Steeped Tea

What Steeped Tea does

Steeped Tea Inc. is a privately held Canadian company that operates the Sipology consumer tea brand. Through a Shopify-based e-commerce storefront (sipology.ca) and a parallel Sipology US store, the company sells loose leaf teas, matcha, wellness blends (Heal-Thy Self), functional lattes, naturally sweetened teas, kombucha, and teaware accessories. Its core product platform is a curated, category-organized retail catalog spanning seven product lines, augmented by a recipe content library and 'Behind the Sip' brand storytelling designed to drive top-of-funnel engagement. The company serves health-conscious tea consumers seeking functional beverages, as well as fundraising organizations (schools, clubs, community groups) via a B2B fundraising channel.

Its go-to-market combines direct-to-consumer online sales with a franchise-style 'Become a Sipologist' consultant/distributor program that enables independent operators to run Sipology-branded local retail locations accessible through a store locator. The business has extended from Canada into the United States via a dedicated Sipology US storefront. No pricing tiers, revenue figures, headcount, funding history, patents, certifications, or ownership structure are publicly disclosed; the legal entity (Steeped Tea Inc.) is referenced only through the privacy policy. The technology stack is a standard Shopify storefront with no disclosed proprietary AI/ML, integrations, or APIs.

Name

Steeped Tea

Legal name

Steeped Tea Inc.

Website

https://sipology.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Steeped Tea Inc., operating as Sipology, is a privately held Canadian specialty tea retailer selling loose leaf teas, matcha, functional lattes, kombucha, wellness blends, and teaware via Shopify e-commerce, a 'Sipologist' franchise/consultant network, and a B2B fundraising channel serving health-conscious consumers and community organizations in Canada and the US.

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea Blending & Flavoring (AFAFADAG)

Keywords

• Loose leaf tea
• Matcha products
• Functional tea beverages
• Kombucha tea
• Tea accessories

Headquarters

HQ city

Ancaster

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tea Product Sales: Revenue from selling tea products including matcha, loose leaf tea, functional lattes, naturally sweet tea, kombucha, and teaware through e-commerce and physical retail locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Steeped Tea Inc. sells premium and functional tea products under its Sipology consumer brand via a Shopify-powered e-commerce storefront, with physical pickup at independent 'Sipologist' franchise locations. The catalog spans matcha, wellness-focused Heal-Thy Self blends, loose leaf tea, functional lattes, naturally sweetened tea, kombucha, and complementary teaware accessories, and is additionally distributed through a fundraising channel for community organizations.

Product overview

Sipology is the retail consumer-facing brand of Steeped Tea Inc., operating as an e-commerce tea marketplace. The platform offers a unified portfolio of tea products organized across seven core product categories: Matcha, Heal-Thy Self (wellness teas), Loose Leaf Tea, Functional Lattes, Naturally Sweet Tea, Kombucha, and Teaware accessories. The offering is a single unified Shopify-based retail platform complemented by a community program (Become a Sipologist) for independent consultants who sell the products, and recipe content to inspire product usage.

Differentiator

Problem solved

Functional benefit

Brands

• Matcha: Matcha tea products including matcha powder and accessories
• Heal-Thy Self
• Loose Leaf Tea
• Functional Lattes
• Naturally Sweet Tea
• Kombucha
• Teaware

Products and services

• Matcha Matcha tea products, including matcha powder and related matcha accessories, sold to retail consumers through the Sipology storefront and local Sipologist pickup locations.
• Heal-Thy Self Health- and wellness-oriented tea blends marketed as the Heal-Thy Self collection, targeting consumers seeking functional wellness beverages.
• Loose Leaf Tea Traditional loose leaf tea varieties sold to consumers through the Sipology e-commerce storefront and franchise retail locations.
• Functional Lattes Ready-to-prepare latte mixes featuring functional ingredients and tea bases, marketed to consumers seeking convenient functional beverages.
• Naturally Sweet Tea Tea products naturally sweetened without added sugars or artificial sweeteners, targeted at consumers seeking reduced-sugar beverage options.
• Kombucha Fermented kombucha tea beverages sold to consumers through the Sipology storefront as part of its functional beverage lineup.
• Teaware Tea brewing accessories and vessels sold alongside Sipology tea products to provide a complete tea experience for retail consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAVIDsTEA: Canadian specialty tea retailer with DTC e-commerce and physical retail stores selling loose-leaf tea, matcha, and accessories. Closely comparable as a Canadian-headquartered multi-channel tea brand targeting similar health-conscious consumers.
• Republic of Tea: Premium tea brand offering loose-leaf, herbal, and functional blends through DTC and specialty retail. Comparable premium curation, wellness positioning, and accessory bundling overlap directly with Sipology's assortment.
• Yogi Tea: Wellness- and functional-focused tea brand (functional blends, herbal teas, lattes). Overlaps strongly with Sipology's Heal-Thy Self, Functional Lattes, and wellness-led product lines targeting health-conscious consumers.
• Adagio Teas: Online specialty tea retailer with broad loose-leaf catalog, teaware, and accessory bundling. Comparable DTC-first model, curated product range, and accessory-driven basket economics.
• Harney & Sons: Premium tea brand selling loose-leaf, sachets, iced tea, and teaware via DTC and select retail. Comparable premium curation, accessory bundling, and content-driven brand building.
• Tea Forte: Premium tea brand with curated loose-leaf, iced, and accessory products sold through DTC and specialty channels. Comparable premium positioning, teaware bundling, and gifting/curation use cases.

Broad incumbents

• Teavana (Starbucks): Tea brand owned by Starbucks, historically operating specialty retail and now extending into packaged retail tea. Comparable assortment overlap but with much larger corporate parent and broader foodservice/retail reach.
• Celestial Seasonings: Large mainstream herbal and specialty tea CPG brand under Hain Celestial. Comparable product overlap in herbal/wellness teas but at mass-market scale via grocery channels.
• Traditional Medicinals: Wellness- and herbal-focused tea brand sold through natural and grocery channels. Comparable functional/wellness positioning (Heal-Thy Self analogue) but at significantly larger distribution scale.

Regional players

• T2 Tea: Australian-origin premium tea retailer with physical stores and DTC offering loose-leaf, matcha, and teaware. Comparable curated assortment and store-based brand experience, but primary geography is Australia rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steeped Tea