Muslim Girl

What Muslim Girl does

Muslim Girl is an independent digital media platform chronicling Muslim women's voices across categories including On Record conversations, Power & Policy reporting, Women to Watch, Spirituality, Culture, Style, Lifestyle, and In The Room event coverage. The company serves a primary audience of Muslim women seeking representation in mainstream media, with a secondary audience of allies and brand partners; it explicitly positions itself as giving Muslim women a direct voice rather than allowing them to be spoken about by others. The platform is built on WordPress with WooCommerce for commerce, distributed globally via owned website, email newsletter, and social channels including Instagram, Twitter/X, YouTube, Facebook, and TikTok.

The company's revenue model is hybrid and small-scale. Recurring revenue comes from a three-tier membership program ($5, $20, and $35 per month) offering briefings, conversations, and convenings. Transactional revenue is generated through an e-commerce shop featuring merchandise and The Amani Collection x Maya Cosmetics halal nail polish line. Sponsorship and advertising revenue is concentrated around the annual Muslim Women's Day campaign, which partners with Meta, Instagram, Twitter/X, TikTok, Spotify, Teen Vogue, Allure, Bumble, and other major platforms and brands. A separately registered 501(c)(3), the Muslim Girl Foundation, administers a $1,000 scholarship program across six categories, providing reputational and community value but not material revenue.

Founded by Amani Al-Khatahtbeh, the company is headquartered in New York City with 11-50 employees and operates as a private, founder-controlled business with no disclosed institutional funding, M&A activity, or external equity. Its competitive position rests on a decade of accumulated editorial IP, ownership of the Muslim Women's Day franchise (launched 2017), and a multi-stakeholder partnership ecosystem spanning media, brand, nonprofit, and government-relations partners including a New York City official proclamation, a 2017 Webby Award, and a 2024 historic main-stage appearance at Cannes Lions.

Name

Muslim Girl

Legal name

Muslim Girl Inc.

Website

https://muslimgirl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Muslim Girl is an independent digital media platform that publishes editorial content and hosts the annual Muslim Women's Day campaign to amplify Muslim women's voices, serving consumers, allies, and brand partners through memberships, sponsorships, and a co-developed beauty product line.

Ownership category

akta.pro rank

Product category

Online Media & Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

Keywords

• Digital media platform
• Online publishing
• Lifestyle journalism
• Community media
• Creator content

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Muslim Girl generates recurring revenue through tiered membership subscriptions offering monthly and yearly options at $5, $20, and $35 per month levels, providing members with exclusive briefings, conversations, and convenings.
2. E-commerce Product Sales: Muslim Girl sells curated products including The Amani Collection nail polish in collaboration with Maya Cosmetics, featuring shades named after Muslim girl names. Products are available through the site with e-commerce functionality.
3. Advertising and Sponsorships: Muslim Girl generates revenue through advertising and branded content partnerships with major brands during the annual Muslim Women’s Day campaign and throughout the year. Partners include Meta, Spotify, TikTok, and various consumer brands.
4. Scholarship Program: Muslim Girl Foundation provides $1,000 scholarships in six categories to college students pursuing media careers, demonstrating community investment while building brand goodwill and future audience development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Muslim Girl is an independent digital media platform that publishes editorial content chronicling Muslim women's lives across spirituality, culture, style, lifestyle, power, and policy. It monetizes through tiered membership subscriptions, branded advertising/sponsorship partnerships, and e-commerce merchandise including a curated halal nail polish line.

Product overview

Muslim Girl is a digital media platform offering content across multiple categories (On Record conversations, Power & Policy reporting, Women to Watch, Spirituality, Culture, Style, Lifestyle, and In The Room events). The company operates the core media platform supported by a membership subscription program, an annual Muslim Women's Day campaign, the Amani Collection nail polish line in partnership with Maya Cosmetics, and an e-commerce shop. The platform has been recognized with awards including a Webby Award for its Teen Vogue collaboration and was the first Muslim woman-founded company featured at Cannes Lions. Content is distributed across social media platforms including Instagram, Twitter, YouTube, Facebook, and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• Muslim Women's Day: Annual global campaign launched in 2017 to center Muslim women's voices and stories, organized by Muslim Girl in partnership with major media platforms including Meta, Instagram, Twitter, TikTok, Spotify, and top brands.
• The Amani Collection x Maya Cosmetics
• Muslim Girl Foundation

Products and services

• Muslim Girl Media Platform Independent digital media platform chronicling Muslim women's voices through articles, interviews, essays, and multimedia content across categories including On Record, Power & Policy, Women to Watch, Spirituality, Culture, Style, Lifestyle, and In The Room events.
• Muslim Girl Membership Tiered membership program with three levels ($5/month Member, $20/month Inner Circle, $35/month Council) providing members with exclusive briefings, conversations, and convenings while supporting independent journalism.
• The Amani Collection x Maya Cosmetics Co-created halal nail polish line in collaboration with Maya Cosmetics, featuring curated metallics and timeless staple shades named after Muslim girl names, available through the Muslim Girl e-commerce store.
• Muslim Girl Shop E-commerce store featuring merchandise and products including the Amani Collection nail polish line, built on the WooCommerce platform.
• #MuslimGirlArmy Care Package Subscription Box Monthly subscription box service delivering curated products and exclusive content tailored to the Muslim woman's lifestyle.

Quantifiable outcome

• Muslim Women’s Day has grown from a 2017 response to the Muslim Ban into the biggest media day of the year centering Muslim women’s voices, with partnerships from Meta, Instagram, Twitter, TikTok, Spotify, and dozens of major brands
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship and core.

• Meta/FacebookflagshipGTM or Marketing PartnerMajor platform partner for Muslim Women’s Day campaigns, providing advertising inventory, platform features, and co-marketing opportunities to amplify Muslim women’s voices globally.
• InstagramflagshipGTM or Marketing PartnerPlatform partner for Muslim Women’s Day annual campaigns, supporting content distribution and reaching Muslim women audiences through the platform’s visual storytelling features.
• Twitter/XcoreGTM or Marketing PartnerSocial media partner for Muslim Women’s Day campaign amplification and community engagement through hashtag distribution.
• TikTokcoreGTM or Marketing PartnerShort-form video platform partner for Muslim Women’s Day campaigns and reaching younger Muslim women audiences.
• SpotifycoreGTM or Marketing PartnerMedia partner supporting Muslim Women’s Day content distribution and podcast/audio content partnerships.
• Teen VogueflagshipGTM or Marketing PartnerCollaboration partner for ‘Ask a Muslim Girl’ video series that won a Webby Award, marking the first time a major American publication produced a video series entirely on Islam.
• AllurecoreGTM or Marketing PartnerMedia partner for Muslim Women’s Day 2023 campaign, participating in editorial takeover to center Muslim women’s voices online.
• BumblecoreGTM or Marketing PartnerDating platform partner for Muslim Women’s Day campaign, supporting visibility and representation of Muslim women in digital spaces.
• BustlecoreGTM or Marketing PartnerMedia partner for Muslim Women’s Day campaign editorial content and community engagement.
• Soho HouseflagshipGTM or Marketing PartnerExclusive hospitality partner hosting annual Muslim Girl Iftar events in New York City and Los Angeles locations, featuring interfaith programs and high-profile conversations.
• Maya CosmeticsflagshipStrategic or Co-development PartnerCo-creation partner for The Amani Collection nail polish line featuring shades named after Muslim girl names, with Muslim Girl founder Amani Al-Khatahtbeh curating the collection.
• United Nations (UN Women)flagshipGTM or Marketing PartnerFor the first time in 2023, Muslim Women’s Day aligned with the United Nations through adoption of the International Women’s Day theme of ‘the digitization of women and girls’.
• Malala FundcoreGTM or Marketing PartnerNonprofit partner supporting girls’ education and Muslim Women’s Day campaign collaboration.
• Girls Who CodecoreGTM or Marketing PartnerPartner for Muslim Women’s Day campaign supporting digital inclusion and representation of Muslim women in technology.
• Getty ImagesflagshipStrategic or Co-development PartnerHistoric partnership at New York Fashion Week SS24 to create the first Muslim women-led stock photo collection, documenting modest fashion and Muslim women’s style.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blavity: Digital media company serving Black millennial audiences with editorial, branded content and events. Comparable as a community-led identity media brand monetizing through advertising and partnerships.
• MuslimMatters: Faith-based digital publication covering Muslim communities through opinion, culture and policy content. Comparable as a mission-driven Muslim-focused media outlet operating with a lean team.
• xoNecole: Multicultural women's lifestyle digital media platform covering career, wellness, beauty and culture. Closely matches Muslim Girl's editorial scope and women-focused advertiser appeal.
• Amaliah: Independent digital media platform covering Muslim women's lives across fashion, culture, faith and lifestyle. Operates as a closely analogous niche identity-focused publisher with similar editorial and community-led model.
• Cup of Jo: Independently run women's lifestyle digital publication with editorial, commerce and community. Closely analogous as a founder-led women's media brand with diversified digital revenue streams.
• TheGrio: African American-focused digital news and lifestyle platform with advertising and event revenue. Operates a similar digital-first, identity-focused publishing model with national brand partnerships.

Broad incumbents

• The Cut (Vox Media): Women's digital media vertical within Vox Media covering culture, style and politics. Comparable as an established women's digital media outlet monetizing through advertising and editorial partnerships.
• Essence Communications: Long-established media brand for Black women spanning editorial, events (Essence Festival) and commerce. Comparable as a broader incumbent in women-of-color media with larger scale and similar mission-driven identity.
• Refinery29: Major women's lifestyle digital media brand with video, editorial and branded content. Comparable as an incumbent women's media platform monetizing through advertising and partnerships, though at much larger scale.
• Hello Sunshine: Women's storytelling media and entertainment company founded by Reese Witherspoon. Comparable as a mission-driven women's media brand extending into content, commerce and partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/muslimgirl
• YouTubeyoutube.com/muslimgirl
• Facebookfacebook.com/muslimgirlarmy
• Instagraminstagram.com/muslimgirl
• TikToktiktok.com/@muslimgirl
• LinkedInlinkedin.com/company/muslimgirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muslim Girl