DAVIDsTEA
DAVIDsTEA is a Montreal-headquartered, NASDAQ-listed specialty tea retailer selling 500+ premium loose-leaf, matcha, sachet, cold brew, and teaware SKUs across North America via e-commerce, boutiques, and grocery and pharmacy wholesale partners.
- Company typePublic
- Founded2008
- HeadquartersMount-royal, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What DAVIDsTEA does
DAVIDsTEA Inc. is a Montreal-headquartered, NASDAQ-listed (ticker DTEA) specialty tea retailer founded in 2008 that sources, blends, and sells premium loose-leaf teas, matcha, sachets, cold brew blends, pitcher packs, and teaware accessories. Its product portfolio spans more than 500 SKUs across black, green, white, oolong, pu'erh, rooibos, mate, and herbal categories, with over 60% certified organic and more than 90% vegan, sourced from named gardens in Japan, South Africa, and Nepal under Fair Trade Certified and Ethical Tea Partnership frameworks. Distribution is omni-channel: direct-to-consumer e-commerce through davidstea.com, 20-plus brick-and-mortar boutiques across Canada and the United States, and wholesale partnerships with grocery chains and pharmacies; a Chicago-based third-party logistics fulfillment platform became operational in late March 2026 in response to U.S. elimination of the de minimis trade exemption. The company operates an asset-light model following 2020 Companies' Creditors Arrangement Act (CCAA) restructuring that closed most mall-based stores, and is supported by the Frequent Steeper loyalty program, an ambassador community, and sustainability marketing. Revenue is generated through one-time unit purchases across loose-leaf, sachet, matcha, teaware, gift, and bundle categories (pricing roughly $6.60-$71.50 per item, with free shipping at $75+), supplemented by B2B wholesale orders; a $3.0 million private placement and $2.7 million revenue-linked financing closed in November 2025 to fund Canadian store openings and working capital.
DAVIDsTEA firmographics
Firmographics- Name
- DAVIDsTEA
- Legal name
- DAVIDsTEA Inc.
- Website
- https://davidstea.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DAVIDsTEA is a Montreal-headquartered, NASDAQ-listed specialty tea retailer selling 500+ premium loose-leaf, matcha, sachet, cold brew, and teaware SKUs across North America via e-commerce, boutiques, and grocery and pharmacy wholesale partners.
- Ownership category
- akta.pro rank
DAVIDsTEA industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where DAVIDsTEA is headquartered
LocationHeadquarters
- HQ city
- Mount-royal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
DAVIDsTEA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through davidstea.com website, shipping to customers in Canada and United States. Company established U.S. fulfillment platform in Chicago in 2026.
- Retail/Brick-and-Mortar: Physical boutique stores across Canada and United States. The company underwent CCAA restructuring in 2020 leading to closure of most mall-based stores and reduced physical footprint.
- Wholesale Distribution: Sales through retail partners including grocery chains and pharmacies across Canada and the United States.
- Subscription/Loyalty Program: Frequent Steeper loyalty program generating repeat purchases through point redemption for free tea products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual loose leaf tea products |
| Unit Pricing | Pay-as-you-go | Sachet/Tea bag products |
| Unit Pricing | Pay-as-you-go | Pitcher packs |
| Unit Pricing | Pay-as-you-go | Matcha products |
| Unit Pricing | Pay-as-you-go | Teaware accessories |
| Unit Pricing | Pay-as-you-go | Tea bundles and gift sets |
| Other | Pay-as-you-go | Shipping threshold |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
DAVIDsTEA product offering
Product offeringCore offering
DAVIDsTEA is a specialty tea retailer that sells premium loose leaf teas, matcha, sachets, cold brew teas, pitcher packs, and teaware accessories directly to consumers through e-commerce and physical boutiques. The company also distributes its teas through wholesale partnerships with grocery chains and pharmacies across Canada and the United States. Its product portfolio includes 500+ tea varieties with over 60% certified organic and 90%+ vegan formulations.
Product overview
DAVIDsTEA is a specialty tea retailer offering a comprehensive portfolio of premium tea products and accessories through an omni-channel distribution model spanning e-commerce and wholesale channels. The core product line centers on loose leaf teas, matcha, cold brew teas, and sachets, complemented by proprietary teaware accessories including the signature Nordic Mug line. The company operates with an asset-light business model following CCAA restructuring, now focusing on e-commerce and wholesale distribution to grocery chains and pharmacies across North America, while maintaining brick-and-mortar boutiques. The product ecosystem includes curated bundles, gift sets, sampler programs, and a Frequent Steeper loyalty program to drive customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Loose Leaf Teas Premium loose leaf teas sourced from gardens worldwide, including black, green, white, oolong, pu'erh, rooibos, mate, and herbal varieties. Offered in 50g and 200g sizes for individual tea consumers seeking quality specialty tea.
- Matcha Products Ceremonial grade matcha sourced from Kyushu and Nishio, Japan, plus matcha drink mixes (vanilla, key lime, cherry blossom, cinnamon bun, peach, coffee, maple, strawberry, watermelon, piña colada, pistachio, lemonade, blueberry, banana). Includes traditional tools such as bamboo whisks, matcha spoons, and starter kits for matcha connoisseurs.
- Sachets Plastic-free, plant-based biodegradable PLA (Soilon) mesh tea sachets available in pack of 12, featuring varieties such as Japanese Sencha, Super Ginger, Just Peachy, Green Passionfruit, Cream of Earl Grey, Silk Dragon Jasmine, Forever Nuts, Caribbean Crush, Valerian Nights, Mother's Little Helper, Cold 911, Cinnamon Rooibos Chai, David's Detox, and Earl Grey.
- Cold Brew Teas Ready-to-steep cold brew tea blends that prepare in 10 minutes without a kettle, including White Dragonfruit, Peachy Green, and Matcha Sencha Cold Brew. Designed for consumers seeking convenient iced tea preparation.
- Pitcher Packs Pre-portioned sachet bundles for iced tea pitchers, sold 3-packs for $15, including Frozen Raspberry, Caribbean Crush, Just Peachy, and Strawberry Lemonade varieties for consumers entertaining guests or preparing iced tea in volume.
- Teaware and Accessories Tea preparation and serving accessories including Nordic Mugs (double-walled borosilicate glass), tea steepers, glass bubble teapots, filters, handheld milk frothers, matcha bowls, iced tea pitchers, travel tumblers, and tea spoons for tea enthusiasts.
- Gifts and Gift Cards Curated tea gift sets, sampler packs (8-tea sampler, Matcha Love 8 Tea Sampler), tea wheels, and gift cards for various gifting occasions including birthdays, holidays, and thank-you gifts.
- Tea Bundles Pre-curated multi-product bundles offering savings, including Best Sellers Bundle, Matcha Best Sellers Bundle, Fruity Tea Discovery Bundle, Game Day Hype Bundle, Breakfast in Bed Bundle, Sleep & Unwind Bundle, Cold & Immunity Bundle, and Caffeine-Free Watch Party Bundle for various use cases and occasions.
- Mocktail Teas Cocktail-inspired tea blends designed as non-alcoholic alternatives, including Shirley Temple Tea and tropical fruit combinations for consumers seeking alcohol-free beverage options.
- Wholesale Program Wholesale distribution partnerships with grocery chains and pharmacies across Canada and the United States, enabling retailers to offer DAVIDsTEA teas, sachets, and accessories to their customers.
- Frequent Steeper Loyalty Program Customer loyalty program where members earn points on purchases that can be redeemed for free tea products, with exclusive member perks to drive repeat purchasing.
Companies that use DAVIDsTEA
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
DAVIDsTEA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DAVIDsTEA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- U.S. Third-Party Logistics ProvidercoreStrategic logistics partner enabling U.S. fulfillment platform in Chicago, operational since late March 2026. Established in response to U.S. government elimination of de minimis trade exemption for goods under $800.
- Rainbow RailroadminorNon-profit organization receiving 10% of proceeds from Pride Collection teas sold during June (Pride month), supporting LGBTQ+ refugee assistance.
- Jun Chiyabari tea garden (Nepal)corePartnership supporting Nepal Clean Water Project with Jun Chiyabari tea garden. Proceeds from Organic Nepal Black tea support installation of sustainable water filtration systems. Jun Chiyabari generously matches all donations.
- ETP (Ethical Tea Partnership)coreProud member of ETP, a global membership organization working to create long-term, systemic change in the tea industry—from equality to the environment and beyond. Partnership supports ethical and sustainable tea sourcing practices.
- Fair Trade CertifiedTMcoreThrough Fair Trade CertifiedTM collaboration, company protects and cares for tea community and environments where tea is produced. Supports fair labor practices and sustainable farming.
- Mamas for MamasminorNational charitable organization partnership supporting caregivers in crisis by providing support, access to programs, and essential & self-care products.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
DAVIDsTEA competitors and assessment
Company assessmentDirect peers
- Republic of Tea: Direct-to-consumer and wholesale specialty tea brand offering premium loose-leaf and packaged teas with a similar values-driven, ethical-sourcing positioning. Closely comparable catalog, customer base, and omni-channel model to DAVIDsTEA.
- Harney & Sons: Family-owned premium tea company selling loose leaf, sachets, and gift collections through DTC e-commerce, wholesale, and tea rooms. Comparable product range, premium pricing, and gift-set focus to DAVIDsTEA.
- T2 Tea: Specialty tea retailer with proprietary blends, strong in-store experience, and DTC e-commerce across Australia and select international markets. Highly comparable branded-boutique specialty tea model to DAVIDsTEA.
- Adagio Teas: Online-first specialty tea retailer offering custom blending, loose-leaf and sachet formats, and an active customer community. Closely matches DAVIDsTEA's DTC e-commerce and blend-customization approach.
- Tea Forte: Premium tea brand with distinctive pyramid sachets, loose leaf, and gifting collections sold through DTC, hospitality, and wholesale channels. Comparable premium positioning and gifting-led assortment to DAVIDsTEA.
- Stash Tea: Specialty tea company offering premium bagged and loose-leaf teas through DTC, grocery, and food-service channels. Comparable mid-sized specialty competitor with overlapping customer and product mix to DAVIDsTEA.
Broad incumbents
- Celestial Seasonings: Mass-market tea brand owned by Hain Celestial with broad grocery distribution in herbal, black, and green teas. A larger incumbent with overlapping product categories but a fundamentally different price and channel positioning than DAVIDsTEA.
- Bigelow Tea: Family-owned broadline tea company with deep grocery and food-service distribution across bagged and loose-leaf teas. Comparable wholesale channel presence to DAVIDsTEA but at much larger scale and broader price points.
- Twinings (AB Foods): Heritage global tea brand with broad grocery, foodservice, and hospitality distribution. Overlaps with DAVIDsTEA in packaged and loose-leaf tea but operates at vastly larger scale across multiple geographies.
Emerging players
- Ippodo Tea: Premium Japanese green tea and matcha brand with a growing international presence, particularly in matcha — a segment DAVIDsTEA has expanded aggressively. Comparable premium matcha and loose-leaf offerings with DTC e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DAVIDsTEA social profiles
Digital presenceDAVIDsTEA compliance and trust
Trust signalCompliance4 records
DAVIDsTEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAVIDsTEA leadership team
Management profileNumber of profiles
Profiles4 records
DAVIDsTEA funding detail
Funding detailFunding overview
Funding rounds8 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAVIDsTEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAVIDsTEA
What does DAVIDsTEA do?
DAVIDsTEA is a specialty tea retailer that sells premium loose leaf teas, matcha, sachets, cold brew teas, pitcher packs, and teaware accessories directly to consumers through e-commerce and physical boutiques. The company also distributes its teas through wholesale partnerships with grocery chains and pharmacies across Canada and the United States. Its product portfolio includes 500+ tea varieties with over 60% certified organic and 90%+ vegan formulations.
Is DAVIDsTEA a public or private company?
DAVIDsTEA is a public company. It is classified as public and is currently operating.
When was DAVIDsTEA founded?
DAVIDsTEA was founded in 2008. It employs 5,001 to 10,000 people.
Where is DAVIDsTEA based?
DAVIDsTEA is headquartered in Mount-royal, Canada, in the North America region.
How does DAVIDsTEA make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Brick-and-Mortar, wholesale Distribution and subscription/Loyalty Program.
Who are DAVIDsTEA's main competitors?
Direct peers on record are Republic of Tea, Harney & Sons, T2 Tea, Adagio Teas, Tea Forte and Stash Tea. Broad incumbents are Celestial Seasonings, Bigelow Tea and Twinings (AB Foods). Ippodo Tea is listed as an emerging player.
Does DAVIDsTEA have an API?
No public API is recorded for DAVIDsTEA.
What industry is DAVIDsTEA in?
DAVIDsTEA's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920.