The Raymond Group
Raymond Management Company (The Raymond Group) is a family-owned hotel development and management firm founded in 1978, operating 34 hotels across 11 U.S. states under Hilton and Marriott brand families, serving business and leisure travelers.
- Company typePrivate
- Founded1978
- HeadquartersMadison, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Raymond Group does
Raymond Management Company, operating as The Raymond Group, is a privately held hotel development and management company founded in 1978 by Jeff and Judi Raymond in Madison, Wisconsin. The company develops, owns, and manages a portfolio of 34 hotels across 11 U.S. states, operating exclusively under Hilton and Marriott brand families — including Hampton Inn, Hilton Garden Inn, Home2 Suites, Embassy Suites, Tru by Hilton, Residence Inn, SpringHill Suites, Fairfield Inn, TownePlace Suites, and AC by Marriott — focused on mid-scale focused-service and extended-stay segments. An additional SpringHill Suites property is under construction in Fort Worth, Texas.
The company's core operations span hotel development (in-house construction management), property management, revenue management, sales, facilities, and brand compliance under franchise agreements with Hilton Worldwide and Marriott International. Its proprietary HOWWE culture framework — emphasizing respect, collaboration, and legendary service — functions as an internal operating system and is referenced as a key differentiator in teammate retention and guest experience. Revenue is generated through room revenue, food and beverage, and ancillary services across owned and managed properties, distributed via Hilton Honors, Marriott Bonvoy, brand websites, and OTAs.
Following founder Jeff Raymond's death in 2018, Judi Raymond assumed the President and CEO roles while remaining Chairman of the Board; C.J. Raymond serves as President and CEO indicating second-generation family leadership. The company maintains its corporate headquarters on the 4th floor of the SpringHill Suites Madison at 4601 Frey St., Madison, WI. Headcount of 1,001-5,000 employees supports the multi-state operation, with no institutional investment, public listing, or external private equity backing disclosed.
The Raymond Group firmographics
Firmographics- Name
- The Raymond Group
- Legal name
- Raymond Management Company, Inc.
- Website
- https://raymondteam.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Raymond Management Company (The Raymond Group) is a family-owned hotel development and management firm founded in 1978, operating 34 hotels across 11 U.S. states under Hilton and Marriott brand families, serving business and leisure travelers.
- Ownership category
- akta.pro rank
The Raymond Group industry classification
Industry- Product category
- Hotel Management and Development
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
- akta.pro secondary industries
- Hospitality (Hotel) Property Management (BPAJAGAG), Budget Hotel Chains & Franchises (THAGABAM), Business & Corporate Full-Service Hotels (THAGAAAE)
Keywords
Where The Raymond Group is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Raymond Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Operations Revenue: Revenue generated from operating hotels including room revenue, food and beverage, and ancillary services at owned or managed properties across Hilton and Marriott brand families.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Raymond Group product offering
Product offeringCore offering
Raymond Management Company develops and manages a portfolio of 34+ hotels across 11 U.S. states under Hilton and Marriott brand families, including Hampton Inn & Suites, Home2 Suites, Hilton Garden Inn, Embassy Suites, Tru by Hilton (Hilton brands), and Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, and AC by Marriott (Marriott brands). The company provides full-service hotel development, construction management, and ongoing operational management for these branded properties serving business and leisure travelers.
Product overview
Raymond Management Company operates as a hotel development and management company managing a portfolio of 34+ hotels across 11 U.S. states. The company operates branded hotels under both Hilton and Marriott family brands, including Hampton Inn & Suites, Home2 Suites, Hilton Garden Inn, Tru by Hilton, Embassy Suites (Hilton brands), and Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, AC by Marriott (Marriott brands). The portfolio consists of focused-service and extended-stay hotels serving business travelers, families, and leisure guests. The company also operates a Construction Manager position and development team for new hotel openings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hampton Inn & Suites
- Home2 Suites by Hilton
- Hilton Garden Inn
- Residence Inn by Marriott
- SpringHill Suites by Marriott
- Fairfield Inn & Suites by Marriott
- TownePlace Suites by Marriott
- AC by Marriott
- Tru by Hilton
- Embassy Suites by Hilton
Companies that use The Raymond Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Raymond Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Raymond Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hilton WorldwidecoreRaymond Management Company develops and manages hotels under Hilton brand families including Hampton Inn, Hilton Garden Inn, Home2 Suites, Embassy Suites, Tru by Hilton, and AC by Marriott. Hilton provides brand standards, loyalty program (Hilton Honors), marketing support, and franchise licensing.
- Marriott InternationalcoreRaymond Management Company develops and manages hotels under Marriott brand families including Residence Inn, SpringHill Suites, TownePlace Suites, Fairfield Inn & Suites, and AC by Marriott. Marriott provides brand standards, loyalty program (Marriott Bonvoy), marketing support, and franchise licensing.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Raymond Group competitors and assessment
Company assessmentDirect peers
- Hospitality Ventures Management Group (HVMG): Private hotel management company operating select-service, full-service, and resort properties under major franchise brands. Comparable in scale and in providing third-party management services to franchise-brand hotels.
- HHM Hotels: Hotel management, investment, and development company operating upscale, luxury, and select-service properties under major franchise brands. Comparable to RMC's mixed brand portfolio across Hilton, Marriott, and other families.
- Hawkeye Hotels: Midwest-based multi-brand hotel development and management company operating select-service and extended-stay hotels under Hilton and Marriott brand families. Directly comparable to RMC in segment mix, geography, and franchise relationships (a RMC Digital Manager previously served as Regional Revenue Manager at Hawkeye).
- Tharaldson Management Company: Privately held hotel development and management company with a large portfolio of franchised select-service and extended-stay hotels. Comparable to RMC in focus on limited-service development, in-house construction, and franchise brand partnerships.
- Crestline Hotels & Resorts: Independent hotel management and asset management company operating franchised and independent hotels across multiple brands. Comparable third-party management peer with similar mid-scale and full-service portfolio.
- TPG Hotels & Resorts: Hotel management and asset management firm operating franchised full-service, select-service, and extended-stay hotels nationwide. Directly comparable third-party management peer for RMC's brand mix and contract model.
- Winegardner & Hammons Hotel Group: Hotel development, ownership, and management company with a portfolio of franchised full-service and select-service hotels across the U.S. Comparable to RMC in combining development with multi-brand operating across major franchise families.
- Sage Hospitality Group: Hotel management, development, and ownership group operating full-service, lifestyle, and select-service properties under major brands. Comparable in combining development with multi-brand operating capabilities.
Broad incumbents
- Aimbridge Hospitality: Largest independent hotel management company in North America, operating 1,000+ properties across virtually every major brand. A larger-scale third-party operator serving the same franchise ecosystem as RMC, with broader revenue management and procurement scale.
- Highgate Hotels: Major hospitality management, investment, and development company operating full-service, select-service, and lifestyle hotels across the U.S. Overlaps with RMC in branded hotel operations and real estate development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Raymond Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Raymond Group leadership team
Management profileNumber of profiles
Profiles14 records
The Raymond Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Raymond Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Raymond Group
What does The Raymond Group do?
Raymond Management Company develops and manages a portfolio of 34+ hotels across 11 U.S. states under Hilton and Marriott brand families, including Hampton Inn & Suites, Home2 Suites, Hilton Garden Inn, Embassy Suites, Tru by Hilton (Hilton brands), and Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, and AC by Marriott (Marriott brands). The company provides full-service hotel development, construction management, and ongoing operational management for these branded properties serving business and leisure travelers.
Is The Raymond Group a public or private company?
The Raymond Group is a private company. It is classified as family owned and is currently operating.
When was The Raymond Group founded?
The Raymond Group was founded in 1978. It employs 1,001 to 5,000 people.
Where is The Raymond Group based?
The Raymond Group is headquartered in Madison, United States, in the North America region.
How does The Raymond Group make money?
One revenue line is on record: hotel Operations Revenue.
Who are The Raymond Group's main competitors?
Direct peers on record are Hospitality Ventures Management Group (HVMG), HHM Hotels, Hawkeye Hotels, Tharaldson Management Company, Crestline Hotels & Resorts, TPG Hotels & Resorts, Winegardner & Hammons Hotel Group and Sage Hospitality Group. Broad incumbents are Aimbridge Hospitality and Highgate Hotels.
Does The Raymond Group have an API?
No public API is recorded for The Raymond Group.
What industry is The Raymond Group in?
The Raymond Group's product category is Hotel Management and Development. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management, with a secondary code of BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 72111 and its SIC code is 7011.