commentary, and editorial content across categories including Faith/Islam, Western Muslim Culture, Community, Current Affairs/News, and Lifestyle Matters for global Muslim audiences.
• TMV Podcast Audio podcast content available on the website covering faith, culture, and community topics for Muslim audiences.
• TMV Store E-commerce store selling merchandise and goods related to The Muslim Vibe brand to consumers worldwide.
• TMV Advertising Services Advertising placement opportunities on The Muslim Vibe platform for brands and organizations seeking to reach Muslim audiences.
• TMV Consultancy Consulting services offered by The Muslim Vibe team for media, community, and Islamic content strategy, addressing organizational needs around Muslim audience engagement.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• YouTubecoreTechnology or IntegrationPrimary video content platform for publishing video content, building subscriber base, and engaging with the Muslim community through multimedia content.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amaliah: UK-based digital media platform covering Muslim culture, faith, and lifestyle from a young Western Muslim perspective — directly comparable niche audience, editorial format, and grassroots positioning to TMV.
• Emel Media: Long-running UK Muslim lifestyle magazine and digital publication covering faith, culture, and community — same London-based market, similar faith-lifestyle-content mix, with a more established print heritage.
• MuslimMatters: US-based online Muslim publication producing editorial content on faith, current affairs, culture, and community — comparable multi-format grassroots media model and editorial scope, serving a Western Muslim audience.
• Muslim Girl: US-based digital media platform targeting young Western Muslims with editorial, video, and social content on faith, identity, and lifestyle — comparable audience targeting and community-led content engine.

Regional players

• Sound Vision: US-based Islamic media organization producing articles, videos, and audio content for Muslim audiences — comparable multi-format faith media model, but operating primarily in the North American market.

Broad incumbents

• Islam Channel: UK-based Islamic television broadcaster with on-demand digital distribution — overlaps with TMV on UK Muslim audience and faith-based video content, but operates at substantially larger scale with linear broadcast infrastructure.
• Muslim Pro: Global Muslim lifestyle app with 100M+ downloads offering prayer times, Quran, and content — competes for the same Muslim audience attention and advertising spend, but at vastly larger scale and via mobile-first distribution.
• Islamic Relief Worldwide: Global Muslim humanitarian organization with significant media, content, and donation infrastructure targeting the same UK and Western Muslim donor/reader base as TMV, though operating primarily as a charity rather than independent media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/themuslimvibe
• YouTubeyoutube.com/user/themuslimvibe
• Facebookfacebook.com/themuslimvibe
• Instagraminstagram.com/themuslimvibe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Muslim Vibe